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Impact of video product presentation and scarcity claim on mobile-based impulse buying
The introduction of mobile shopping apps has resulted in the growth of impulse buying or excessive compulsion, especially in the fashion industry. This paper aims to establish a relationship between app stimuli (including performance expectancy, effort expectancy, atmosphere, layout, and privacy and security) and impulse buying behaviour. Besides this, it also examines the moderating effects of the video product presentation and product scarcity claim and the mediating effects of impulse buying intention and user satisfaction. The study was carried out in two phases. In the first phase, a paired t-test analysis was carried out to compare the mean of each set. This was followed by multi-group structural equation modelling to check the models validity. The results show that while video product presentation produced a significant difference between impulse buying intention and impulse buying behaviour for both the male and female respondents, scarcity claims achieved positive results only for male participants. The SEM results, meanwhile, demonstrated that both the mediating variables bear a relationship to performance expectancy, privacy and security, and impulse buying behaviour. However, effort expectancy was only related to impulse buying intention, while atmosphere and layout were exclusively associated with user satisfaction. Based on the findings of the study, theoretical and managerial implications are presented. 2023 Korean Scholars of Marketing Science. -
Impact of visual hierarchy on user experience in e-commerce websites
The primary aim of this book chapter is to propose a model that explains the influence of four elements of visual hierarchy-colour, size, alignment, and font/characters-on the user experience of e-commerce websites. The study's sample comprised 312 customers of e-commerce websites, with the four elements of visual hierarchy as independent variables, and the user experience of e-commerce websites as dependent variable. To analyze the data obtained from e-commerce website users, the researchers employed structural equation modeling to assess the relationships. The results of the analysis showed that the proposed model had acceptable fit indices and all the four elements of visual hierarchy had a positive impact on the user experience of e-commerce websites. While this book chapter examined the individual contributions of visual hierarchy elements, investigating how different combinations of visual hierarchy elements influence user experience could provide insights into optimal design strategies for e-commerce websites. 2024, IGI Global. All rights reserved. -
Impact of visual merchandising on consumers' purchase decision in apparel retail /
International Journal of Business and Administration Research, Vol.2, Issue 6, pp.271-279, ISSN No: 2348-0653. -
Impact of Voluntary Disclosure on Valuation of Firms: Evidence from Indian Companies
This article investigates the effect of voluntary corporate disclosures on the firm value from the market value perspective. Financial reporting includes disclosures as prescribed by regulators, but few companies go beyond mandatory requirements and provide additional information voluntarily. This study empirically tests the extent of such voluntary disclosures using Corporate Voluntary Disclosure Index containing 81 items of both financial and non-financial information and panel data regression to test the hypotheses. The sample for this study is the non-financial companies in the BSE 100 Index and the period is five financial years from 20102011 to 20142015. This study finds a positive association between voluntary disclosures and firm value as measured by Tobins Q. Especially the market gives a higher valuation for companies disclosing optional information on social and environmental, corporate governance and financial information. This finding has a significant implication for emerging economies like India and it supports various disclosure theories such as agency, stakeholders and positive accounting theories. 2020 Management Development Institute. -
Impact of Work from Home During COVID-19 Scenario
