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HINGLISH IS AN IMPORTANT ADVERTISEMENT APPEAL
Advertising has become very costly and time consuming and is an important marketing activity. A lot of time, energy and money is spent in developing a creative advertising appeals to influence the buying behaviour of consumers through various appeals, advertising influence, rationally or emotionally, the prospects purchase decisions. There are various types of appeals in advertisements. Appeals in both print and broadcast media keep changing according to the innovation and the product that keeps developing in the market. Language is also an important feature of advertisement ad advertisers have experimented a lot in terms of using language be it a particular language likes English or Hindi or au bilingual language. Hinglish is being used by mostly products focussing on youth and rural audience of India and who just does not want to restrict themselves to the elite of the society as the product is affordable. The study would examine the various Hinglish taglines of various different brands. The survey will be done to find out peoples perception about the language Hinglish as an important ad appeal. -
PORTRAYAL OF WOMEN IN RITUPARNO GHOSHS FILMS
Cinema is told to be the universal teacher. It is simple and can teach the audience on various issues and provide entertainment at the same time. Cinema has proved to be a wonderful source of entertainment and relaxation. Films increase our horizon while at the same time frames our thinking process as it becomes the popular culture. It is said that films have a lot of influence on the audience and the society. Sometimes knowingly or unknowingly the society is influenced by what is shown on screen and try to relate it to their own life. It is generally seen that there are stereotypical roles, gender expectations from the male and female characters, storyline in a mainstream Indian film. However there are few directors who choose to be different and deal with delicate subjects like relationships, divorce, widowhood, infidelity and LGBT (lesbian, gay, Bisexual, Transexual) issues. Rituparno Ghosh has dealt with issues related to women and places the movie from the point of view of the female character and not the usual male character. The director is said to have understood the psyche of a woman very well and establish that on screen even better. Rituparno Ghoshs always celebrated the female sexuality and liberty and was against the stereotyping of female characters which is again very rare in Indian films. This research is an attempt to see the pattern of portrayal of women in his films regarding to the kind of issues and themes he dealt with. -
NEWSPAPER IN EDUCATION: UNDERSTANDING THE MUTUAL BENEFIT AND APPROACH OF EDUCATIONAL INSTITUTIONS AND OF PRINT MEDIA
Newspaper in Education has been proved to help in a students academic achievements and not just a means of updating the current events, but a tool for a student versatile and resourceful. Newspapers are a teaching tool, not a subject. They are highly motivating materials that can be used to teach math, science, grammar, character education, reading comprehension, writing strategies, problem solving and so much more. - Vicki Whiting, former third grade teacher and founder of Kid Scoop. This research would explore two major factors: -
CONTENT ANALYSIS OF EDUCATION NEWS AND SPECIAL FEATURES - A CASE STUDY ON TIMES OF INDIA
Education, in any form of media is an aspect for the audience and it is immensely newsworthy. When the broadcast media counterparts are dominating the print scene, it is important that the newspapers introduce new sections to attract the audience and increase readership. Times of India, the leading Indian English daily is known for its innovative features and stylish presentation. The researcher will look at the serious side of the newspaper and try to establish the efforts and the ideas gone behind covering the education subject and establishing a trust between its readers on education. The researcher will try to identify and analyze the different kinds of features and articles which are constantly placed for the education section and which are different from any other daily newspaper. The paper tries to find out how effective these segments on education can be on the readers. -
A COMPARATIVE ANALYSIS OF THE INVESTIGATIVE STYLES OF REPORTING IN MEDIA TODAY - A case study on India today group.
