A case study of the public relations strategy of Bengaluru football club 2013-14 season /

Title

A case study of the public relations strategy of Bengaluru football club 2013-14 season /

Creator

D’Silva, Collin Ferdie. - 1324008

Contributor

Department of Media Studies

Description

Public Relations has grown and evolved as a field over the past few decades. It has gained a sacred form of importance in terms of understanding and building effectiveness of each field. One of the fields that has been a great beneficiary of this field has been the domain of sports. Global sporting clubs and brands have been implementing public relations strategies to effective ends for a long time now. It has been a trend of note on a global scale as well as in India.

Source

Master of Science in Communication

Date

2015-02-04

Publisher

CHRIST (Deemed To Be University)

Subject

Media Studies

Format

PDF

Language

English

Type

Masters Dissertation