Type:Journal Article

Subject:Yugbodh

Description:International Journal of Hindi Research, Vol.4, Issue 4, pp.56-58, ISSN No: 2455-2232.

Type:Journal Article

Subject:Management

Description:Journal of Management Development, Vol.38, Issue 4, pp. 298-311, ISSN No. 0262-1711.

Subject:CUIM

Description:Sage Open pp.1-5 DoI No. 10.1177/2158244012444615

Type:PhD

Subject:English Studies

Description:The daily soaps that we view every day in our living room reflect how our society works and functions, for few people their day starts and ends with these television shows. What happens in our favorite television serials, also tend to influence the lives we lead, like the way they dress up, the manner in which they socialize; tend to have a huge impact on our behavior and actions. Hindi daily soaps during the late 1990s and early 2000s served the Indian audiences with more of human relationships such as saas bahu dilemmas, parent child understanding that predominantly focused more on family values and ethics, in other words it preached to the Indian viewers how an ideal family is ought to be, showcasing a perfect family setting. In the present context there has been a gradual shift in terms of themes, character portrayal, trends, visualization and effects along with messages that these shows want to convey, such as gay marriages, extra-marital affairs, domestic violence are now becoming the central themes of much popular Hindi daily soaps .This study would map the shift in Hindi daily soaps during the early 2000s to the present day on the basis of- themes, character portrayal, trends, visualizations and effects and the messages that each of these shows convey. [show more]

Type:Journal Article

Subject:Physics

Description:Reults In Physics, Vol.9, pp. 78-85, ISSN No: 2211-3797.

Type:Journal Article

Subject:Mathematics

Description:Physica E : Low-Dimensional Systems And Nanostructures, Vol.94, pp.25-30, ISSN: 1386-9477.

Subject:Economics

Description:JIM Quest: Journal of Management and Technology, Vol-8 (2), pp. 01-10. ISSN-0975-6280

Type:Masters Dissertation

Subject:Media Studies

Description:The research studies the marketing strategies used by Malayalam films through New Media. In this research new media includes Facebook, Twitter, YouTube, Whatsapp and instagram. For the past four years there is a new shift in the marketing of Malayalam films. More and more film makers are depending on new media for the marketing of Malayalam films. Through this research the researcher studies the current trends in the new media marketing of Malayalam films. [show more]

Type:Masters Dissertation

Subject:Media studies

Description:Marketing strategies allow the organizations to take up the best opportunities available within the limited resources and thus help in maximizing the sale rate and giving a tough sustainable competition. It is a planning process to achieve certain goals, missions and set benchmarks with the help of promotional activities. Marketing helps to generate awareness among the consumers about the product or service and the company which again accelerates the demand among the customers and sales leads. [show more]

Type:Masters Dissertation

Subject:Media Studies

Description:Advertisements have a strong influence in our life we like them because they provide information and create awareness about the market. But, the Government of India has restricted promotion of certain products on television like liquor, tobacco, pan etc. To overcome this companies use surrogate advertising. [show more]

Type:Master's Dissertation

Subject:Law

Description:The central facet of the concept of human rights is the equality of all people. Since everyone deserves respect, treating everyone equally is appropriate. Any act that diminishes that dignity is wrong because it violates the equality principle and makes discrimination more likely. Human rights are a topic that is hotly contested around the globe and is related to homosexuality. Only because of who they love and how they look do people everywhere become targets of violence and discrimination. Additionally, the LGBTQ+ community's civil rights, such as the right to marriage and the right to adopt, are not recognized on an equal footing with those of the heterosexual community. To have a family life with kids i.e. comparable to that of the heterosexual community, the LGBTQ+ community must have equal adoption rights. The LGBTQ+ community, however, is subject to discrimination under India's adoption laws, which prevents them from fully exercising their legal rights to adoption. The discrimination on the basis adoption laws, which are predicated on the binary knowledge of gender, violate several principles outlined in Articles 14, 15, and 21 of the Indian Constitution. [show more]

