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Physicochemical Properties, Chemical Composition and Antioxidant Activities of Artemisia pallens Wall. Seed Oil
The physico-chemical characteristics, fatty acid composition and antioxidant capacities of Artemisia pallens seed oil were determined in this study. The moisture, oil content, fatty acid, iodine, peroxide, saponification values, specific gravity and refractive index were 4.13 %, 25.53 %, 1.84 % (as oleic acid), 138.14 (mg/ l00 g), 10.20 (meqO2/kg oil), 194.21 (mg KOH/g oil) 0.92 and 1.47, respectively. Linoleic acid (C18:2, 79.963 %), oleic acid (C18:1, 9.40 %) and palmitic acid (C16:0, 7.89 %) were the major fatty acids. High amount of total unsaturated fatty acids (89.74 %) make it highly desirable as a source of nutrition. The antioxidant capacities of the seed oil showed that it can be a source for natural antioxidants and functional food. The results of the present study showed that the A. pallens is a promising seed oil crop and can be used for making of soaps, shampoos and alkyd resins. Further, the high amount of polyunsaturated fatty acid i.e. linoleic acid makes it desirable in terms of nutrition. 2019, 2019 Har Krishan Bhalla & Sons. -
Phytochemical Analysis and Antibacterial Potential of Stevia rebaudiana (Bertoni, 1899) Leaf Extracts against Aeromonas Species: Influence of Extraction Methods and Solvents in Aquaculture Applications
Recent studies have explored Stevia rebaudiana Bertoni leaf extracts for their antibacterial potential and phytochemical content. However, the impact of extraction methods and solvents on aquaculture bacteria remains understudied. This research aimed to evaluate the antibacterial, radical scavenging, and phytochemical properties of S. rebaudiana extracts against Aeromonas species. Dried S. rebaudiana leaves were extracted using methanol (Mt) and ethanol (Et) through Soxhlet and maceration methods (SMt, SEt, MMt and MEt respectively). Soxhlet extraction yielded higher amounts (36.29% for Mt, 23.87% for Et) compared to maceration. Phytochemical analysis identified phenolics, flavonoids, alkaloids, saponin, tannin, and steroids in all extracts. Notably, MEt had elevated phenolic and flavonoid content, while SEt contained more tannins. MEt exhibited the strongest antioxidant activity (IC50 = 67.95g/mL), aligning with its high phenolic and flavonoid levels. In antibacterial assays against Aeromonas strains, ethanol extract showed the largest zone of inhibition (ZOI) of 16.67mm for A. salmonicida, followed by methanol extract (15mm) at 250 mg/mL, using maceration and Soxhlet methods, respectively. However, none of the extracts displayed activity against A. hydrophila. This suggests that cold maceration is a cost-effective method that preserves heat-sensitive secondary metabolites within a shorter extraction time. In conclusion, this study highlights the significance of extraction techniques and solvents in obtaining potent antibacterial and antioxidant extracts from S. rebaudiana leaves. The findings emphasize the potential of these extracts in aquaculture practices and open avenues for further research in utilizing natural compounds for sustainable aquaculture strategies. The Author(s) 2023. -
Phytochemical analysis and antioxidant activities of Artemisia stelleriana Besser leaf extracts
The present study aims to report the proximate and mineral composition, phenolic contents, and antioxidant potential of Artemisia stelleriana leaves. The leaf extracts were prepared using various solvents like distilled water, methanol, ethanol and acetone and analyzed for their phenolic and flavo-noid contents and antioxidant activity. The methanolic extracts showed the highest total phenolic and flavonoid contents (10.09 0.24 mg GAE/g and 225.04 0.38 mg QE/g respectively). The methanolic extracts showed signifi-cantly higher 1,1-Diphenyl-2-picrylhydrazyl radical scavenging assay (DPPH-RSA), Reducing power assay and total antioxidant capacity compared to distilled water, ethanol and acetone extracts. Gas Chromatography-Mass Spectroscopy revealed that the methanolic extracts of leaves to be a good source of bioactive compounds like 2,4-di-tert-butylphenol (2,4-DTBP), neo-phytadiene, octacosane and eucalyptol. 2022 Horizon e-Publishing Group. All rights reserved. -
Phytochemical analysis and antioxidant activity of leaf extracts of some selected plants of the family acanthaceae
