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Impact of Smart Phones and Social Media Consumer Addiction Affecting Interpersonal Relationship
In this Chapter we will discuss the addiction of smartphones and Social Media Addiction. In this generation accessing the internet and getting connected online with people is very easy now people carry their smart devices with them everywhere and today people use mobile data more than calling someone because each and every individual with all age categories from a kid to senior citizen everyone is being Addicted. While the smartphone and social media platforms have played a crucial role in connecting people in a very easy manner. When people meet social gathering or in a parties they should interact with the people and have should socialise with the people but instead of that a notification from social media apps on smartphones pop's up and within a sec person get engaged with their phones or checking the notification. This is a major issue that is happening in today's time. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Impact of smartphone news apps on print media - A twin TAM framework /
IOSR Journal Of Business And Management, Vol.17, Issue 4, pp.449-457, ISSN No: 2278-487X (Online) 2319-7668 (Print). -
Impact of social media conversations on consumers online purchase intention
The objective of this paper is to explain how social media has impacted the consumer decision process as heavy use of social media has created a new landscape which lays out a new avenue for personal connections. The paper also explores how individuals are seeking information on social media and how they are processing and selecting the information before making the final purchase. The empirical data for the study has been gathered using a structured questionnaire. The descriptive statistics were performed for the select parameters of the survey instrument. The findings confirm that there is significant variance between age, income, occupation, and gender with online purchase intention of consumers. Also, the results confirm that social conversation is a significant predictor of online purchase intentions. The research findings suggest that consumers in India are actively utilising social media platforms as a key tool in validating their purchase decision. The research also explains various indicators that can be utilised by potential companies to analyse the decision-making process via social media sites. Copyright 2022 Inderscience Enterprises Ltd. -
Impact of social media on consumer decisiveness in the food and grocery sector
Consumers are currently inclined to acknowledge online information but purchase food and grocery products offline. Also, the buyer's decision is coherent with the factors like income, age, social media influences, cost of products, etc. The chapter studies the Influence of Social Media on Consumer Decision-making in the food and Grocery Sector. As per the findings, the effectiveness of marketing tools and techniques has a homogeneous effect on all GenX, GenY, GenZ. Contrary to expectation, Gen X was most influenced by offers. Social media equally influenced all generations to make purchases, irrespective of their incomes. Post Covid there is a shift in consumption habits disregarding generations and income brackets of all the participants. 2023 by IGI Global. All rights reserved. -
Impact of Social Media on Patience, Anxiety and Stress
Social media has become deeply integrated into everyday life, constantly connecting us to various platforms. While people were once believed to be shaped by those they spent time with physically, the content we consume and individuals we follow online now significantly influence our thoughts, emotions, and behaviours. Despite growing concerns about these effects, limited research has examined the relationship between social media usage patterns and psychological well-being among young adults. This study examined whether social media usage patterns affect patience, stress, and anxiety among young adults. A cross-sectional survey was conducted with 124 participants aged 18-30 years. The survey collected demographic information and assessed social media usage patterns, with scores computed for patience, anxiety, and stress. Results indicated that stress levels were positively correlated with social media usage (r=0.33, p< 0.001), with Instagram emerging as the most widely used platform. A paired t-test revealed that participants significantly underestimated their actual screen time compared to their perceived screen time, t(123) = [insert your t-value], p=0.0002. Correlation analysis also indicated that screen time was positively associated with increased anxiety (r=0.22, p=0.014) and negatively associated with patience (r=-0.19, p=0.035). These findings highlight the importance of developing digital self-awareness, encouraging individuals to maintain control over their social media usage rather than letting these platforms dictate their levels of stress, patience, and anxiety. 2025 IEEE. -
Impact of Social Networking Sites on Academic Performance and Career through Collaborative Learning (with Reference to Students of Self-financing Engineering Colleges in Tiruchirappalli)
