Browse Items (11808 total)
Sort by:
-
A Study on the Factors Influencing Customer Satisfaction in Multi-brand Apparel Retail
International Academic Research Journal of Business and Management Vol.1, Issue No. 7 ISSN No. 2227-1287 -
A Study on the Factors Influencing Customer Satisfaction in Multi-Brand Apparel Retail
Numerous research studies have been done in the area of retailing, but there is no research that identifies the main factors that influence customer satisfaction in multi-brand apparel retail. A study on this aspect is important as the apparel retail industry is growing very fast in India with the advent of many foreign brands in this sector. This study aims to understand the main factors influencing customer satisfaction in multi-brand apparel retail. Primary data is collected through survey method, using a structured questionnaire designed to capture the required variables to extract the factors influencing customer satisfaction in multi-brand apparel retail. The respondents are surveyed through convenience sampling method. The appropriate variables are identified through literature review of a number of articles on organised apparel retailing. After considering appropriate variables of apparel retail service quality and store characteristics, the structured questionnaire consisting of 17 independent variables and 1 dependent variable measured on a likert scale of 1 to 5, is used to collect data from the apparel retail customers. Factor analysis on these independent variables resulted in extraction of 4 main factors. Then Regression analysis is done on the 4 factors taking customer satisfaction as the dependent variable. The results of the analysis reveal that the factors significantly influence customer satisfaction in multi-brand apparel retail. It was also found through regression analysis that there is a significant impact of customer satisfaction on shopping budget in multi-brand apparel retail. Also, a significant relationship was found between family monthly income and shopping budget in multi-brand apparel retail. The implication of this research is that the results would help multi-brand apparel retailers to formulate marketing strategies with a focus on the factors identified, to improve customer satisfaction and refine their approach to reach out to their consumers and retain them, when they come to shop in their apparel retail store. -
A Study on the Factors Influencing Online Buying in Fast Moving Consumer Goods with Particular Reference to Household Items
Internet impact on retailing has been tremendous and it has provided the retailers another channel through which to reach customers situated far away. The internet penetration in the country is 11.4 % as per the latest figures. The E ??commerce space is growing by 47 % to more than $460 billion in 2011 ( IAMAI) The online buying has provided huge benefits to customers like 24/7 convenience shopping, saving time, discounts, more choice and assortment of goods, and price comparisons across brands. At present the online retail Industry is Rs 2500 crores and growing at 35 % annually. It is expected to reach Rs 7000 cr by 2015 ( Assocham 2011 ) In this study attempt has been made to identify factors responsible for buying online and also factors impacting customers for not buying through online household essentials. In the study demographic profile of the customers were looked into. The study is limited to Bangalore city only. Based on the literature survey, hypotheses have been developed. Out of 500 questionnaires distributed across Bangalore city, about 362 fully filled questionnaires were got and this was used for the study. The respondents profile and descriptive statistics has been analysed for online and non ?? online respondents. . Factor analysis has been done to find out the minimum factors involved in the online and non online buying decision. Hypotheses testing have been done using relevant tests. Some recommendations have been made on the strategies which Online retailers can adopt to attract more online buyers by taking care of some of their concerns. Some of the key findings of the study are:-- o Non - Online buyers feel there is lack of security of transactions in online shopping. o Non - Online buyers feel Touch and feel is important for buying household essentials. o One of the Reasons for Non ?? Online buyers not adopting online buying is they consider it is difficult to return goods. o Non ?? online buyers who are in the age group (36 -55yrs) are reluctant to switch to online buying. -
A study on the family environment of persons with thalassemia major
The objective of the study was to assess the family environment of persons with thalassemia major disorder. The clinical profile of the persons with thalassemia, the family awareness about the disorder and the social, financial, emotional and the couple relationship aspects due to thalassemia were also studied. The parents of the persons with thalassemia major were included in the study. Interviews were carried out with each of the subjects using a standard questionnaire to assess the family environment. The other aspects were studied using a semi structured questionnaire. The results show that 42 percent has a family income of less than 5000 Rupees per month. There is no mutual emotional support among 54 percent of the couples. 66 percent of the parents are not involved in any social activities. 14 percent of the parents feel burden and another 14 percent feel burnout and 38 percent are anxious about the sick child. The relationship with the non thalassemic child in the family is affected among 55 percent of the parents. 86 percent of the parents are aware about the need of iron chelation and the genetic nature of thalassemia. Family environment is significantly affected by the duration of the illness, treatment cost, number of thalassemia persons in the family, lack of awareness on the genetic nature on thalassemia. Hospital admissions restrict the recreational activities and also lead to lose of control in the family. Organization in the family is significantly affected where there is more number of persons with thalassemia. The subjects assessed expressed varying concerns about the family relationships, life long illness of the child and other psycho social issues. They feel that their competitiveness, career development, financial needs and relationships with their spouse and with their normal child are hampered by the illness of the child. It establishes that various psycho social interventions are imperative for such families. -