The present era of scientific research has witnessed an enumerable amount of evidences to showcase the immense potential of medicinal plants. In the present investigation, the phytochemical analysis of Phlogacanthus pubinervius T. Anderson., Adhatoda vasica (L.) Nees,Phlogacanthus thyrsiflorus Nees, Phlogacanthus curviflorus (Wall.) Nees, and Ruellia tuberosa L. was carried out for the different plants extracted with methanol. Analysis was carried out to estimate the quantity of phenols, carbohydrates, tannins, flavonoids and proteins. The antioxidant property of these plants were analysed using DPPH method. The concentration of the plant samples required to decrease the DPPH concentration by 50% was calculated by interpolation from linear regression analysis and denoted IC50 value (g/ml). The qualitative analysis showed the presence of alkaloids, tannins, saponins, proteins, carbohydrate and phenols in all the sample extracts. The highest amount of tannins and phenols was observed in P. thyrsiflorus. P. pubinervius (77.83%), A. vasica (74.81%), P. curviflorus (94.20%), and R. tuberosa (70.78%) which showed highest antioxidant activity of DPPH-scavenging at 150 g/ml of methanol extract. The high percent of scavenging activities of those plants add value to their medicinal properties. The presence of the high amount of phytochemical compounds suggests that the plants have high amount of medicinal compounds and can be extensively used to extract the natural compounds. Kripasana & Xavier (2020). This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited (https://creativecommons.org/licenses/by/4.0/). -
Phytochemical analysis, anti-oxidant properties and pass assisted prediction of biological activity of sargassum wightti j. Agardh, sargassum ilicifolium (turner) C. Agardh and sargassum lanceolatum J. Agardh
The present study was carried out to determine the phytoconstituents and anti-oxidant properties present in the Sargassum wightti, Sargassum ilicifolium and Sargassum lanceolatum using GC-MS analysis and predict the biological activity by PASS prediction. Gas chromatography/mass spectrometry (GC/MS) analysis was performed on Shimadzu GC interfaced with mass spectrometry using SH-RxiTM-5Sil (Shimadzu) column. The spectra of the phytoconstituents were obtained by the PASS version (http:// www.way2drug.com/passonline). The prediction was based on an analysis of the structure-activity relationships (SAR) in the training set containing information on the structure. GC-MS analysis revealed 39 compounds in S. wightti, 60 compounds in S. lanceolatum and 15 compounds in S. ilicifolium. Common compounds found in these three Sargassum species were 1s,4R,7R,11R-1,3,4,7-Tetramethyltricyclo [5.3.1.0(4,11)] undec-2-en-8-one,2,4-Di-tert-butyl phenol, 1-Decanol, 2-hexyl, Hexatriacontyl-trifluoroacetate, Nonyltetradecyl ether, Neophytadiene, Hexadecane. Sargassum species are rich in anti-oxidant, anti-inflammatory, anti-bacterial and anti-viral properties. The present study proved the presence of bioactive compounds and phytochemical compounds in three species of Sargassum available in Indian coastal regions. 2021, Agri Bio Research Publishers. All rights reserved. -
Phytochemical Composition, Bioactive Compounds, and Antioxidant Properties of Different Parts of Andrographis macrobotrys Nees
Andrographis macrobotrys Nees is an ethnomedicinal plant belonging to the family Acanthaceae, distributed in the moist deciduous and semi-evergreen forests of the southern Western Ghats of India. The objective of this research was to determine the phytochemical composition and bioactive chemical components using gas chromatography and mass spectrometry (GC-MS) and to check the antioxidant potential of the plant part extracts. A. macrobotrys roots, stems, and leaves were obtained from the species natural habitat in the Western Ghats, India. The bioactive compounds were extracted using a Soxhlet extractor at 5560 C for 8 h in methanol. Identification analysis of A. macrobotrys bioactive compound was performed using GC-MS. Quantitative estimation of phytochemicals was carried out, and the antioxidant capacity of the plant extracts was determined by 2,2?-diphenyl-1-picrylhydrazyl radical scavenging (DPPH) and ferric reducing assays (FRAP). A. macrobotrys has a higher concentration of phenolics in its stem extract than in its root or leaf extracts (124.28 mg and 73.01 mg, respectively), according to spectrophotometric measurements. GC-MS analysis revealed the presence of phytochemicals such as azulene, 2,4-di-tert-butylphenol, benzoic acid, 4-ethoxy-ethyl ester, eicosane, 3-heptadecanol, isopropyl myristate, hexadecanoic acid methyl ester, hexadecanoic acid, 1-butyl-cyclohexanol, 9,12-octadecadienoic acid, alpha-monostearin, and 5-hydroxy-7,8-dimethoxyflavone belonging to various classes of flavonoids, terpenoids, phenolics, fatty acids, and aromatic compounds. Significant bioactive phytochemicals include 2,4-di-tert-butylphenol, 2-methoxy-4-vinylphenol, 5-hydroxy-7,8-dimethoxyflavone, azulene, salvigenin, squalene, and tetrapentacontane. In addition, the antioxidant capability of each of the three extracts was assessed. The stem extract demonstrated impressive DPPH scavenging and ferric reduction activities, with EC50 values of 79 mg/mL and 0.537 0.02 OD at 0.2 mg/mL, respectively. The results demonstrated the importance of A. macrobotrys as a source of medicine and antioxidants. 2023 by the authors. -
