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Social Media Sentiment Analysis of Stock Market on Tweets
Sentiment categorization is utilized in today's world to analyze social media data about the stock market and estimate its future stock movement. We investigated the possible influence of 'public sentiment' on 'market trends' using sentiment analysis and machine learning concepts. Due to the enormous number of components involved, such as economic situations, political events, and other environmental factors that may affect the stock price, stock price prediction is an exceedingly complicated and challenging process. Because of these considerations, evaluating a single factor's influence on future pricing and trends is challenging. As more individuals spend time online, the popularity and impact of numerous social media platforms has skyrocketed in recent years. Twitter is one such social media tool that has exploded in popularity. Twitter is a terrific place to stay up to speed on current societal trends and perspectives. The 'Twittersphere' is a melting pot that supports diverse viewpoints, emotions, and trends, and it has the potential to be a crucial influencer in influencing and shaping perceptions. 2022 IEEE. -
Social media marketing and ghost shopping approach; a new business tool
Research motivation: The researcher is a mystery shopper who has vast experience in various field analyses. The researcher has taken up a few good assignments in various domains, which has given him a good experience. Thus, this experience has motivated the researcher to explore how mystery shopping is used in social media and how the process works in reality. The connectivity between mystery shopping and social media is a new emerging topic and only a very few research work is seen and hence this gap has been used to proceed with this research title. Research materials and methods: The research work makes use of quantitative and qualitative techniques to draw and analyse the data. The respondents for this research work is mystery shoppers, market research agencies, experts in marketing research and mystery shopping, a few marketers who deal with digital marketing etc. The tool used for this research is factor analysis for quantitative analysis and various qualitative techniques to determine the experience, observations, past case studies and literature works. Research outcome: From the quantitative techniques, it is clear that customer experience and relationship between the sales representatives and the customers dealing through online marketing plays an important role in the success of social media marketing which the mystery shoppers observe. Based on the observations a detailed report is submitted which will enhance the firms to form strong strategies. Future scope: The future researchers can analyse on the related aspects of mystery shopping and social media. The problems faced by mystery shoppers with regard to social media observations, the skills needed to deal with digital tools can be researched. IAEME Publication. -
Social media influencers: literature review, trends and research agenda
Purpose: This study aims to provide a holistic review of social media influencers (SMIs) research based on a unique approach of bibliometric analysis and content analysis between 2011 and 2020. The review examines the main influential aspects, themes and research streams to identify research directions for the future. Design/methodology/approach: The sample selection and data collection were done from the Scopus database. The sample dataset was refined based on the inclusion and exclusion criteria to determine the final dataset of 183 articles. The dataset was exported in the BibTeX format and then imported into the BiblioShiny app for bibliometric analysis. The content analysis was done following the theory-context-methodology framework. Findings: The several findings of this study include (1) Co-word analysis of most used keywords; (2) Longitudinal thematic evolution; (3) The focus of the research papers as per the theory-context-methodology review protocol are persuasion knowledge model, fashion and beauty industries, Instagram and content analysis, respectively; and (4) The network analysis of the research studies is known as the co-citation analysis and depicts the intellectual structure in the domain. This analysis resulted in four clusters of the research streams from the literature and two emergent themes (Chen etal., 2010) Originality/value: In general, the previous reviews in the area are either domain, method or theory-based. Thus, this study aims to complement and extend the existing literature by presenting the overall picture of the SMI research with the help of a unique combined approach and further highlighting the trends and future research directions based on the findings of this study. 2023, Emerald Publishing Limited. -
Social media disorder in relation to device screen time and autosuggested social media content engagement; [Zislost zp?soben?asem stren na socinh sh v souvislosti s automaticky generovan obsahem na socinh sh]
Though emerging technology offers people a comfortable life, a few adverse effects also exist. There was a rapid increase in mobile phone usage and internet consumption during and post the Covid-19 pandemic, which reached the extent of addiction among youths. Thus, this study examines social media disorder among adolescents in relation to the time spent on a computer or smart-phone device screen and engaging in autosuggested social media content. The study included 235 responses from students in higher secondary schools of Bangalore, India. The study found a significant positive correlation between device screen time, autosuggested social media content engagement (ASMCE), and social media disorder. Multiple regression analysis indicated that 56.5% of social media disorder among adolescents is due to the time spent on a computer or smart phone device and autosuggested social media content engagement. The study did not measure any differences in social media disorder based on the demographic details of the study participants. As social media disorder affects the mental health of adolescents, especially in post pandemic times, and further affects their academic performance, the researchers suggest that future studies explore the other factors causing social media disorder. 2023 The Authors. -
Social Media Dependency and Facebook Usage among the Older Adults of Kerala
Social media has become an integral part of modern society, with people of all ages using various platforms to connect, share information, and stay up-to-date on current events. However, there has been a recent trend of increased Facebook usage among older adults, which has raised concerns about social media dependency. The current study explores the trends in social media dependency and Facebook intensity among older adults of Kerala. The present study employed a quantitative research design and the sample consisted of 416 older adults, aged above 60 years. Two scales were used to collect data: the Social Media Dependency Scale (SMDS) and the Facebook Intensity Measure (FBI). Frequency and percentage analysis, Spearman's Rho, Kruskal-Wallis H test, and Mann-Whitney U test were carried out using SPSS (Version 23) for deriving results. Those individuals who are more dependent on social media are also more likely to engage in high levels of Facebook activity. A good majority of the participants were found to be using social media and Facebook for more than 3 hours in a day and having more than 400 friends. Social media dependency and Facebook intensity were reported to be high in urban localities, South Kerala having significantly higher rates of social media dependency when compared to North and Central regions. Social media dependency was found to be high among males, whereas no difference was in Facebook intensity among male and females. Implications: Given the importance of social connections for the well-being of older adults, it is critical to understand the impact of social media use on their lives and develop strategies to promote healthy social media behaviour. 2023 Redfame Publishing Inc.. All Rights Reserved. -
