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Prime Influential Factors Determining Prime Influential Factors Determining Employability of Engineering Graduates in Bangalore
The question of employability has risen as a problem worldwide. India produces around 400000 engineers every year. But, according to a study done by Nasscom, only one in four engineering graduates is employable. The remaining lagged in technical skills and know-how, ability to converse in English, make oral presentations or work in teams. According to a recent survey jointly carried out by the Federation of Indian Chambers of Commerce and Industry (FICCI) and the World Bank, 64 percent of surveyed employers are ??somewhat, ??not really or ??not at all satisfied with the quality of the engineering graduates skills. Graduates are found lacking in important skills like entrepreneurship, communication in English and use of modern tools and technologies. It has been argued that if colleges want to improve the employability of their graduates, they have to focus on reducing these important skill gaps through improvements in curriculum and teaching methods. The primary objective of the paper is to identify a set of factors that may have a bearing on the employability of engineering graduates in Bangalore and then find out how they are being rated by the institutions engaged in training these graduates on one hand and their prospective employers on the other and then find out the prime factors or dimensions influencing the kind of response received from each side, i.e. the institution and the industry. Lastly, if differences are found between the decisive factors or principal components of the industry and the institution, the study also intends to propose qualitative suggestions that can help to bridge the gaps thereby accelerating chances of employability of engineering graduates. -
An Autonomic Systems approach to Online Retail Systems
In 2003, IBM released a document presenting its vision of autonomic computing. In this article, the author observes that the ever increasing complexity of computing systems will cross the borders of human capabilities, leading to systems that are too complex to be administrated by human beings. System administrators will no longer be able to install, configure, maintain and optimize these computing systems of the future. The solution to this problem is developing a technology that allows computing systems to manage themselves. This solution is referred to as autonomic computing. In today??s economic scenario, Online Retail Systems are gaining prominence and day by day increasing in size, leading to complexities difficult to be managed by human beings. E-Commerce Shops with thousands of articles are becoming the rule of the day. With hundreds of articles being added everyday, the administration required for efficient management of these articles, especially display selection, rejection etc are becoming a mind boggling task for human beings to manage. Parallel developments in study of buying behaviors based on various techniques like data mining, decision trees, neural networks etc are gaining significant practical ground, which also increases the complexity to be managed. The basic idea is lay foundation for creation of autonomic systems based on the outputs from behavioral study, inventory management, etc to autonomically handle management of display, inventory predictions etc. The efficiencies achieved should in turn result in higher revenue as well as profits. In short, the study intends to explore the feasibility of applying autonomic techniques for efficient display organization in online retail contexts by borrowing the intelligence from techniques evolving from data mining, artificial intelligence. This paper will address the development of a taxonomy, a model framework for ??autonomic online retail?? systems and the application of related standards. It will also delve into the theoretical background of specific techniques, which can be applied in this scenario. A basic model of the framework is also implemented. The complete implementation of the framework and measurement of the efficiency gains and other effects will be continued in the doctoral research. The design of the framework and also the measurement framework is being discussed in this document. -
CHEMICALLY DRIVEN RAYLEIGH-B??NARD CONVECTION IN A CHEMICALLY DRIVEN RAYLEIGH-B??NARD CONVECTION IN A SPARSELY DISTRIBUTED POROUS MEDIUM SATURATED WITH A COUPLE-STRESS FLUID SPARSELY DISTRIBUTED POROUS MEDIUM SATURATED WITH A COUPLE-STRESS FLUID
The problem of Rayleigh-Benard convection in a couple-stress fluid saturated sparsely distributed porous medium with chemical reaction is studied within the framework of linear stability analysis. Only infinitesimal disturbances are considered. The linear stability analysis is based on the normal mode technique. The Darcy-Brinkman law is used to model the momentum equation. Closed form solution for the basic quiescent state is first obtained. The principle of exchange of stabilities is valid and the existence of oscillatory instability is ruled out. The expression for the stationary media-Rayleigh number is obtained as a function of the governing parameters, viz., the wave number, the couple-stress parameter, the Frank-Kamenetskii number, the porous parameter and the Brinkman number. The Galerkin method is used to determine the eigenvalues. The effect of various parameters on the stability of the fluid layer is discussed through figures. -
