Type:Journal Article

Subject:Hotel Management

Description:International Journal of Recent Technology And Engineering, Vol.8, Issue 4, pp.766-774, ISSN No: 2277-3878.

Description:Women empowerment occupies the centre of discussions of social development and is carried by UNDP (United Nations Development Programme). It continues to be highly debated and contested. Different scholars have defined empowerment in a different ways depending upon the contextual variations. The study seeks to present varied theoretical perspectives on empowerment and reinforce them with current empowerment practices in Indian settings. Based on relevant literature on empowerment, an attempt has been made here to examine the definitions and its cultural and contextual variations. This provides a linkage between theory and practice of empowerment in Indian society. An ethnographic study of Kudumbashree, a women organization in Kerala is been carried out where the contextual variations of empowerment is covered. Women empowerment has multiple implications for patriarchal surroundings and has possessed problems in re-engaging with structural inequalities like caste and class identities of women. All these create a plethora of problems to Indian society and empowerment among women helps in solving and eradicating such problems. Hence the study attempts to find out how Kudumbashree negotiates the contextual and structural issues of women empowerment. The problems faced by women tend to increase day by day and studying topics likes these helps in minimizing it thereby providing a better understanding about the concept of women empowerment. The researcher concludes the study by mentioning the contextual and dynamic variations of empowerment. There is no universally accepted definition for empowerment where it varies according to the subjective locations of individuals. For instance; empowerment for a woman in a scheduled caste or lower caste women varies to that of upper caste women. [show more]

Description:Children grow up watching cartoons. Animated characters live in our minds, entertaining us as well as creating a fictional world in our minds. Various cartoons have been made in India based on Indian cultural background such as Amar Chitra Katha, Shri Krishna, Vikram Betal and so on. The aim of this study is to find out whether it is possible to educate children regarding culture through the medium of cartoons. This study also attempts to find out which cartoon based on Indian culture is most preferred by children and why. In addition, this study tries to analyze the benefits that children gain by watching cartoons based on Indian culture, the effects they create on children studying in second, third and fourth standard and also tries the kind of image of Indian culture generated through these cartoons. The preferred method for research is Quantitative analysis including questionnaires and the preferred sample size is 120 children from Bangalore. [show more]

Type:PhD

Subject:English Studies

Type:PhD

Subject:English

Description:This research study entitled-??Current popularity of Assamese Cinema is a study on the status and recent growth of the Assamese film Industry and to explore the present scenario after a lots of bottlenecks. The prime focus is on the current level of popularity of the Assamese films and the paper is also directed towards the understanding of how the industry is rising and trying to achieve the position despite its long history, and its artistic successes, for a state (Assam) that has always taken its cinema seriously and after making a mark various prestigious Awards over the years. The methodology was devised with surveys, which was followed by a predominantly qualitative and quantitative data analysis to help to verify the objective of the research. The research was based mainly on audience survey and Experts?? opinion. After analyzing the survey results, it can be concluded that people still watch Assamese films but it is not as popular like earlier days. The condition of Assamese film industry is not so great but if people take initiatives then there is a hope of a bright future, whereas one cannot ignore the developments which has been taking place in the recent place. [show more]

Type:MPhil

Subject:Management

Description:Healthcare industry has seen a lot of transformation and innovation over the years. It is coming forward as a recognised sector in India after Information Technology and Pharmaceutical. But despite this Indias healthcare infrastructure has not kept pace with the economies and the sectorial growth. Enormous amount of resources have been spent but very little change on actual health status is noticed. This study is undertaken to assess the current status of e-governance (ICT) in large hospitals and try and find out the awareness and accessibility of e-governance to the patients. The survey conducted in hospitals involved the patients responses and responses from the Healthcare Professionals (HCPs). An attempt has been made to find out the effectiveness of various ICT applications in the healthcare like EHR/ EMR or Telehealthcare. Majority of the research on e-governance focussed on overall effective governance and administration but very few studies have been done to highlight the status of e-governance in healthcare in India. [show more]