Investigative journalism has become the call of the day as too many scams are being reported. It all started with the ??Watergate scam that was reported by Washington post. In India it was the 1980s period when investigative journalism arose, there have been a few milestone cases. First being Bofors gun scandal, which is considered one of the most influential works of the Indian investigative journalism. Then the other which shook the Indian Sensex, the Harshad Mehta scam. Since 2007 there have been a number of scams which have been investigated by the media. The UPA government has been under the scanner since then. Due to the growing number of scams in the country, investigative journalism has grown in the past few years. This study compares the investigative reporting approach of general magazine and the business magazine using content analysis. This study aims to understand how professional and reader friendly are the approaches of investigative reports today in media. -
CREDIBILITY OF MEDIA CONTENT ON FITNESS
Fitness is possibly a new found scientific understanding of health and nutrition in people today. Off late, people have realised the importance of fitness. Each medium sells the concept of fitness differently to its audience. The manner in which it projects the same may have a positive or negative understanding of the same. Therefore, this study attempts to answer whether there is any credibility in media content on fitness. Content analysis on a print medium and two social media pages have been conducted followed by a focus group discussion to understand the audience perception of the said credibility if any. Conclusion has been drawn based on the content analysis of the medium considered along with opinions of the respondents of the focus group discussion. -
A RESEARCH ON THEMATIC PATTERNS SEEN IN INDIAN FILM DIRECTOR S.SHANKARS FILMS AND THE ROLE OF THE MAIN FILM CREW BEHIND THE SUCCESS OF HIS FILMS
Cinema has a huge amount of capacity to influence the audience. And it is because of this attribute that films either go on to become huge hits or a big disappointment. Everything depends on how the audience receives each film. Director S. Shankar has a track record of 100% success and this by any means, is a big achievement. Favourably for Shankar, even the critics have stayed away from dismissing his films from being just a commercial entertainer and for most of his work; there has been immense appreciation from their side. To contemplate more on the success story, there is a specific pattern observed in all his films and arguably, they have played a vital role in deciding the success. And these patterns are not just about the theme or the casting for which many other directors are known for. As a matter of fact, he does not follow the theory of developing a success combination with the actors. This is one such example of many other important yet unnoticed patterns followed by the director. The research paper attempts to identify and explain each pattern found in all or at least, in most of his films. The research also tries to identify the role of the film crew behind the success of Shankars films. -
AN ANALYSIS OF THE PORTRAYAL OF INDIAN CHARACTERS IN HOLLYWOOD MOVIES - A CASE STUDY OF FOUR HOLLYWOOD MOVIES
The medium of film has been one of the most influential communication tools to the masses since its emergence. Life is reflected in cinema and many a times our perspective of life is manipulated by what we see in the media. There have been various studies conducted of various cultures (including African American, Asians in general, etc) being represented in a stereotypical way in Hollywood movies. However, there have not been studies about how Indians are portrayed in Hollywood movies. This study aims to find how Hollywood has portrayed Indians and Indian culture in their movies, also, to see if and how they are stereotyped. -
A STUDY OF CUSTOMERS EXPECTATION TOWARDS DEPOSITORY PARTICIPANTS OF BANGALORE CITY
The exponential growth of the capital market witnessed in recent years had resulted in a near complete breakdown of the paper based transaction system. The amount of capital raised has shot up, the number of issues had increased substantially, trading volumes on the stock exchanges had grown several fold and the markets had become institutionalised with the entry of Foreign Institutional Investors (FIIs) and private mutual funds. As a result, there had been an increase in paper work causing a gridlock at every stage. This delays the clearance and settlement of trades, registration of securities and increases back office paper work for intermediaries. The outdated systems had increased settlement risks and have rendered the implementation of a Delivery versus Payment (DP) system impossible. The systemic risks face further threat by theft, forgery, bad delivery, issue of fake share certificates and loss of certificates. This had eroded investor confidence. In this scenario, it was felt that the setting up of a Depository and introduction of scrip less trading would improve the efficiency of Indian Capital markets. Investors also face lot of problems in registering the certificates, and also lose money and time because of fake certificates and bad deliveries in traditional manual method of transaction system. These demerits are reduced in the on-line trading system. Most of investors go to the share brokers to for any of the services to be availed may be professional help or online trading system. The purpose of this study is find out what are the customers expectations from the depository and depository participants, what are the rules to be followed by the depository, depository participants and investors. There may be various factors which may affect the customer while choosing the depository participant. The study is undertaken to perform the comparison of various Depository Participants in Bangalore City and the customers perception about the Depository Participants. The Descriptive Research and Analytical method is selected for this study as the data will be collected from the sample containing a large number of customers. Convenience sampling is used for this research. This study includes the investors of Bangalore Stock