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Environmental sensors: Safeguarding the ecosystem by monitoring sanitary pad disposal
This chapter focuses on the applications of environmental sensors in general and their role in identifying and addressing the issues related to the improper disposal of sanitary pads, which is a growing concern. It also gives an overview of the pollutants associated with it, and the role that environmental sensors can play in mitigating this problem. By harnessing the power of advanced sensing technologies, we can gain a better understanding of the environmental impact of sanitary pad disposal and work towards sustainable solutions. This chapter aims to provide valuable insights and guidance for researchers and practitioners working to create a cleaner and healthier environment and generate self-awareness for individuals in safeguarding ecosystem. 2024, IGI Global. All rights reserved. -
Exploring the dynamics of financial behaviors in romantic partnerships
Financial well-being is a multifaceted concept that is influenced by various factors, including individual and relational dynamics. While households are indeed vital to understanding economic dynamics, they often do not provide sufficient insight into the complex decision-making processes of romantic partners. In light of this, the chapter places its focus squarely on romantic partners as the primary unit of analysis within households, considering romantic partners to be the building blocks of the households. This chapter seeks to address a critical aspect of financial well-being by focusing on the complex dynamics of financial behaviors within romantic partnerships. By delving into the unique challenges and opportunities faced by couples in managing their finances, this chapter strives to bridge the gap by summing the current state of our knowledge proposes a comprehensive conceptual model to elucidate the factors affecting financial behaviors and, consequently, financial well-being among romantic partners. 2024, IGI Global. All rights reserved. -
Navigating the landscape of green marketing trends and identifying greenwashing red flags
Through this chapter, the authors intend to provide information to the fashion and retail industry about the latest trends and their drawbacks, further increasing the awareness of environmentally conscious consumers. The objective of the study is first to examine the prevalent green marketing strategies adopted by fashion and retail businesses. Further, it also evaluates the actual reality and effectiveness behind the strategies used by brands to understand if they are creating an illusion of sustainability or are genuinely committed through case studies of various retail brands. Lastly it investigates consumer attitudes and perceptions of green marketing in fashion and retail. This research employs an approach to explore driving factors for green marketing in the fashion and retail industry. Utilizing secondary data, a comprehensive review of existing literature on sustainable practices, consumer behaviour, and industry trends was done. 2024, IGI Global. All rights reserved. -
Empowering indigenous adolescents: Life skills development and transformative student engagement through service-learning
This chapter synthesizes results from examining service-learning initiatives tailored for Indigenous adolescents. The authors emphasize customized educational approaches, community collaboration, and cultural sensitivity. The Paniya Tribes case study in Wayanad illustrates efforts of this kind that seek to address historical inequities and enhance students' academic performance, life skills, and engagement. The enduring impact extends beyond academics, empowering young people to take on leadership roles. Cultural sensitivity and the responsible application of technology are two factors that can significantly impact Indigenous education's trajectory in the future. Implementing suggested strategies and optimal methods advances inclusive and culturally attuned education, thereby preserving Indigenous cultures and fostering sustainable development. 2024, IGI Global. All rights reserved. -
"The sense" and its manifestations launch new trends in marketing
The chapter investigates the latest developments in marketing and consumer science. The study deepens and strengthens the prospects of marketing. In the process, human sense plays a vital role. The study seeks the assistance of hermeneutics to understand the permutations and combinations generated by a plethora of multifarious conceptual variations in both perception and aesthetics. The "sense" influences marketing of goods and products in business. The proposed configurations relate business functions with aesthetic characteristics. The first part by the research picks the application of senses in the perception level. The second part the researcher chooses sense in the cognition level. The whole study substantiates how Aesthetics and Sense during last decades generate a fast progress in business and marketing. 2024, IGI Global. All rights reserved. -
Homestays as agents for responsible tourism: A comprehensive case study