In view of the recent situation, COVID-19 has spread across the world, and every country has to enforce a lockdown to prevent the virus from transmitting further. The worldwide COVID-19 outbreak has led to a large number of professionals work from their homes. Almost all the sectors like IT, academics, government, business, etc. are implementing work from home for safety of their employees and sincerely obeying the social distancing norms. Work from home can be beneficial and fruitful in terms of travel expenses, saving time commuting, working on ones own agenda, etc. But it can also be a pain and take a toll on mental well-being as you are living a quarantined life with little to no social life, which can also impact an individuals efficiency. There are so many barriers to work from home (WFH), like unavailability of resources, poor network connectivity, using digital platform and latest software for non-IT professionals, lack of proper infrastructure, etc. Our chapter focuses on every aspects of WFH during the COVID-19 lockdown period so that well-suited policies and practices can be designed to cope with the issues and hence transforming future of organizations by shifting the tradition of work from office to work from home. 2024 Apple Academic Press, Inc. All rights reserved. -
Impact ofFeature Selection Techniques forEEG-Based Seizure Classification
A neurological condition called epilepsy can result in a variety of seizures. Seizures differ from person to person. It is frequently diagnosed with fMRI, magnetic resonance imaging and electroencephalography (EEG). Visually evaluating the EEG activity requires a lot of time and effort, which is the usual way of analysis. As a result, an automated diagnosis approach based on machine learning was created. To effectively categorize epileptic seizure episodes using binary classification from brain-based EEG recordings, this study develops feature selection techniques using a machine learning (ML)-based random forest classification model. Ten (10) feature selection algorithms were utilized in this proposed work. The suggested method reduces the number of features by selecting only the relevant features needed to classify seizures. So to evaluate the effectiveness of the proposed model, random forest classifier is utilized. The Bonn Epilepsy dataset derived from UCI repository of Bonn University, Germany, the CHB-MIT dataset collected from the Childrens Hospital Boston and a real-time EEG dataset collected from EEG clinic Bangalore is accustomed to the proposed approach in order to determine the best feature selection method. In this case, the relief feature selection approach outperforms others, achieving the most remarkable accuracy of 90% for UCI data and 100% for both the CHB-MIT and real-time EEG datasets with a fast computing rate. According to the results, the reduction in the number of feature characteristics significantly impacts the classifiers performance metrics, which helps to effectively categorize epileptic seizures from the brain-based EEG signals into binary classification. 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
Impact on block chain technology in public sector of India /
Patent Number: 202241047512, Applicant: M Mohamed Fazil.
Commercial and non-profit use of the blockchain technology across the world has demonstrated its significant advantages over traditional arrangements. The technology appears to be the most appropriate in areas that require storage and processing of large amounts of protected data. Effective exploration and experimentation with the technology in a variety of fields depends on a favorable legal environment. -
Impact on block chain technology in public sector of India /
Patent Number: 202241047512, Applicant: M Mohamed Fazil.
Commercial and non-profit use of the blockchain technology across the world has demonstrated its significant advantages over traditional arrangements. The technology appears to be the most appropriate in areas that require storage and processing of large amounts of protected data. Effective exploration and experimentation with the technology in a variety of fields depends on a favorable legal environment. -
Impact on cardioprotective effect of Psidium guajava leaves extract in streptozotocin-induced Wistar mice with molecular in silico analysis
Cardiovascular disease (CVD) and its complications have been regarded as the leading cause of morbidity and mortality. The drugs available in the market are effective to treat CVD, but with many adverse reactions. Nowadays, herbal products are the attention of researchers because of their less adverse effects. In this study, the cardioprotective effects of ethanolic leaves extract of Psidium guajava Linn. (Guava) (P. guajava) were evaluated in streptozotocin (STZ)-treated animal models. Mice acquired for the study were divided into five groups, each consisting of six mice. The toxin-induced mice were treated with the ethanolic leaves extract of P. guajava (300 mg/ kg body weight [b.w.]). The results were compared to the standard drug (glibenclamide)-treated mice (3 mg/kg b.w.). The following parameters were considered for further investigations: creatine kinase-muscle brain (CK-MB), creatine kinase (CK), troponin, lysosomal, and mitochondrial enzymes. Then the docking study was accomplished. The levels of cardiac marker enzymes and lysosomal enzymes increased significantly in the toxin-induced mice, while the level of mitochondrial enzyme decreased significantly. During treatment with the ethanolic leaves extract of P. guajava, the levels of all parameters were notably reversed to normal range (P < 0.05). Further, in docking analysis, the interaction of compounds, such as alpha-terpineol, cyclopentanecarboxamide, guaiol (a sesquiterpenoid alcohol), 1H-cyclopropanaphthalene, tetracyclotridecan-9-ol, dormin/abscisic acid, and epiglobulol, with the respective protein molecules, evidenced the cardioprotective effect of P. guajava leaves. Hence, it was concluded that the ethanolic leaves extract of P. guajava leaves have a cardioprotective effect. 2023 Codon Publications. -