Exchange in Bangalore city. The sample size will be 200 respondents. The study will take into account the following 5 different depository participants: Bangalore Stock Exchange Industrial Credit and Investment Corporation of India (ICICI Bank) HDFC Bank The Vysya Bank Ltd. Stock Holding Corporation of India Ltd. The study also contains certain limitations such as this study will be restricted only to Bangalore City due to time constraint. The study may be limited to the extent of information and materials provided by the stock exchange and the customers. The major findings of the study are as follows: ?It was found that dematerialisation of the securities is the most favourable among respondents with 39% ?Almost all respondents have rated their DP services either good or average ?It was found that 78% of the respondents do not want to change their existing DP only few want to shift to the new DP ?Most of the respondents prefer convenience as the major parameter for selecting their DPs other factors have less criteria ?Most of the respondents feel that the price charged by the DPs are reasonable and their execution of orders are faster ?Online trading services provided by DP are good and the DPs are approachable in respect of any factors such as to resolve problems ?The access to professional assistance given by the DPs are rated to be good by the respondents ?The respondents have rated that probably they would recommend others to be a member in the particular DP ? There is no significant relationship between price charged by various DPs and choice of particular DP ?There is no significant relationship between time taken to open an account by various DPs and choice of a particular DP Conclusion: in todays technological world where technology keeps changing on day to day basis, online trading of securities market has a bright future where Bank DP as well as BSE should to bring awareness among the customers and as well as attract the customers to invest on securities. -
IMPORTANCE OF POLITICAL CARTOONS TO NEWSPAPERS
Political cartoons are an important part in any newspaper. Political cartoons adorn a small part of a newspaper, often in a corner. The position of this piece although small the impact is huge. A cartoon conveys a lot of information in very few words. The emotions behind the political cartoons are genuine and although harsh, are taken with a sense of humour. While incomparison editorials are, firstly for the elite masses who understand the highly intellectual content of the piece, also editorials have a tendency to be politically correct and hold back, unlike cartoons. Cartoons are generally blatant about their stand on the issue. There have been controversial cartoons like JyllandsPostenthe Mohammad cartoon and the effective yet less controversial R.K.Laxman. The dissertation will concentrate on how political cartoon are infact one of the most important parts of any newspaper. It will try to understand the effectiveness of political cartoons over editorials. How political cartoons are a means of communication. The researcher will also try to understand how R.K.Laxman and the common man have become symbols for the ??aamaadmi??. The methods of research will include a qualitative analysis of political cartoons by interview and a quantitative analysis by questionnaire method to understand how people perceive cartoons over editorials. The researcher having completed the researcher is in a position to make comments about the effectiveness and popularity of cartoons. -
REPRESENTATION OF ALTERNATIVE SEXUALITIES IN THE MAINSTREAM HINDI CINEMA
Alternative sexuality comprised of all those people who falls under the categories of Gays, Lesbians, Bisexuals and Transsexuals. This paper basically talks about how in many Hindi films, characters with alternative sexuality have been represented in a negative way. Mainstream Hindi cinema which is the most widely distributed cinema in the country has traditionally adopted an attitude of denial or mockery towards alternative sexuality. Representations of gays, lesbians and transsexuals have veered between the comic and the criminal. It can also be pointed out that there has been criminalization of sexual minorities in movies like Mahesh Bhatt??s ??Sadak?? and the overtly sensitive ??Tamanna??.Along with this, there are many examples of such movies where these people have been portrayed as deviant, victim or criminal which reflects the mentality of the society which is still in a deep-seated denial that there may be multiple forms of sexuality in a society. This study attempts to answer the question whether in majority of the Hindi movies, the characters of ??Alternative sexualities?? have been represented positively or negatively. While finding out the answer for this question, views and opinions of today??s youth from the age 18-30 is taken into account. The methodology that the researcher followed was based both on secondary and primary data. The researcher tried to collect data and information from various reliable sources like journals,websites,articles,movies etc.Along with this, the researcher also conducted a questionnaire kind of survey on a sample of cinema lovers on the age group 18 -30 years to find out their views regarding the representation of alternative sexualities in the Mainstream Hindi cinema. -
PERCEPTION OF INDIA BY FOREIGNERS THROUGH SLUMDOG MILLIONAIRE
