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Determining the Antecedents and Consequences of Brand Experience: A Study to develop a Conceptual Framework
In the marketing literature, one of the most talked- about subjects is brand experience (BE). Through an examination of the numerous studies conducted by BE researchers, this report attempted to determine the significance of BE in the body of recent literature. This paper culminates in the creation of a conceptual framework that prospective investigators might utilize to discern the diverse pathways inside BE. 2024 IEEE. -
Predictive Machine Learning Approaches for Estimating Residential Rental Rates in India
As urban areas like Chennai and Bangalore witness a continuous surge in land and housing prices, accurately estimating the market value of houses has become increasingly crucial. This presents a formidable challenge, prompting a growing demand for an accessible and efficient method to predict house rental prices, ensuring dependable forecasts for future generations. In response to this need, this study delves into the core factors influencing rental prices, with a keen focus on location and area. Leveraging a dataset comprising ten essential features tailored for detecting Rental Price in Metropolitan cities, the research meticulously preprocesses the data using a Python library to ensure data cleanliness, laying a robust foundation for constructing the predictive model. Employing a diverse range of Machine Learning algorithms, including Random Forest, Linear Regression, Decision Tree Regression, and Gradient Boosting, the study evaluates their efficacy in forecasting rental prices. Notably, feature extraction underscores the significance of area and property type in shaping rental prices. In comparison with existing methodologies, this research adopts gradient boosting as its preferred approach, achieving the most satisfactory predictive outcomes. Evaluation metrics are meticulously analyzed to validate the model's performance. Through this comprehensive analysis, the study not only offers valuable insights into rental price prediction but also ensures a rigorous comparison with existing approaches, maintaining originality and relevance in addressing the pressing challenges of housing market dynamics. 2024 IEEE. -
Examining the Partnerships between AI and Business Technologies in the Contemporary Environment
In the last 20 years, businesses and individuals have undergone significant changes. Firstly, people's lives have changed due to the availability of intelligent artificial intelligence (AI) devices, and businesses have begun to use these devices to generate revenue. Secondly, as technology advances, businesses are adopting new technologies and growing more reliant on them in order to increase revenue and better understand their clientele. In the current era of business, companies are dealing with significant environmental changes, such as technology advancements, public regulations, competitive advantages, and structural changes in the competitive market. Their business strategies are converted as a result of the aforementioned ecosystem changes, and they go on to overcome these environmental changes. The primary goal of the work is to more accurately analyze different AI-enabled business models for data analytics. In the era of artificial intelligence, it also discusses secure commercial transactions and platform learning business strategies. Its goal is to investigate the different business models that are in use in the market today and to give readers a better knowledge of these models by shedding light on their characteristics. 2024 IEEE. -
Cardless Society: Assessing the Role of Cardless ATMs in Shaping the Future of Financial Transactions
The ubiquitous ATM faces a critical crossroads in a world where the digital pulse is becoming more and more ingrained. The sound of plastic clicking, which used to be a comforting symbol of financial independence, is becoming less audible in the background noise of near-field communication and the Erie silence of digital scans. This study goes beyond the physical card and explores the unexplored world of cardless ATM technology, where security, convenience meet and innovation completely reimagines the process of getting cash. The meticulous analysis and potential use of technology can completely twist the dynamic rhythm of this world. 2024 IEEE. -
Enhancing IoT Security Through Multilayer Unsupervised Learning and Hybrid Models
This research addresses the challenge of limited unsupervised learning in current IoT security research, which heavily relies on labelled datasets, hindering the detection of unknown threats. To overcome this constraint, the study proposes a sophisticated methodology integrating K-means clustering, autoencoders, and a hybrid model (combining both). The aim is to enhance detection capabilities without being reliant on prior labelled data. Emphasizing the need to go beyond traditional models, the research underscores the significance of incorporating a diverse range of smart home IoT devices to gain comprehensive insights. Tests conducted on the N-BaIoT dataset, which incorporates authentic traffic data from nine commercial IoT devices afflicted with Mirai and BASH-LITE infections, demonstrate the effectiveness of the suggested models. K-means clustering demonstrates excellence in precision, recall, and F1-scores, particularly in Doorbell and Thermostat categories. The Hybrid model consistently achieves high precision and recall metrics across various device categories by leveraging the strengths of both Kmeans and autoencoder techniques. Notably, the Autoencoder model stands out for its exceptional ability to achieve a perfect 100% detection rate for anomalies across all devices. This study highlights the robust performance of the proposed unsupervised learning models, emphasizing their strengths and potential areas for refinement in enhancing IoT network security. 2024 IEEE. -