Impact on economic activities by adoption of international financial reporting standards by Indian companies
The importance of international accounting practice studies has grown over the past few years in order to meet economic agent demands and to facilitate international business practices. It is essential to understand that international accounting convergence is an important topic for capital market regulators, investors, markets, governments and all others who deal with financial information of public companies. This brings out the importance of accounting as being an essential fiscal tool for various economic agents. The merit of international accounting convergence lies in its ability to minimize negative effects resulting from diversity of accounting practices in different countries (Cordeiro et al. 2007). In such a scenario, the introduction of International Financial Reporting Standards (IFRS) for listed companies in many countries around the world is viewed as one of the most significant regulatory changes in accounting history (Daske et al. 2008). -
Impacts of Cloud Computing in Digital Marketing
In modern day of digital marketing the cloud computing is proving extremely beneficial links for businesses. Moreover, it's characteristic to access the stored data from anywhere makes it more popular among the entrepreneurs. The present paper is an exploration of the cloud computing in respect of digital marketing. The paper defines and correlates the term cloud computing, digital marketing, as well as also elaborates about benefits that can be harvested by the integration of cloud computing in digital marketing strategy. 2021 IEEE. -
Impacts of imprisonment of women on the rights of their children: An Indian perspective /
International Journal of Advanced Research, Vol.3, Issue 10, pp.1297-1303, ISSN No: 2320-5407. -
Impacts of Pore Scale Gas Diffusion Layer Deformation on PEMFC Performance at Sub Zero Operation
Highlights Impact of assembly pressure on species and charge transport during cold start operation. Inhomogeneous GDL compression and intrusion is considered in the study. The intrusion effect leads to intense ice accumulation under the channels at 2 MPa. The importance of applying appropriate clamping pressure is highlighted in the study. 2023 The Electrochemical Society (ECS). Published on behalf of ECS by IOP Publishing Limited -
Impedance and electrochemical studies of rGO/Li-ion/PANI intercalated polymer electrolyte films for energy storage application
The present manuscript describes the synthesis of reduced graphene oxide (rGO) from coke by using modified Hummers method. The synthesized emeraldine poly aniline (PANI) polymer was used as a polymer host matrix. A series of polymer electrolyte films were prepared by varying concentration of rGO, PANI and Lithium carbonate. The synthesized PANI and rGO were soluble in common polar solvent. The structural, Nyquist and cyclic voltammetry studies of polymer electrolyte were investigated. The XRD and FTIR investigation confirms the formation of rGO and PANI in view of structural and chemical compositions respectively. The electrical property of polymer electrolyte was obtained by Nyquist plot which represents the perfect semicircular pattern. It confirms the charge transport mechanism with the decreased concentration of rGO in polymer electrolyte. The cyclic voltammetry performed at different scan rate on potential window ranged between-0.5 to 0.6 V represents the oxidation and reduction peaks. The overall results describe that the present electrolyte material can be a potential candidate for energy storage application.. 2019 Elsevier Ltd. -
Impedance, Electrical and Dielectric behaviour of Tin Oxide Nanoparticle doped with Graphite, Graphene Oxide and Reduced Graphene Oxide
