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A Study of popular gujarati films using agenda setting
Indian cinema is an umbrella term used to refer to films made in different languages in India. Gujarati cinema is one of those lesser popular film industries which began in early twentieth century but today has lost its glory, popularity and grandeur. A dying film industry today, Gujarati films have been quiet popular among Gujaratis since its inception, yet there has been little or no study done to understand how these films have newlinerepresented and framed the culture of Gujarat. This thesis tries to investigate Gujarati cinema and explore some of the newlinedominant films of the golden era to see how it frames Gujarati culture through its history, folk lore, tales, and people in terms of their dress, dialect, celebrations, and other significant codes through select fifty films. The study makes an attempt to connect mise-en-scene of these films with newlineframing analysis to interrogate the way visuals have been prioritized in the films to accommodate/ideas depict any specific agenda/ideology. It is important to note that Gujarati cinema subtly but consistently shared the responsibility of restoring cultural symbols and stories within the film newlinenarrative especially post integration in 1960 to remind every Gujarati about his/her roots and work towards Gujarati asmita. -
A Study of retail service quality expectation of electronic retail stores with reference to Bangalore shoppers
The annual growth rate of Retail sector in India is 46.64 percent. Over the past few years, the Retail sales in India are covering around 30 ?? 35 percent of GDP compared to around 20 percent in US. In the last few years immense growth by this sector was witnessed, the key factors were changing consumer profile and demographics, increase in number of international brand in Indian market, economic implications of the Government increasing urbanization, credit availability, improvement in the infrastructure, increasing investment in technology and real estate building world class environment for consumers. The consumer durables market can be divided into consumer electronics comprising of TV sets, audio systems, VCD players and others; and appliances like washing machine ,microwave ovens, air conditioners. The existing sector stands at an estimated US $ 4.5 Billion with organized retailing being at 5 percent. Due to the growth of this sector and increased demand for the durables that is electronics the need was felt to know what are the customer expectations towards the electronic retail store so that the customers expectation gets fulfilled and this can improve the economic development as a whole. The study attempts to find the shoppers expectation towards retail service quality of electronic retail store in Bangalore. -
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A study of the effectiveness of technology enabled learning strategy based on multiple intelligences on the achievement in history and civics of elementary school students in Bangalore
Education in ancient India in its traditional form was closely related to religion and was limited to a very small section of Indian society. Ancient education in India followed an oral tradition, which laid stress on memory. Subjects like arts and sciences related to government: politics, economics, philosophy, and historical traditions were taught (Thapar, 2002). With the arrival of Islam in India, the traditional methods of education underwent a change. Islamic institutions of education in India taught grammar, philosophy, mathematics, and law influenced by the Greek traditions inherited by Persia and the Middle East, before Islam spread from these regions into India. A feature of this traditional Islamic education was its emphasis on the connection between science and humanities. -
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A study of thinking style, teacher effectiveness and emotional intelligence of secondary school teachers of Bangalore city
Education is a social process by which knowledge is transferred to students through the intermediaries, the teachers. It can be had from non - formal and formal systems of Education. All formal systems are based on the classroom teaching. "The destiny of India is being shaped in her classroom", has been pointed out by the Indian Education Commission (KOTHARI COMMISSION) (1964-66) and to that, it may be safely added that the destiny of these classrooms is being shaped by the teachers. According to the American Commission, the quality of the nation depends upon the quality of the citizens. The quality of its citizens depends, not exclusively, but in critical measure upon the quality of their Education. The quality of their education depends more upon the quality of teachers. Humayun Kabir rightly said once, "Without good teachers even the best of system is bound to fall, with good teachers, even the defects of a system can be largely overcome". The teacher is the flywheel of the whole educational machine. Elaborate blue prints, modern school plans, the best equipment, the newest of the new
