Indian Cinema today is an outcome of the continuous shifts and transferals, focusing on certain popular culture, narrative structures and styles, genres and most importantly visual culture. Bollywood which is the custodian of Hindi Cinema has come a long way from the depiction of as a prototype of any part of the country, identified and experienced by everyone irrespective of time and space has narrowed itself into more specific forms, focusing on the sub-cultures as perceived or understood from the innumerable films produced in the recent years.
Portrayal of characters on both Ravi Chopra’s Mahabharata and Siddharth Anand Kumar’s Mahabharata on Star Plus. Identifying the costumes of characters of old Mahabharata and new Mahabharata. Identifying the visualization and special effects in both old and new Mahabharata.
Colour is a very important element when it comes to designing posters. Colour is a very strong tool in a poster, which helps conveying ones message to the audience/viewer. In this paper the researcher tries to understand similarities and differences in colours used in posters within a genre as well as between the genres of Indian movies.
A picture is worth a thousand words, uploading images immediately attract attention a comments or tweets. Images are able to trigger multiple emotions and are effectively used for propaganda. Visual propaganda stands for usage of images to fulfil propaganda goals. These images carry meaning, emotion and a purpose.
With popular culture stemming largely from the superhero comics it is difficult to ignore them nowadays. Marvel and DC have also been going at great lengths to ensure that for the next ten years, there exists a whole stock of such movies, comics and merchandise. This in turn means that there is a growing need to document and study the patterns of this growing culture. Within this, the evolution of female characters and feminist ideologies must be mapped.
“A good book has no ending,” says RD Cumming. Similarly, a good book inspires, encourages and comforts each time we read it. ST PAULS Publications, have been enriching and enlightening minds of innumerable readers for more than six decades. So for ST PAULS have published more than 1000 titles in different languages in India.
The rate at which New Media technologies are on the rise, directs us to the question how they affect the media business. In areas such as advertising, innovation come and go, resulting in marketing business development, at a faster pace. Today, the cutting edge technology of Video marketing had entered the advertising industry. Consumers are more mobile than ever before and advertisers want to get in touch with them while on the go. Amid all the new developments, video marketing is more and more essential for commodities and services.
Internet has pervaded every aspect of the life of the modern person today in the contemporary world. The fact that the education sector is undergoing vast amount of change in terms of the digital revolution via the internet medium is exemplary of the powerful aspect of the internet medium. This is also the case with the practice of foreign languages by many people, especially the urban educated youth.
India‟s top film industry like Bollywood portrays the heterogeneity of India to the world. Bollywood industry tries to portray the vast heterogeneous features of different states in India. The objective of this study is to observe and analysis the way Kerala is being branded in Bollywood movies. The study will look into the inclusive branding and representation of Kerala in aspects such as culture, religion, tradition, language, local people and destination.
Media Meet is a national level annual fest conducted by the Department of Media Studies, Christ University, Bengaluru since 2010. Media Meet provides a platform to bridge the gap between professions and students in the domain of media. Media Meet is covered by various regional and national media houses.
Indian Mythology has been an integral part of the culture and traditions of India. The traditions have been evolving and it has been having a tremendous impact on various platforms. The entertainment industry is also growing humoungously and there are a number of aspects. The influence and the impact of Indian mythology has been tremendous and it also has expanded its vast influence over other platforms such as entertainment, social aspects etc.
Puthiyathalamurai is a Tamil news channel which is of recent origin. Besides its coverage of news, this channel carries out various social developmental works. In an age when television channels mindlessly pursue after Television Rating Point (TRP) ratings pressurized by business interests and profit motives, the television channels are gradually losing their credibility. In Tamilnadu, television channels have long been the mouthpieces of politicians who own this medium. In this scenario, Puthiya Thalaimurai has taken a different path not allowing itself to be swayed by any political interest and has adopted measures to felicitate development of the society.
Journalists have been under life threats due to the nature of work they undertake for quite some time now. As many as 60 journalists were killed in instances of intolerance by specific groups in 2014. 2015 witnessed a different form of crime against journalists, unlike the earlier singular instances of attacks on one or two journalists; the Charlie Hebdo shootout was an organized crime on the whole of a political satire magazine (AFP, "Paris attacks) Charlie Hebdo team struggles to heal after massacre.
Racial stereotypes in American movies have mirrored our general public's predominant philosophies and have impacted our belief systems since the film business started. This study relates to the portrayal of how African Americans are projected in the certain movies from a particular time period from 2006-2013. Generalizations of blacks as lethargic, imbecilic, absurd, apprehensive, easygoing, reckless, infantile, rough, sub-human, and creature like, are widespread in today's general public. These debasing generalizations are fortified and upgraded by the negative depiction of blacks in the media.
Creating a television commercial is hugely expensive, but advertisers often prefer to spend that money rather than have six ads in other media. Advertisement plays a vital role in popularising the automobiles. The automobile industry heavily relies on the innovative and creative advertisements for their product endorsements. The researcher in this study analyses the automobile TV advertisements from both and national and international perspective.
