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A study on the politics of representation in the popular web series 'Permanent roommates' /
The television has been one of the most sought after modes of entertainment for audiences in India for a long time now. Programs aired on television channels mostly known as 'serials' generally have been accepted as the general form of entertainment thanks to this over the top content and storylines. A rapid growth in the technological sector has given viewers access to a whole new array of a great variety of entertainment programmes. -
Portrayal of male protagonists playing double roles in bollywood /
The Bollywood film industry is the thriving industry in India today and is considered the best form of entertainment in India today. In the early 2000’s the aspect of double role became highly popular and became a major aspect in the cinema industry. This research will focus on the aspect of double role in three Bollywood movies and the way of male protagonists have been showed in the films. -
"Forgotten Communities" understanding the Anglo Indian community through the monthly magazine " The Review" /
A community has its own traditions and practices that have been followed by ancestors for generations. The Anglo-Indian community in India has a marginal, ethnic and minority existence in the social, cultural and political arena. Fighting for survival since the British era the community has emerged with its own uniqueness while living in India. It is considered as one of the most minority of races in India. -
A comparative study of ancient Indian mythological characters and modern superheroes /
Indian Mythology has been an integral part of the culture and traditions of India. The traditions have been evolving and it has been having a tremendous impact on various platforms. The entertainment industry is also growing humoungously and there are a number of aspects. The influence and the impact of Indian mythology has been tremendous and it also has expanded its vast influence over other platforms such as entertainment, social aspects etc. -
Bands used as PR tool in malayalam movies /
In recent times Rock Bands have done an outstanding work in the Malayalam Film Industry. Rock Bands are often used as PR tool to promote the movies. Till now Bands like Avial, Vidwan, Black Letters, Thakara, Kolam, The Down Troddence, Thaikkudam Bridge etc have made an exceptional mark in the industry. The research paper intends to shed some light on these bands and how they are portrayed as an emerging trend. The youth and crowd today are immensely attracted towards these. -
Comparative study on four popular national and international automobile television advertisements /
Creating a television commercial is hugely expensive, but advertisers often prefer to spend that money rather than have six ads in other media. Advertisement plays a vital role in popularising the automobiles. The automobile industry heavily relies on the innovative and creative advertisements for their product endorsements. The researcher in this study analyses the automobile TV advertisements from both and national and international perspective. -
Intrusion into the right to freedom of speech and expression: A study on the state of journalism in the backdrop of attacks against journalists /
Journalists have been under life threats due to the nature of work they undertake for quite some time now. As many as 60 journalists were killed in instances of intolerance by specific groups in 2014. 2015 witnessed a different form of crime against journalists, unlike the earlier singular instances of attacks on one or two journalists; the Charlie Hebdo shootout was an organized crime on the whole of a political satire magazine (AFP, "Paris attacks) Charlie Hebdo team struggles to heal after massacre. -
New trends in malayalam cinema: A case study on Amal Neerad films /
Amal Neerad is an Indian Film Maker and Cinematographer hailing from Kerala. He is also a producer and has recently produced several movies. Amal Neerad is known for his style in cinematography which is unique. The Director uses his typical style of film making in all his movies. Certain cinematic techniques like continuity cuts and extreme angles are extensively used in the movies of Amal Neerad. -
Portrayal of African Americans in hollywood movies released from 2006-2013 /
Racial stereotypes in American movies have mirrored our general public's predominant philosophies and have impacted our belief systems since the film business started. This study relates to the portrayal of how African Americans are projected in the certain movies from a particular time period from 2006-2013. Generalizations of blacks as lethargic, imbecilic, absurd, apprehensive, easygoing, reckless, infantile, rough, sub-human, and creature like, are widespread in today's general public. These debasing generalizations are fortified and upgraded by the negative depiction of blacks in the media. -
Promotional strategies used by electronic dance music festicals (Sunburn and VH1 supersonic) on social networking sites /
This study deals with promotional strategies used by Electronic Dance Music (EDM) festivals like Sunburn and Supernova on social networking sites. This study also tries to learn branding techniques used by these Electronic Dance Music’s. The interest Indian youth have on music festivals has increased and is still increasing mainly due to social networking sites especially in the past few years. Promotions used by these events are trending and are the most successful promotional strategies implemented till date. -
The role of social media in changing the perception of wedding photography-A study on coimbatore district /
