Promotional strategies used by electronic dance music festicals (Sunburn and VH1 supersonic) on social networking sites /
Title
Promotional strategies used by electronic dance music festicals (Sunburn and VH1 supersonic) on social networking sites /
Subject
Media Studies
Description
This study deals with promotional strategies used by Electronic Dance Music (EDM) festivals like Sunburn and Supernova on social networking sites. This study also tries to learn branding techniques used by these Electronic Dance Music’s. The interest Indian youth have on music festivals has increased and is still increasing mainly due to social networking sites especially in the past few years. Promotions used by these events are trending and are the most successful promotional strategies implemented till date.
Creator
Ranganayakulu, Koka Sai Pavan Sri. - 1424012
Source
Master of Arts in Communication and Media Studies
Publisher
Department of Media Studies
Date
2016
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
Ranganayakulu, Koka Sai Pavan Sri. - 1424012, “Promotional strategies used by electronic dance music festicals (Sunburn and VH1 supersonic) on social networking sites /,” CHRIST (Deemed To Be University) Institutional Repository, accessed October 5, 2024, https://archives.christuniversity.in/items/show/1367.