The significance of implementing sustainable tourism practices has grown in light of the challenges of climate change and the diminishing availability of resources. Responsible tourism practices prioritize proactive engagement over mere adherence to sustainable practices. Therefore, the importance of responsibility cannot be overstated with the recovery and conservation efforts within the tourism sector. Responsibility should extend to the guests and encompass the environment, staff, and residents. Therefore, the present study aims to examine the potential for homestays to implement responsible tourist practices and maintain resilience. To accomplish the study's objective, an interview was conducted with a homestay owner in Shimla and Ratnari. Based on the author's understanding and the available literature on responsible tourism, there appears to be a dearth of studies about applying responsible tourism principles within the context of homestays. Therefore, the present study is of significant importance. 2024, IGI Global. All rights reserved. -
The ethics of collaborating with social media influencers: Influencers and psychological well-being
This study highlights the importance of placing influencers' psychological well-being as a top priority in influencer marketing. In light of the growing influencers' impact on brand perceptions and consumer behavior, addressing their obstacles is crucial to promoting an ethical and sustainable ecosystem. The demands of upholding genuineness and regulating personal limits can profoundly affect the psychological well-being of influencers. Acknowledging and giving precedence to the welfare of others is an ethical obligation and a critical factor in ensuring sustained success in collaborative endeavors. Suggested ideas for a genuine brand-influencer partnership encompass advocating for mental well-being and fostering open and honest communication. These suggestions can cultivate a more accountable, enduring, and genuine influencer marketing ecosystem. 2024, IGI Global. All rights reserved. -
Shaping organizational culture through training and development initiatives
This chapter explores the critical significance of development and training initiatives in molding and impacting an organization's culture. Organizational culture significantly influences employee satisfaction and motivation, making training programs crucial for fostering and harmonizing cultural values. In this analysis, the authors explore the theoretical underpinnings of organizational culture and evaluate its influence on the conduct and productivity of employees. Then, they investigate various development and training strategies that can influence, reinforce, or effectively transform corporate culture. Practical insights and real-world case studies demonstrate organizations' effective utilization of training initiatives to advance their intended cultural attributes. This chapter emphasizes the significance of ensuring that training initiatives align with the organization's overarching cultural objectives and the possible influence this may have on employee commitment and motivation. 2024, IGI Global. All rights reserved. -
Enhancing neurocognitive skills for effective leadership and decision-making
In today's dynamic workplace, human resource development and management (HRDM) professionals face multifaceted challenges requiring advanced cognitive abilities. This book chapter explores the critical interplay between leadership skills, decision-making, and executive functions (EFs) in HRDM. It sheds light on their pivotal role in shaping workplace dynamics and organizational outcomes. Focusing on skills such as emotional intelligence, cognitive flexibility, and continuous learning, the chapter delves into their neurocognitive underpinnings, particularly within the prefrontal cortex. It discusses strategies for enhancing EFs, including reflective practice, empathy training, and mindfulness, and emphasizes the concept of neuroplasticity in fostering continuous learning and adaptation within HRDM. By integrating insights from neuroscience into HR practices, the chapter offers valuable guidance for HR professionals seeking to optimize organizational performance, enhance leadership qualities, and drive effective decision-making processes. 2024 by IGI Global. All rights reserved. -
Application of neuroscience methods in HRDM for brain-based human capital optimization
For years, human resource development and management (HRDM) has used behavioral assessments to gauge employee potential. However, advancements in cognitive behavioral neuroscience (CBN) have opened up new possibilities for understanding how the human mind works. This chapter explores the practical applications of neuroscience methods like EEG, ERP, MRI, and fMRI, as well as neurofeedback and biofeedback, in talent identification, leadership development, and employee well-being. Importantly, these insights can be directly applied in HRDM practices, leading to more effective talent management, leadership development, and improved employee well-being. While recognizing the ethical considerations involved with these technologies, the chapter presents a compelling vision for a future where HRDM practices are informed by a deeper understanding of the brain, enabling the workforce to reach its full potential. 2024 by IGI Global. All rights reserved. -