Facial Expression Recognition with Transfer Learning: A Deep Dive
In the realm of affective computing, where the nuanced interpretation of facial expressions plays a pivotal role, this research presents a comprehensive methodology aimed at refining the precision of facial expression recognition on the CK+ (Cohn-Kanade Extended) dataset. Our method uses the robust DenseNet121 architecture that has been pretrained on the 'imagenet' dataset, and it leverages transfer learning on the foundational CK+ dataset. The model deftly handles issues with overfitting, normalization, and feature extraction that are present in facial expression detection on CK+. Our approach not only achieves an overall accuracy of 98%, with a 5.86% accuracy enhancement over the base paper on the CK+ dataset, but also shows remarkable precision, recall, and F1-score values for individual emotion classes. It is noteworthy that emotions such as anger, contempt, and disgust have precision rates that reach 100%. The study highlights the model's noteworthy input to affective computing and presents its possible real-world uses in emotion analysis on CK+ and human-computer interaction. 2024 IEEE. -
Enhancing Banana Cultivation: Disease Identification through CNN and SVM Analysis for Optimal Plant Health
Detection and effective remedies play a crucial role in revolutionizing banana crop health. The banana industry faces numerous challenges, including the prevalence of diseases and pests that can lead to significant yield losses. This paper explores the potential impact of detection techniques and remedies on improving banana crop management. Disease detection models based on machine learning, image processing and deep learning offer high accuracy in identifying diseases like Fusarium Wilt, Yellow Sigatoka, and Black Sigatoka. Implementing detection and targeted treatments can enhance crop productivity, reduce pesticide usage, and ensure sustainable banana production. 2024 IEEE. -
Advancing Gold Market Predictions: Integrating Machine Learning and Economic Indicators in the Gold Nexus Predictor (GNP)
This study employs advanced machine learning algorithms to predict gold prices, using a comprehensive dataset from Bloomberg. The Gold Nexus Predictor (GNP), a key innovation, integrates historical data and economic indicators through advanced feature engineering. Methodologies include exploratory data analysis, model training with various algorithms like Linear regression, Random Forest, Ada Boost, SVM, and ARIMA, and evaluation using metrics like MSC, MAPE, and RMSE. The study's philosophical foundation emphasizes rationalism in economic forecasting and ethical model use. This research offers significant insights for investors and policymakers, enhancing understanding and decision-making in the gold market. 2024 IEEE. -
Customer Lifetime Value Prediction: An In-Depth Exploration with Regression, Regularization and Hyperparameter Tuning
In today's dynamic business environment, companies have been strategically shifting towards a customer-centric approach from their traditional product-centric focus. The main goal of this paper is to estimate customer lifetime value of 5,000 customers in the retail industry. This research follows a step-by-step approach to construct a multiple regression machine learning model. The model used in the study is based on the nine features to predict the customer life time value. First basic train-test split model is developed, which predicted 74% of variation in the customer lifetime value. This necessitates to improve the model performance, hence to address the multicollinearity problem lasso regularization is used. After lasso regularization , final model is trained with hyperparameter turning for further model performance improvement. The results show significant improvements in predicting customer lifetime value with the final model. This study suggests that the machine learning regression models can help to businesses to better understand how much value they can generate from individual customer.This deep understanding about customers helps retail businesses to align their customer engagement strategies to create a positive impact on the profitability and maximizing overall value offered to the customers. 2024 IEEE. -
Emprical Study of Crypto Currency and its Adoption Among Indians
This paper investigates many factors that impact cryptocurrency awareness and acceptance in the Indian market. Data were obtained from 376 volunteers of various ages across India. The following paper presented a framework based on EFA (Exploratory Factor Analysis), CFA (Confirmatory Factor Analysis), and SEM (Structural Equation Model). Technology awareness, recommendations to others, attitude, social influence, and openness to technical education were all responsible for bitcoin adoption. Meanwhile, trust and perceived risk were not accountable for the adoption of crypto currency. No significant factors directly responsible for the adoption or abandonment of crypto currencies were mentioned in the papers that were read. The Indian market is still not thoroughly studied regarding crypto currency and the population using it. It would create a massive opportunity for crypto currency to operate in the Indian market once the factors responsible for crypto currency adoption are known 2024 IEEE. -
A Novel CNN Approach for Condition Monitoring of Hydraulic Systems
