Promotional strategies used by electronic dance music festicals (Sunburn and VH1 supersonic) on social networking sites /
- Title
- Promotional strategies used by electronic dance music festicals (Sunburn and VH1 supersonic) on social networking sites /
- Creator
- Ranganayakulu, Koka Sai Pavan Sri. - 1424012
- Description
- This study deals with promotional strategies used by Electronic Dance Music (EDM) festivals like Sunburn and Supernova on social networking sites. This study also tries to learn branding techniques used by these Electronic Dance Music’s. The interest Indian youth have on music festivals has increased and is still increasing mainly due to social networking sites especially in the past few years. Promotions used by these events are trending and are the most successful promotional strategies implemented till date.
- Source
- Master of Arts in Communication and Media Studies
- Date
- 2016-01-28
- Publisher
- Department of Media Studies
- Subject
- Media Studies
- Format
- Language
- English
- Type
- Masters Dissertation
Files
Collection
Citation
Ranganayakulu, Koka Sai Pavan Sri. - 1424012, “Promotional strategies used by electronic dance music festicals (Sunburn and VH1 supersonic) on social networking sites /,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/1367.