Promotional strategies used by electronic dance music festicals (Sunburn and VH1 supersonic) on social networking sites /

Media Studies

This study deals with promotional strategies used by Electronic Dance Music (EDM) festivals like Sunburn and Supernova on social networking sites. This study also tries to learn branding techniques used by these Electronic Dance Music’s. The interest Indian youth have on music festivals has increased and is still increasing mainly due to social networking sites especially in the past few years. Promotions used by these events are trending and are the most successful promotional strategies implemented till date.

Ranganayakulu, Koka Sai Pavan Sri. - 1424012

Master of Arts in Communication and Media Studies

Department of Media Studies

2016

PDF

English

Masters Dissertation