The dissertation titled Perception of India by Foreigners through Slumdog Millionaire speaks about the effectiveness of mass media in the recent times. Since times mass media has been playing a critical role in the peoples lifestyle with regard to understanding of various situations and also in decision making process. Any mass medium be it newspaper, radio,television, films etc has become a part of peoples life making them depending upon these mass media for their decision making process. Films, in particular, which caters to a large number of audiences crossing borders play a significant role in building ones perception on a culture, religion, nation, people and so on. While written reviews available online in scholarly and film journals, newspapers and the IMDB, for instance, form the backdrop to ideas in this study, the primary method of data collection is to do qualitative research through interviews of foreigners and Indians. Also, included are the qualitative questionnaires which would be administered online and off line to 100 foreigners and Indians. The problems lie in the perception of a problem by people of different culture having grown up in a varied environment. The aim of the research is to bring out the causes of such understanding towards the problem.The movie Slumdog Millionaire has been a mouth-piece of India in showcasing Indias poverty and lives of poor people. Here the Indians would have a different take on this problem with respect to foreigners who have, if not same, a contrast understanding of problem. The study helps in establishing a link between mass medium and people who would watch the film with their culture behind them. It also talks about the ethics involved in portraying a foreign nation by an alien person who is not from the same environment. -
RELEVANCE OF AN ALL WOMEN SOCIAL NETWORKING WEBSITE
Yahoo is looking forward to crack a deal with Cafe Mom , a social networking and community aimed at mothers .The website is very popular and doing extremely well. Many find that joining a social network for women can be a fantastic way to not only find support from other working females, but to also network with people that can become potential investors, employees, friends, vendors, and business partners. There is really no limit to the kinds of connections you can make within the social network for women. The statement of the problem is that women need an exclusive space for themselves wherein they can talk to each other and also increase their knowledge and wellbeing. The agenda is to know what applications and what ingredients will make it successful? Women are found more using face book then man and there is a need for the social networking website for women to share opinions exclusively related to them .Recent concerns over the privacy issues on some of the social networking websites is also one of the problem faced by users. The methodology adopted by researcher in order to collect data and analyze it will be through Questionnaire and Interview. Questionnaire will be targeted between age group of 18-40. The target sample will be women. After the research is being done it has been found that market is ready for an all women social networking websites. A little marketing will make it more successful than any women blog website. Therefore further work on it can be encouraged. -
SOCIAL MEDIA AND CRISIS COMMUNICATION.THE NEW AGE MANTRA?
The topic Social Media and Crisis communication ?? The new age mantra? is indeed one where immense amount of research is possible. Simply because social media today has become one of the most rapidly growing means of communication. The researcher through this research aims to find out if Public relations professionals use this medium extensively while communicating crisis. The theory used behind this research is ??uses and gratification theory??. The research begins with the theoretical aspect of social media and crisis communication. The researcher has taken examples of a few ground breaking crisis that have taken place in the consumer world and cited their examples where in prominent use of social media has made people aware of the crisis and it is the same social media that has eventually regained people??s faith back into the brand. By the end of the research conducted with the help of the questionnaire that was administered to the target audience, the researcher aims to arrive at the conclusion, whether social media indeed is the new age mantra for crisis communication or not.Through this study the researcher aims to study if social media has become the new age mantra for crisis communication. -
A STUDY ON STRATEGIC USE OF LANGUAGE IN NEWSPAPER HEAD LINES
The language we use to communicate with one another is like a knife. In the hands of a careful and skilled surgeon, a knife can work to do great good. But in the hands of a careless or ignorant person, a knife can cause great harm. Exactly as it is with our words- Anonymous. For the news media, particularly the newspaper, the greatest weapon is the power of words. The success or failure of a newspaper depends largely on the way its headlines appear to the readers. A well thought out headline does half the job of conveying the message. And consequently, a poorly written one can lead to misinterpretation. This research is an effort to delve into a complete understanding of the structuring of headlines in English newspapers and analyzing it against the use of phrases and words that are misleading and ambiguous. Through a thorough analysis of the textual presentation in the headlines, the researcher intends to study how the interplay of words in headlines works in grabbing attention of the readers through creation of curiosity and ambiguity. Furthermore, this study tries to understand the strategies employed by juggling of words in the headlines and the meaning creation of the same in the readers. -
EVALUATION OF INFORMATION COMMUNICATION TECHNOLOGY PROJECTS FOR RURAL DEVELOPMENT
In India the ICT trend is in boom and as seen as hugely beneficial, and India is also been considered as the most preferred global destination foe outsourcing of IT and IT related activities after having said so it becomes important to use the benefits of IT to solve the prominent problem of India that is Rural development. Will the application of IT on this sector have the similar results? This study is based on the growing trend of information communication technology (ICT) based projects for development which is popularly known as ITCD. India being the hub for ICTD projects this paper attempts to evaluate the pros and cons of this developing system. It has been stated by many authors that most of the ICT projects are non-sustainable. This paper tries to examine the reasons for adopting this technology for rural development which is largely illiterate and the risks and reasons which lead to failure of such projects. Various organization like the government of India, International organizations and non-profit organizations have been investing largely in terms of finance as well as human resource. Is this investment worth the outcome is one major issue which the study looks into. In order to conduct this research qualitative tools have been employed. Interviews with experts were conducted and a case study was deeply analyzed. This paper presents a brief review of the technologies, the rural ICT projects and the issues associated with the use of ICT for rural development. -