Phytochemical fingerprinting and evaluation of in silico anti-thrombotic properties of Justicia adhatoda L. and Cordia dichotoma Frost
The study aimed to characterize hydro-methanolic (25%) extracts of Justicia adhatoda L. (stem and flower) and Cordia dichotoma Frost. (Stem and fruit) and evaluate the in silico thrombolytic properties of the major phytocompounds present in the plants. In the preliminary fluorescence imaging through treatment by different reagents, both plants were found to be pharmacologically active. Further qualitative screening of phytochemicals, spectroscopy-based techniques, namely, UV-Vis Spectroscopy and FTIR, revealed various classes of compounds such as polyacetylenes, aglycones, quercetin, anthocyanins, anthraquinones, alkaloids, chalcones and aurones, flavanols, carotenoids, and flavanones. Further, by the application of Thin Layer Chromatography, phenols and flavonoids, namely Catechol, Kaempferol, Quercetin, and Lutein, along with other compounds like Chlorophyll b, Glutamic Acid, and Tryptophan were identified from the extracts. Finally, in the molecular docking study, three compounds, Datiscoside and Robinin of C. dichotoma and Daucosterol of J. adhatoda showed high binding energies (-10.224,-9.547 and-9.262 kcal mol-1 respectively) towards the G-protein coupled thrombotic platelet aggregation receptor P2Y1 when compared to that of the control MRS2500 (-7.148 kcal mol-1). Articles by the authors; Licensee SMTCT, Cluj-Napoca, Romania. -
Phytochemicals as potential drug candidates for targeting SARS CoV 2 proteins, an in silico study
Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2) is a member of the family Coronaviridae, and the world is currently witnessing a global pandemic outbreak of this viral disease called COVID-19. With no specific treatment regime, this disease is now a serious threat to humanity and claiming several lives daily. In this work, we selected 24 phytochemicals for an in silico docking study as candidate drugs, targeting four essential proteins of SARS-CoV-2 namely Spike glycoprotein (PDB id 5WRG), Nsp9 RNA binding protein (PDB id 6W4B), Main Protease (PDB id 6Y84), and RNA dependent RNA Polymerase (PDB id 6M71). After statistical validation, the results indicated that a total of 11 phytochemicals divided into two clusters might be used as potential drug candidates against SARS-CoV-2. 2021, Indian Virological Society. -
Phytochemicals of Nardostachys jatamansi as potential inhibitors of HCV E2 receptor: An in silico study
Hepatitis C virus (HCV) is the causative agent of acute and chronic hepatitis and can lead to liver cirrhosis. High variability in the HCV genome renders vaccine formulation strenuous. Modern pharmaceuticals rely heavily on plant-based compounds for drug production. This study focuses on in-silico screening of phytochemicals derived from an herbal plant, Nardostachys jatamansi, for the treatment of HCV by inhibiting its E2 receptor, which binds to the hepatocytes, enabling viral entry into the liver. Computer-aided drug design utilizes various tools such as molecular docking tools, including AutoDock Vina, Avogadro, PyMol, Discovery Studio Visualizer, LigPlot+, and online tools like SwissADME (Absorption, Delivery, Metabolism and Excretion) for analysis of pharmacokinetics and pharmacodynamics of phytochemicals. Toxicity studies were carried out using pkCSM. 25 bioactive phytochemicals of N. jatamansi were analysed. The analysis was validated by comparing the data of the phytochemicals with an established antiviral drug, ribavirin. This is a novel approach to docking studies, exploring the possibility of medicinal plants as anti-hepatic drugs. Of the 25 compounds, nardosatachysin and ?-gurjunene are the standout performers and are considered potent inhibitors of HCV E2 receptor. The two compounds are recommended for further in vivo and in vitro trials to assess their efficacy in treating HCV infection. 2024 Lalrintluanga Hnamte, et al. -
Phytocompounds from Zingiber zerumbet can inhibit the DNA ligase activity of the pathogen Haemophilus influenza, an in silico approach /
