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Influence of celebrity source credibility and celebrity-fan relationship on Fan's attitude towards social cause
Celebrities hold a special place in popular imagination. Their power to inspire fashion, choice of vacation, dictate food preferences and a host of other services is an interesting field of study. Over the years, celebrity endorsement has appeared as a leading advertisement format in developing successful brand campaigns. Celebrity endorsements are grounded on a common belief that endorsers can increase advertisement credibility thereby increasing brand image, awareness, and purchase behaviour. Understanding the nature of celebrities as sources in advertisements and promotions is a widely researched topic. There is an abundance of literature on the use of celebrities in commercial advertising with the end goal being sales and profits realised through intermediate outcomes such as brand image, attitude change, brand awareness and many others. Several celebrities across the world have endorsed social cause campaigns sponsored by governments and not-for-profit organizations. -
Influence of Celebrity Endorsement on Women Consumers Purchase Decision of Lifestyle Product - A Study with Reference to the City of Bangalore
Companies have been using celebrities to promote their product and entice the consumers to buy eventually. Since decades this strategy is used by the marketers extensively to attract the consumers to buy the products. Many studies have been done in this area of marketing and most of them talk about celebrity endorsement as a consumer attention seeker. This research talks about the consumer perception about the celebrity in the advertisement and how far do the huge amount of money pumped into celebrity endorsement can be justified? The questionnaires were given to 300 women falling in the age group of 20-40 years residing in the city of Bangalore. By analyzing the data, it strongly came out that celebrity endorsers do not have any effect on the women consumers purchase decision of lifestyle products in the city of Bangalore. It was found that even if the celebrity advertisements get the attention of the women consumer, it may not necessarily convert the attention into purchase decision which depends on many other factors like quality, quantity, experience, price etc. and also one of the most important variables, it depends on the type of product. As a whole the crores of money invested celebrity endorsements cannot be justified in terms of the returns i.e. it may or may not bring a positive impact on the buying behavior of the consumers. In chapter one, the study presents an overview of marketing and consumer behavior. It explains the marketing trends and it is in this century. Then the concept of marketing gave way to the concept advertising and celebrity endorsements. It also talks about celebrity and consumer perception. Chapter two discusses about the various literature reviews relating to the current study. Many studies are citied both by foreign and Indian researchers pertaining to the present study. However, all the possible studies relating to celebrity endorsements are cited. Journals, e-magazines and books were referred. Chapter three discusses about the Research design. The questionnaires were given to 300 women falling in the age group of 20-40 years residing in the city of Bangalore. The sampling technique used here is partially judgmental convenient sampling. Chapter four discusses the analysis and interpretation of the data collected for the research with the help of different statistical and analytical tool. Chi square, F-test and Anova are the statistical tools used for this study Chapter five talk about the findings, suggestions and conclusions for the study. Scope for further study is also given in this chapter. -
Influence of career re-entry enablers on job search outcomes: COVID strengthening the disparity virus?
