The ethics of collaborating with social media influencers: Influencers and psychological well-being
- Title
- The ethics of collaborating with social media influencers: Influencers and psychological well-being
- Creator
- Singha R.; Singha S.; Ruben V.M.; Natal M.S.; Longkumer A.; Haokip A.D.
- Description
- This study highlights the importance of placing influencers' psychological well-being as a top priority in influencer marketing. In light of the growing influencers' impact on brand perceptions and consumer behavior, addressing their obstacles is crucial to promoting an ethical and sustainable ecosystem. The demands of upholding genuineness and regulating personal limits can profoundly affect the psychological well-being of influencers. Acknowledging and giving precedence to the welfare of others is an ethical obligation and a critical factor in ensuring sustained success in collaborative endeavors. Suggested ideas for a genuine brand-influencer partnership encompass advocating for mental well-being and fostering open and honest communication. These suggestions can cultivate a more accountable, enduring, and genuine influencer marketing ecosystem. 2024, IGI Global. All rights reserved.
- Source
- Global Perspectives on Social Media Influencers and Strategic Business Communication, pp. 326-342.
- Date
- 2024-01-01
- Publisher
- IGI Global
- Coverage
- Singha R., Christ University, India; Singha S., Kristu Jayanti College, India; Ruben V.M., Christ University, India; Natal M.S., Amity University, India; Longkumer A., District Mental Health Program, India; Haokip A.D., Christ King High School, India
- Rights
- Restricted Access
- Relation
- ISBN: 979-836930913-1; 979-836930912-4
- Format
- Online
- Language
- English
- Type
- Book chapter
Collection
Citation
Singha R.; Singha S.; Ruben V.M.; Natal M.S.; Longkumer A.; Haokip A.D., “The ethics of collaborating with social media influencers: Influencers and psychological well-being,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/17659.