Type:Masters Dissertation

Subject:Media Studies

Description:The purpose of the study is to find out whether anti-smoking Public Service Advertisements are well strategized attempts to create and spread awareness about a public issue that could affect deeply seated public attitudes and behaviour. The study also highlights the ways in which anti-smoking PSAs are produced in different parts of the world and how it has brought changes in the public behaviour. [show more]

Description: ??Learning Disabilities is a term associated with difficulties in reading, writing, doing Maths and motor coordination. Awareness about learning disabilities is required for early identification and further remediation. A learning disability in a child can be identified as early as in toddler stage. Teachers are the first ones , usually to suspect a learning disability in a child. For appropriate observation and referrals for further assessment , a teacher should be aware of the various characteristics of learning disabilities which differs from individual to individual. Literature says that there is need of raising the awareness of teachers about learning disabilities and its various etiological factors. Awareness program could help in enhancing the knowledge of teachers in this regard. The current study was organised with an aim of conducting an awareness program to raise teachers knowledge about learning disabilities. 20 teachers, teaching in a Government school in Thiruvananthapuram, Kerala was selected for the study. A pre experimental study pre post without control was designed. The intervention package was framed with comprehensive information about the concept, characteristics, kinds, signs, symptoms, strategies and guidelines for early identification. The awareness of the teachers prior to and post intervention was assessed using a semi structured questionnaire. The effectiveness of the awareness program was gauged using statistical analysis. The findings of the study proved that the knowledge of the teachers about learning disabilities has significantly increased post intervention. The knowledge level was shifted from moderate level, prior to intervention to high level post intervention. The feedback from the teachers ascertained that the program was very useful and interesting. Awareness programs of similar kind are recommended in a broader spectrum. [show more]

Description:Advertising is one of the important types of communication in todays world and it has become an indispensable for both the consumer and the producer of it. Advertising plays an important role in the integrated marketing communication. In todays information age it is necessary for an organization or institution make the public aware of their goods and services and advertising acts as tool to serve this purpose. There are various types of advertising such as Out-door Advertising, In-door advertising, Non-product advertising, Radio advertising, Television advertising, National advertising, International advertising, Retail advertising, classified advertising and local advertising to name a few. Outdoor advertising is less touched subject within the field of advertising. Though there have been some research on the creative execution, improving attention to the billboards there is not much attention given to examine the effectiveness of billboard advertising. Billboards as a medium of advertising have been used by the advertisers in various parts of India. It is normally situated along the traffic prone roads, main streets, commercial centres, on flyovers and on highways. The purpose of it is to make people (pedestrians, drivers, and passengers) aware of the products and services which are available in the market and which intern leads to the buying and selling between consumer and manufacturer. In todays world the outdoor advertising, especially billboard advertisements are used extensively by the Real-estate and Automobile advertisers. It is important to know are people noticing these billboard advertisements and how it is influencing the people in their purchase decision making process of these Goods being advertised. It is also important to know why do Real-estate and Automobile advertisers prefer advertising on billboards rather than other media such as television, Radio and Print. [show more]

Type:PhD

Subject:English Studies

Type:PhD

Subject:Psychology

Description:The rising prevalence of Autism Spectrum Disorders necessitates the determination of novel intervention methods for its management. Since deficits in social skills are one of the most prominent features in ASD, efficient interventions for improving social skills become necessary. Several studies suggest a strong relationship between emotional skills and the acquisition of social skills. Objectives: The objective of this study was to find out the effectiveness of emotion recognition training on the social and emotional skills of children with ASD by obtaining quantitative results from the participants after emotion recognition training and then following up in-depth through a qualitative thematic analysis after interview with selected parents of the participants. Method: In the quantitative phase, a sample of ten children within three to six years of age who are diagnosed with ASD were selected for the study. The emotion recognition training followed the modified and adapted version of the hands-on activities from the ‘Let’s Face It’ curriculum which was validated after a pilot study. Each child was given 20 to 30 sessions of training. The participants were assessed for their social skills using VABS-3 and emotional skills were assessed using CDDC, before, during, and after the training. The qualitative phase involved an interview with the parent using a semi-structured guide. Results: The quantitative and qualitative results indicated that there is a significant difference in the social skills and emotional skills of the children after the training. The results also showed a sufficient generalization of the skills achieved. Incidental finding revealed reduction of problem behaviours. Conclusions: The study clearly shows that emotion recognition training is effective in improving social and emotional skills in children with ASD. [show more]

