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Unseen motivators: A study exploring the effect of subliminally priming known human faces vs unknown human faces on consumers product selection decisions
The human mind is constantly being influenced by a vast number of external stimuli that are perceived consciously as well as unconsciously. The chapter attempts to explore how unconscious (subliminal) priming of known and unknown human faces could impact product selection and decision-making time of consumers. 2 (Known face X Unknown face) X 2 (Product selection X Decision-making time) within-subject design was used for the study. A pilot study was conducted to estimate the subliminal time threshold of the population. It was found to be 17ms. A stimulus-priming experiment designed in Opensesame software was used to subliminally expose the participants to both known and unknown human faces. They were then asked to select a product that they were willing to buy from an option of four products, of which one of the products was primed along with human face (known vs. unknown). The product selection rates as well as the time taken to select the product were recorded. A total of 100 participants falling in the age category of young adults (18-39) took part in the study. 2024, IGI Global. All rights reserved. -
ALIGNING INVESTMENTS WITH VALUES: CREATING PORTFOLIOS BASED ON CORPORATE SOCIAL RESPONSIBILITY AND NIM
Purpose: This research discusses the importance of corporate social responsibility (CSR) and its link to a financial performance metric called net interest margin (NIM) in the context of non-banking financial companies (NBFCs). CSR initiatives can lead to long-term sustainability and improved financial performance, attracting investors seeking to align their investments with their values. Need for the Study: The research composes portfolios based on financial companies CSR performance and NIM ratios to help investors understand the difference between CSR and financial performance, making investment decisions based on their portfolio goals and values. Striking a balance between sustainability and the financial performance of financial companies, will help investors find a suitable balance between portfolios for investment purposes. Methodology: The authors used data from 55 financial companies for daily returns from 20142015 to 20212022 and used descriptive statistics to measure the performance of portfolios. Findings: The findings suggest that financial companies in India have improved their CSR scores over time, indicating an increased focus on integrating socially responsible practices into their operations. The data also show that NBFCs are catching up with banks regarding CSR scores, and some NBFC portfolios even outperform banks regarding returns. However, the study also highlights the need for some companies to focus more on CSR and business operations. Practical Implications: The results serve as a benchmark for financial companies to assess their relative CSR performance, highlighting the need for companies to focus on integrating socially responsible practices into their operations and guiding areas where companies can improve. 2024 by Ishfaq Hussain Bhat, Shilpi Gupta and Satinder Singh Published under exclusive licence by Emerald Publishing Limited. -
The influence of environmentally mindful marketing tactics on the perceptual framework and predispositions of generation Z shoppers in the Indian app
Green marketing decisively helps businesses distinguish themselves from their competition, strengthen their image, and obtain the attention of consumers who increasingly prefer environmentally conscious businesses. By elevating a business's reputation and image, green marketing creates an effect on how people consider a brand and enhances customer loyalty and retention. The "green generation, " or Generation Z, is well-known for its sustainable product preferences and ecological concerns. The study analysed how green marketing techniques relate to and affect Gen Z customers' purchasing habits in India's garment industry. The study targeted 300+ Gen Z consumers through an online cross-sectional survey to get information on their perceptions of green brands, green marketing tactics, purchase intentions, and buying patterns. This study found that green marketing tactics used by fashion firms have a favorable impact and the ability to affect various aspects of customer behavior. 2024, IGI Global. All rights reserved. -
ARise to the occasion: Elevating customer engagement
Augmented reality (AR) is being used to transform the landscape of online retail by enhancing customer engagement and experience. This chapter delves into how AR's unique capabilities, such as virtual try-on and interactive product visualisation, can overcome the limitations of traditional online shopping and create deeper connections between brands and consumers. It explains how AR personalises the customer journey by providing customised product recommendations and immersive virtual experiences that drive purchase decisions. By analysing past implementations and future trends, this chapter demonstrates how ARM can usher in a new era of customer engagement and personalised experiences in online retail. 2024, IGI Global. All rights reserved. -
Demystifying artificial intelligence and customer engagement: A bibliometric review using TCCM framework