Cultivating self-esteem: Exploring the intersection of culture, neurocognition, and behavior among female media professionals
This study employed a comprehensive research strategy utilizing both online and offline methodologies to gather insights from 278 female media professionals in Karnataka. The survey, conducted from May 2023 to October 2023, encompassed a substantial timeframe, allowing for a thorough data collection process and the observation of potential variations over the months. The self-esteem scale and workplace communication behaviour inventory scale were employed for the data collection. All correlations were statistically significant affirming the reliability of these associations. Linear regression analyses further elucidated the relationships between self-esteem and specific workplace behaviours. 2024 by IGI Global. All rights reserved. -
Cognitive synergy: Enhancing late career engagement with ergonomic solutions
The chapter explores the intricate relationship between cognitive ergonomics and late career employees, emphasizing the challenges and opportunities of an aging workforce. It combines research findings and case studies to understand how cognitive aging affects job performance and satisfaction. A central theme is the importance of technology training and support for older workers. As technology advances, organizations must ensure their older employees have the skills to navigate these changes. This includes training in new software and tools, and ongoing support. Flexible work arrangements are also crucial, reducing stress and fatigue from long commutes and rigid schedules. Health screenings and age-friendly workplaces are key. Regular health screenings and access to healthcare can address physical and cognitive challenges. Designing workspaces and processes for older workers fosters inclusivity and diversity. In conclusion, the chapter offers recommendations for organizations to leverage the late career workforce. 2024 by IGI Global. All rights reserved. -
The neuropsychology of leadership
In today's rapidly evolving workplace, understanding leadership and management from cognitive, affective, and social neuroscience perspectives contributes greatly to organizational success. This proposed chapter will delve into the specific relevance of the neuropsychology of leadership, highlighting executive control, decision-making, problem-solving, inhibitory control, emotional regulation, and stress management as crucial components of effective leadership. The chapter will also highlight the importance of cognitive profiling, mental health assessments, neuroplasticity, cognitive enhancement, and neurofeedback in the context of leadership and management. This proposed chapter aims to provide a comprehensive overview of the interplay between neuropsychology and leadership, emphasizing its potential to enhance individual and collective success in the modern workplace. 2024 by IGI Global. All rights reserved. -
Neurodiversity at the Workplace: The new paradigm of talent acquisition and retention
The importance of neurodiversity in the workplace has gained popularity in recent years. Companies can access a pool of distinctive skills and viewpoints that can stimulate innovation, creativity, and productivity by embracing neurodiversity in the workplace. This chapter examines the idea of neurodiversity in relation to hiring and retaining talent, emphasizing the advantages for both companies and workers. It covers methods for establishing welcoming environments at work that support neurodiverse workers and help them reach their full potential. It also looks at how corporate culture, HR regulations, and leadership all contribute to creating a welcoming workplace for individuals who are neurodiverse. Companies can promote diversity, equity, and inclusion at the workplace in addition to attracting and retaining neurodiverse employees (NDEs). A conceptual framework has been proposed to demonstrate the influence of various factors like awareness, perceived benefits, accommodation, organizational policy, stigma, and unconscious bias on retention of NDEs. 2024, IGI Global. -
Emerging world of the metaverse: An Indian perspective
[No abstract available] -
Textile tourism and the challenges of the indigenous handloom sector in Northern Kerala
This study investigates the functioning of indigenous handloom enterprises and their relationship with textile tourism. It also explores the regional textile industry and the challenges weavers encounter in promoting their goods to visitors and exporters. Data was collected using a purposive sampling method, and a structured questionnaire was administered to 120 weavers from four textile weaving centers in Kozhikode, Kerala. The most significant obstacle for weavers and independent producers is the lack of direct communication with customers and the limited access to information provided by manufacturers, corporations, and gallery owners. Firstly, handcrafted items are becoming more accessible and affordable; secondly, the interest of the younger generation is gradually fading, which reduces the number of skilled professionals. The result of this study provides insight into how Khadi Textiles has the potential to contribute positively to socioeconomic achievements and enhance weaver's and destination image. 2024, IGI Global. All rights reserved. -