Nanostructured materials have attained incredible interest in recent days due to their distinctive chemical, physical, mechanical, magnetic and optoelectronic properties. In the present study, metal nano particle (SnO2) was doped with graphite, graphene oxide (GO) and reduced graphene oxide (rGO) with various composition (1:100), (1:1) and (100:1) by weight ratio. The citrate-nitrate gel combustion method was used to prepare nanocrystalline SnO2 while GO and rGO were synthesized through modified Hummer's method. The preparation of SnO2-rGO composites was done using a one-step hydrothermal process. The electrical and structural behaviour of the composites of graphite, GO and rGO mixed with SnO2 were elucidated by the impedance analyzer in the frequency range from 10Hz to 1MHz. It is observed that the composite of SnO2 with graphite and reduced graphene oxide have similar broad characteristics while SnO2 mixed with GO is exhibiting different properties which could be attributed to the presence of oxygen functionaries. 2021 The Authors. Published by ESG. All Rights Reserved. -
Impediments of product recovery in circular supply chains: Implications for sustainable development
Product recovery has fascinated the concentration of organizations and is prominent among industry practitioners and researchers due to improved environmental concerns, social awareness, and economic benefits. Circular supply chain (CSC) compounds the concept of product recovery in global supply chain management to present a sustainable perspective. Therefore, this study aims to determine impediments of product recovery and CSC toward sustainable production and consumption in the background of manufacturing organizations. This study determines potential impediments from literature and in consultation with experts. Further, a fuzzy VIKOR approach is practiced to prioritize the impediments of product recovery and CSC. Then, a sensitivity analysis is conducted to verify the robustness of the framework attained. The results from the study reflect that lack of collaboration from supply chain performers, lack of tax policies for facilitating CSC models and limited expertise, technology, information on CSC practices are the critical impediments to product recovery in CSCs. The findings of the study could assist industry managers and practitioners in developing procedures and strategies to attain sustainable development. 2022 The Authors. Sustainable Development published by ERP Environment and John Wiley & Sons Ltd. -
Imperative of revisiting the operational risk control architecture in public sector banks cyjdf (PSBs) in India: A qualitative analysis
The banking sector in India has contributed to economic growth, parity and equity while equally keeping focus on profit and social objectives. The successive prudential and regulatory reforms introduced in the banking sector have made it more robust and stronger to withstand the bubbles and external shocks. Still, the Indian banking sector in general and public-sector banks (PSBs) in particular have been suffering from the bank frauds. This study endeavors to cover the increasing incidences of banking frauds in PSBs and probes the weaknesses and chinks in the operational risk architecture at the PSBs in India. This study selects Punjab National Bank as a true representative of PSBs and treats it as a critical case study to apply the learning and findings to the PSBs in India. This qualitative analysis of the study revealed that the chinks in the operational risk control mechanism and lax corporate governance are the main reasons behind the increasing incidences of frauds at PSBs. The findings of the study showed that a strong corporate governance and compliance framework, robust risk management architecture, investment in people, technology and systems will go a long way in achieving tighter control and supervision, streamlining processes and, most of all, adhering to a culture of checks and balances. 2019 LLC CPC Business Perspectives. All Rights Reserved. -
Implementation and Investigation of an Optimal Full Adder Design for Low Power and Reduced Delay Conditions
Full adder is one of the important components in electronics, used for various fundamental processing algorithms such as addition and multiplication. The application of these full adders is included in but not limited to Very Large-Scale Integration (VLSI) and Digital Signal Processing (DSP). To provide scalability and reliability to the advanced algorithms for high-end applications, the designing system of full adder should be enhanced. So, in this paper, we intended to improve the efficiency of a full adder circuit to work under low power and delay conditions. The software we used in this project is MENTOR GRAPHICS using 180nm technology. The efficiency of the proposed transistor design is evaluated by analysing the power consumption, delay, PDP, capacitor load, delay w.r.t capacitance and PDP w.r.t capacitance. The parameters are compared between our proposed design and the literature schemes such as OLPFAD, DFEFA, DTLPCFA, and DPEHFA, respectively. It is evident that our proposed design outperforms the other. 2022, The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature. -
Implementation challenges of Total Quality Management (TQM) in dairy sector /
Smart Journal of Business Management Studies, Vol.15, Issue 1, pp.1-9, ISSN No: 2321-2012.