Artificial intelligence (AI) has grabbed the attention of the extent of literature and customer engagement of many business organizations in the past decade, especially with the advancement of machine learning and deep learning. However, despite the great potential of AI to solve customer problems and engage customers, there are still many issues related to practical uses and lack of knowledge to create value through customer engagement. In this context, the present study aims to full fill the gap by providing a critical literature review based on 53 A* and A categories of Australian Business Deans Council (ABDC) journals (2011-2023) by highlighting the benefits, challenges, framework, and future research directions in theory, context, characteristic and methodology (TCCM) areas. These findings contribute to both theoretical and managerial perspectives for developing a future novel theory and new forms of management practices. 2024, IGI Global. All rights reserved. -
Fostering civic engagement and community development through service-learning capstone courses in higher education: An in-depth analysis of department models in Indian universities
A nation's strength is intricately linked to the education of its citizens, and the evolving landscape of higher education is evident in the changing role it plays. The National Education Policy (NEP) established on July 29, 2020, provides a framework that opens avenues for experiential learning, emphasizing hands-on experiences to complement theoretical knowledge. Keeping this in mind, this chapter introduces the Service-Learning Capstone Course Model designed to cultivate civic responsibility, empathy, and risk management while fostering the holistic growth of learners as responsible citizens in this century. The study demonstrates how the inclusion of a service-learning component in the syllabus can develop personal, professional, and academic growth in a learner through the knowledge gained. 2024, IGI Global. All rights reserved. -
From commitments to actions: Towards impactful, decisive, and resolute impact investment
The many threats of climate change make it important for us as a society to prioritize sustainability and build a greener economy. While there may be initial costs associated with implementing environmentally friendly practices, the long-term benefits are immeasurable. Impact investments have the potential to generate significant profits and also allow investors to support innovative solutions aimed at addressing many ecological challenges. This study analyses the policies that are necessary for facilitating transformative investments while striving towards low GHG emissions, climate-resilient development, and conserving biodiversity along with essential ecosystem services. The authors delve into the efforts made by the Asian Development Bank towards climate change financing and its impact investments, exploring their strategies until March 2023 with an understanding of how these efforts have impacted the environment and also various economic sectors across Asia, and analyse ADB's investment approaches to gain insights on how they are achieving SDGs through their climate finance initiatives. 2024, IGI Global. All rights reserved. -
Advances in sensor technologies for detecting soil pollution
The present chapter elucidates progressions in the surveillance of soil pollution, with a specific emphasis on integrated systems and sensor technologies. Future trends (e.g., enhanced selectivity, regulatory adoption), deployment platforms (field-deployable, wireless networks), and sensor types (electrochemical, optical, and biosensors) are discussed. Increasing sensitivity and specificity, facilitating on-site, real-time analysis, and integrating sensing with remediation strategies are priorities. The discourse highlights the revolutionary capacity that soil pollution sensors possess to propel environmental monitoring and management forward. Collaboration among stakeholders is critical for successfully implementing sensorbased approaches and driving innovation. 2024, IGI Global. All rights reserved. -
National Education Policy 2020: Equity and inclusion in India's education system
The term "equity" in education refers to justice and fairness in the allocation of educational resources and opportunities. In order to achieve educational equity, it is necessary to remove the structural obstacles that prevent students from realizing their full potential. Obstacles like socioeconomic inequalities, prejudice, and unequal resource distribution often act as barriers to quality education. In this background, the present chapter will critically analyze a few significant opportunities offered by the New Education Policy 2020, such as three language formulas, privatization, NEP financing, special education zones policy implications, and challenges in implementation. Even though the opportunities and milestones offered by NEP 2020 are irrefutable, apprehensions pertaining to its scope and usefulness also exist, questioning the sanguinity of the policy. 2024, IGI Global. All rights reserved. -
Driving profitable business growth through economical optimization, energy management, and industrial 5.0 innovations
The chapter emphasizes the significance of economic optimization, energy efficiency, and Industrial 5.0 innovations in driving sustainable growth and profitability in today's business landscape. It highlights the strategic allocation of resources to maximize efficiency and minimize costs, using lean management principles, automation, and data analytics. Energy management is crucial for reducing operational costs and mitigating environmental impact, using renewable energy sources and smart technologies. Industrial 5.0, a new era of industrial transformation, combines automation, connectivity, and data exchange, with technologies like artificial intelligence, IoT, and blockchain. 2024, IGI Global. -