A study on emotional intelligence and work life balance of employees in the information technology industry in Bangalore, India /
Emotional Intelligence is a set of qualities and competencies that captures a broad collection of individual skills and dispositions, usually referred to as soft skills or inter and intra-personal skills, that are outside the traditional areas of specific knowledge, general intelligence, and technical or professional skills. Emotions are an intrinsic part of our biological makeup, and every morning they march into the office with us and influence our behavior. -
EFFECTIVENESS OF FILMS IN PROPAGATING ENVIRONMENTAL ISSUES- A comparison between live action and animation films - A comparison between live action and animation films
The thesis aims at finding out which is a better medium to communicate environmental issues. For the purpose of the research, four films were selected, two live action films and two animation films. 2012 and 8 Below are the two live action films and Wall-E and Madagascar are the two animation films. The study had a sample of 86 people, 45 females and 41 males respectively between the age group of 18 to 28 years. A survey was conducted, consisting of four questions each for the four films. The questions were devised to find out the theme of the films, whether or not the film has scientific grounding and if yes as to the reason why. After tabulating and analysing the results it can be seen that animation films are more popular as 76% of the sample has seen the animation films and majority of the sample believes the films have scientific grounding and that the issues and rendered in a comic fashion. 2012 and Madagascar have been watched equally by the sample, both of them have 80 percent. -
SUBSTANCE USE IN WESTERN MUSIC VIDEOS- A comparative study
The approach towards the use of substances in western music videos has been thoroughly investigated by a lot of medical researchers. The main objectives were to produce evidence of the effect of television or any visual medium on the young minds. Most of these studies have come to conclusions that these mediums have enormous effect on the youth. This particular study compares four genres of music videos from the year 1991 till present. Each of these videos qualifies to be taken as subjects of research by their popularity in their particular time period. The four genres are hard rock, country, hip-hop and rap music videos. The main objectives are to find which medium carries such videos the most, which substances are mainly used in each genre and has it increase or decrease over the decade. There are various conclusions made from the findings of the study. New media has indeed made its presence in todays generation. Also, increase in promotion of new illegal substances over television and new media like YouTube is taking place with the increase of new cultures coming out of age. -
MAGAZINE COVER: AN ARTISTIC EXPRESSION AND A METHOD TO COMMUNICATE WITH THE READERS
The dissertation aims at going deeper than what meets the eyes, in terms of design and creativity with the help of semiotic analysis. The researcher conducted semiotic analysis of eight issues of Bloomberg Businessweek and Wired magazine??s cover pages, in an attempt to decode and deconstruct the nuances of the cover page. Stylistically all the cover pages considered for the semiotic analysis are covers that have several connotations and denotations. These aspects are generally neglected by the readers and there has been a constant need to decipher the underlying meaning. A lot of creative thought that goes into the creation of these cover pages as it involves a combined effort of the editorial and the design team with best of creative minds coming together. Here the attempt by the researcher is too look into that aspect of the cover which goes beyond the obvious. -
A Study on Critical Success Factors for Successful ERP Implementation at Indian SMEs
ERP (Enterprise Resource Planning ) comprises of a commercial software package that promises the seamless integration of all the information flowing through the company??financial, accounting, human resources, supply chain and customer information (Davenport, 1998). Much has been written on implementation of Enterprise Resource Planning (ERP) in organizations of various sizes. The literature is replete with many cases studies of both successful and unsuccessful ERP implementations. Research on the implementation of ERP in certain European countries shows that, the job of implementing an ERP is a riskier business for Small and medium-size enterprises (SMEs) than for Large Enterprises (LEs), still SMEs have been receiving lesser focus from the software vendors and consultants than LEs (Shanks et al.,2000). There have been very few empirical studies that attempt to delineate the critical success and failure factors that drive the success and failure of ERP implementation at Indian SMEs. Much of the time, ERP software vendors and consultants are the targets for blame when anticipated results do not materialize. Are the ERP vendors and consultants that sold the software the real culprits for the lack of business performance improvement? (Rao, 