Use of Social Networking Sites (SNSs) is having a growing importance among students in their everyday life. It acts as an essential tool for them in higher level education. Among the social networking sites Facebook, WhatsApp, Twitter, LinkedIn is gaining more support from the student community. It helps the students to communicate each other directly like face to face interaction. SNSs are having an ability to induce students decision making capability. Based on this, the study tries to emphasize the ability of the SNSs to induce the students academic performance using collaborative learning among various groups in which they belong. The result reveals that collaborative learning will have a major impact on academic performance, i.e. 49.6% of the respondents stated that they are using SNSs for academic purpose. They use SNSs for sharing of information and study materials with their peers. SNSs help them to be interacting with their peers and teachers. Serials Publications Pvt. Ltd. -
Impact of social-emotional learning intervention on emotional intelligence of adolescents
Adolescents face a variety of challenges, some of which include social, emotional, cognitive, and interpersonal. In order to help them with their emotions, adolescents should be taught a variety of skills to regulate and handle emotions better. With this intent in mind, a social-emotional learning (SEL) intervention module was developed by the researchers. This module covered aspects related to self-awareness, social awareness, responsibility, empathy and decision-making. These components also form the basis for emotional intelligence (EI) which is defined as the ability to perceive, understand, and regulate emotions of oneself and others. The present study aimed to understand if there arises any difference in scores of EI post the SEL intervention. Second, the gender differences with respect to EI were also be analyzed. The EI Scale (2014) was administered to 80 students between the age group of 13-14 years, from a CBSE school in Chennai. These adolescents were selected through the convenience sampling, and the four subscales were also analyzed. The findings from the study revealed a significant difference in scores from pretest to posttest (t = -4.66, P < 0.05). With respect to gender, no significant difference was found. On the subscales, two of four subscales showed significant difference in understanding emotions (Z = -4.63, P < 0.05) and handling emotions (Z = -4.023, P < 0.05). Indian Journal of Social Psychiatry. All Rights Reserved. -
Impact of Startup Singam Television Show in Regional Entrepreneurship of Tamil Nadu
This paper examines how Startup Singam, Tamil Nadus first startup reality show, helps develop local entrepreneurial ecosystems. The program provides a lively platform where new entrepreneurs can pitch their ideas to investors. They can gain essential financial support, useful mentoring, media exposure, and important business connections. The show has sparked significant investments in various sectors. Notable startups like YourTribe, Keeraikadai, Sacdeeil Flying Taxi, Kaigal, Graciss Napkins, TAMS, and Arola Bamboo have gained attention. Importantly, it has supported women entrepreneurs and inspired a cultural shift among Tamil Nadus youth. Many are moving from the safety of traditional jobs to embrace the risks of starting their own businesses. A unique part of the show is its ValueCorn initiative, which focuses on sustainable business growth rather than inflated valuations. . While early results show strong progress, this study emphasizes the need for ongoing research into the programs long-term economic effects, its potential for replication in other areas. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
Impact of Technology Readiness and Techno Stress on Teacher Engagement in Higher Secondary Schools
Rapid technology advancements resulted a fundamental shift in the education sector which redefined the teaching-learning process and teacher engagement. Based on numerous studies on work engagement models and technology readiness, this study explores, how the teachers' readiness to embrace educational technologies, impact on teacher engagement. With stratified cluster sampling model, data were collected from principals, managers, students and 122 teaching staff from the Higher Secondary Schools of Kerala participated in this quantitative study using standardized tools. The study affirmed that age has negative relation with technology readiness and teacher engagement shows an organic technology adoption trend than a disruptive style. Teachers were highly engaged with students-colleagues and varied across experience/age groups. Technology readiness factors positively impacted on social engagements with students-colleagues. As education technology usage is exponential, more future research is needed. 2021 Research Group Education and Virtual Learning (GREAV). All rights reserved. -
Impact of terminal group on azobenzene liquid crystal dimers for photo-responsive optical storage devices
Three new series of photo responsive dimers bearing different terminal functional groups (-CN, -COOEt, -OMe) and variable aliphatic spacers have been synthesized and investigated in detail. The molecular structures of the new materials were proved using different spectroscopic techniques and their liquid crystal self-assembly was characterized using differential scanning calorimetry (DSC), polarized light microscope (POM) and X-ray diffraction (XRD). Moreover, their photo switching behaviour was investigated in details in solution. The results revealed that, almost all members of the dimeric materials are mesomorphic exhibit either nematic or both smectic A and nematic phases. Under UV illumination the materials show interesting photo-switching properties, reaching a photo-stationary state in 40 s and a thermal back-relaxation time of approximately 35 h in solution. Finally, a fabricated device authenticates the potential of the reported materials for optical storage devices. 2023 Elsevier B.V. -