Beyond the borders: Fashion influencers shaping global trends
Social media has emerged as a powerful platform that revolutionized the way the fashion industry operates. Fashion influencers have significantly impacted global consumer trends and brand perceptions with their large followings and engaging content. This chapter investigated the ways in which fashion influencers leverage social media platforms to shape consumer behavior, promote sustainable fashion practices, and bridge cultural boundaries to create a more inclusive fashion community across borders. This chapter has contributed to a better understanding of fashion beyond borders, social media influencers' role in transforming the fashion landscape, and their potential to influence positive change in the industry by conducting a comprehensive literature review. This chapter explores social media influencers' multifaceted roles in redefining fashion globally. 2024, IGI Global. All rights reserved. -
Service learning beyond the classroom: Engaging students in environmental stewardship
Service learning offers a dynamic approach to education, extending learning beyond the classroom and into the community. This chapter explores integrating service learning principles with environmental stewardship, focusing on engaging students in meaningful activities that contribute to the conservation and protection of the environment. By immersing students in real-world environmental projects, this chapter integrates six stages of the IPARDC model with environmental stewardship. Besides that, this chapter discusses a six-step system focused on environmental stewardship for service learning. Moreover, it discusses strategies for designing and implementing effective service-learning experiences that promote environmental awareness, sustainability, and social responsibility. Through collaboration with community partners and integration with the academic curriculum, service learning empowers students to actively participate in environmental stewardship efforts actively, fostering a sense of responsibility and advocacy for the natural world. 2024, IGI Global. All rights reserved. -
Beyond boundaries: Role of artificial intelligence and ChatGPT in transforming higher education
The goal of the proposed chapter is to give readers a thorough understanding of the complex effects of ChatGPT on higher education. It will cover the short-and long-term benefits that ChatGPT offers, as well as limitations that may affect both educators and learners. The chapter will also highlight a wide range of ethical issues and challenges that arise while using ChatGPT. Research in this area is very limited and the literature review reveals that there are benefits as well as limitations of using ChatGPT in the domain of higher education but the fact is that it is going to grow further which makes it an urgent need for the policymakers and stakeholders to explore and understand how ChatGPT should be integrated into higher education to deliver more value to the educators and learners. The proposed chapter will cover the evolution of ChatGPT, its growing popularity and impact, benefits it offers, the associated disadvantages and the road ahead. 2024, IGI Global. -
Dynamic strategies and evolutionary trajectories: A comprehensive review of experiential marketing in the soft drink industry
This comprehensive review explores the evolution of experiential marketing in the soft drink industry from 2005 to 2024. It uses analysis from a diverse set of 62 scholarly articles, Google books, Google Scholar, SSRN, Fig share, and various publishers such as Taylor & Francis, IGI Global, and Springer. The study traces the industry's trajectory from traditional marketing approaches to a digital-centric paradigm. The research captures pivotal moments in the development of experiential marketing strategies, emphasizing the integration of technology, sustainability, and community engagement. Key findings highlight the industry's adaptability to changing consumer preferences, the strategic use of data-driven insights, and the importance of inclusivity in crafting compelling brand narratives. The study identifies overarching trends, challenges, and opportunities that shaped the experiential marketing landscape in the soft drink industry over the past two decades. 2024, IGI Global. All rights reserved. -
Exploring vector and raster data formats for geospatial visualization with python
The chapter uses Python to explore vector and raster data formats within geospatial visualization. It highlights their pivotal role across diverse environmental science, urban planning, and natural resource management domains. A nuanced comprehension of these formats is deemed essential for proficient geospatial visualization in Python, as they facilitate the storage and manipulation of spatial data. Vector data formats accurately represent points, lines, and polygons within a coordinate system. In contrast, raster data formats are tailored to depict continuous surfaces or grids of data. An array of libraries and tools are outlined for exploring and visualizing these geospatial data formats in Python, each serving distinct functionalities ranging from data manipulation to visualization. The chapter systematically introduces the concept of geospatial visualization, elucidates the disparities and application scenarios of vector and raster data formats, and subsequently elucidates various Python libraries and tools conducive to geospatial data manipulation and visualization. 2024 by IGI Global. -