Journal of Emerging Technologies And Innovative, Vol.6, Issue 2, pp.646-650, ISSN No: 2349-5162. -
Phytoextract-mediated synthesis of Cu doped NiO nanoparticle using cullon tomentosum plant extract with efficient antibacterial and anticancer property
In the present study, nickel oxide (NiO) and copper-doped nickel oxide (NiCuO) nanoparticles (NPs) were successfully synthesized using Cullen tomentosum plant extract with the co-precipitation method. This work focuses on the Phyto-mediated synthesis and characterization of NPs for their biological applications. Phytochemicals that exist in the plant extract acts as reducing and capping agent. The successful formation of the NPs was validated by various analysis as XRD, FESEM, EDAX, FT-IR, UVVis, and Photoluminescence. According to XRD studies, the average crystallite size of NiO and NiCuO NPs is 36 nm and 31 nm, respectively. The river stone and nanoflower like morphology for NiO and NiCuO NPs are confirmed by FESEM image. Furthermore, the synthesized NPs were tested against Gram-positive (Bacillus subtilis, Streptococcus pneumoniae) and Gram-negative (Klebsiella pneumoniae, Escherichia coli) bacteria, which showed enhanced antibacterial activity of NiCuO NPs. The cytotoxicity of NPs was investigated against human breast cancer cells (MDA-MB-231) and fibroblast L929 cell lines. Also, the IC50 value for human breast cancer cells is 11.8 ?g/mL. According to these findings, NiCuO NPs are potential nanomaterials with advanced healthcare uses. 2023 -
Phytofabricated bimetallic synthesis of silver-copper nanoparticles using Aerva lanata extract to evaluate their potential cytotoxic and antimicrobial activities
In this study, we demonstrate the green synthesis of bimetallic silver-copper nanoparticles (AgCu NPs) using Aerva lanata plant extract. These NPs possess diverse biological properties, including in vitro antioxidant, antibiofilm, and cytotoxic activities. The synthesis involves the reduction of silver nitrate and copper oxide salts mediated by the plant extract, resulting in the formation of crystalline AgCu NPs with a face-centered cubic structure. Characterization techniques confirm the presence of functional groups from the plant extract, acting as stabilizing and reducing agents. The synthesized NPs exhibit uniform-sized spherical morphology ranging from 7 to 12nm. They demonstrate significant antibacterial activity against Staphylococcus aureus and Pseudomonas aeruginosa, inhibiting extracellular polysaccharide secretion in a dose-dependent manner. The AgCu NPs also exhibit potent cytotoxic activity against cancerous HeLa cell lines, with an inhibitory concentration (IC50) of 17.63gmL?1. Additionally, they demonstrate strong antioxidant potential, including reducing capability and H2O2 radical scavenging activity, particularly at high concentrations (240gmL?1). Overall, these results emphasize the potential of A. lanata plant metabolite-driven NPs as effective agents against infectious diseases and cancer. 2024, The Author(s). -
Phytogenic CeO2-Sm2O3 nanocomposites with enhanced catalytic activity for reduction of 4-nitrophenol
The phytogenic synthesized CeO2-Sm2O3 is a green, efficient and cost-effective catalyst. The CeO2-Sm2O3 composite was characterized using XRD, FTIR, Raman, TGA, UV-DRS, TEM, FE-SEM and EDAX. The synthesized CeO2-Sm2O3 shows a high catalytic activity for the reduction of 4-nitrophenol in the presence of the sodium borohydride under ambient conditions. This CeO2-Sm2O3 nanocomposite catalyst shows good stability and reusability without much loss in conversion efficiency. CeO2-Sm2O3 possess great prospects in the reduction of nitro organic pollutants in water. 2019 IOP Publishing Ltd. -
Phytogenic synthesis and antimicrobial activity of ZnO nano bow ties (ZnO NBTs): An experimental and computational study
Phytogenic synthesis is a sustainable and eco-friendly approach for producing nanoscale particles, using biological entities such as plants and their byproducts. In this study, Allium sativum extract was selected as a capping and reducing agent due to the presence of phytochemicals such as allicin, diallyl disulfide (DADS), vinyl dithiins, ajoene (E- and Z-ajoene), diallyl trisulfide (DATS), and thiol (sulfhydryl) groups. The resulting ZnO Nano Bow Ties (ZnO NBTs) were characterized using FE-SEM, XRD, EDX, DLS, zeta potential, FTIR, and UV-Vis spectroscopy to evaluate the size, morphology, and crystallinity. The obtained XRD, SEM, and DLS results suggested an average longitudinal length of ?372 nm with a maximum lateral width of ?64 nm and a Bow Tie shape. Gas