Women in India when faced with the predicament of managing their homes and work, many a times are forced to take a break from their job. On completion of their personal responsibilities when they contemplate re-entering work, they face numerous hindrances. Covid has only raised additional concerns in their career landscape. In this context based on the social cognitive career theory that adopts human agency perspective we theorize that women are not mere bystanders but themselves contribute to their life outcomes through their self-efficacy and resultant job search efforts. Using the components in the SCCT model (Social cognitive career theory) of career self-management (CSM), data from 385 respondents was analysed using Exploratory Factor Analysis, Confirmatory Factor Analysis and Structure Equation Modeling. The study confirmed the direct and indirect relationship between self-efficacy in job search behaviour, outcome expectations, search goals, search actions and the final job search outcome measured through the number of offers received. Implications of this study to the managers, family and society are also discussed. 2021 Ecological Society of India. All rights reserved. -
Influence of Business Analytics Usage on Operational Efficiency of Information Technology Infrastructure Management
Organizations today depend and thrive on timely, accurate and strategically relevant information. Business analytics (BA) holds the key to many of these issues. This paper validates a model on how the usage of BA leads to operational efficiency. We identified the factors of basic analytical usage from the Business Capacity Maturity Model (BCMM). The scope of the study is restricted to the Information Technology Infrastructure and Application management domain. A survey was conducted among the managers of the IT companies in Bengaluru, India. The results showed a significant influence of data-oriented culture and BA tools and infrastructure on BA usage. We found a significant influence of BA usage and pervasive use on operational efficiency. The speed to insight is still not practised in organizations. The awareness level of analytical skills in organizations is very low. 2022, Asia Pacific Journal of Information Systems. All Rights Reserved. -
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Influence of behavioural traits on investment decisions
Behavioural traits exhibited by individual investors play a vital role in the investment decisions made by the investor. In this research, the researcher has identified the different behavioural traits shown by different individual investors by their unique characteristics. The study was conducted on a sample size of 811 individual investors from different parts of Bengaluru. The study classified the investment decisions into four aspects and also identified whether investment decisions vary significantlly due to demographic factors. The study further developed a model which explains the linkages between behavioural traits to investment attitude and investment attitude to investment decisions. Review of literature revealed that there exists a gap in the studies in behavioural finance showing the linkages between an investor's behavioural traits and investment attitude and investment decisions. Even though many research happened to identify the personality traits of individual investors, no significant attempt was made to study the linkage between behavioural traits on investment decisions. In this study, an attempt was made to show how individual investors behavioural traits can affect the investment attitude and how investment attitude can affect the investment decision of an individual investor. Result of the study indicated that behavioural traits influences the investment decisions of individual investors. The model developed in the study also proved a linkage between behavioural traits , investment attitude and investment decisions of individual investors with the moderating effect of demograpic factors. -
Influence of Autonomous Sensory Meridian Response on Relaxation States: An Experimental Study
Multiple studies have stated that autonomous sensory meridian response (ASMR) induces relaxation. ASMR is defined as a static tingling-like sensation across the scalp and back of the head, experienced by some people in response to specific audio and visual triggers like tapping, whispering, and slow hand movements. This study explores the relaxation states and the stress states on which ASMR videos have the highest impact. Data from 60 college students with a mean age of 22 years and a standard deviation of 1.12 were collected for this study, among which 30 were assigned to an experimental group and 30 were assigned to a control group single blindly. The relaxation states and stress states were measured using Smith Relaxation Scale Inventory (SRSI) for the pretest and Smith Relaxation Posttest Inventory (SRPI) for the posttest. The experimental group watched an ASMR video, and the control group watched a neutral video between the pretest and posttest. SPSS version 16 was used for data analysis. The result suggested a significant increase in sleepiness after watching the ASMR video (significant difference). 2021 International Society for Neurofeedback and Research. All rights reserved. -