Description: The Indian Retail Industry is growing at a fast pace. This growth to a large extent is driven by the organised retail market, with more and larger retail organisations investing heavily in increasing their store networks and improving in-store offerings. Apparel, accessories and related merchandise form a considerable chunk of the organised retail space and is in the ambit of a handful of established players vying to capture & increase larger portions of the available market using new strategies. Increased customer satisfaction and service is one of the means through which they will be able to fulfill their goals. The use and implementation of Customer Relation Management tools like Loyalty Programs is one of the ways in which they can achieve customer satisfaction. According to Sharp and Sharp (1997) loyalty programs are structured marketing efforts, which reward and encourage the loyal behaviour of their members. Capizzi et al (2004) defined it as the business process of identifying, maintaining and increasing the yield from best customers through interactive,value-added relationships.Loyalty programs are thereby are a rhetoric of relationship marketing in gaining customer loyalty.(Minami & Dawson ,2008) . Loyalty programs, however serve dual purposes of the organisation ?? acquisition of customer spending related information and ensuring that they patronise their store. According to Peters (1988) the costs of retaining customers are about 80 percent lower than acquiring new customers. This explains why there is a high degree of proliferation of retailer loyalty programs. Loyalty Programs today have become an inseparable part of the Customer Relationship Management (CRM) strategy of todays retailers. It is vital to gauge how successful these programs are as CRM tools. This study is concerned with how customers perceive such programs and how receptive they are towards these programs. The sample size consisted of 168 usable samples of member customers of loyalty programs of four competing departmental stores who were members of the stores. The study was confined to the city of Bangalore. Convenience sampling was used for the purpose of data collection. Data was collected through questionnaires and was subjected to descriptive analysis and inferential analysis. The reliability of the perceptual scale was found to be 0.766. The major findings of the research are: ? Lifestyle is the most frequented store and Shoppers Stop has the most attractive loyalty program. ? Customers have more important reasons for preference of a store than holding membership to the stores loyalty program ? Customers perceive that a loyalty program membership makes them enjoy monetary benefits. Offers and discounts followed by redeemable points are the most popular form of monetary benefits. ? Customers seek ??real and value creating benefits from loyalty programs ? There is a significant relationship between customer perception of loyalty program benefits and purchase behaviour. ? There is a significant relationship between customer perception of loyalty program benefits and store attractiveness and loyalty. The study will help retail organisations understand their customers better and help them in designing and implementing more satisfying, value creating and differentiated programs as a CRM tool to retain customers and build loyalty. [show more]

Type:Patent

Subject:Computer Science

Description:Patent Number: 202241008325, Applicant: Dr. Rashmi Rai. A customer relationship management system (1) and method of taking feedback thereof comprising a feedback button (2), a mobile application (2A), an electronic unit (4), a computer (5), a mobile (6), a network (7), a server (8), a database (9). The invention provides a feedback button may be a physical three-way button (2) or a three-way digital button. One of them is visible on mobile applications and the second one is visible in the room. [show more]

Type:Patent

Subject:Computer Science

Description:Patent Number: 202241008325, Applicant: Dr. Rashmi Rai. A customer relationship management system (1) and method of taking feedback thereof comprising a feedback button (2), a mobile application (2A), an electronic unit (4), a computer (5), a mobile (6), a network (7), a server (8), a database (9). The invention provides a feedback button may be a physical three-way button (2) or a three-way digital button. One of them is visible on mobile applications and the second one is visible in the room. [show more]

Type:Patent

Subject:Computer Science

Description:Patent Number: 202241008325, Applicant: Dr. Rashmi Rai. A customer relationship management system (1) and method of taking feedback thereof comprising a feedback button (2), a mobile application (2A), an electronic unit (4), a computer (5), a mobile (6), a network (7), a server (8), a database (9). The invention provides a feedback button may be a physical three-way button (2) or a three-way digital button. One of them is visible on mobile applications and the second one is visible in the room. [show more]

Type:Master's Dissertation

Subject:Law

Description:Cybersecurity in civil aviation is becoming increasingly critical as the aviation industry in India continues to grow and evolve. With the increasing use of technology and automation in aviation, there is a growing risk of cyber threats that can affect the safety and security of civil aviation operations. This paper provides a critical analysis of the current state of cybersecurity in civil aviation in India. It examines the various cyber threats facing the aviation industry, the legal and regulatory framework for cybersecurity in India, and the measures that can be taken to enhance cybersecurity in civil aviation. The analysis highlights the need for a comprehensive and proactive approach to cybersecurity in civil aviation in India, including the implementation of robust cybersecurity policies and procedures, the adoption of international best practices, and the establishment of a dedicated cybersecurity framework for the aviation industry. [show more]