A study on the impact of brand preference and furniture on consumer preference of coffee houses
The food and beverage industry in India is developing at a rapid pace. These changes need to be met by the various sectors and runners in the business to be able to satisfy their customers. This statement applies most importantly for the coffee house industry, as today consumers are looking to use these spaces for different purposes. The study revolves around the coffee houses in Bangalore, India. The social aspects of the food and beverage industry, inclined towards coffee houses will be studied with various elements. It aims at studying the impact of elements including music, brand preference, taste preference, furniture, lighting and crown, on consumer preference to visit a coffee house. A total of 371 responses were collected, which included corporate and students residing in Bangalore. 2019 by Advance Scientific Research. -
A Study on the impact of e-service quality perceived customer value and customer satisfaction on customer loyalty in online travel agencies
As the markets have become more competitive in every business sector especially in online, many companies have recognized the importance of developing a strong loyal customer base. The benefits associated with newlinecustomer loyalty include lower costs of retaining existing customers as compare to acquiring new customers, repeat business, word of mouth marketing, cross selling opportunities and so on. However, in case of newlineonline business, customers could effortlessly cover the globe at the click of a mouse in search of the lowest price and that results in break in customer loyalty. Hence, it is necessary to conduct research on newlineidentifying the drivers of customer loyalty and their influence on customer loyalty. newlineThis research explored the impact of e-service quality, perceived customer value, customer satisfaction on customer loyalty in online travel agencies. A conceptual model is proposed based on previous studies and newlinetested using structural equation modeling technique, bootstrapping estimates and multi group SEM (MSEM) analysis. The study employed newlinepurposeful sampling technique and was conducted on a sample size of 405 respondents working in information and communication technology organizations set up in Bengaluru. The study also tested the mediating effect of perceived customer value and customer satisfaction on the relationship between e-service quality and customer loyalty. The study also made an attempt to test the moderating effect of switching cost on newlinerelationship between e-service quality and customer loyalty, perceived customer value and customer loyalty as well as customer satisfaction and customer loyalty. Results indicated that e-service quality, perceived newlinecustomer value and customer satisfaction has a significant and positive impact on customer loyalty.Results of the study also indicated that perceived customer value and customer satisfaction partially mediate the newlinerelationship between the antecedent and outcome variables. -
A Study on the impact of foreign investment in infrastructure sector in india
The growth of an economy is determined by the amount of investment made or the capital created in the economy. Capital creation happens when the economy has excess of income over expenditure, in other words, savings. newlineForeign Investment is a good source of fund for developing economies whose savings is low. Hence, opening up the economy for inflow of foreign funds has almost become inevitable in the present situation of liberalization, privatization and globalization. Therefore, all developing economies, including India, are creating opportunities for foreign investments. Infrastructure plays a pivotal role in development of a country. However infrastructure projects require huge investment and the projects take a long time for the projects to be completed. This necessitates investment inflows to originate from the Government, PPP, FDI, etc. Foreign investment through foreign direct investment and Foreign Institutional Investment has newlinebecome a popular source of investment, particularly for financing the projects newlineof infrastructure sector. Foreign funds flow into the firms through investment in the equity of the firms Infrastructure plays a pivotal role in development of a country. newlineHowever infrastructure projects require huge investment and the projects take a long time for the projects to be completed. This necessitates investment inflows to originate from the Government, PPP, FDI, etc. Foreign investment through foreign direct investment and Foreign Institutional Investment has newlinebecome a popular source of investment, particularly for financing the projects newlineof infrastructure sector. Foreign funds flow into the firms through investment in the equiy of the firms Regression analysis is used to ascertain the functional relationship among FDI, Growth, Trade enness, Economic Stability and Energy position. The result of the regression analysis proves that there exists a functional relationship between FDI equity inflows and growth and trade openness. -
A study on the impact of foreign investment in infrastructure sector in India /
The growth of an economy is determined by the amount of investment made or the capital created in the economy. Capital creation happens when the economy has excess of income over expenditure, in other words, savings. Foreign Investment is a good source of fund for developing economies whose savings is low. -
A Study on the Impact of Intervention Program for the Care Givers of People with Head and Neck Cancer
Head and neck cancer patients experienced profound psychosocial and functional abilities because of the location of the disease and treatment. It hampers their activities of daily living making them dependant on the caregivers. Subsequently caregivers have different needs especially during the initial phase of hospitalization because they are unfamiliar to the whole process, unprepared for the new task and new role and lack the necessary knowledge and skills in care giving. Thus they face a number of problems. Hence this study aimed to understand their needs, develop psycho educational intervention program based on it and assess its feasibility. It was taken up because of limited number of Indian studies and increase in the number of incidences owing to the changing life style. Quasi experimental research design and sequential mixed research design was used. The variables taken for the study were Caregiver burden and distress. Zarit burden interview schedule and Caregiver Self Assessment Questionnaire was used to collect data from 30 caregivers of head and neck cancer patient before and after the Psycho educational intervention program was delivered. Paired sample t test and Cohen s d tests were used for data analysis. The effect size for burden and distress was 2.01 and 1.91 respectively. Findings showed that the intervention program significantly reduced the level of burden -
A STUDY ON THE IMPACT OF MICRO FINANCE IN BANGALORE RURAL
This study unveils the impact of microfinance activities in nine villages in Bangalore rural. The study investigates the variables like women empowerment, savings before and after microfinance, monthly income, socio economic index, financial benefits, and purpose of savings. To study the problem there were six null hypotheses were framed. To test it data were collected from 400 beneficiaries of microfinance through questionnaire. The detailed questionnaire reveals the personal data, economic condition, group organization, knowledge and awareness of microfinance activities, savings pattern, training details, impact of training, credit utilization, impact of microfinance schemes, influence of microfinance schemes on community affairs, and expenditure pattern of the microfinance beneficiaries. The data collected have been analyzed using the Karl Pearsons correlation coefficient, Chi-square Paired t-test and ANOVA using SPSS 11.0 statistical software and the results obtained there by have been interpreted. The following were the objectives of the study. -To study the difference between savings before microfinance and savings after microfinance -To study difference between different occupations as a result of microfinance and monthly income -To study the difference between different occupations and the purpose of savings from microfinance activities -To study the relationship between microfinance with women empowerment and socio economic index -To study the relationship between microfinance with Main Occupation and socio-economic index -To study the relation between Socio Economic Index and Financial Benefits derived out of Micro Finance Schemes The following findings were derived from the study. 1. The study shows that there is significant difference between savings before microfinance and savings after microfinance. It is evident from the study that the savings after micro finance has improved the savings of the beneficiaries tremendously. 2. There is difference between different occupations as a result of microfinance and monthly income. 3. There is difference between different occupations and the purpose of savings from microfinance activities. 4. There is relation between microfinance with women empowerment and socio economic index. 5. There is relation between microfinance with Main Occupation and socio economic index. 6. There is relation between Socio Economic Index and Financial Benefits derived out of Micro Finance Schemes. Formal lenders discriminate against small borrowers because of the high cost of information acquisition and their weak enforcement capacity. This has led to the search for alternative financial service delivery systems for poor borrowers all over the developing world. The most popular alternative has been microfinance. Microfinance services produce positive effect on output, investments and savings of the beneficiaries. To achieve increase in the output, investments and savings of the rural people of India microfinance services should be intensified. Microfinance services result in the women empowerment in the rural and semi urban areas of India. The expansion of microfinance services will empower poor people to stabilize economically through better agricultural productivity, trade, animal husbandry, increased savings and investment. Key words:Micro finance,Women Empowerment ,Socio Economic Index -
A Study on the Impact of Microfinance in Women Empowerment with Specific Reference to ESAF Microfinance and Investments Pvt. Ltd. (EMFIL)
This study attempts to understand the impact of microfinance on women empowerment, in terms of changes in income and savings, preference for formal sources of credit, socio-economic status, and political participation. The study also attempts to find whether the members of a private microfinance institution are satisfied with the services offered by them. The study was conducted on a sample of 220 women beneficiaries of microfinance services of a leading MFI operating in Kerala state. The sample was selected by convenience sampling. The results of the study show that microfinance programs have created a positive impact to its beneficiaries. Majority of the respondents are engaged in various income generating activities because of the credit facilities provided by microfinance institutions. This resulted in a significant change in their income level and savings after participating in microfinance programs. This has helped them to earn income for their family and also enabled them to play an important role in their family and also in society. After joining microfinance programs they also preferred formal financial institutions for availing credit facilities. It was also found that microfinance has empowered women socially, economically and politically. The results also indicated that the MFI selected for the study was able to provide good service to its members and the members were satisfied on the services offered by the MFI. Keywords: Microfinance, Microfinance Institutions (MFI), Women Empowerment, Social, Economic and Political Empowerment. -
A Study on the Impact of Microfinance on the Members of the Self Help Groups in Karnataka State, India
The present study focuses on assessing the extent to which the Microfinance programs have been effective in bringing about the change it is supposed to in the state of Karnataka, India. Therefore, an impact assessment is suited to know the ground reality of these programs. The study takes into consideration the socio-economic variables in order to assess the over-all effect of the programs. Apart from interventions and influences coming from the Microfinance programs, there are also other factors that influence the effect. These other factors are largely associated with the location where these programs are conducted. Locations or Regions bring with it difference in culture, social, occupational and demographical aspects which are also taken into account the study. The study shows that there is a significant change in the socio-economic lives of the poor of the different regions of Karnataka. However, the results are not as impressive as they should have been. All in all, the impact of the microfinance programs exhibits a dull, or rather, yet-to-explore field, urging efforts to reach out more effectively to the rural poor. Keywords: Impact Assessment, Microfinance, Karnataka, Self Help Groups, Savings Accumulation, Consumption Pattern, Accessibility to Credit -
-
A Study on the impact of print advertisement on the youth population
International Journal of Multidisciplinary Research Vol. 1, Issue 12 (IV) pp. 91-98, ISSN No. 2277-9302 -
A Study on the Indian Small Car Market and Factors Influencing Customers' Decisions Towards Purchase of Small Cars
International Journal of Research in Computer Application & Management, Vol-2 (11), pp. 65-69. ISSN-2231-1009 -
A STUDY ON THE INFLUENCE OF FAMILY ENVIRONMENT IN THE DEVELOPMENT OF AGGRESSIVE BEHAVIOR IN CHILDREN
This study designates the influence of family environment in the development of aggressive behavior in children. The purpose of the study was to find out how the family environment influences the aggressive behavior in children. The study was conducted in 5 government aided schools run by the diocese of Mananthavady in Wayanad district of Kerala State. The study included fifty, 10 to 12 year old school going children and their mothers. Family environment scale was used to find the family environment of the children and Aggressive Questionnaire was used to find the level of aggression in children. The raw data were subjected to various statistical analyses. The study brings in (1) the structure and systems in the families (2) the types and levels of aggression in children. The study found that 54 % of the children are with high aggression and 36 % of the children are with very high aggression. Over all the result found that the family environment has a significant role in the development of aggressive behavior in children. The more poor structure and systems in family environment creates the more aggressive children. Key words: family environment, physical aggression, verbal aggression, anger, hostility. -
A Study on the Influence of Geometric Transformations on Image Classification: A Case Study
The present research work involves the study of the geometrical transformations which influences the training and validation accuracies of machine learning models. For the study, rice plant leaf disease dataset of 2096 images consisting of 4 classes with 523 images per class were used. The dataset subjected to 24 models out of which three models namely - DenseNet201, Densenet169 and InceptionResNetV2 are selected based on highest training accuracy and less difference between training and validation accuracy. To evaluate the performance of the selected three models, loss functions and accuracies have been computed. 2021, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
A Study on the Influence of Personality Traits on Entrepreneurial intentio
Pacific Business Review International, Vol. 9, Issue 5. pp. 12-19, ISSN No. 0974-438X -
A Study on the Influence of personality traits on entrepreneurial intention among working professionals in the Indian technical organizations
Pacific Business Review International, Vol. 9, Issue 5, pp. 12-19, ISSN 097X-438X -
A study on the influence of sustainability related factors on the online purchase decisions of customers
The e-commerce business is growing at a tremendous rate in India. More and more customers prefer to buy for the online website due to the discounts, ease of purchase and the larger variety of products available. The e-retail companies majorly use discounts as major attraction to gain more customers. In this process of trying to increase the market share the sustainability factors are not given importance in various ways. This research paper tries to find if customers give importance to sustainability related factors and if these factors can be advertised by the e-retailers. The paper tries to find if this will have an impact on the customer purchase decisions from the e retailers. Then the e-retailers will have to have a different business strategy with sustainability factors included to attract more customers. 2019 SERSC.