In the dynamic landscape of Industry 4.0, the ascendancy of predictive analytics methods is a pivotal paradigm shift. The persistent challenge of machine failures poses a substantial hurdle to the seamless functioning of factories, compelling the need for strategic solutions. Traditional reactive maintenance checks, though effective, fall short in the face of contemporary demands. Forward-thinking leaders recognize the significance of integrating data-driven techniques to not only minimize disruptions but also enhance overall operational productivity while mitigating redundant costs. The innovative model proposed herein harnesses the robust capabilities of Convolutional Neural Networks (CNN) for predictive analytics. Distinctively, it selectively incorporates the most influential variables linked to each of the four target conditions, optimizing the model's predictive precision. The methodology involves a meticulous process of variable extraction based on a predetermined threshold, seamlessly integrated with the CNN framework. This nuanced and refined approach epitomizes a forward-looking strategy, empowering the model to discern intricate failure patterns with a high degree of accuracy. 2024 IEEE. -
Detection of Lung Cancer with a Deep Learning Hybrid Classifier
This article presents a deep learning framework combining a convolutional neural network (CNN) and a support vector machine (SVM) for lung cancer diagnosis. The model uses data divided into six groups: 250 images in the training set and 150 images in the test set. The work includes preliminary data and development using the Keras image data generator, VGG-16 architecture, high-level rules, and SVM classifier training with labels and vectors. The model achieves 90% accuracy with 85% selection impact and 75% cross-validation flexibility using VGG-16 and SVM hybrid classifier. This study finally revealed the classification of the model by multi-class ROC curve analysis and confusion matrix. 2024 IEEE. -
Factor Analysis for Portfolio Returns: Investigating How Macroeconomic Factors Impact the Performance of the equity Portfolio
This paper investigates the complex relationship between macroeconomic factors and equity portfolio performance using regression analysis. In today's volatile financial environment, it emphasizes the importance of understanding how variables such as interest rates, inflation, money supply and GDP influence investment outcomes. Exact statistical techniques and historical data from a specific time period are used to uncover hidden factors affecting portfolio returns, with a particular focus on interest rates, inflation, money supply, and GDP. The goal of the research is to provide a comprehensive understanding of how these macroeconomic factors influence the equity investments. 2024 IEEE. -
IOT-Enabled Supply Chain Management for Increased Efficiency
Deep learning methods have demonstrated potential Supply chain is a set or group of people as well as companies responsible for producing goods and getting it to their consumers. The producers of the raw materials are the first links in the chain, and the vehicle that delivers the finished goods to the client is the last. Lower costs and higher productivity are the benefits of an efficient supply network, which emphasizes the importance of management of supply chain. The internet of things, or IoT, is a network of mechanical and digital technology that can communicate with one another and send data without the need for human contact. Smart items were included into the conventional supply chain system to increase intelligence, automation potential, and intelligent decision-making. The existing supply chain system is offering previously unforeseen chances to increase efficiency and reduce cost. The aim and motive of our research is to analyze the methods of supply chain management where the main elements of IoT in management of supply chain will be highlighted. 2024 IEEE. -
Artificial Intelligence (AI) in CRM (Customer Relationship Management): A Sentiment Analysis Approach
The use of customer relationship management (CRM) in marketing is examined in this essay. It looks at how CRM makes it possible to use reviews, integrate AI, conduct marketing in real time, and conduct more regular marketing operations. CRM tactics are illustrated through case studies of businesses like Uber, T-Mobile, Amazon, Apple, and Apple. CRM offers centralized data, better marketing and sales, and better customer support. There is also a discussion of the ethical, private, security, adoption, and scalability challenges of AI in CRM. In general, CRM makes data-driven decisions and customer insights easier to achieve to increase growth, loyalty, and engagement. 2024 IEEE. -
Critical Estimation of CO2Emission Towards Designing a Framework Using BlockChain Technology
The automobile industry is a significant global contributor of carbon footprint this industry has impacted climate change, the research explores the existing methods of carbon footprint tracking and creates a framework by applying blockchain technology by connecting all the countries into one system as blockchain carries the capability to do due to its transparency, security and immutability the proposes of decentralised framework for real time tracking quarterly and implementing the necessary policies to mitigate the raising emission. The methodology encompasses of data analysis of using time series analysis globally and focusing certain parts of the world to show the emissions and creating a design that can help us in tracking the carbon footprint making all over the countries around to participate in suggesting to create a pathway for the future generations a better world as advance technologies come into the world for better ways to save the environment. 2024 IEEE. -
Enhancing Workplace Efficiency with The Implementation of the Internet of Things to Advance Human Resource Management Practices