media or progressive methods will remain dead fossils unless there is the right use of teachers. The document, Challenge of Education -A Policy Perspective (1985) has highlighted that teacher performance is the most crucial input in Education. No development has reached the threshold of development of new technology which is likely to revolutionize the classroom teaching. -
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A study on Healthcare Professionals Attitude towards Euthanasia for the Terminally Ill
The study tries to explore the attitudes that healthcare professionals have towards euthanasia for the terminally ill. In order to understand euthanasia, having knowledge of the term euthanasia and the history of euthanasia is crucial. Previous studies conducted on euthanasia and attitudes towards euthanasia showed that majority of the studies focussed on separate analysis of attitudes of the healthcare professionals. A total of 75 participants were taken for the study, out of that 52% had a positive attitude towards euthanasia whereas 48% had a negative attitude. The study has used Euthanasia Attitude Scale to determine the level of positive or negative attitudes with regard to euthanasia. In conclusion, the study found out that majority of the participants had a favourable attitude towards euthanasia. The stated result did not show to be statistically significant. The author is of the view that with the advancement in times, the society also becomes aware and more accepting to concepts which are socially ostracised. The scope for further studies on a similar topic is wide and encouraged, as there are many more areas that need to be explored and studied. Keywords: Euthanasia, Physician Assisted Suicide, Healthcare Professionals, Attitudes on Euthanasia, Terminally Ill. -
A study on women benificiaries of national rural health mission with special a reference to barwani district madhya pradesh
Regardless of several growth-orientated policies implemented by the government, the widening economic, regional and gender disparities are posing challenges for the health sector. The health status of Indians, especially women is still a cause for serious concern, especially that of the rural population. The National Rural Health Mission (NRHM) was launched by Government of India with a view to bring about dramatic improvement in the health system and health status of the people, especially those living in rural areas. The study aimed to understand the knowledge level of women beneficiaries on NRHM related services. The study further focussed on understanding the extent of availability and accessibility, challenges faced and the benefits received by women. The research work was carried out in three Village Panchayats of Barwani district in the state of Madhya Pradesh. Multi stage sampling method was adopted to select the sample group for the study. The study was conducted among 278 women beneficiciaries of NRHM. The researcher used 120 item semi structured and validated interview schedule for collecting the data. The study results show that there is a need to strengthen the grass root level interventions in terms of strengthening the sub-centres and involvement of Gram Panchayat in fulfilling the health mission objectives of the country. test indicated significant association between Caste and electricity at home and Knowledge about NRHM among women. The Correlation between the knowledge scores and benefits scores was significant (r = .705, Pgt.001). The study suggests having effective monitoring and evaluation mechanisms at all levels with clearly designed indicators and means of verification to ensure the success of the programme. newline -
A STUDY ON ACCOUNTABILITY AND PERCEIVED AUTONOMY SUPPORT AMONG PRE-UNIVERSITY COLLEGE TEACHERS
ABSTRACT Accountability of Teachers referred to as teacher accountability in educational literature is a multi-dimensional concept consisting of teacher participation in school decision making. It further focuses on what is best for the student and the profession of teaching. Self-determination theory postulates that when teachers perceive an autonomy supportive work climate which satisfies their three core psychological needs, (Competence, Autonomy and Relatedness) they experience a feeling of wellness and belongingness to the institution and are energized to exert extra effort in all the activities of the institution they engage in. The present study on Accountability and Perceived Autonomy Support among Pre-university College Teachers undertaken by the investigator focused on the relationship between ??Accountability of Teachers and Perceived Autonomy Support among Pre-university college teachers of Bangalore north and south belonging to three types of management such as government, private aided and private unaided. The aim of this study was to find out whether there is any relationship between Accountability of Teachers and Perceived Autonomy Support. The sample of the study consisted of 392 pre-university college teachers (both male and female) of three types of colleges; namely government, private aided and private unaided. The results of the study show that there is a significant relationship between ??Accountability of Teachers and Perceived Autonomy Support among pre-university college teachers. Further female teachers are more accountable than their male counterparts and Married teachers are found be more accountable than