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AUDIENCE PERCEPTION OF TELEVISION INFOMERCIALS
Infomercials are one of the most effective tools for communication . Infomercials bring out the importance of content and presentation of various products. Infomercials whether international or Indian / Hindi infomercials try to identify consumers behaviour and attitude towards the product . The study aims to analyse the perception of audience of television infomercials by applying qualitative and quantitative ( survey and in depth interview ) methodology. -
KAMAL HAASAN- THE VERSATILE ACTOR
Kamal Haasan is one actor who has a dynamic image in Tamil film Industry. He is one actor who is never scared of experimenting with his roles. This paper tries to find the change in image of the actor. In the present scenario the cinegoers look up to him as an actor, because of his versatility and he his predominantly known for his acting. In a time where the actors were making big budget films for commercialization, Kamal Haasan wanted to make films that had an in-depth story which people could relate to. With Apporva Raagangal he started off his career and got the Filmfare Award for the best actor. He is one actor who never stops from experimenting in films and taking up new roles as a director, producer etc. The paper would analyze twelve of his movies. Thus through this visual analysis the researcher tries to find out whether an actual image transition has happened in the actor and whether the change has been maintained. The researcher has short listed twelve movies for visual analysis, they are: Sigappu Rojakkal, Moondram Pirai, Nayagan, Apoorva Sagodharangal, Thevar Magan, Indian, Avvai Shanmughi, Hey Ram, Thenali, Virumandi, and Vishwaroopam. -
THE POSITION OF WOMEN IN THE RAMAYANA AND THE MAHABHARATA AND THEIR APPROPRIATIONS IN TELEVISION AND FILMS
Religious mythology has perpetuated a certain idea of feminity and what ??constitutes a woman; it ascribes a particular role to the female. Religious treatises with time are normalized. This makes it extremely difficult to challenge gender stereotypes. Our religious beliefs and the stories and representations associated with them, become an important part of the ??self. In most texts, a womans identity is constructed in terms of what the man is not. She is given the role of the companion; her ??self is realized in the service of a man. They are never accorded individuality. Sita is the ideal example of this kind of gendered role-affixing. She exists within the patriarchal structures of the nation, religion and family without ever existing as Sita. Indian mythological texts have often been criticized for their misogynistic content. Both the Indian epics of Ramayana and Mahabharata have sequences which can be interpreted as simultaneously contemporary and regressive. For example Draupadis swayamvar is conducted to find her a desirable husband. However, she is being offered as a prize to the best archer. The visual mediums of films and television borrow heavily from religious mythology. When this happens, pre existing notions about gender are perpetuated in a popular and palatable format. Popular representations have given us the contours of what constitutes a mother, daughter and wife. This dissertation will analyze Valmikis Ramayana, Ved Vyasas Mahabharata, Ramanand Sagars Ramayana, B.R. Chopras Mahabharata, Prakash Jhas Rajneeti and Nina Paleys Sita Sings the Blues and study representation of women in each of them. Sometimes adaptations transgress or reinterpret the original text. However, do these retellings question a polarized, gender based social order and the role of women in it. The dissertation is a descriptive study and will employ the methodology of qualitative content analysis and text analysis to study how these themes are appropriated and the ramifications that these manifestations have on existing ideas of ??feminine. -
PORTRAYAL OF POLITICAL STEREOTYPES IN BOLLYWOOD MOVIES
Bollywood movies have a stereotypical way of depicting politics and politician, corruption and bureaucracy. There has been repetition in the way themes have been portrayed. Love, loyalty, patriotism, pain, glamour, difference between rich and poor and also politics/politicians. These stereotypes have been kept aside in very few films but the general notion of the character is more or less the same. The 1980s had a league of movies that portrayed politicians as the villain and police as the hero in the films. It is this stereotyping of power, politics, corruption and politicians that the researcher would like to analyse and find a common link in the characterization and pasteurization of the same. This dissertation will analyse three films Raanjhanaa, Paa and Sarkar. It is this cinema showcasing politics is mostly a negative light. It unlike Hollywood has not glorified the deeds of the good doings of politicians instead always shown the dirt, filth and negative side of politics linking it to the underworld. This paper will try and find similar links/ traits to the portrayal and study it in detail. -
ANALYSIS OF ORGANISATION BLOGS AS A PR TOOL