Description:Little research has been done to understand the experiences of male adolescent living with an alcoholic parent. This qualitative phenomenological study was used to explore and understand how the sons of an alcoholic parent living in South India find meaning in their situation. Alcoholism occurs in India as it does in all nations, but here there is a greater sense of shame attached to it and it is less mentioned than in Western countries. The sample in the study is selected according to the non-probability and purposive sampling technique. Data was collected through semi-structured interviews in which the researcher interacted with the participants. Five boys were interviewed between the ages of seventeen and twenty; three attend a prestigious college while the other two were no longer at school. Some from wealthy families while others were sons of day labourers. All were keen to advance in their chosen careers, some through gaining degrees. Sports and recreation were important to them and it provided a sense of achievement and a release from the stresses of a dysfunctional family. There were supporting features in the lives of the boys; support coming from mothers, older siblings, sports coaches and some teachers. Other ways of gaining a sense of value was by having a personal faith in God and by helping younger disadvantaged children. The counter to this was that some teachers did not understand and were critical of the boys while in most cases members of the extended families like uncles, aunts and cousins interacted in negative way. The exceptions were grandparents who either were able to control their alcoholic son or could provide time and support to their grandson. The negative influences added to the stresses of living with an alcoholic father. What was surprising was the degree of maturity of the boys; they accepted that alcoholism was a disease and that it was not their fathers fault, and they remained loyal to their parent. This study shows that the school sports coaches have a more positive influence than teachers. This may be because coaches have a more holistic approach than teachers. It highlights the need for schools and colleges to adopt a more proactive approach to at risk students by identifying such students and for training of teachers in how to deal with these students. Thematic network approach to data analysis was used. This involved organising the data into three levels of themes reflecting salient themes i.e. basic, organising and global themes (Attride-Stirling, 2001). Attride-Stirling describes six stages in analyses involving thematic networks involving devising a coding framework, identify themes, refine the themes, constructing the thematic network, describing, exploring and summarising the networks and interpreting the patterns. Five global themes emerged from the analysis. The male adolescent need for praise, building self-esteem, helps, belief, being misunderstood by others. Recommendations are presented to create conditions necessary for the male adolescent. This involves education and creation of supportive environments for the male adolescent and his family. Key words: Adolescent of alcoholic parents, Meaning in life, Alcoholic, Thematic network, Logotherapy. [show more]

Type:PhD

Subject:Psychology

Description:being diagnosed with a life-threatening such as HIV or cancer can be often traumatic. It can also have other devastating impact on a person's life. Earlier researches on Persons Living with HIV (PLHIV) have found that HIV infection is a medical and existential crisis. PLHIV go through psychological trauma as well as social problems suck as depression, stigma,poverty and marginalization in India and elsewhere. [show more]

Type:Journal Article

Subject:Management

Description:International Journal of Mechanical Engineering And Technology, Vol.9, Issue 7, pp.354-364, ISSN Print: 0976-6340. ISSN Online: 0976-6359.

Description:Globalization has resulted in expansion of Indian companies across the world. There arouse a need for a common set of accounting standard for harmonization of financial statements. The six Indian companies listed on Bombay Stock Exchange and National Stock Exchange has converged to International Financial Reporting Standards (IFRS) from the financial year 2007-2008. The consolidated financial statements are prepared under both Indian Generally Accepted Accounting Principles (IGAAP) and International Financial Reporting Standards (IFRS). Therefore, this study focused on measurement of profitability under IFRS and IGAAP for the six companies which have adopted IFRS voluntarily. There are differences in treatment of items under IGAAP and IFRS like revenue recognition, foreign currency transactions and translations, fixed asset valuation, depreciation and impairment losses, etc. The analysis showed that there is gradual increase in profitability ratios under IFRS and there may be increase observed in future. Since, this study analyses results on six Indian listed companies until financial year 2011-2012. The reasons for the differences in profitability ratios are also discussed. There are many Indian companies which have not converged into IFRS. Therefore, the challenges faced by Indian companies and measures taken by ICAI to adopt IFRS are also studied from auditors. This showed that the companies are facing difficulty to converge into IFRS due to mainly fair value accounting, new method of presentation, tax liability and transparency in disclosure of items. The companies have to incur cost for valuation of fixed assets because an auditor is not an expert in valuation. This study concludes stating that there is need for sufficient training for the management and all users of financial information, which may gear up the companies to adopt IFRS in near future. Keywords: Harmonization, IGAAP, IFRS, fair value accounting [show more]

Description:The changing scenario in education has started to consider student as a customer (Zaiiri, 1995; Hill, 1995; Elliot & Healy 2001; Rowley, 2003; Sakthivel et al, 2005). As the students are the major customer of educational institution, it is important to consider students (customers) satisfaction. This study aims to contribute to the literature by indentifying the components of students` satisfaction with service provided by educational institutions. The components of student satisfaction were identified by conducting interviews with subject matter experts (N=10) and students (N=15) studying bachelor degree in arts, science and commerce in various public and private college in Bangalore. Based on the result of explorative study, the student satisfaction scale was developed with 76 items. This scale was used to collect data from 800 college students. The explorative factor analysis was used to explore factors of student satisfaction and was found that all the items measured single construct ?? student satisfaction. The reliability and validity of the scale was developed. The paper concludes discussing theoretical and academic implications, limitation and future research direction. Keywords: students` satisfaction, expectation disconfirmation theory, scale development and validation [show more]

Subject:Chemistry

Description:Crystal Structure Theory and Applications, Vol-1, pp. 79-83.