2000).The failure rates of ERP implementations have been publicized widely but, this has not distracted companies from investing large sums of money on ERP implementation. Many companies in developing countries have implemented ERP to capture its benefits still there is a lack of examining Critical Factors (CFs) that contribute in the success and failure of ERP implementation at Indian SMEs(Ranganathan and Kannabiran, 2004). In this dissertation, a framework has been adopted to cover both the national (Indian) and the organization size (SMEs) aspects to identify and rank the CFs that contribute in the success and failure of ERP implementation at Indian SMEs. Four models (ERP model, ERP Implementation Success Model, ERP Implementation Failure Model and ERP Gap (Strategic ERP) Model) were developed to explore and rank the thirty Critical Success Factors (CSFs) along with the twenty Critical Failure Factors (CFFs) that contribute in the success and failure of ERP implementation at Indian SMEs. Key Critical Success Factors (KCSFs) and Key Critical Failure Factors (KCFFs) were identified by ranking of these CSFs and CFFs according to their importance to decide their priorities during the ERP implementation at Indian SMEs. Quantitative survey based method was used to explore what are the possible critical success and failure factors that contribute in the success and failure of ERP implementation at India SMEs .Three close ended questionnaire were used to collect the data from the 500 Indian ERP consultants those who are having experience of ERP implementation in India for almost all types of Indian industries including Indian SMEs. Sample was drawn from ten national and international well known IT (ERP) sector companies which are involve in world wide ERP implementation including Indian SMEs. The Indian ERP consultants have been selected for the data collection using non probabilistic sampling method. The data collected were analyzed using statistical techniques such as descriptive statistics, reliability tests, validity tests, exploratory factor analysis and non parametric tests. In order to explore thirty CSFs and twenty CFFs along with the KCSFs and KCFFs, three close ended questionnaires were customized with the help of literature reviews and experts opinions. Later on it has been standardized for this research with the help of Cronbachs Alpha readability and validity test (Guilfords formula) supported by exploratory factor analysis. Based on the Indian ERP consultants perceptions, literature review, and secondary data review it was found that an ERP implementation at Indian SMEs is not exactly same from the ERP implementations found in the existing literature for the worldwide Large Enterprises (LEs). When discussing the CSFs and CFFs for an ERP implementation at Indian SMEs, it was found that although the factors are more or less same but the importance of factors in term of their priorities (importance) are defiantly different from the ERP implementation of the LEs. -
ANALYSIS OF MARKETING AND ADVERTISING STRATEGIES OF DECCAN HERALD, BANGALORE
For years newspapers have sold papers through racks on the streets. With change in consumer behaviour, the sales and purchases of newspapers have also transformed. Technological advancement brought in a demand to be innovative and to suit the changing behaviour of the consumer. Newspaper like any other commodity has to fight for its survival and make an impact on the consumer??s mind. The days of ??Plan Buy?? have taken a backseat because of availability of many options for the product of the same kind. There comes a need to draw all the attention of the consumer to the devices of innovation in order to make a purchase. Newspapers therefore, have adopted different elements of the marketing communication mix of the integrated marketing communications to smartly market themselves at every level to reach and appeal to ever changing readers. The research will aim at studying the changes by the newspaper organization in order to market their newspaper through ??An Analysis of Marketing and Advertising Strategies of Deccan Herald, Bangalore.?? The research is aimed at studying the steps and procedures that are taken by the newspaper organization to position their newspaper to the target readers to get the desired market share. The research will also try and gauge the impact of the marketing and advertising strategies adopted. If there is an impact what might be the possible reasons and till what extent. The research will make a detailed analysis by interviewing people from Deccan Herald, Bangalore to get in-depth knowledge about the steps and procedures taken by the newspaper organization. Also, in addition a sample survey was conducted with a total sample size of 85 to gauge the impact. -
COMPARISON OF VIOLENCE IN TELEVISION ANIMATION IN THE PAST TWO DECADES AND IF THERE IS AN EFFECT ON THE MINDS ON THE VIEWERS
Cartoons are the most popular form of entertainment for children. There are very few children who do not watch cartoons. Cartoons are animated figures which carry a story along with it. Every child is exposed to cartoons in some way or the other and whether we except it or not cartoons do have an impact on the minds of the viewers. That??s why most of the cartoons for children are sweet and innocent. But there are a few cartoons that have violence in them. This violence at times can affect the minds and the thinking process of the child. Over the past two decades violence in cartoons has increased. So this study compares the cartoons in the two decades and the increase and the effect it has on the minds. The study to a certain extent proved that the sample population believes that the violence that they view affects them in some way or the other. -