Organisation blogs have been used by organisations constantly at present times with the evolution of the digital world taking place. Every organisation involves various mediums through which they are constantly kept in the minds of the people. The researcher aims to find out the patterns and strategies used in organisation blogs as a Public relations tool. There are many public relations tools like in house publications, press conferences, Press releases, PR campaigns have been used by organisations since decades. The researcher aims to find out the growing importance of organisation blogs in the current scenario. The researcher would adopt qualitative method for the study. The researcher would analyse the blogs of top brands and conduct expert interviews. -
INDIA-CHINA RELATIONS AS PORTRAYED IN INDIAN NEWSPAPER (THE TIMES OF INDIA)
Newspapers have been the primary source of information in the Indian sub-continent for decades. They often reflect how the nation is progressing and the information carried by them educates the readers. India and China are emerging super-powers and being neighbours neither of them can afford to ignore the other. A newspaper is expected to report objectively, regardless of the political relationship a nation shares with its neighbour. The research aims to see how Indo-China relations are reflected in the largest selling English daily newspaper in India, The Times of India. -
A COMPARATIVE ANALYSIS OF CHEVROLET PRINT ADVERTISEMENTS FROM 1960S TO 2000S
The appeal of print advertisements have always been said to have both short term and long term effect and the advertisements that feature the much needed product in a clear and appealing manner deserve to stay in the minds of the readers. Talking about the print advertisements of vintage cars and the present day advertisements of cars of the same brands, there has been a change or so as to say a vast modification from what we had in the past and what we have now. The cars of Chevrolet over the years have developed in terms of features, style and power and variety of cars have been remodelled and made more presentable according to the needs and requirements of that particular generation hence making few vehicles of Chevrolet available for the third generation as well. The study would examine the different features used in print advertising by the Chevrolet car manufacturing company (a brand that goes back to the 1950s and 1960s) to woo its potential customers. -
REPRESENTATION OF THE LIFE OF ISLAMIC WOMEN IN FILMS CONTRADICTORY TO ACTUAL ISLAMIC BELIEFS- A CASE STUDY ON FIVE MALAYALAM MOVIES
Capital Punishment is a much debated topic in the country and around the world. Films are a major of information where one can propagate an idea to a wide range of audience. Being a topic of general concern, it is important to discuss the relevance of capital punishment on screen (in a movie) and carry forth the happening debate on-screen. The paper tries to do a comparative study between English and Indian movies dealing with the topic. -
PORTRAYAL OF INTRICACIES OF HUMAN RELATIONSHIPS IN SHYAMA PRASAD`S FILMS
Cinema is the mirror of the society; it reflects every aspects of life in the society on screen. All films on screen deals with the portrayal of human intricacies in relationships, but each director has a unique way in portraying the reflected reality through visual medium. Shyama Prasad is a versatile middle stream film maker of Malayalam movie industry. The study mainly aims to analyze his movies (three selected movies) for their uniqueness in portrayal of intricacies of human relationships, which makes them stand out in the crowd by adopting the qualitative (In-depth interviews, focus group discussion and content analysis) method. -
CONTENT ANALYSIS OF FILMS BASED ON FRIENDSHIP (BOLLYWOOD FILMS)
Film depicts various instances and situations pertaining to reality. The particular dissertation is a study to know about the representation of friendship in Hindi movies. The content of the film have been studied and analysed to the portrayal of friendship in the movies and also how it is associated with the people in reality. The study has also analysed the social and other issues prevailing in the society with relation to the friendship shown in the film. It tries to analyse different situations and issues which affects friends and their friendship, shown in the films -
EFFECTIVENESS OF BILLBOARD ADVERTISING IN REAL-ESTATE AND AUTOMOBILE ADVERTISING