Influence of auto mobile magazines on customers In finalizing a choice of vehicle
Automotive journalism is a new field that became popular in media with arrival of world leading vehicle manufacturers to India. There are number of new vehicle manufacturers entered to Indian market in the last decade. Automotive journalism got its grid with the flood of new vehicles in the market. Initially auto mobile news and related articles were just a part of the main news papers or magazines. The situation changed drastically with the introduction of auto mobile magazines in India. Flow of manufacturers towards Indian market is still happening and the number of vehicles from motorcycles to big trucks launching in Indian market is not easy to count. In this situation finding a right vehicle according to the need and budget is not an easy task to the customers who wants to buy a vehicle. Now, Indian vehicle market it so huge and test driving each and every car is not an easy task to choose one. The situation forced the auto mobile journalism and automotive magazines to function as a separate field of journalism. The research tries to find out how far these auto mobile magazines are helpful to the people who want to buy a vehicle. Research then tries to analyse the readers of the auto mobile magazines and influence of magazine on customers in their decision making process. -
Influence of atmospheric plasma spray process parameters on crystal and micro structures of pyrochlore phase in rare earth zirconate thermal barrier coatings
Yttria-stabilized zirconia (YSZ) thermal barrier coatings is most widely used in gas turbine engines applications and its primary role is to protect the underlying base metal from degradation at its high temperature (>1000 C) service environment. While YSZ serves well in this role, materials with higher thermal stability and lower thermal conductivities are required to be developed for attaining higher operating temperatures and thereby higher energy conversion efficiencies. A number of rare-earth zirconates which form the cubic fluorite-derived pyrochlore structures (A2B2O7) where A: La, Gd, Sm, Ce and B: Zr are being developed, some compositions are more attractive due to their good amalgamation of thermal and mechanical properties. However, when these materials are plasma spray coated on metal substrates, the favorable properties are not immediately realized due to various contributing factors such as poor adhesion/cohesion, microstructure (porosity, defects) or even incomplete stabilization or destabilization of the desired phase (crystal structure) after passing through the plasma. In this paper, plasma sprayable powders of zirconate pyrochlores (or with disordered fluorite structures) synthesized from using La and Ce as the trivalent ''A cation, were plasma sprayed onto Inconel 718 substrates, by using different plasma spray parameters. The considerable influence of these spray parameters on the structural phases (analyzed via XRD) and microstructures (studied via SEM on polished cross section metallographs) are presented in detail. 2019 Elsevier Ltd. All rights reserved. -
Influence of annealing on the morphological, structural and electrochemical properties of Co3O4 spinel electrodes
Effectual use of energy requires the conversion and storage device with great ability. In this research, Co3O4 nanoparticles are achieved via facile and low-cost reflux method. The consequence of annealing treatment on morphological, structural, and electrochemical behaviors of produced Co3O4 (350, 550, 750 and 950 C) nanoparticles are investigated. XRD analysis exposes the formation of cubic Co3O4 spinel above 300 C annealing temperature. SEM and EDX study demonstrate that the morphology of Co3O4 nanoparticles changes with different annealing temperatures. The electrochemical performance of prepared Co3O4 (350950 C) nanoparticles was determined via charge-discharge experiment, and electrochemical impedance, cyclic voltammetry studies. It exposes that the annealing treatments have an important effect on the specific capacitances. Among them, the optimized Co3O4 (950 C) electrode demonstrates the best capacitive behaviors in the three-electrode cell, which exhibitions the best capacitance value of 1388 Fg?1 at 5 mVs?1 and outstanding cycling capability of 97.2 % capacitance even after 5000 cycles. The asymmetric supercapacitor device assembled by Co3O4 (950 C) displays a capacitance value of 519.3 Fg?1 for 5 mVs?1 and long reversible capacity (92.7 % capacitance retains after 5000 cycles) and a high-power density (26.7 W h Kg?1). These outcomes exposed that the Co3O4 (950 C) nanoparticles could be a perfect candidate for eminent electrochemical application as electrode materials. These results state that Co3O4 nanoparticles are a multipurpose material and thus can be applied in numerous applications namely gas sensors, fuel cells, solar cells, electrochemical sensors, and photocatalysis. 2023 Elsevier Ltd -