Impact of the COVID-19 outbreak on the currency exchanges of selected countries
The paper aims to analyse the impact of the COVID outbreak on the currency market. The study considers spot rates of seven major currencies (i.e., EUR/USD, USD/JPY, GBP/USD, AUD/USD, USD/CAD, USD/CHF, and CHF/JPY). To capture the impact of the outbreak on returns and the volatility of returns of seven currencies during pandemic, the study has segregated in two window periods (i.e., pre- [1st Jan 2019 to 31st Dec, 2019] and post-outbreak of COVID-19 [1st Jan, 2020 to 22nd Dec, 2020]). The study has applied various methods and models (i.e., econometric-based compounded annual growth rate [CAGR], dummy variable regression, and generalized autoregressive conditional heteroskedasticity [GARCH]). The result of the study captures the negative impact of the COVID-19 pandemic on three currencies-USD/JPY, AUD/USD, and USD/CHF-and positive significant impact on EUR/USD, GBP/USD, USD/CAD, and CHF/JPY. Investors can take short position in these while having long position in other currencies. The inferences drawn from the analysis are providing insight to investors and hedgers. Copyright 2022, IGI Global. -
Impact of the Internet on Human Life a Data-Driven Analysis Using Machine Learning and Statistical Correlations
These days Internet is became an essential part of human life and affects various domains which includes education, business, social interactions, mental health. It pushes the society ahead through increasing innovations, amplifying learning techniques, connecting people across the globe and access to vast resources which makes it a valuable tool in this modern society. But it comes with problems such as Internet addiction, sleeping disorders, health complications. This abstract discusses about dual impact of Internet uses, focusing on its significant benefits and possible dangers. Hence, there is need to manage use of Internet so one can make use of its benefits at the same time reducing the affects which are caused by Internet on human life. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2026. -
Impact of the operational parameters of a dual fuel engine operating on a blend of Water Hyacinth biodiesel and Mesua ferrea biodiesel with hydrogenA clean development mechanism
The study was conducted to uncover the emission, combustion, and performance features of the blend of Water Hyacinth biodiesel and Mesua Ferrea seed oil biodiesel with Hydrogen addition on a diesel engine in dual fuel. Pilot fuel is a blend of 50% Water Hyacinth biodiesel and 50% Mesua Ferrea seed oil biodiesel. A single-cylinder compression ignition engine was modified to operate on dual fuel mode with hydrogen. Variations of engine operating parameters such as injection timing, and engine load were performed. The study was conducted with three pilot fuel injection timings (23, 26, and 29bTDC) and variable engine loadings (20%100% with an increment of 20%) at an injection pressure of 200 bar and compression ratio of 18. The results indicated that the maximum brake thermal efficiency of 28.11% and a replacement of liquid fuel by 85% was obtained for the WHMF blend powered dual fuel diesel engine at pilot fuel injection timings of 26bTDC at 100% load. HC, CO, and smoke emissions are reduced with hydrogen due to faster combustion. On the other hand, there was a slight increase in NOx emissions noticed with hydrogen enrichment. 2024 Hydrogen Energy Publications LLC -
Impact of the Pandemic on Entrepreneurial Ecosystems
Entrepreneurship is crucial for the global economy, as it helps ideas develop from the drawing board to an executable stage. An excellent economic state of a country is the outcome of a well-designed system where the stakeholders interact with each other towards innovation and social development. This study is an empirical investigation into the COVID pandemic and its effects on the Indian entrepreneurial eco-system. Primary data was collected from 155 entrepreneurs of India, who were independent and first movers of entrepreneurs in their family during COVID times. Poor planning, exhausting resources, a slowdown in productivity, lower employment, and employee retention were the after-effects of the pandemic. It was found that the pandemic negatively affected the entrepreneurial ecosystem and its stakeholders. However, constant support by the government and well-designed policy measures would help assist existing businesses affected due to COVID-19 and encourage the entrepreneurial future in India. Copyright 2022, IGI Global. -
Impact of the professional development programme on mentorship among Salesian college faculty