Data Encryption Algorithm for Local Area Network (LAN)
The volume of traffic moving over the Internet is expanding exponentially every day due to increase in communication through Emails, branch offices remotely connect to their corporate network and commercial transactions. Hence protection of networks and their services from unauthorized modification and destruction is very much needed. TCPIP is the most commonly used communication protocol in the Internet domain. IP packets are exchanged between the end hosts as plain text (without any encryption). As Internet uses PSDN (Packet Switching Data Network) anybody who has access to PSDN can access/modify the data. Hence securing data over the network is difficult. The goal of network security is to provide, authenticity, confidentiality and integrity. Confidentiality is making sure that no body other than the receiver will be able to read the data. Integrity is making sure that the data didnt get modified by intruder or by some other means while it is getting transmitted. Authenticity is making sure that the data is coming from the right sender. In this paper we propose a new data encryption algorithm based on private key (symmetric key) cryptography method. Keys are shared between two end hosts using simple algorithm. Cyber block chaining method is used while encrypting/decrypting the data. Large prime numbers are generated well in advance and kept for further key refreshments. The keys were refreshed periodically, so it gives very minimal time for the hackers to attack the system. As simple operations are used, we will be able to achieve fast and secure data encryption/decryption using this method. The behavior of the proposed approach is verified through various tests. -
SPORTS FANDOM AND CONSUMER BUYING BEHAVIOUR
The dissertation aims to find whether the features of sports celebrity endorsements such as- credibility, ensured attention, high degree of recall of the product or service, psychographic connect, associative benefit, motivate a fan specifically, in this case, in their purchase decisions. It is an attempt to understand whether fan clubs, fans and fan cultures are unreceptive to the propagation of celebrity endorsements of products and services through conventional and unconventional advertising. The research aims to identify whether fandom of any kind influences their buying decisions. The theory employed in this research is the Two Step Flow theory of communication, wherein sports stars act as opinion leaders in advertising influence.The research is an attempt to understand if the growing sports celebrity brand endorsements actually have an effect on the buyer to the extent of buying decisions. By the end of the research conducted with the help of questionnaires that were administered to the target audience, the researcher aims to arrive at the conclusion, whether sports fandom indeed affects consumer buying patterns. -
NEWSPAPER CAMPAIGNS - A SOCIAL MARKETING STRATEGY OF THE TIMES OF INDIA
For the past few words, newspaper campaigns have become the buzz word in the field of print media, which major media houses starting various campaigns targeting social issues. The campaigns of The Times of India, especially Lead India, Teach India and Aman Ki Asha, are some of the most prominent among them. These campaigns dealt with pertinent issues in today??s society like illiteracy, corruption, accountability among citizens and Indo-Pak relations. However, in the light of recent controversies involving the media and excessive importance being given by them to advertising, the role of newspapers as watchdogs of the society is being questioned. The researcher, thus, seeks to understand whether these campaigns are genuine initiatives for social changes or a tool by the newspaper to increase readership. This study will analyze the impact of the campaigns on the readers of The Times of India. Through quantitative research using questionnaire, this study will also gauge the opinion of the readers on whether newspapers of today are capable of being agents of social change. The methods of research will include quantitative analysis by questionnaire method to understand how people perceive the newspaper campaigns of The Times of India and in general, the potential of newspapers to bring about social change. A sample size of 100 Times of India readers was selected using the stratified random sampling technique. The study revealed the intentions of the campaigns of The Times of India as well as potential of newspapers in bringing about social change as perceived by the readers of The Times of India. -
A STUDY ON POTENTIAL OF INEXPENSIVE ADVERTISING
