Internet has pervaded every aspect of the life of the modern person today in the contemporary world. The fact that the education sector is undergoing vast amount of change in terms of the digital revolution via the internet medium is exemplary of the powerful aspect of the internet medium. This is also the case with the practice of foreign languages by many people, especially the urban educated youth.
The rate at which New Media technologies are on the rise, directs us to the question how they affect the media business. In areas such as advertising, innovation come and go, resulting in marketing business development, at a faster pace. Today, the cutting edge technology of Video marketing had entered the advertising industry. Consumers are more mobile than ever before and advertisers want to get in touch with them while on the go. Amid all the new developments, video marketing is more and more essential for commodities and services.
“A good book has no ending,” says RD Cumming. Similarly, a good book inspires, encourages and comforts each time we read it. ST PAULS Publications, have been enriching and enlightening minds of innumerable readers for more than six decades. So for ST PAULS have published more than 1000 titles in different languages in India.
With popular culture stemming largely from the superhero comics it is difficult to ignore them nowadays. Marvel and DC have also been going at great lengths to ensure that for the next ten years, there exists a whole stock of such movies, comics and merchandise. This in turn means that there is a growing need to document and study the patterns of this growing culture. Within this, the evolution of female characters and feminist ideologies must be mapped.
A picture is worth a thousand words, uploading images immediately attract attention a comments or tweets. Images are able to trigger multiple emotions and are effectively used for propaganda. Visual propaganda stands for usage of images to fulfil propaganda goals. These images carry meaning, emotion and a purpose.
Colour is a very important element when it comes to designing posters. Colour is a very strong tool in a poster, which helps conveying ones message to the audience/viewer. In this paper the researcher tries to understand similarities and differences in colours used in posters within a genre as well as between the genres of Indian movies.
Portrayal of characters on both Ravi Chopra’s Mahabharata and Siddharth Anand Kumar’s Mahabharata on Star Plus. Identifying the costumes of characters of old Mahabharata and new Mahabharata. Identifying the visualization and special effects in both old and new Mahabharata.
Indian Cinema today is an outcome of the continuous shifts and transferals, focusing on certain popular culture, narrative structures and styles, genres and most importantly visual culture. Bollywood which is the custodian of Hindi Cinema has come a long way from the depiction of as a prototype of any part of the country, identified and experienced by everyone irrespective of time and space has narrowed itself into more specific forms, focusing on the sub-cultures as perceived or understood from the innumerable films produced in the recent years.
Public Relations has grown and evolved as a field over the past few decades. It has gained a sacred form of importance in terms of understanding and building effectiveness of each field. One of the fields that has been a great beneficiary of this field has been the domain of sports. Global sporting clubs and brands have been implementing public relations strategies to effective ends for a long time now. It has been a trend of note on a global scale as well as in India.
Indian Premier League (IPL) buzz is primarily driven by marketing actions of the broadcaster, Here the researcher brings out the key aspects for the success of Royal Challengers Bangalore (RCB) franchise through social media part of sports communication to connect with their fans to build a brand identity, manage reputations, and engage fans through various clubs.
Media has always been an influential medium. It also has the biggest power to make aware of the people and the government. Thus it makes the government aware about the common people‟s problems and needs and making them act accordingly. In fact, it‟s actually the duty of the media. It‟s better to say that its function is nothing but to be a „watchdog‟. There are 4 theories of press/media and three other theories which are called „Development or Alternate Theories‟.