The National Education Policy (NEP, 2020) in India emphasises faculty professional development in mentorship as a key strategy for strengthening higher education. This study examines the impact of a Professional Development Programme on Mentorship (PDP-M) in enhancing self-efficacy and outcome expectancy among 37 faculty members at Salesian College. The intervention consisted of a 15-hour module, comprising 6 h of structured core sessions and 9 h of supplementary activities, adapted from the TPDP-M framework. A quasi-experimental, single-group prepost design was employed with in-service faculty participants. Quantitative measures of self-efficacy and outcome expectancy were collected before and after the intervention. Statistical analysis revealed statistically significant improvements in the total mentorship score, self-efficacy, and outcome expectancy. This study demonstrates that short, intensive, context-sensitive professional development programmes can effectively strengthen faculty mentoring capacity, offering a scalable model for higher education reform. 2026 Informa UK Limited, trading as Taylor & Francis Group. -
Impact of transformational leadership on the affective commitment of employees in the service sector /
International Journal of Recent Technology And Engineering, Vol.8, issue 4, pp.1388-1393, ISSN No: 2277-3878. -
Impact of Urban Environmental Quality, Residential Satisfaction, and Personality on Quality of Life among Residents of Delhi/NCR
Environmental quality and Sustainability seek to preserve, enhance and protect our environmental resources that directly aim at providing an amicable quality of life and sustainable development for the upcoming generations. Considering the hazardous environmental urban quality in Delhi NCR, air pollution is the topmost factor deteriorating health of the population in general. The urban air database by WHO reports Delhi exceeding the maximum PM10 limit by almost 10-times at 292 ?g/m3. Noticing that an individual's surroundings have an enormous value in human lives, the study aimed at understanding the impact of urban environmental quality, residential satisfaction, and personality on the quality of life among residents of Delhi NCR. In addition, we also track the environmental worldviews to attitudes on pro-environmental behavior in understanding sustainability. The results from the SEM model indicated that one index rise in RESS lead to a fall in quality of life by 0.029-point value whereas one index rise in personality could enhance the quality of life by 0.15-point value. Pro-Environmental Behaviors and Urban Environmental factors did not showcase any significant impact on the quality of life. The Electrochemical Society. -
Impact of use of technology on student learning outcomes: Evidence from a large-scale experiment in India
One of the Sustainable Development Goals (SDG-4) adopted by the United Nations focuses on ensuring inclusive and equitable quality education for all. Most research on impact of technology on learning outcomes depends on designs that require low student-to-computer ratio and extensive retraining of teachers. These requirements make the designs difficult to implement on a large scale and hence are limited in terms of inclusivity and ability to provide equitable opportunity for all. Our paper is the first to evaluate an intervention design that is aimed at dealing with these concerns. We conduct a large-scale randomised field experiment in 1823 rural government schools in India that uses technology-aided teaching to replace one-third of traditional classroom teaching. Even with high student-to-computer ratios and minimal teacher training, we observe a positive impact on student learning outcomes. The study thus presents a low cost, resource-light design, which can be implemented in a developing country on a large scale to address the problem of poor learning outcomes, thereby making the intervention inclusive and equitable in line with the spirit of SDG-4. 2019 Elsevier Ltd -
Impact of User-Generated Content on Purchase Intension for Fashion Products : A Study on Women Customers in Bangalore
Indian Journal of Marketing, Vol. 46, Issue 7, pp. 23-35, ISSN No. 0973-8704 -
Impact of user-generated content on purchase intention for fashion products: A study on women consumers in Bangalore
The advent of online media has been instrumental in providing consumers with quick, relevant, and convenient information on products and services. The success of such media has been established for businesses such as tourism, automobile, and consumer electronics- wherein consumers tend to decide on final purchases based on user - generated content (UGC) such as customer reviews and feedback rather than on traditional advertising media. With short lead times, quick turnaround of products, and frequent changes in offerings, the fashion industry is also exploring the use of such user-generated content for marketing its products. This study sought to explore and understand the relevant factors that draw consumers towards the usage of user-generated content (UGC) in the online space for the fashion business, and its impact on the purchase intention for different categories of fashion products. The study focused on the cosmopolitan city of Bengaluru, known for its fashion centricity and brand awareness. It attempted to analyze the factors for reference to media content generated by co-consumers, especially amongst women, and inferred that content that provides them with gratifications relating to social acceptance are more liable to positively influence their intent to purchase. It also specifically identified product categories that are liable to benefit from such content.