INCREDIBLE INDIA TVC AND YOUTH TODAY
The paper deals with the television commercial of Incredible India. It studies whether these advertisements can be used to generate goodwill for the country. Incredible India advertisements are a rare combination of extraordinary words, music and visual. It is an initiative by the Government of India to promote tourism. They are small snippets capturing India at its best. The advertisement frequency is low. But if strategically used can prove beneficial in creating benevolence towards the country. The paper throws light on the negative treatment given to news by todays broadcast media. It analyzes whether the effect of it can be countered by the portrayal of beautiful India in the ??Incredible India advertisements. It studies if the result of viewing this advertisement can lead to overlooking of the flaws of our country. It specially tries to look into the effect that it might have on the youth. The methodology used for this study is experiment based. The researcher initially showed the respondents five television commercials and then followed it by distributing questionnaires which would help learn the consequences of viewing the advertisement. The limitation of the paper was the lack of journals, articles or related materials on the concerned topic. Nevertheless, considering all materials that were present, the research gave a holistic prospective to the advertising campaigns and its effect on the youth. -
STRENGTH OF INTERNET TIES AND IMPACT OF FACEBOOK ON YOUTH
This dissertation aims at studying the social networking site??s impact on people and relationships. There are different reasons why people use social networking sites like Facebook. The study aims to check whether it is the loneliness or the need for socialization that encourages networking on such sites. Study looks into Facebook and other social networking sites have changed the youngsters?? lives and lifestyles. This research tries to find out how this new media trend has affected peoples attitude towards life and also their attitude towards relationships. A questionnaire has been used to find the opinion of the people regarding the social networking concept. 75-100 people were researched to find out the exact need for social networking. The ability of networks to introduce new actors and new contents in the process of social organization, with relative independence to the power centres, increased over time with technological change, and more precisely, with the evolution of communication technologies. This is the reason that social networks has encouraged creating strong bonds. Through this study I want to understand if these ties are actually as effective as they seem to be. Internet does have both positive and negative impacts on the youth but the relations that are formed or maintained cannot be used to replace the real world actual relations. -
ROLE OF MEDIA IN PROPAGATING WELFARE SCHEMES
Media has always been pro-active about disseminating information. But it is no longer limiting itself to information. The concept of infotainment and sensationalism has taken over. Whether it is news channels or entertainment channels, all believe in the concept of garnering number one slots. The concept of ??media has evolved over a period of time. Unlike before, it is not limited to newspapers, radio and pamphlets. Recently, an upcoming Kannada singer committed suicide as he was not allowed to participate in one of the reality shows. This is a clear example to show the importance and the kind of recognition one gives to this medium. This research paper tries to understand the role of media in propagating welfare schemes. Various committees are formed across the country to provide a fair chance for the common man to access better facilities and fruits of development. If information about the same development or welfare schemes is not disseminated widely, how can one try to bring better standards of living? Running behind scams or 24 hours news coverage does not guarantee high quality news. The media is no longer a mediator between the government and public, but more of a commercial entity. Freedom to design program content has meant that the private TV channels, especially 24x7 news channels, do not have any special interest in propagating information about social welfare schemes. Government-owned broadcast media entities, on the other hand, follow government guidelines on media content, with specialized content to meet social development objectives. However, government-owned broadcast media is far behind in terms of catching up with latest technology and following best practices, when compared to private channels. Bureaucracy, red-tapism and lack of agility have meant that the government-owned channels have lost out to the private channels in presentation and holding the attention of viewers. -
CULTURAL EDUCATION THROUGH CARTOONS
Children grow up watching cartoons. Animated characters live in our minds, entertaining us as well as creating a fictional world in our minds. Various cartoons have been made in India based on Indian cultural background such as Amar Chitra Katha, Shri Krishna, Vikram Betal and so on. The aim of this study is to find out whether it is possible to educate children regarding culture through the medium of cartoons. This study also attempts to find out which cartoon based on Indian culture is most preferred by children and why. In addition, this study tries to analyze the benefits that children gain by watching cartoons based on Indian culture, the effects they create on children studying in second, third and fourth standard and also tries the kind of image of Indian culture generated through these cartoons. The preferred method for research is Quantitative analysis including questionnaires and the preferred sample size is 120 children from Bangalore.