Wedding photography is one of the booming industry in India. Wedding photography has witnessed a great change when compared to the last decade. And on other side social media plays a vital role in all industry both to change the perception and as well boost the market for the industry. This study looks at how social media is helping to change the perception of wedding photography and as well and what are the other styles that social media users got to know. -
The role of television in the development of the society: Puthiya Thaaimurai, a tamil channel - A case study /
Puthiyathalamurai is a Tamil news channel which is of recent origin. Besides its coverage of news, this channel carries out various social developmental works. In an age when television channels mindlessly pursue after Television Rating Point (TRP) ratings pressurized by business interests and profit motives, the television channels are gradually losing their credibility. In Tamilnadu, television channels have long been the mouthpieces of politicians who own this medium. In this scenario, Puthiya Thalaimurai has taken a different path not allowing itself to be swayed by any political interest and has adopted measures to felicitate development of the society. -
Understanding motion poster as an emerging trend in Telugu film promotion /
Telugu film industry is one of the biggest industry in the world with its largest number of film production annually. It produces more than 300 films per year. Telugu film industry has adopted a brand new technology from Hollywood which is gaining popularity in the current promotional techniques. This new trend is called as first look Motion Poster. Motion posters are different from normal wall posters. -
A case study of the public relations strategy of Bengaluru football club 2013-14 season /
Public Relations has grown and evolved as a field over the past few decades. It has gained a sacred form of importance in terms of understanding and building effectiveness of each field. One of the fields that has been a great beneficiary of this field has been the domain of sports. Global sporting clubs and brands have been implementing public relations strategies to effective ends for a long time now. It has been a trend of note on a global scale as well as in India. -
A comparative analysis of KFC video advertisements and the impact on its customers of Bengaluru /
In India, today fast food being one of the most successful businesses and also all over the world because of the economic development, increase in per capita income, people having less time to cook, people having no time to wait in restaurants and people are ready to spend. One popular fast food chain in India is KFC and one of the tools of KFC to reach its customers is through visual advertisements. -
A comparative study of Ravi Chopra's Mahabharata(1988) on Doordarshan and Siddharth Anand Kumar's Mahabharat (2014) on Star Plus /
Portrayal of characters on both Ravi Chopra’s Mahabharata and Siddharth Anand Kumar’s Mahabharata on Star Plus. Identifying the costumes of characters of old Mahabharata and new Mahabharata. Identifying the visualization and special effects in both old and new Mahabharata. -
A critical analysis of artificial intelligence and the Indian legal framework with special reference to health data protection /
India is one of the largest and fastest-growing markets for Artificial Intelligence technology, with a significant number of startups and established companies developing AI-driven solutions across various industries. However, the legal framework for AI in India is still evolving, and there is currently no specific law or regulation governing the development and use of AI. This lack of regulation creates significant challenges for businesses and policymakers, as it leaves many critical legal and ethical questions unanswered. Artificial Intelligence is rapidly transforming various industries, including healthcare, by providing tools that can help in the analysis and interpretation of medical data. However, the use of AI in the healthcare industry has raised concerns about the privacy and security of personal health information. This research provides a critical analysis of AI and the Indian legal system with special reference to health data protection. -
A critical look on transformation on text into visuals - Martin scorsese's wolf of wall street /
Adaptations of texts to movies have always been a genre of their own in the world of cinema, where there have been many adaptations of which a few are successful while some have failed to convince the audience. This particular paper talks about how Martin Scorsese has adopted the art of making biographies where he has chosen his story lines from existing texts on biographies and his ability to make these biographies on personalities who are still alive. -
A critical study on role of social media in Delhi state elections 2013 & 2015 /
Social media is often hailed as an instrument of digital democracy and social change. This perception is deeply rooted in the well acknowledged potential of ICT’s as ‘agents for development and empowerment .It has liberated people from the tyranny of the free flow of information and ideas. The Delhi elections held in 2013 and 2015 made a revolutionary change in India’s political equations. It shows the emergence of a new party Aam AadmiPart, Aam Aadmi Party and its victory. -
A cultural analysis of "Newshour" in shaping the image of Times now news channel /
Television is medium which has the power to influence the people. With the advancement in technology and innovation, this medium became pervasive in nature. This particular study tires to explore how a particular television programme helps in shaping the image of television channel.