Social media strategies of royal challenges Bangalore team and perception of its fans /
- Title
- Social media strategies of royal challenges Bangalore team and perception of its fans /
- Creator
- PRAKASH R, SURYA. - 1324026
- Contributor
- CHRIST (Deemed To Be University)
- Description
- Indian Premier League (IPL) buzz is primarily driven by marketing actions of the broadcaster, Here the researcher brings out the key aspects for the success of Royal Challengers Bangalore (RCB) franchise through social media part of sports communication to connect with their fans to build a brand identity, manage reputations, and engage fans through various clubs.
- Source
- M S Communication
- Date
- 2015-02-07
- Publisher
- Master of Science in Communication
- Subject
- Media Studies
- Format
- Language
- English
- Type
- Masters Dissertation
Files
Collection
Citation
PRAKASH R, SURYA. - 1324026, “Social media strategies of royal challenges Bangalore team and perception of its fans /,” CHRIST (Deemed To Be University) Institutional Repository, accessed March 11, 2025, https://archives.christuniversity.in/items/show/1337.