Type:PhD

Subject:Social Work

Description:Cerebral palsy is one of the multiple disabilities affecting 2 to 2.5 per thousand new born babies in India. It usually affects both individual and families. Though care giving is a normal part of being the parent of a child, caring a child with special needs takes on an entirely different life perspective when a child with disabilities, and especially one with multiple disabilities like cerebral palsy which have an effect on long- term dependence. [show more]

Type:Masters' Dissertation

Subject:Communication, Media Studies

Description:The thesis aims at finding out which is a better medium to communicate environmental issues. For the purpose of the research, four films were selected, two live action films and two animation films. 2012 and 8 Below are the two live action films and Wall-E and Madagascar are the two animation films. The study had a sample of 86 people, 45 females and 41 males respectively between the age group of 18 to 28 years. A survey was conducted, consisting of four questions each for the four films. The questions were devised to find out the theme of the films, whether or not the film has scientific grounding and if yes as to the reason why. After tabulating and analysing the results it can be seen that animation films are more popular as 76% of the sample has seen the animation films and majority of the sample believes the films have scientific grounding and that the issues and rendered in a comic fashion. 2012 and Madagascar have been watched equally by the sample, both of them have 80 percent. [show more]

Description:The thesis aims at finding out which is a better medium to communicate environmental issues. For the purpose of the research, four films were selected, two live action films and two animation films. 2012 and 8 Below are the two live action films and Wall-E and Madagascar are the two animation films. The study had a sample of 86 people, 45 females and 41 males respectively between the age group of 18 to 28 years. A survey was conducted, consisting of four questions each for the four films. The questions were devised to find out the theme of the films, whether or not the film has scientific grounding and if yes as to the reason why. After tabulating and analysing the results it can be seen that animation films are more popular as 76% of the sample has seen the animation films and majority of the sample believes the films have scientific grounding and that the issues and rendered in a comic fashion. 2012 and Madagascar have been watched equally by the sample, both of them have 80 percent. [show more]

Type:PhD

Subject:Psychology

Type:Journal Article

Subject:Market development assistance scheme

Description:Scholedge International Journal Of Management And Development, Vol.2, Issue 8, pp.37-50, ISSN No: 2394-3378.

Type:PhD

Subject:Management

Type:Masters Dissertation

Subject:Media Studies

Description:Media Meet is a national level annual fest conducted by the Department of Media Studies, Christ University, Bengaluru since 2010. Media Meet provides a platform to bridge the gap between professions and students in the domain of media. Media Meet is covered by various regional and national media houses. [show more]

Description:New media is prevalent tool and a mass medium since it became associated with social networking. Public relations companies and executives used new media like YouTube; Facebook extensively since the dominance and wide implications of these mediums was first witnessed. With the existing new media strategies of Facebook events, advertisements and campaigns there is an increase in demand for unconventional new media strategies. The new media audience is rapidly changing and adapts rather quickly to already existing new media tools. This research paper intends to study the imporantnce of Public engagement and innovation in new media strategies. It will help in field of public relations and advertisement at large by answering significant questions on public engagement, its application in Indian campaings, if applied its success or failure and other detailed synthesis of its existance or lack or willingness of the Indian masses and industry experts to adopt or embrace public engagement and innovation in new media strategizing. [show more]