Improving human resource management via the use of the Internet of Things (IoT) is the focus of this research. The primary objective is to enhance productivity in the workplace. The researchers utilized a mix of qualitative (describing) and quantitative (numbers-based) techniques to collect and analyses data. This research shows that key HR KPIs are positively affected by using IoT in HRM. Businesses utilizing IoT for real-time monitoring have better operations and more engaged employees. The study found that state-of-the-art technology, extensive training, and effective change management were needed to overcome people's security concerns and unwillingness to change. The Internet of Things may transform HRM and corporate operations, according to study. According to study, companies should invest in people-focused technologies and services. It emphasizes creating a workplace that embraces new technology while prioritizing security and privacy. In conclusion, the study's results may help organizations navigate HRM and the IoT's changing terrain. It suggests linking HR and technology to improve workplace flexibility and efficiency. 2024 IEEE. -
Optimizing Food Production with a Sustainable Lens: Exploring Blockchain Technology in Raw Plant Materials and Organic Techniques in Achieving Sustainable Development Goals
Amidst a rising population and mounting environ- mental concerns, India seeks a transformative approach to ensure food security and sustainable agriculture by 2030, as outlined in Sustainable Development Goal 2 (SDG 2). This research explores the immense potential of organic farming methods and raw plant materials to unlock this vision. Plants have a wealth of unrealized potential that extends beyond their conventional functions. The study looks at how different plant parts, like branches, leaves, stems, and even "waste"materials, can be used in a variety of ways to increase self-sufficiency, lessen environmental impact, and access renewable resources. Case studies from across the globe highlight this potential, highlighting the many advantages for the environment and communities. Additionally, the study investigates the innovative use of blockchain technology to promote a more transparent and resilient agricultural environment in India. Imagine blockchain-powered climate-smart practices, safe and transparent transactions, and precision agriculture led by sensor data. Water-efficient irrigation, environmentally friendly pest control, and strong traceability systems are all part of this vision, which aims to strengthen the Indian agricultural sector's resilience. The study suggests a framework of customized policy recommendations centered on non-losable farming methods in recognition of the need for wider implementation. This framework, created especially for the Indian context, supports the promotion of agrotourism, improved education and extension services, accessible financial risk management tools, and the smart redistribution of subsidies. The research highlights the transformative potential of this approach by highlighting the many benefits of these practices, including the environmental (less water use, increased biodiversity, improved soil health, and carbon sequestration), social (better community resilience, food security, farmer income, preservation of cultural heritage, equitable trade), and economic (premium market access, lower input costs, and higher yields) gains. In the end, this research offers a strong plan of action for India to greatly advance SDG 2 and create a more sustainable future for all of its people. A food system that feeds people and the environment can be developed by carefully using organic farming methods and unprocessed plant resources in conjunction with successful legislative initiatives. 2024 IEEE. -
Enhancing Natural Gas Price Prediction: A Machine Learning and Explainable AI Approach
This research includes an innovative approach to refine natural gas price predictions by employing advanced machine learning techniques, including Random Forest, Linear Regression, and Support Vector Machine algorithms. Against the backdrop of natural gas's increasing influence in the energy sector, both environmentally and economically, the study adopts a robust methodology using a comprehensive dataset from Kaggle. Through rigorous data preprocessing, feature engineering, and model training, the chosen algorithms are optimized to capture complex patterns within the data, demonstrating the potential to significantly enhance forecast precision. The application of these techniques aims to extract meaningful insights, providing stakeholders in the natural gas market with more accurate and reliable predictions, there by contributing to a deeper understanding of market dynamics and informed decision- making. 2024 IEEE. -
Ethical and Societal Implications of Artificial Intelligence in Space Mining
The advent of Artificial Intelligence (AI) in space mining marks a pivotal shift in the exploration and utilization of extraterrestrial resources. This paper presents a thematic analysis of the ethical, societal, technological, economic, and environmental implications of integrating AI in space mining operations. Through topic modeling of relevant literature, five key themes were identified: AI integration and ethical considerations, economic efficiency and equity, technological innovations and advancements, international collaboration and governance, and environmental sustainability and planetary protection. These themes highlight the potential of AI to revolutionize space mining, enhancing efficiency and enabling the extraction of valuable resources beyond Earth. However, they also underscore the need for robust ethical frameworks, equitable economic models, international cooperation, and sustainable practices to address the multifaceted challenges posed by this frontier. The paper concludes with recommendations for future research and policy-making, emphasizing the importance of inclusive, collaborative approaches to ensure the responsible and beneficial advancement of space mining. 2024 IEEE.