Influence of alkali treatment on physiochemical and morphological properties of palmyra fibers
As a part of sustainable development in construction, natural fibers are used as reinforcement in cement composites. The degradation of these natural fibers in matrix has led to growing interest among researchers to enhance the fiber properties by adopting suitable treatment techniques. This research focuses on examining the influence of alkali treatment on various aspects, including the physical, chemical, crystallinity, mechanical and surface characteristics of palmyra fibers. Herein, the palmyra fibers were immersed in alkaline solution for different duration (30 minutes, 60 minutes and 120 minutes) to arrive at optimum treatment period. The investigation utilizes XRD, FTIR, SEM and EDS analysis to gain insights into these properties. The findings indicated that the treatment effectively removed excess amorphous components like extractives, hemicellulose and lignin leading to the increase in crystallinity index and surface roughness. The crystallinity index increased by 11 %, 13 % and 23 % for 30 minutes, 60 minutes and 120 minutes treatment respectively. The water absorption of palmyra fibers reduced by 13 %, 14 % and 14 % for 30 minutes, 60 minutes and 120 minutes treatment duration respectively. Additionally, SEM-EDS exhibited best results for 60 min treatment of fibers, with 38 % increase in Oxygen to Carbon ratio of cellulose compared to untreated fibers. Among the different treatment duration, the 60 minutes treatment duration of fibers in 0.5 M sodium hydroxide solution has exhibited considerable enhancement in properties. These enhancements in palmyra fiber properties post-alkali treatment suggests their potential utility in the reinforcement of composites using alkali treated palmyra fibers. 2024 The Authors -
Influence of agricultural wastes on larval growth phases of the black soldier fly, Hermetia illucens (Diptera: Stratiomyidae): An integrated approach
Insects are an effective tool for converting nutrients in agricultural by-products into protein-rich biomass and compost. Black soldier fly (BSF) (Hermetia illucens) larvae are currently one of the insect species widely used as a protein source in aquafeed globally. Although much effort has been spent on the use of BSF in aquafeed, there is not much information on the biology of the insect, especially with the morphology of the BSF. This study aimed to evaluate the influence of various organic wastes, such as fruit wastes (FW) and vegetable wastes (VW), on different growth phases of BSF larva (BSFL), using morphometric and scanning electron microscopic examinations, and the composition of the compost produced, as well as a method for upscaling of larval production of BSFL. Faster growth was observed in BSFL fed with VW substrate (40 days) compared to the FW (46 days). Based on the morphometric measurements such as length, larval head length, total length etc., five larval stages, prepupal and pupal stage of BSFL were differentiated and described. In addition, SEM imaging of BSF mouth parts found that the mouth morphology of the BSF larvae and prepupal stage differed, and the BSF prepupa had reduced mouthparts. Also, the mandibular-maxillary complex was well developed than the BSF prepupa. BSFL larvae have proven to convert fruit and vegetable waste into high-quality residue fertilizer for the soil. The BSF compost showed optimum nitrogen, phosphorous, potassium, calcium and sulphur content. This research establishes a baseline knowledge and guidance on the BSF-rearing facilities. Author (s). Publishing rights @ ANSF. -
Influence of acculturation on the ambition level of second and third generation migrants of Andaman and Nicobar Islands
Andaman and Nicobar Islands witnessed migration from 1857 during the penal settlement plan of the British Government followed by Independent migration after 1947. Government extended certain facilities to the migrants like job reservation, easy access to government jobs in the Islands, reservation for higher education etc during the 50's, 60's and 70's. Population of the Islands have now reached to an alarming level and the facilities and opportunities have shrunk down, yet people have not changed their mindset rather anything related to their ambition remain in and around the Islands only. This study aims to understand how acculturation has influenced the ambition level of the 2nd and 3rd generation migrants of the Islands. The study proposes to follow the methodology based on grounded theory. Using Theoretical sampling method, second and third generation migrants of the Islands were recruited. Individual interview sessions, lasting approximately 45 to 90 minutes were conducted with the participants to know how acculturation has impacted their ambition level. The transcripts of the interviews were thematically analysed with the help of NVivo 10. The attachment of the migrants to the Islands, their preference about education and ambition and cultural aspect were found to be the major aspects in shaping of ambition of the second and third generation migrants of the Islands. Journal of the Indian Academy of Applied Psychology. -