Advertising is one of the important types of communication in todays world and it has become an indispensable for both the consumer and the producer of it. Advertising plays an important role in the integrated marketing communication. In todays information age it is necessary for an organization or institution make the public aware of their goods and services and advertising acts as tool to serve this purpose. There are various types of advertising such as Out-door Advertising, In-door advertising, Non-product advertising, Radio advertising, Television advertising, National advertising, International advertising, Retail advertising, classified advertising and local advertising to name a few. Outdoor advertising is less touched subject within the field of advertising. Though there have been some research on the creative execution, improving attention to the billboards there is not much attention given to examine the effectiveness of billboard advertising. Billboards as a medium of advertising have been used by the advertisers in various parts of India. It is normally situated along the traffic prone roads, main streets, commercial centres, on flyovers and on highways. The purpose of it is to make people (pedestrians, drivers, and passengers) aware of the products and services which are available in the market and which intern leads to the buying and selling between consumer and manufacturer. In todays world the outdoor advertising, especially billboard advertisements are used extensively by the Real-estate and Automobile advertisers. It is important to know are people noticing these billboard advertisements and how it is influencing the people in their purchase decision making process of these Goods being advertised. It is also important to know why do Real-estate and Automobile advertisers prefer advertising on billboards rather than other media such as television, Radio and Print. -
REPRESENTATION OF SOCIAL AND RELIGIOUS ISSUES IN THE FILMS DIRECTED BY PRIYANANDANAN
The medium of film has been one of the most effective communication tools to the masses since its emergence. Film represents various kinds of issues and incidents in the society and acts as a reflection of reality to the people. One of the main issues which have been portrayed in many of the films is on social and religious issues which had affected the society in very diverse ways. Films works as a channel to show the audience how these issues occur and how it can be resolved. This study aims to find how Priyanandanan has represented these kinds of issues through his films to his audience using qualitative research methodology. -
MAPPING THE SHIFTS IN HINDI DAILY SOAPS FROM PAST TO PRESENT
The daily soaps that we view every day in our living room reflect how our society works and functions, for few people their day starts and ends with these television shows. What happens in our favorite television serials, also tend to influence the lives we lead, like the way they dress up, the manner in which they socialize; tend to have a huge impact on our behavior and actions. Hindi daily soaps during the late 1990s and early 2000s served the Indian audiences with more of human relationships such as saas bahu dilemmas, parent child understanding that predominantly focused more on family values and ethics, in other words it preached to the Indian viewers how an ideal family is ought to be, showcasing a perfect family setting. In the present context there has been a gradual shift in terms of themes, character portrayal, trends, visualization and effects along with messages that these shows want to convey, such as gay marriages, extra-marital affairs, domestic violence are now becoming the central themes of much popular Hindi daily soaps .This study would map the shift in Hindi daily soaps during the early 2000s to the present day on the basis of- themes, character portrayal, trends, visualizations and effects and the messages that each of these shows convey. -
CONTENT ANALYSIS OF SATYAJIT RAY NOVELS FELUDA AND ITS ADAPTATION INTO FILMS ON THE BASIS OF NARRATOLOGY
Feluda or Prodosh Chandra Mitra is a fictional private investigator starring in a series of Bengali novels and short stories written by Indian Bengali film director and writer Satyajit Ray. Feluda first made his appearance in a Bengali children's magazine called Sandesh Subhas Mukhopadhyayin 1965, under the editorialship of Satyajit Ray and . His first adventure was Feludar Goendagiri. The researcher seeks to find out whether or not the books on Feluda have been done justice to when adapted into films by Satyajit Ray himself and his son Sandip Ray. This research will also throw light on the characters of Feluda series -whether they are lost or not. The researcher will conduct a qualitative research which includes an extensive study of the novels and the adapted films. -
HINGLISH IS AN IMPORTANT ADVERTISEMENT APPEAL
Advertising has become very costly and time consuming and is an important marketing activity. A lot of time, energy and money is spent in developing a creative advertising appeals to influence the buying behaviour of consumers through various appeals, advertising influence, rationally or emotionally, the prospects purchase decisions. There are various types of appeals in advertisements. Appeals in both print and broadcast media keep changing according to the innovation and the product that keeps developing in the market. Language is also an important feature of advertisement ad advertisers have experimented a lot in terms of using language be it a particular language likes English or Hindi or au bilingual language. Hinglish is being used by mostly products focussing on youth and rural audience of India and who just does not want to restrict themselves to the elite of the society as the product is affordable. The study would examine the various Hinglish taglines of various different brands. The survey will be done to find out peoples perception about the language Hinglish as an important ad appeal. -