The paper research??s about the potential of an advertisement strategy on a lower scale, where number of promotional activities and the use of certain strategies like; direct marketing, social networking sites, internet, word-of-mouth, guerrilla marketing are used as a channel for promoting and creating brand awareness unconventionally. The research paper is primarily incorporating few aspects which relate to market study. The paper is in context of the upcoming trend of advertising. Not every client has a big business, not every client is a opulent person, and such people need to spend money carefully as they do not have sufficient investment. One of the major reasons why this research is conducted is to plan clients a lucrative marketing scenario within the budget, as well provide them a good promotion scale. The communication is indirect to the mass audience but direct to the niche audience. The research is on how low cost advertisement i.e. strategies like below the line advertising, guerrilla marketing which is capturing the target market. The paper also researches about how various new mediums can club together and make it possible to advertise on a low cost channel, meant for clients with low budget as well as high budget and create more awareness in a way of unconventional media when compare to the conventional media. It is also becoming a cut throat marketing strategy for all the products. The researcher also believes that there is allot of potential in conducting this research, as it extracts allot of information and opinions of different people in today??s scenario based on daily observation. Also helps the research gather relevant information about the use of medium??s and their potential. -
MEDIA MOTIVATION BEHIND WATCHING POPULAR BOOK BASED MOVIES
This dissertation explores the one medium that the youth choose to get influenced by when it comes to watching popular fantasy book based movies. It is based on the assumption that the influencers may be many but ultimately the youth rely on one main medium to make their movie watching decision. The books which the movies are based on, advertising media and user generated word of mouth communication were considered as strong individual influencers. The researcher first aimed at finding out which medium motivated youngsters to watch the first fantasy book based movie of the series and consequently whether the same medium influenced the youngsters to watch the remaining movies in the series. The researcher went on further, to find out which advertising medium most motivated youngsters to watch the movie series irrespective of whether advertising proved to be the strongest influencer or not. The researcher chose the Harry Potter book based movie series, the Twilight book based movie series and the Lord of the Rings book based movie series and restricted the target audience to the age group of 18-25 years. 90 respondents were allotted questionnaires out of which 30 respondents each belonged to the Harry Potter, Twilight and Lord of the Rings category. They were further equally divided on the basis of gender to negate bias. The major conclusion was that user generated word of mouth communication proved to be the strongest influencer when it came to watching the chosen popular fantasy book based movies and brought about the importance of TV ads as the ones with the most potential when it came to influencing those respondents in the advertising category. However the researcher cautions the readers that these findings may be applicable to other popular fantasy book based movies only if they fall in the same category as the ones chosen for this research. -
SOCIAL MEDIA AND SOCIO-POLITICAL CAMPAIGNS IN INDIA: SLACTIVISM VS. ACTIVISM
The Internet has only about 6% penetration in India. These are words we repeatedly hear whenever there is a discussion about the power of social media and the Internet in general. Even though we say that the Internet penetration in India is very little, the figure in numbers is 100,000,000, as of 2010, which is a penetration of 8.5%. (Internet Usage and Population Statistics, 2010). In a country like India, even one percent is a few million people. That's not a discountable figure in a democracy. Therefore, the effect it has in the social context because of social media, cannot be undermined. This paper aims to study the effects of social media campaigns by doing a study on the socio- political campaigns in India. Some campaigns like the Pink Chaddi Campaign and the ??Support Anna Hazare Campaign?? have made extensive use of the social media. Social media activism today has come to be known as ??slacktivism?? as cited and explained in the further sections of this research paper. This research paper aims to find out if this term applies to activism on social media for socio-political campaigns in the Indian context. The aim is to understand if and how the social media has been effective in propagating different causes and how it has affected the new media users and sensitized them to issues. The implications of the findings, if proven that social media has a mass effect on the people of India, will be that using platforms like Facebook, Twitter, YouTube and other public information sharing sites will have to be integrated into every social message that circulates around in the media industry and the loss the campaign will incur if this isn??t fulfilled. -
IRRELEVANCE OF ITEM NUMBERS IN BOLLYWOOD MOVIES TODAY- AFFECTING THE PORTRAYAL OF ITEM GIRLS