Gender-Based microaggressions, impostor phenomenon, and turnover intention among women IT Employees
Microaggressions are everyday verbal, behavioural, or environmental slights that signal hostility towards marginalised groups. Such microaggressions when extended towards women in a workplace can lead to a lasting impact on the health and well-being of the women employees. The professional growth and development also would be hampered, deterring women from climbing ladders of professional success. The present study aims to understand the impact of gender-based microaggressions on women and questions whether such microaggressions can be linked to impostor phenomenon and turnover intention in them. Primary data was collected from 129 women IT employees employed in Bangalore's informational technology sector in four different job positions. Descriptive statistics, correlation analysis, and Kruskal-Wallis Test were used for data analysis. The results show that there are significant and positive relationships between gender-based microaggressions and impostor phenomenon and turnover intention among women IT employees. 2024, IGI Global. -
Nurturing employee well-being and mental health: The cornerstone of retention strategies
This chapter explores the critical importance of employee mental health and well-being concerning global talent procurement and retention strategies. This study examines the dynamic nature of mental health in the workplace, emphasizing its potential to improve employee retention. Through an analysis of contemporary methodologies, obstacles, and inventive resolutions, this chapter aims to furnish organizations endeavouring to establish healthier and more efficient work environments with valuable insights. Furthermore, the chapter predicts forthcoming developments and trends in this crucial field. 2024, IGI Global. -
The brain at work: Understanding how neuroscience shapes organizational behavior
This book chapter delves deep into the realm of organizational behaviour through the lenses o neuroscience, aiming to shed light on the convoluted relationship between the brain, behaviour and organizational dynamics. The integration of neuroscience and organizational behaviour offer profound insights into understanding the underlying mechanisms driving human behaviour at the workplace. The foundation lies in establishing an extensive understanding of neuroscience principles and their relevance in shaping the organizational behaviour. Central to this exploration are the key brain areas such as the prefrontal cortex, amygdala, and hippocampus, each playing a prominen role in influencing employee choices, emotional responses, memory, and decision-making processe within an organizational setting. Additionally, neurotransmitters like dopamine and serotonin are examined for their impact on motivation, reward-seeking behaviour, mood regulation, and socia interactions in the workplace. Building upon these foundational concepts, the chapter investigate the benefits of integrating neuroscience into organizational behaviour research and practice Notably, it addresses the importance of understanding unconscious biases and their implications on decision-making processes, aiming to foster fairer and more equitable organizational environments Moreover, the study explores how insights from neuroscience can optimize employee well-being engagement, and workplace satisfaction by identifying neural mechanisms associated with stress burnout, and work-life balance. 2024 by IGI Global. All rights reserved. -
A comprehensive view of artificial intelligence (ai)-based technologies for sustainable development goals (sdgs)
Agenda 2030, aimed at sustainable and inclusive development through seventeen SDGs formulated by the United Nations (UN), has become a massive challenge for most nations around the world. Many countries are setting a plan of action for achieving carbon neutrality by 2050. Due to this, industries are under immense pressure to mitigate harmful emissions and incorporate SD in their business activities. In the past decade, AI has grown as the dominating technology which influences nearly every aspect of human life, i.e., society, business, environment, etc. This chapter provides a comprehensive view of AI-driven technological applications in achieving SDGs. It provides a snapshot of the emerging relationship between AI applications and sustainable development and how AI could be used to create sustainable business models. Large-scale adoption of AI-driven technologies has enormous potential from the sustainable development perspective. The purpose of this chapter is to map the application of AI-based technological tools and solutions with the various SDGs. Further, this chapter also extends the discussion on AI-based technology as an enabler of or barrier to addressing sustainable development issues. It provides an important insight for policymakers, practitioners, investors, and other stakeholders about the conducive influence of AI on society, governance, and ecology in line with the priorities underlined in the UN SDGs. 2024 Walter de Gruyter GmbH, Berlin/Boston.