Description:The volume of traffic moving over the Internet is expanding exponentially every day due to increase in communication through Emails, branch offices remotely connect to their corporate network and commercial transactions. Hence protection of networks and their services from unauthorized modification and destruction is very much needed. TCPIP is the most commonly used communication protocol in the Internet domain. IP packets are exchanged between the end hosts as plain text (without any encryption). As Internet uses PSDN (Packet Switching Data Network) anybody who has access to PSDN can access/modify the data. Hence securing data over the network is difficult. The goal of network security is to provide, authenticity, confidentiality and integrity. Confidentiality is making sure that no body other than the receiver will be able to read the data. Integrity is making sure that the data didnt get modified by intruder or by some other means while it is getting transmitted. Authenticity is making sure that the data is coming from the right sender. In this paper we propose a new data encryption algorithm based on private key (symmetric key) cryptography method. Keys are shared between two end hosts using simple algorithm. Cyber block chaining method is used while encrypting/decrypting the data. Large prime numbers are generated well in advance and kept for further key refreshments. The keys were refreshed periodically, so it gives very minimal time for the hackers to attack the system. As simple operations are used, we will be able to achieve fast and secure data encryption/decryption using this method. The behavior of the proposed approach is verified through various tests. [show more]

Description:Working capital in any organizations has a significant role in driving the business forward. Hence, there is an imminent need for the management of the working capital. The efficiency with which working capital is managed in a business or organization determines the health of the business or the organization. On having an effective working capital management firms tend to be successful and while ineffective working management leads to the failure of the business. Hence, the management of working capital is of great importance. The research study is to evaluate the effectiveness of working capital management in maximizing the profitability of construction companies in Bangalore. The research will analyze the construction companies to establish an understanding of the significance of effective WCM for maximizing the profitability. The working capital is the life blood of a business and an important function of finance that defines and deals with the liquidity of the firm. Also, profitability of firms is another major aspect of business. The research explores the correlation between the working capital and profitability to understand the effectiveness of working capital management in maximizing the profitability. The construction industry is the second largest industry of the country after agriculture. Construction activity is an integral part of a countrys infrastructure and industrial development. It includes hospitals, schools, townships, offices, houses and other buildings; urban infrastructure (including water supply, sewerage, drainage); highways, roads, ports, railways, airports; power systems; irrigation and agriculture systems; telecommunications etc. Covering as it does such a wide spectrum, construction becomes the basic input for socio-economic development. The construction industry generates substantial employment and provides a growth impetus to other sectors through backward and forward linkages. It is, essential therefore, that, this vital activity is nurtured for the healthy growth of the economy. With the present emphasis on creating physical infrastructure, massive investment is planned during the Tenth Plan. The construction industry would play a crucial role in this regard and has to gear itself to meet the challenges. In order to meet the intended investment targets in time, the current capacity of the domestic construction industry would need considerable strengthening. The construction sector has major linkages with the building material industry since construction material accounts for sizeable share of the construction costs these include cement, steel, bricks/tiles, sand/aggregates, fixtures/fittings, paints and chemicals, construction equipment, petro-products, timber, mineral products, aluminum, glass and plastics. The construction sector is one of the largest employers in the country. In 1999-2000, it employed 17.62 million workers, a rise of 6 million over 1993-94. The sector also recorded the highest growth rate in generation of jobs in the last two decades, doubling its share in total employment. [show more]

Description:This study explores the forms and features of Tibetan music that existed in the past and its gradual change to the present. It looks at the traditional music that Tibetans followed and the amalgamation of the same with other forms and genres of music as it altered during and after the Chinese invasion of 1949. The study will be working under the idea that the Tibetan music has lost its traditional trace as the prominence of commercial marketing of music have escalated and how this was brought on by the mentioned invasion: the political, social, cultural and economical aspects which directly or indirectly changed the musical culture of Tibet. It envelopes the idea that the musical tradition of Tibet has been lost due to the strong administrative control of the Chinese government and how that led to the failure of the native Tibetans to safeguard the Tibetan traditional forms and genres of music. [show more]

Type:Journal Article

Subject:Social Psychology

Description:Psychology & Society, Vol.8, Issue 1, pp.57-74, ISSN: 2041-5893.

Subject:Mathematics

Description:Journal of Discrete Mathematics Vol.2013 Article ID 721051 ISSN No. 2090-9845