PORTRAYAL OF WOMEN IN RITUPARNO GHOSHS FILMS
Cinema is told to be the universal teacher. It is simple and can teach the audience on various issues and provide entertainment at the same time. Cinema has proved to be a wonderful source of entertainment and relaxation. Films increase our horizon while at the same time frames our thinking process as it becomes the popular culture. It is said that films have a lot of influence on the audience and the society. Sometimes knowingly or unknowingly the society is influenced by what is shown on screen and try to relate it to their own life. It is generally seen that there are stereotypical roles, gender expectations from the male and female characters, storyline in a mainstream Indian film. However there are few directors who choose to be different and deal with delicate subjects like relationships, divorce, widowhood, infidelity and LGBT (lesbian, gay, Bisexual, Transexual) issues. Rituparno Ghosh has dealt with issues related to women and places the movie from the point of view of the female character and not the usual male character. The director is said to have understood the psyche of a woman very well and establish that on screen even better. Rituparno Ghoshs always celebrated the female sexuality and liberty and was against the stereotyping of female characters which is again very rare in Indian films. This research is an attempt to see the pattern of portrayal of women in his films regarding to the kind of issues and themes he dealt with. -
NEWSPAPER IN EDUCATION: UNDERSTANDING THE MUTUAL BENEFIT AND APPROACH OF EDUCATIONAL INSTITUTIONS AND OF PRINT MEDIA
Newspaper in Education has been proved to help in a students academic achievements and not just a means of updating the current events, but a tool for a student versatile and resourceful. Newspapers are a teaching tool, not a subject. They are highly motivating materials that can be used to teach math, science, grammar, character education, reading comprehension, writing strategies, problem solving and so much more. - Vicki Whiting, former third grade teacher and founder of Kid Scoop. This research would explore two major factors: -
CONTENT ANALYSIS OF EDUCATION NEWS AND SPECIAL FEATURES - A CASE STUDY ON TIMES OF INDIA
Education, in any form of media is an aspect for the audience and it is immensely newsworthy. When the broadcast media counterparts are dominating the print scene, it is important that the newspapers introduce new sections to attract the audience and increase readership. Times of India, the leading Indian English daily is known for its innovative features and stylish presentation. The researcher will look at the serious side of the newspaper and try to establish the efforts and the ideas gone behind covering the education subject and establishing a trust between its readers on education. The researcher will try to identify and analyze the different kinds of features and articles which are constantly placed for the education section and which are different from any other daily newspaper. The paper tries to find out how effective these segments on education can be on the readers. -
A COMPARATIVE ANALYSIS OF THE INVESTIGATIVE STYLES OF REPORTING IN MEDIA TODAY - A case study on India today group.
Investigative journalism has become the call of the day as too many scams are being reported. It all started with the ??Watergate scam that was reported by Washington post. In India it was the 1980s period when investigative journalism arose, there have been a few milestone cases. First being Bofors gun scandal, which is considered one of the most influential works of the Indian investigative journalism. Then the other which shook the Indian Sensex, the Harshad Mehta scam. Since 2007 there have been a number of scams which have been investigated by the media. The UPA government has been under the scanner since then. Due to the growing number of scams in the country, investigative journalism has grown in the past few years. This study compares the investigative reporting approach of general magazine and the business magazine using content analysis. This study aims to understand how professional and reader friendly are the approaches of investigative reports today in media. -
CREDIBILITY OF MEDIA CONTENT ON FITNESS
Fitness is possibly a new found scientific understanding of health and nutrition in people today. Off late, people have realised the importance of fitness. Each medium sells the concept of fitness differently to its audience. The manner in which it projects the same may have a positive or negative understanding of the same. Therefore, this study attempts to answer whether there is any credibility in media content on fitness. Content analysis on a print medium and two social media pages have been conducted followed by a focus group discussion to understand the audience perception of the said credibility if any. Conclusion has been drawn based on the content analysis of the medium considered along with opinions of the respondents of the focus group discussion.