INFLUENCE OF RADIATIVE TRANSFER ON RAYLEIGH-B??NARD-MARANGONI CONVECTION IN A COUPLE-STRESS FLUID SATURATED POROUS MEDIUM
The problem of Rayleigh-Benard-Marangoni convection in a couple-stress fluid saturated porous medium with thermal radiation is studied within the framework of linear stability analysis. Only infinitesimal disturbances are considered. The linear stability analysis is based on the normal mode technique. The Darcy law is used to model the momentum equation. The fluid between the boundaries absorbs and emits thermal radiation. The boundaries are treated as black bodies. The absorption coefficient of the fluid is assumed to be the same at all wavelengths and to be independent of the physical state. The principle of exchange of stabilities is valid and the existence of oscillatory instability is ruled out. The expression for the stationary Darcy-Rayleigh number is obtained as a function of the governing parameters, viz., the wave number, the couple-stress parameter, the conduction-radiation parameter, the absorptivity parameter, the Marangoni number and the Biot number. The Galerkin method is used to determine the eigenvalues. The effect of various parameters on the stability of the fluid layer is discussed through figures and tables. -
Industry Internet of Things (IIoT) Adoption Pressures in SME OEMs
Small and Medium Original Equipment Manufacturers (SME OEMs) face challenges in IIoT adoption due to a lack of technical expertise, additional costs, and preferences of the end-users and significant institutional pressures. This research investigates the influence of Environmental Attitude on the Adoption Intention of Industry Internet of Things (IIoT) technologies among Small and Medium Enterprises and Original Equipment Manufacturers (SME-OEMs). This research analyses the effects of End-user Pull and Institutional Pressure in this relationship. A survey of 263 SME OEMs from 11 industrial sectors across 67 cities was conducted using purposive sampling. Structural Equation Modeling (SEM) was used to analyze data, assessing direct and indirect effects. Results show a significant positive relationship between Environmental Attitude and IIoT Adoption Intention. Mediation analysis reveals significant indirect effects through End-user Pull and Institutional Pressure, with complete mediation as the direct effect becomes insignificant. Findings highlight the crucial role of environmental attitude in shaping IIoT adoption intentions among SMEs. A positive environmental attitude drives SMEs to explore IIoT benefits. End-user Pull and Institutional Pressure are key mediators in this process. These insights are valuable for industry stakeholders, policymakers, and SMEs aiming to promote IIoT adoption. Fostering a positive environmental attitude and leveraging End-user Pull and Institutional Pressure can facilitate IIoT adoption. Policymakers can create initiatives to raise environmental awareness and encourage sustainable practices through IIoT. Industry players can form strategic partnerships to support SME OEMs in IIoT adoption. 2024 IEEE. -
Industry automation: The technologies, platforms and use cases
This book details cutting-edge technologies, versatile tools, adaptive processes, integrated platforms, and best practices of digitized systems. With the faster maturity and stability of digitization and digitalization technologies, all kinds of physical, mechanical, and electrical systems in our everyday environments (homes, hotels, hospitals, manufacturing floors, etc.) have become digitized systems. Such technology has empowered systems to gain the power to join and contribute to fulfilling the goals of modern computing. Such digitized entities assist in producing and deploying hugely complicated yet sophisticated context-aware services and applications. The other principal contribution is capturing environmental data in real time and enabling local data processing to bring forth actionable insights. This facilitates insight-driven decisions and deeds. Precisely speaking, the aspects of real-time knowledge discovery and dissemination enable the creation and delivery of real-time and real-world features and functionalities. All industrial artifacts are being digitized, connected and empowered to be cognitive in their operations, offerings and outputs. By smartly leveraging a dazzling array of digital technologies and tools, the interaction and collaboration with human experts becomes hugely simplified and speeded up considerably. Such cognition- enabled industrial machineries, equipment, appliances, assembly lines, robots, vehicles, drones, and other assets collectively provide an intelligent environment to envisage and realize state-of-the-art industry 4.0 and 5.0 applications. Every industrial process gets optimized and automated to produce next-generation products to ensure customer delight, to explore fresh avenues to enhance revenues and to embark on higher productivity. In addition, there are chapters illustrating industrial use cases, infrastructure optimization, technology assimilation, and AI-powered data analytics towards industry automation. 2024 River Publishers. All rights reserved. -