The research paper was aimed to look into the portrayal of women in media especially those who do item numbers. The paper also looked into the matter that how due to the lack of relevance of item numbers in movies today, the portrayal is negative. Whether this in turn has led to a negative stereotypical representation of women in general was also a concern of the study. The researcher focussed on this matter as she is strongly against any kind of stereotypical representations. As a media student she wanted to inform people about the rights and wrongs in the society and how this leads to framing of stereotypes which is often regarded derogatory. The research was done using both primary and secondary sources. Primary data collection included questionnaire method to general audience of sample size of 100 and a comparative analysis will be done. An extensive study was done of secondary sources too including books, journals, movies, short videos, internet and newspapers. The study revealed that item numbers have definietely lost its relevance in the movies and that has led to the negative portrayal of item girls. There were other reasons also found have an impact on the audiences?? mind which in turn influences his thinking towards the item girls, this was found by comprehending the study with Cultivation theory by Gerbner. -
CURRENT POPULARITY OF ASSAMESE CINEMA
This research study entitled-??Current popularity of Assamese Cinema is a study on the status and recent growth of the Assamese film Industry and to explore the present scenario after a lots of bottlenecks. The prime focus is on the current level of popularity of the Assamese films and the paper is also directed towards the understanding of how the industry is rising and trying to achieve the position despite its long history, and its artistic successes, for a state (Assam) that has always taken its cinema seriously and after making a mark various prestigious Awards over the years. The methodology was devised with surveys, which was followed by a predominantly qualitative and quantitative data analysis to help to verify the objective of the research. The research was based mainly on audience survey and Experts?? opinion. After analyzing the survey results, it can be concluded that people still watch Assamese films but it is not as popular like earlier days. The condition of Assamese film industry is not so great but if people take initiatives then there is a hope of a bright future, whereas one cannot ignore the developments which has been taking place in the recent place. -
CULTURAL EDUCATION THROUGH CARTOONS
Children grow up watching cartoons. Animated characters live in our minds, entertaining us as well as creating a fictional world in our minds. Various cartoons have been made in India based on Indian cultural background such as Amar Chitra Katha, Shri Krishna, Vikram Betal and so on. The aim of this study is to find out whether it is possible to educate children regarding culture through the medium of cartoons. This study also attempts to find out which cartoon based on Indian culture is most preferred by children and why. In addition, this study tries to analyze the benefits that children gain by watching cartoons based on Indian culture, the effects they create on children studying in second, third and fourth standard and also tries the kind of image of Indian culture generated through these cartoons. The preferred method for research is Quantitative analysis including questionnaires and the preferred sample size is 120 children from Bangalore. -
ROLE OF MEDIA IN PROPAGATING WELFARE SCHEMES
Media has always been pro-active about disseminating information. But it is no longer limiting itself to information. The concept of infotainment and sensationalism has taken over. Whether it is news channels or entertainment channels, all believe in the concept of garnering number one slots. The concept of ??media has evolved over a period of time. Unlike before, it is not limited to newspapers, radio and pamphlets. Recently, an upcoming Kannada singer committed suicide as he was not allowed to participate in one of the reality shows. This is a clear example to show the importance and the kind of recognition one gives to this medium. This research paper tries to understand the role of media in propagating welfare schemes. Various committees are formed across the country to provide a fair chance for the common man to access better facilities and fruits of development. If information about the same development or welfare schemes is not disseminated widely, how can one try to bring better standards of living? Running behind scams or 24 hours news coverage does not guarantee high quality news. The media is no longer a mediator between the government and public, but more of a commercial entity. Freedom to design program content has meant that the private TV channels, especially 24x7 news channels, do not have any special interest in propagating information about social welfare schemes. Government-owned broadcast media entities, on the other hand, follow government guidelines on media content, with specialized content to meet social development objectives. However, government-owned broadcast media is far behind in terms of catching up with latest technology and following best practices, when compared to private channels. Bureaucracy, red-tapism and lack of agility have meant that the government-owned channels have lost out to the private channels in presentation and holding the attention of viewers.