unmarried teachers. It was also found that there is a significant difference in the Competence dimension of ??Perceived Autonomy Support among pre-university college teachers belonging to three types of management and the Private Aided pre-university college teachers have a higher level of Competence (dimension of Perceived Autonomy Support) compared to Private unaided pre-university college teachers. Private Aided Pre-university college teachers have higher level of Relatedness (dimension of Perceived Autonomy Support) as compared to Private unaided College Teachers. These findings give a clear indication to principals and administrators of private unaided pre-university colleges regarding the imperative need to implement appropriate strategies in order to enhance perceived autonomy support of their teachers. Key words: Accountability of Teachers, Perceived Autonomy Support, Pre-university college teachers -
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A study on Celebrity endorsement as an effective tourism destination marketing tool with reference to Bangalore
Celebrity Endorsement is one of the major forms of advertising in which a business organisation makes use of famous individuals or well known organizations in order to boost consumer interest in the product and/or services that they want to sell. Now-a-days every company is trying to bring in a brand ambassador for their brands. Slowly the trend of tying up with a celebrity in promoting has moved towards promoting tourism destinations. This paper tries to find out the effect of celebrity endorsement as an effective marketing destination tool. The objectives framed to reach to this goal were to identify whether the consumers are consider the tourism advertisements that are endorsed by celebrities, to find out the various factors of celebrity endorsers that motivates people to visit the advertised tourist destination and to determine whether the use of celebrities have greater effect than the use of non celebrities when advertising a tourist destination. Data was collected from 250 respondents from Bangalore city in a questionnaire form. Some of the tools that are been used to test the hypothesis are One sample t- test, ANOVA, Chi Square test, Friedman test and Tukey test . The major findings from the study are that the main factors that a celebrity has to have when endorsing a tourism product is the match between the product and the celebrity and the factor that is not at all looked into by the consumers in a tourism product is physical attractiveness. It was also identified that most of the respondents would have better brand recognition and recall when done by a celebrity endorsement but more weightage for the advertisement, more convincing, easy to choose from the different destinations is only possible with the help of if the advertisement that are not done by celebrity. It was found out that occupation of the consumers would have no impact in getting attracted to celebrity endorsers but students were one category that loved to see celebrity endorsers on screen. Key words: Celebrity Endorsement, tourism destination advertisements, Expertise, Trustworthiness, Similarity, Familiarity, Likeability, Match between the celebrity, transfer meaning, Physical attractiveness. -
A Study on certain chromatic parameters and polynomials of graphs
In graph theory, graph colouring pertains to the assignment of colours to the elements of a graph such as vertices, edges and faces. Because of the theoretical and practical implications of graph colourings in real-life situations, it is an adequate mathematical model for a wide range of applications such as network analysis, genomic, routing, newlineoptimisation techniques, digital networks and so forth.Motivated by various problems in chemical graph theory and information networks, chromatic topological indices were introduced in recent literature [81], opening ample and vibrant research area in graph theory.In the research reported in this thesis,the vertices of a graph are assigned with colours subject to certain conditions and manipulating their colour codes, a rich research area on chromatic topological indices and different chromatic polynomials are established. newlineAfter mentioning some fundamental terminologies, the study handles the notions of chromatic topological indices and chromatic irregularity indices. A detailed discussion of their upper and lower bounds concerning certain colouring conditions is carried out in this thesis. Chromatic topological indices of a wide variety of graph classes such as wheels, double wheels, helm graphs, closed helm graphs, flower graphs, sunflower graphs and blossom graphs are considered and investigated. The chromatic topological indices of certain derived graphs such as Mycielskian of paths and cycles are also included. Equitable chromatic topological and irregularity indices and injective chromatic topological and irregularity indices are defined and their values are determined for a handful of graph classes. As an indirect analogue to chromatic polynomials in the literature, the notion of chromatic Zagreb polynomials and chromatic irregularity polynomials are being introduced and the same is determined and discussed for paths, cycles and certain cycle related graph classes.