Industry 5.0 - The co-creator in marketing
The unavoidable connection between automation and digitalization is already in the business horizon in the name of Industry 5.0. Industry 4.0, the robotic and technological revolution were largely hit among the manufacturing industries, but Industry 5.0 is meant for all sectors across ranges from manufacturing to services. Evolution from the days of mechanization (Industry 1.0) to smart factory (Industry 4.0) witnessed the improvisation of metrics related to efficiency and optimization. And now its turn for the balance between optimization and efficiency with the support from robots in assisting the smarter generation's technologies and machineries and tools through Industry 5.0 in the domain of marketing too where the change is constant and dynamic would be more accommodative to opportunities and challenges through the next wave of 5.0. The disruption by Industry 5.0 will change existing nature of marketing in terms of customer experience, supply chain, procurement, product development, retail operations, etc. The market which predominantly flourishes with the help of customers in co-creation is going to have robot as bystander with the intervention of this Revolution 5.0 which will level up the existing customer experience. Marketing by its nature demands the cooperation at multiple levels and is becoming easier prey for the Industry 5.0 revolution as it's expected to create the cooperation between the humans and machines. Product development, customer engagement and customer experience will undergo the transformation due to this industry revolution and also there are other areas in the marketing domain to go through the impact are addressed in this chapter. 2023 by A. Mansurali, V. Harish and Swamynathan Ramakrishnan. All rights reserved. -
Industry 4.0 Key Technological Advances and Design Principles in Engineering, Education, Business, and Social Applications
This book offers an in-depth look at Industry 4.0's applications and provides a conceptual framework for design principles and easy implementation. The book touches on the impact of Industry 4.0 and also examines the key technological advances and potential economic and technical benefits through case studies featuring real-world implementations. Industry 4.0 Key Technological Advances and Design Principles in Engineering, Education, Business, and Social Applications discusses the impact of Industry 4.0 and workforce transformation. The book examines the key technological advances that support Industry 4.0 and examines their potential economic and technical benefits through case studies. It covers the connection Industrial 4.0 has with IT and communication technologies and demonstrates the technological advancements and how to use their benefits towards and through examples of real-world applications. This book offers a conceptual framework and road map for those making decisions as they go through the next stage of transformation. This book mainly targets academicians, professionals, business professionals, start-up companies, and researchers at undergraduate, postgraduate, and doctoral levels. 2025 selection and editorial matter, Sagaya Aurelia and Ossama Embarak. All rights reserved. -
Industrial Applications of Hybrid Nanocatalysts and Their Green Synthesis
Abstract: The era of industrial revolution has been hugely dependent on a myriad of catalysts. The present era has contributed another dimension to this by the advent of nanocatalysts. The last decades saw even more fine tuning with the use of hybrid nanocatalysts by the integration of a plethora of functionalities into a single nanoparticle. The extremely high surface area, low toxicity, easy recovery and reusability, high product output and possibilities of green synthesis makes hybrid nanocatalysts significant in various fields like bioremediation, fuel cell production, cleaner energy production, dye degradation etc. Metal based hybrid nanocatalysts are highly appealing due to their extremely high surface over volume ratio, entailing unique electronic properties and access to more reaction sites. The recent years have seen more thrust being given to greener modes of synthesis of nanocatalysts, rather than the classical modes (which uses hazardous chemicals), aligning with sustainability goals.The current review is an attempt to explore the myriad uses of magnetic, metal and metal oxide hybrid nanocatalysts and their green synthesis methods. Optimizing the use of hybrid nanocatalysts in various domains would definitely help us achieve the SDGs of the United Nations for a more sustainable life on this planet. Graphical Abstract: [Figure not available: see fulltext.] Highlights: Types of hybrid nanocatalysts have been described. Industrial applications of hybrid nanocatalysis has been summarized. Ways of greener synthesis of hybrid nanocatalysts for environmental sustainability depicted. Advantages and limitations of hybrid nanocatalysts have been evaluated. 2022, The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature.