Browse Items (16481 total)
Sort by:
-
Consumers Online Shopping Behaviour: A Post-COVID-19 Analysis in India
The global outbreak of the novel coronavirus disease (COVID-19) has changed the daily lives of citizens across the globe. As the world begins its slow transition from managing the COVID-19 alamity to recovery and the reopening of economies, its clear that the period of lockdown has had a reflective impact on how people live and how they will continue to lead their lifestyles. The OVID-19 outbreak is not only a health crisis but also one that has invaded our societies and economies. This period will certainly change consumer behaviour in the coming years. However, it is expected that certain behaviours may return to normal after such calamities; nonetheless, since consumers have discovered some new alternatives during this period, they may have changed consumer behaviour. Hence, this study is an attempt to analyze the impact of the COVID-19 pandemic on the Indian economy and the modified behaviour of consumers towards the e-commerce sector in India during this pandemic-induced digitalization. 2025 by World Scientific Publishing Co. Pte. Ltd. All rights reserved. -
Consumer willingness to adopt digital coupons in post-demonetization and COVID-19 in India
This study aims to examine the factors influencing consumers willingness to adopt digital coupons in India. It focuses on the impact of two major events: demonetization in 2016 and the COVID-19 pandemic. Together, these events have caused a shift toward digital payments and digital coupons, changing consumer behavior in favor of digital solutions. This study specifically focuses on consumers in Jaipur, both urban and rural, to capture the unique dynamics of this geographical region. In this study, 110 respondents from different demographic groups were given a structured questionnaire. 12 respondents were selected for in-depth qualitative interviews to learn more about the factors that promote and hinder the use of digital coupons. Quantitative data analysis is conducted using SmartPLS 4 software, and the qualitative interview data are analyzed thematically. The regression analysis reveals that convenience and perceived value drives the use of digital coupons, with 75% of respondents reporting their adoption. The findings bring into perspective how the digital consumer landscape of India is evolving and what role incentives play in digital marketing in driving consumer preference and shaping the long-term feasibility of the strategy. The conclusion reinforces that the use of digital incentives for consumers will be influential in choices and underlines the feasibility of digital approaches in the new consumer environment in India. C. Anirvinna, Deepak Jha, Rapaka David Goodwin, Deepak Pokhriyal, 2025. -
Consumer Trust and Online Security in the UK Banking Sector
The expanded use of online banking has generated major worries about consumer trust and the security of their financial information. As online banking becomes more prevalent in the United Kingdom it becomes essential to ensure consumers trust the security measures of these platforms. This research examined what elements create trust and security among consumers in the UK online banking industry. The study examined critical components including perceived usefulness, navigation simplicity and security effectiveness to understand their impact on consumer trust. The study proves significant because it fills research gaps while delivering valuable insights that help financial institutions improve consumer trust through enhanced user experience and security measures. The research objectives were met through quantitative methods which involved gathering data using an online survey from 55 participants from 1st October to 30th October 2024. The survey targeted multiple aspects such as ease of navigation through the platform, the perceived usefulness of the system, user concerns about information security, and trust levels in online banking security measures. Through descriptive statistics, correlation analysis and linear regression techniques researchers analysed data to uncover how different factors affect consumer trust in online banking. The study utilized the Technology Acceptance Model (TAM) and Protection Motivation Theory (PMT) as guiding theoretical frameworks for analysis. Three main factors including ease of navigation, the perceived usefulness of the system, and security information concerns emerged as significant drivers of consumer trust in online banking security. Although customers trust existing security protocols they require ongoing improvements and clear communication to sustain their confidence levels. Banks can use these findings to improve online platform trust by enhancing security measures and user experience. The Author(s), under exclusive license to Springer Nature Switzerland AG 2026. -
Consumer response towards personalised pricing strategies in online marketing
E-tailers are now capable of customising prices for an individual buyer or a group of buyers who exhibit similar behavioural traits and perceived ability to pay. Tailoring prices based on personal information may evoke unanticipated reactions as it could infringe users privacy and hurt fair price perceptions. To investigate the potential impact of positive and negative online personalised pricing situations, this study conducted a controlled experiment to observe the changes in consumer behaviour in a personalised pricing context. Seven hundred and twenty responses were collected from thriving online-active communities in India and Malaysia, both countries with high growth of e-commerce activities. Consumers reaction towards fair price, customer loyalty, privacy concern, purchase satisfaction; and the influence of these constructs on post purchase behaviours such as repurchase intentions, revenge intentions and strategic purchase intentions were analysed using PLS SEM modelling. Results indicate online consumers in both countries have high privacy concerns, and as it increased, their repurchase intentions decreased correspondingly. Strategic purchase intentions and revenge intentions increased regardless of positive and negative purchase situations, while purchase satisfaction mediates fair price perceptions and repurchase intentions. Copyright 2021 Inderscience Enterprises Ltd. -
Consumer Preferences for Large Retail Chains vs. Local Grocery Stores: A Theoretical Analysis of Key Influences
This chapter explores consumer preferences in the grocery retail sector, focusing on the competition between large retail chains and local grocery stores. The authors aim to identify key psychological, economic, and sociocultural factors influencing consumer choices. By analyzing these factors, the chapter seeks to inform retail strategies that promote sustainability and community welfare. It discusses the evolution of grocery distribution, highlighting the impact of e-commerce and changing consumer behaviors on traditional shopping patterns. Theoretical frameworks such as the Theory of Planned Behavior and the Stimulus-Organism-Response model are employed to understand consumer motivations. Additionally, the chapter emphasizes the importance of local grocery stores in fostering community connections and providing personalized service. Ultimately, this chapter contributes valuable insights for practitioners and policymakers to navigate the complexities of consumer behavior in a dynamic retail environment while advocating for a balanced coexistence of different retail formats. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Consumer preference towards private label brands with reference to retail apparel in India /
Indian Journal of Marketing, Vol.49, Issue 7, pp. 49-66, ISSN No: 0973-8703. -
Consumer preference towards private label brands with reference to retail apparel in India
As majority of the present day consumers are considering brands as an important element in their choice of decision making while purchasing, it is pertinent that sellers should capitalize on the type of brands they are offering to consumers. Both private labels and global brands have their own advantages and disadvantages over each other mainly in terms of pricing and quality factors. However, the main motive the consumers are looking forward is to buy a product which would effectively satisfy their requirements. If they find a product which satisfies their needs effectively, they buy it irrespective of whether it is a private label or a global brand. Even the price of the product may not be a major factor in such a case. This study focused on the preference and intention among consumers towards buying of private label products, especially retail apparel products. This study examined the causal relationships between six antecedents of customer perceived preference identified in this study as fashion consciousness, attitude, store image, price, quality, and store loyalty with regard to the purchase intention of private label brand apparels. The model was evaluated using data collected from 292 customers from different malls in Bangalore in 2016-17. The findings revealed that customers attitude played a significant role in their purchase behaviour towards private label brand apparels. 2019, Associated Management Consultants Pvt. Ltd. All Rights Reserved. -
Consumer Perception of Internet Banking and Mobile Banking Using Twitter Analytics
Mobile and internet banking have introduced a new way of monetary transactions without the need for physical presence. This research proposes to analyze the sentiments of people regarding digital transactions, mobile, and internet banking. The explosion of internet usage and the huge funding initiatives in electronic banking have drawn the attention of researchers towards internet and mobile banking. This study focuses on customer value perceptions of the internet and mobile banking in India. The recent and forecasted Digital India scheme shows high growth in e-banking in India. The demographic, attitudinal, and behavioral characteristics of mobile bank users were examined. In this study, datasets obtained from Twitter were used. After extensive and repeated analysis, it is found that both mobile and internet banking are well received; the number of positive tweets, especially regarding mobile banking, is much higher than that of internet banking. This leads to the interpretation that people find mobile banking easier and safer, especially during the ongoing COVID-19 pandemic. 2022 Information Resources Management Association. All rights reserved. -
Consumer perception and factors influencing consumption of millets
Consumers purchase intention and preferences are influenced by price, quality, health-related benefits, and awareness about the product. This paper aims to know and understand the consumer perception of millets and to recognize the factors that influence their purchase. The primary data was collected through an online questionnaire covering fourteen districts of Kerala, India. Factor Analysis, Friedman test, T-test, and One-way ANOVA were used for testing the objectives and hypothesis. Factors identified were grouped as perceived value, essential nutrients, and a healthy lifestyle. Friedman test revealed that there wasa significant difference among the mean values of most nutritious cereals, and maize was the most preferred cereal over others in Kerala. Based on the findings, the study recommends certain strategies like food manufacturing companies could introduce variety of millet-based snacks. In addition to this, the concerned food and health department could also devise certain policies that would be aimed at promoting millet-based food. 2022, Kerala Agricultural University. All rights reserved. -
Consumer perception and acceptance of minute maid pulpy orange in puducherry
International Journal of Management & Business Studies, 3 (2), pp. 119-121. ISSN-2230-2463 -
Consumer ethnocentrism and buying intentions on OTT platforms
This research delves into how OTT platforms are transforming media consumption patterns and explores the role of consumer ethnocentrism in shaping buying behaviors within this context. Through a literature review and quantitative research methodology using a Likert-scale questionnaire, the study investigates the relationship between consumer ethnocentrism, buying intentions, and various influencing factors on OTT platforms. Contrary to expectations, the findings show that consumer ethnocentrism has minimal impact on buying behavior. Instead, factors such as price, content variety, personalized recommendations, cultural alignment, ease of platform usage, familiarity with foreign content, and language preferences are crucial in determining viewers' buying intentions. The chapter concludes by recommending that OTT platforms integrate cultural sensitivities into their strategies to better cater to diverse viewer preferences, thereby enhancing market competitiveness and audience engagement. 2024, IGI Global. -
Consumer decision-making journey and the role of AI-enabled mimic technology and social robots
AI is essential for optimising the customer journey since it customises interactions at every stage of the process. Companies can predict consumer patterns and prepare for demands with the help of predictive analytics. Mimicking technology can significantly affect the way customers feel, practices and beliefs, which in turn can affect how they make choices. Social networking platforms, for example, employ mimic technology to follow users' online habits and recommend content according to what they are likely to find interesting. Furthermore, mimic technology can be used to create immersive shopping experiences that influence consumers' emotions and purchasing decisions. Consumers might be able to interact with virtual organisations, try on clothes and assess goods thanks to virtual reality and augmented reality. As a result, consumers could become more confident when making buying decisions, increasing the possibility that they will buy something. Understanding how mimic technology works can help businesses create better consumer-friendly goods and services as well as more successful marketing initiatives. This chapter would present a systematic review of the evolution of decision-making process and the role of social robots and mimicking technology. This chapter would explore the most novel and trending advances in AI-based mimicking technology fluxing the consumer buying decisions. Additionally, the study would describe the existing challenges of software architecture of AI-enabled mimicking technologies and social robots. Finally, the study would present the future directions that these systems can take in the future. 2025 Sunanda Vincent Jaiwant, Ajitha Haridasan and Dheepa T. All rights reserved. -
Consumer Decision Recognition Based on EEG Signals for Neuromarketing Applications
Neuromarketing is a blooming interdisciplinary field that tries to understand the biology of consumer behavior by combining neuroscience with marketing. This technique can be used to grasp consumers hidden choices, intentions and decisions by analyzing their physiological and brain signals. Electroencephalography (EEG) is one of the popular neuroimaging techniques to capture and record the neural activity of the brain. Numerous research projections have been made in this field to achieve better results. Earlier approaches did not prioritize effective EEG signal preprocessing and classification methods. This paper presents a model to recognize consumer preferences by analyzing and classifying EEG signals. In this model, EEG signals are decomposed into many subbands using wavelet transform. An enhanced wavelet thresholding method is proposed to eliminate noise from subbands. Several wavelet features are computed from each subband and then fed as input to classifiers. Finally, three different machine learning classifiers are used to classify the signal between like and dislike. The classifiers are K-Nearest Neighbor (KNN), Multilayer Perceptron (MLP) and Support Vector Machine (SVM). EEG signals from 25 people are collected to verify the developed systems performance. The effectiveness of the developed method with different classifiers is validated by varying brain lobe features and band features. In comparison to other classifiers like KNN and MLP, the designed system with the SVM classifier performs better and achieves an accuracy of 98.21%. The experimental findings for the developed system suggest that research in this area has the potential to alter and enhance marketing tactics for the benefit of both manufacturers and consumers, ultimately leading to a mutually beneficial outcome. World Scientific Publishing Company. -
Consumer Characteristics and Consumption Patterns of Soft Drinks
A soft drink is generally treated as very common product aimed at a very casual consumption. Normally, not much of attention is paid to this product, which has almost become 'commoditized'. But, a deeper and more careful observation would reveal that soft drinks are strong demographic descriptors of their consumers. Key insights into the characteristics and consumption patterns of consumers can be obtained through an incisive study of the soft drinks market. This research paper makes a concerted effort at unearthing the demographic details and consumption contours of the soft drink users in Kanpur, Agra, Varanasi, Allahabad, and Lucknow - the five representative cities of Uttar Pradesh, the most populous state of India. It has been conclusively established through this research that the residents of these five cities - which are demographically similar in nature - exhibit varying consumption patterns when it comes to soft drinks. It was also found that demographic variables like age, gender, educational qualification, income, and marital status do not significantly impact the consumption of soft drinks, whereas employment status is a key influencer of the same. 2021 IEEE. -
CONSUMER BUYING PSYCHOLOGY AND BRAND PERCEPTION: INFLUENCE OF WORD OF MOUTH COMMUNICATION
Word-of-mouth Communication (WOM) has recently gained momentum in almost every operating industry in the world. WOM can be seen as a firms intentional influencing of consumer-to-consumer communications about the firms products. This studys primary objective was to determine whether there was any significant relationship between Word-of-mouth communication and Consumer buying behaviour specificity to the Indian cosmetics industry. The study was conducted with a sample size of 163 women, hailing mainly from South Indian cities, out of which Bangalore was predominant. The results of this study are to the Indian urban/metro population. The research eventually concluded a significant correlation between WOM and Consumer buying Behaviour, wherein consumer behaviour was measured in terms of Brand Perception, Search & Evaluation effort, and Risk Reduction. WOMs correlation with each of these aspects was positive and high, indicating a direct and strong relationship. 2020. All Rights Reserved. -
Consumer Adoption Behaviour of Smart, Green, and Sustainable Building Materials for Future Cities and Environment: Extension of UTAUT 2 Model
This study explores various factors that influence the consumers intention to adopt smart, green, and sustainable building materials in Bangalore city, Karnataka, India. The purpose of this study is to evaluate how consumers actual adoption behaviour of smart, green, and sustainable building materials is influenced by their behavioural intentions. A standardized questionnaire was utilized to collect data from 382 homebuilders in Bangalore as part of a descriptive research study. A simple random sampling technique was used along with Structural equation modelling (SEM) was employed to test hypotheses framed. Findings indicate that availability and accessibility, awareness, epistemic values, and technology adoption propensity all positively affect subjective norms. Subjective norms positively impact behavioural intention and adoption behaviour. However, challenges in adoption influenced subjective norms negatively, thus hindering consumer adoption. Awareness had the greatest influence on subjective norms, emphasizing the need for increasing consumer awareness. Subjective norms successfully mediated the relationship between independent factors impacting behavioural intention and adoption behaviour. Significant indirect effects of awareness via subjective norms on Behavioural intention were observed. This study highlights the need of increasing social awareness and cultivating a positive view of social expectations in order to promote the widespread use of smart, green, and sustainable building materials, which will eventually result in long-term sustainable cities and surroundings. 2024 The Author(s). -