Description:The growth in the health care services in the country is primarily driven by the 350 million strong middle class people aspiring for quality health care services. A health care provider is an institution (such as a hospital or clinic) or person (such as a physician, nurse, other health care service provider) that provides preventive, curative, rehabilitative or palliative care services in a systematic way to individuals, families or communities. Improving access, coverage and quality of health services depends on the way, the services are organized and managed, and on the incentives influencing providers and users. The rate of growth of the health care industry in India is moving ahead neck to neck with the pharmaceutical industry and the software industry of the country. Much has been said and done in the health care sector for bringing about improvement. Till date, approximately 12% of the scope offered by the health care industry in India has been tapped. The health care industry in India is reckoned to be the engine of the economy in the years to come. Health care industry in India is worth $17 billion and is anticipated to grow by 13% every year. The health care sector encompasses health care instruments, health care in the retail market, hospitals enrolled to the hospital networks etc. Literature review on Service quality in the hospitals has mostly emphasized on patients perception of the services, the factors responsible for creating customer satisfaction and their intentions to return for future services available. The literature also reveals the gap between customer expectations and customer perception. The findings of the literature identifies the future courses of action to be taken by the hospitals. The loyalty is created in the hospitals by service quality dimensions. The literature so far shows the research in Hospitals; the research gap is that no research has been done in the sectors like Multispeciality Hospitals and Singlespeciality Hospitals. Statement of the problem: Effectiveness of service quality in Multispeciality and Singlespeciality Hospitals- A comparative study The population for the study consists of the patients from both the sectors. The Questionnaire were administered to 315 respondents out of which 292 were the usable data for analysis. The sampling technique adopted was Convenience sampling. The sample was drawn from 6 multispeciality hospitals and 5 single speciality hospitals in Bangalore city only. The Questionnaire consisted of three sections; the first section on the Demographic characteristics, Section 2 consists of the service quality dimensions for expectations and perception. The dimensions were rated on 7 point Likert scale. The third section on the customer loyalty. The patients of the hospitals have rated independently without any bias. The developed questionnaire was found to be very reliable and valid. Conclusion:The present research found that the service quality is high in Multispeciality hospitals when compared to single speciality hospitals. The Reliability dimension is very important when compared to the other dimension. Also the study revealed that price is the very sensitive variable that the customer loyalty depends on the price justification. Hence the research throws light upon the Servqual and the customer loyalty. [show more]

Subject:Psychology

Description:International Journal of Multidisciplinary Sciences and Research, Vol-1 (1), pp. 86-91. ISSN-2321-4872

Type:PhD

Subject:Social Work

Description:Working capital in any organizations has a significant role in driving the business forward.Hence,there is an imminent need for the management of the working capital.The efficiency with which working capital is managed in a business or organization determines the health of the business or the organization.On having an effective working capital management firms tend to be successful and while ineffective working management leads to the failure of the business. Hence, the management of working capital is of great importance. The research study is to evaluate the effectiveness of working capital management in maximizing the profitability of construction companies in Bangalore. The research will analyze the construction companies to establish an understanding of the significance of effective WCM for maximizing the profitability. The working capital is the life blood of a business and an important function of finance that defines and deals with the liquidity of the firm. Also, profitability of firms is another major aspect of business. The research explores the correlation between the working capital and profitability to understand the effectiveness of working capital management in maximizing the profitability. The construction industry is the second largest industry of the country after agriculture. Construction activity is an integral part of a countrys infrastructure and industrial development. It includes hospitals, schools, townships, offices, houses and other buildings; urban infrastructure (including water supply, sewerage, drainage); highways, roads, ports, railways, airports; power systems; irrigation and agriculture systems; telecommunications etc. Covering as it does such a wide spectrum, construction becomes the basic input for socio-economic development.The construction industry generates substantial employment and provides a growth impetus to other sectors through backward and forward linkages. It is, essential therefore, that, this vital activity is nurtured for the healthy growth of the economy. With the present emphasis on creating physical infrastructure, massive investment is planned during the Tenth Plan. The construction industry would play a crucial role in this regard and has to gear itself to meet the challenges.In order to meet the intended investment targets in time, the current capacity of the domestic construction industry would need considerable strengthening. The construction sector has major linkages with the building material industry since construction material accounts for sizeable share of the construction costs these include cement,steel,bricks/tiles,sand/aggregates,fixtures/ fittings, paints and chemicals, construction equipment, petro-products, timber, mineral products, aluminum, glass and plastics. The construction sector is one of the largest employers in the country. In '99-2000, it employed 17.62 million workers, a rise of 6 million over 1993-94. The sector also recorded the highest growth rate in generation of jobs in the last two decades, doubling its share in total employment. [show more]