Chromatography-Mass Spectroscopy (GC-MS) analysis was employed to elucidate the prominent phytochemical constituents of the Allium sativum extract. Preliminary antibacterial assays reveal significant inhibition zones and growth inhibition effects against gram-negative bacteria of both Klebsiella pneumoniae and Escherichia coli, suggesting the promising antimicrobial potential of these ZnO NBTs. Monte Carlo simulations revealed that the cone-shaped ZnO NBTs bind strongly to the active sites of the target proteins with binding affinities of ?36.20 and ?32.14 kcal/mol for Klebsiella pneumoniae and Escherichia coli respectively, which correlates with their activities. The ZnO NBTs complexes formed stronger hydrophobic interactions and hydrogen bonds with amino acid residues of Escherichia coli than with Klebsiella pneumoniae. This integrated experimental and computational study underscores the potential of the use of ZnO NBTs as a sustainable and effective strategy to combat bacterial pathogens. The findings of this study indicate that efficient morphology (shape) is a major contributor to the protein binding affinities of ZnO NBTs, with promising implications for the design of antibacterial drugs in nanomedicine. 2024 The Authors -
Pi-MnO2 decorated poly-3-thienylacetic acid on carbon fiber paper for electrochemical synthesis of 2-formyl-thiophene
Sustainable and environmentally benign synthesis methods have captured researchers' minds in recent times and have contributed a lot towards the green synthesis of organic compounds. This work presents an efficient green method for synthesizing 2-formyl thiophene using a newly designed Pi-MnO2 deposited on poly-3-thienylacetic acid coated Toray carbon fiber paper (PThAA-Pi-MnO2-TCFP) electrode. Cyclic voltammetry (CV), chronoamperometry (CA) and bulk electrolysis (BE) techniques were employed for the optimization and synthesis of 2-formyl thiophene and the product obtained was characterized by proton nuclear magnetic resonance (1HNMR) spectroscopy. The efficacy of the developed electrode was examined by different electrochemical and physicochemical studies. It is an intriguing approach for the 4-acetamido-TEMPO (4-ACT) mediated, PThAA-Pi-MnO2-TCFP catalyzed electro-oxidation of thiophene-2-ylmethanol (TM). This method is handy and reasonably practical since the developed electrocatalyst is inexpensive, and the synthesis is environmentally benign. Hence it is a highly efficient method for synthesizing 2-formyl thiophene, a much sought-after starting material in pharmaceuticals, agrochemicals, and cosmetics. 2023 -
PICTURE PROCESSING ON ISOMETRIC FUZZY REGULAR ARRAY LANGUAGES
Isometric array grammar is one of the simplest model to generate picture languages, since both sides of its production rule have the same shape. In this paper, we have introduced isometric fuzzy regular array grammars to generate isometric fuzzy regular array languages and discussed its closure properties. Also, the relation between isometric fuzzy regular array grammar and boustrophedon fuzzy finite automata has been discussed. Moreover, we study the relation between two dimensional fuzzy regular grammars with returning fuzzy finite automata and boustrophedon fuzzy finite automata. Further, the hierarchy results of these three classes of languages have been discussed. 2024 KSCAM. -
Pink floyd's time: An aural metanarrative exploring time through form, lyric, and musical arrangement
The inability of language to capture the essence of time is a crisis that has been expressed by philosophers starting from St. Augustine to Paul Ricoeur. Appearing on their seminal album, Dark Side of the Moon, Pink Floyd's Time is a profound artistic attempt which transcends this language barrier by using music to bring the listeners to a more direct confrontation with time; doing so by juxtaposing time as calibrated and as experienced through the music and the lyrics, and by making the reader experience time-based affects such as impatience, expectation, monotony, and such. As a direct function of song, time is experienced as musical time in the song, thereby ensuring that the listener's confrontation with time is immersive, with lyrics that describe the nature of experienced and calibrated time working synchronously with the music to complete the image. In the context of its release in 1974, the 6:52 minute song was in engagement with the concept of time as well, in that it was among the pioneering ones which redefined radio broadcast time beyond the standard 3 minutes afforded to popular music tracks, with the commercially preferred listener span in mind. The matter of time thus becomes a multi-layered formal engagement in the song, at the level of lyric, recording, music and listening, thereby making possible an image of time that is polished and rounded. These aural, lyrical and production-based concepts will be addressed and expanded upon to show how Pink Floyd's Time functions as a metanarrative in how it uses and invokes the elements of time to talk about time. AesthetixMS 2020. -