Construction Waste: Key Causes and Reduction Approaches
The construction industry is a significant contributor to global waste, with Construction and Demolition (C&D) waste comprising a substantial portion. This paper investigates the key causes and reduction approaches. Key sources of waste include material offcuts, packaging, and unused materials due to excess procurement or design changes. Factors that exacerbate waste include inadequate project planning, poor site management, and insufficient worker training. Economic factors often favor new materials over recycled ones due to cost and time concerns. Rapid urbanization and redevelopment further escalate C&D waste as older buildings are demolished for new construction. Technological advancements and innovative methods, such as prefabrication and modular construction, have the potential to reduce waste generation. However, traditional construction practices and resistance to change impede widespread adoption. This paper highlights the urgent need for integrated waste management strategies, emphasizing the roles of policy, education, and technology in reducing C&D waste. Sustainable practices, such as using recycled materials, improving on-site waste segregation, and adopting circular economy principles, are crucial for minimizing the environmental impact of construction activities. Addressing these factors is essential for achieving sustainability in the construction industry and supporting global environmental conservation efforts. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025. -
Construction of Virtual Simulation Practice Teaching Platform for Business Majors Based on Fuzzy Control Algorithm
Simulation plays an important role in control research. Information technology and various related technologies, the research of simulation technology is also deepening. At present, there is no unified platform for the design and simulation of adaptive fuzzy controller, and the simulation algorithms of various controllers are different. With the strong advocacy of national education departments, virtual simulation technology has been widely used in academic education, and has gradually become an important means to improve traditional teaching. Cross-professional comprehensive training of business has almost become the preferred course of combining theory with practice in general colleges and universities. It requires students from different majors to participate together, cooperate and communicate deeply in teams, and compete and confront each other among groups, which helps to improve graduates' innovative and entrepreneurial ability. Through teaching practice, the design of teaching system, the joint training between schools and enterprises, and the consideration of virtual and actual combat are further improved. Explain the teaching application of virtual simulation experiment teaching platform. The virtual simulation experiment teaching platform is convenient for students to complete intelligent control experiments, and carry out secondary development and innovative experiments. 2023 IEEE. -
Construction of Teachers' Personal Commitment Scale: Validity and Reliability Analysis
Indian Streams Research Journal, Vol-3(12), pp.1-6. ISSN-2230-7850 -
Construction of Sorafenib Tosylate and Etoposide-loaded Liposomes: A Path to Precision Liver Cancer Therapy and its Apoptosis Induction
Nanotechnology is an effective tool in fighting against cancer, playing a crucial role in investigating and fabricating novel anticancer drugs. Recognizing the worldwide prevalence of cancer, we combined sorafenib tosylate (ST) and etoposide (ETP) within liposomes. We assessed their ability to kill human umbilical vein endothelial cells (HUVECs) and HepG2 liver cancer cells. The liposomes effectively contained ST and ETP, exhibiting a particle size distribution below 180nm, a polydisperse index (PDI) below 0.2, a spherical shape, a strong negatively charged zeta potential, and encapsulation efficiencies of 59% for ST, 88% for ETP, and 57% for ST combined with 87% for ETP. The FTIR analysis indicates that the drugs were incorporated within liposomes. Encapsulation of the drugs in liposomes resulted in a more significant cytotoxic impact on HepG2 cells and a reduced cytotoxic impact on HUVECs. The morphological assessment of the HepG2 liver cancer cells was investigated using AO-EB and Hoechst 33258 staining methods. Apoptosis mechanisms of HepG2 cells were examined by Annexin V and PI dual staining. Furthermore, the coadministration of ST and ETP, which were enclosed in liposomes, resulted in a synergistic impact on the drugs, leading to cell death by apoptosis. 2024 Wiley-VCH GmbH.