Minimizing the waste management effort by using machine learning applications
Waste management is a process of collecting, transporting, disposing, and monitoring waste materials generated by human activities. It is an essential part of maintaining public health, hygiene, and environmental sustainability. Waste management systems can be designed to handle different types of waste, such as household waste, industrial waste, hazardous waste, and medical waste. The increasing amount of waste has become a major issue for the development of sustainable communities. Machine learning can help solve this problem by allowing scientists to analyze and reduce waste. This chapter aims to provide a comprehensive overview of the various aspects of waste management using machine learning. The chapter covers the various aspects of waste disposal, generation, transportation, and collection. It also explores machine learning's potential in this area, such as data analysis and prediction. It additionally compiles case studies about how machine learning has been utilized in this field. 2024, IGI Global. -
Navigating the digital frontier: Trends, innovation, and challenges in industry 5.0
Industry 5.0 is a shift in industrial processes involving robots and AI, enhancing efficiency and customization. International organizations are implementing Industry 5.0, leveraging cognitive virtual minds, AI, additive technologies, and 5G networks. However, Industry 5.0 presents challenges such as job displacement by low adaptability machines and requires substantial investments to transform existing industrial setups. Creative thinking, cybersecurity, and human-machine collaboration are essential for overcoming these challenges. Cyber-Physical system integration, cybersecurity, IoT, AI, and human-machine collaboration are key strategies. Continuous learning, virtual training, and digital twin technology are essential for a skilled workforce. Collaboration is essential for tackling complex digital issues, and organizations must anticipate future trends and prepare for technological breakthroughs. Ethical thinking and responsible AI practices are also crucial. Industry 5.0 is a transformative journey involving advanced technologies into manufacturing processes. 2024, IGI Global. All rights reserved. -
The trauma of gun violence: Effects on students and communities
This chapter provides an in-depth analysis of the diverse consequences of gun violence within educational institutions, with a particular emphasis on the psychological distress endured by both students and communities. This study examines the emotional, psychological, and social ramifications, emphasizing coping mechanisms, strategies for developing resilience, and community healing initiatives. The critical nature of gun violence as a public health crisis is highlighted by the imperative for policymakers, educators, and community leaders to prioritize trauma-informed approaches. Through the promotion of policy reforms and the adoption of traumasensitive methodologies, it is possible to foster the development of secure and resilient communities that promote the recovery and flourishing of individuals. 2024, IGI Global. All rights reserved. -
Farm food and beverage: An attractive element of gastronomy in agritourism
The admixture of agriculture and tourism creates new fields of area like agritourism. The primary activity of agritourism is providing unique agritourism attractions to the visitors. Among the interests, farm food and beverages act as substantial components that intrigue the visitors. Food gastronomy is connected with farm food and beverage and its inception. Tourists in the agritourist destination want to explore the culinary practices there. Hence, this book chapter provides an idea of the concepts of agritourism and gastronomy, the applications of gastronomy in agritourism, the significance and dimensions of farm food and beverage in agritourism, factors influencing travelers' food choices, the benefits of gastronomy in agritourism and the value-added advantage of gastronomy in agritourism. Food is always a determinant element of the quality of service in the tourist place. 2024, IGI Global. All rights reserved. -
Ethical dimensions of GIS data privacy: Examining the intersection of ethics and privacy
The proliferation of mapping technologies has spurred significant attention to the ethical conduct surrounding geographic information systems (GIS). Various studies have explored these ethical considerations. Academic map and geography libraries are increasingly responsible for managing geospatial datasets, emphasizing the need for maintaining ethical standards in data archiving, cataloging, and distribution. Moral concerns about geospatial technologies encompass data accuracy, copyright, and quality assurance. Users of geospatial data must discern between ground-truth data and voluntary contributions, particularly with the rise of social media and participatory GIS. This chapter discusses the concerns concerning GIS data and the important data privacy issues while using GIS data. 2024, IGI Global. All rights reserved.