Piperine, an alkaloid of black pepper seeds can effectively inhibit the antiviral enzymes of Dengue and Ebola viruses, an in silico molecular docking study
Ebola and Dengue are the critical diseases caused by RNA viruses, especially in the tropical parts of the globe, including Asia and Africa, and no prominent therapeutic options are available so far. Here, an effort was made to evaluate the efficacy of black pepper (Piper nigrum L.) alkaloid Piperine as a potential drug through computational docking simulation. Eight structurally essential proteins of Dengue and Ebola virus were selected as in silico docking targets for Piperine. Absorption, Distribution, Metabolism, and Excretion profile showed that Piperine was safe and possessed significant drug-like properties. Molecular dynamic simulation and binding free energy calculation showed that Piperine could inhibit Methyltransferase (PDB id 1L9K) of Dengue and VP35 Interferon Inhibitory Domain (PDB id 3FKE) of Ebola virus in comparison with the commercial antiviral Ribavirin. Furthermore, statistical analysis based on multivariate and clustering approaches revealed that Piperine had more affinity towards viral proteins than that of Ribavirin. 2020, Indian Virological Society. -
Planetary Ball Milling and Tailoring of the Optoelectronic Properties of Monophase SnSe Nanoparticles
Downscaling of tin monoselenide (SnSe) samples to the nanometer regime (~8020nm) without affecting the structure, homogeneity, and optoelectronic properties was carried out by high-energy planetary ball milling (BM). The milling rate was varied from 200rpm to 800rpm by adopting a dry and wet-grinding top-down approach on customized stoichiometric SnSe precursors. The degree of crystallinity was assessed by powder x-ray diffraction (PXRD) and selected area electron diffraction. The lattice parameters, a = 4.435 b = 11.498 and c = 4.148 of the nanoparticles were calculated from the PXRD data. Energy-dispersive x-ray analysis confirmed the chemical homogeneity (49.88:51.12 at.%) of the samples. The effects of rotational velocity as well as mode of grinding on the morphology and the size of SnSe powders were investigated using electron microscopes. The direct optical transition with band gap varied from 1.75eV to 2.28eV was elucidated from UV-Vis-NIR data. Photoluminescence revealed an increase in the intensity of the emission peak at 462.97nm with angular velocities for both types of grinding. The variation of electrical resistivity (36107 ? cm) and mobility (3.451.12 cm2/Vs) with rotational speed was calculated for all the samples. The results obtained for the ball-milled nanoparticles pave the way towards the reduction of particle size, formation of stable morphology, and appreciable crystalline structure quality suitable for solar cell absorbers. Graphical Abstract: [Figure not available: see fulltext.] 2023, The Minerals, Metals & Materials Society. -
Planned fashion obsolescence in the light of supply chain uncertainty
Fast fashion has popularised the phenomenon of perceived obsolescence whereby customers try to stay in line with the current fashion trends in the market even though the apparel they own are in perfect condition. This has ultimately led the fashion industry to become the second largest polluter in the world. The primary objective of this research paper is to comprehend how the media manoeuvres customers to indulge in fast fashion and how that in turn leads to uncertainty in the supply chain. To understand this, a maximum variation sampling method was adopted which consisted of customers, supply chain partners and marketers. In order to draw a parallel between the variables researched in the past and the present day scenario, an interview schedule was employed. Through the variables selected with the help of Dedoose, a model was created to identify the hurdles faced by suppliers as well as the customer in the fast fashion cycle. The results found that the power to break the fast fashion phenomenon lay in the hands of the media as it is through them that customers' perception can be altered. The importance of artificial intelligence in SCM and the modern tools used in industry 4.0 have also been discussed. 2020 Allied Business Academies.