Social media campus party politics and political participation
Political Participation is a desired quality among citizens in a democracy. Earlier studies have indicated that Political Knowledge, Political Efficacy and Civic Engagement enhance the Political Participation of college students. The current study has its background in two key aspects in the Indian context: First, the proliferation of Social Media Usage among newlinecollege students in the last decade; Second, the implementation of the Lyngdoh Commission Report (May 2006) on Campus Party Politics. newlineStudies have not adequately addressed the question of the direct impact of Social Media Usage among college students, on their level of Political Knowledge, Political Efficacy, Civic Engagement, and Political newlineParticipation. The present study attempts to assess the impact of Social Media Usage on Political Knowledge, Political Efficacy and Civic Engagement and Political Participation of college students in the context of Kerala. In the context of the implementation of the Lyngdoh Commission report by some of the college and University campuses in India thus banning Party Politics in their campuses, while some of the other campuses still retaining Campus Party Politics, the newlinepresence/absence of Campus Party Politics is used as a control variable to see the impact of Campus Party Politics on Social Media Usage, Political Knowledge, Political Efficacy, Civic Engagement, and Political newlineParticipation. To check the impact of various factors on Political Participation, a path model is framed and analysed using Structural newlineEquation Modelling. Key demographic variables such as gender, political student union membership, type of management that own and operate the college, the stream of study of students, etc are also examined to see its newlinevarying effects on the key variables under consideration. The results indicate that Social Media Usage and Political Knowledge do not impact Political Participation while Political Efficacy and Civic Engagement do newlineimpact Political Participation. -
Social media as an instrument for political communication: A case study on the Kanhaiya Kumar issue /
Social Media has emerged as an essential tool of communication and has created new ways of political mobilizing and encourage social media users in political activities ranging from joining their political groups by tweeting, status update, expressing supports through blogs and videos on Youtube. Kanhaiya Kumar is the current President of the Jawaharlal Nehru University Students' Union. He is also a leader of the All India Student Federation (AISF), the student wing of the Communist Party of India (CPI). -
Social Media and Steganography: Use, Risks and Current Status
Steganography or data hiding is used to protect the privacy of information in the transit; it has been observed that the information that flows through Online Social Networks (OSN) is very much unsafe. Therefore, people hesitate to communicate their sensitive data on social media.. Most of the information on the online social network is not useful to users and appears to disregard such details. People's actions provided a possibility for digital Steganography through the Internet.. TCPIP covert channels were used for steganography until the last decade. People began to utilize social media as a covert conduit to communicate hidden messages to targeted users as social media grew in popularity. There are numerous Online Social Networks accessible nowadays, ranging from Facebook to the more contemporary Twitter and Instagram. All of them may be utilized as covert channels without the general public noticing. The primary characteristic of steganography is the protection of information privacy; nonetheless, it has been utilized more for illicit message transmission, which is a source of concern. To make matters worse, adversaries are using steganalysis techniques to mess with the concealed data. In this article, we examine the different social media steganography techniques, such as those used on Facebook, WhatsApp, and Twitter, as well as the difficulties that these approaches raise. The positive and negative consequences of social media, as well as its current state, are discussed in this study. This paper discusses how the performances of Steganography methods may be assessed using the Entropy value of the Stego object. A look of the three features of steganography. It has been given with undetectability, robustness, and payload capacity. Finally, the paper's concept's future scope is explored. 2013 IEEE. -
SOCIAL MEDIA AND SOCIO-POLITICAL CAMPAIGNS IN INDIA: SLACTIVISM VS. ACTIVISM
The Internet has only about 6% penetration in India. These are words we repeatedly hear whenever there is a discussion about the power of social media and the Internet in general. Even though we say that the Internet penetration in India is very little, the figure in numbers is 100,000,000, as of 2010, which is a penetration of 8.5%. (Internet Usage and Population Statistics, 2010). In a country like India, even one percent is a few million people. That's not a discountable figure in a democracy. Therefore, the effect it has in the social context because of social media, cannot be undermined. This paper aims to study the effects of social media campaigns by doing a study on the socio- political campaigns in India. Some campaigns like the Pink Chaddi Campaign and the ??Support Anna Hazare Campaign?? have made extensive use of the social media. Social media activism today has come to be known as ??slacktivism?? as cited and explained in the further sections of this research paper. This research paper aims to find out if this term applies to activism on social media for socio-political campaigns in the Indian context. The aim is to understand if and how the social media has been effective in propagating different causes and how it has affected the new media users and sensitized them to issues. The implications of the findings, if proven that social media has a mass effect on the people of India, will be that using platforms like Facebook, Twitter, YouTube and other public information sharing sites will have to be integrated into every social message that circulates around in the media industry and the loss the campaign will incur if this isn??t fulfilled. -
Social media and economics education: Addressing challenges and leveraging tools for K-12 educators
This case study focuses on the challenges and opportunities associated with integrating social media into the K-12 economics curriculum. Ms. Smith, a high school economics teacher, faced a number of challenges when implementing social media into her teaching practices, including issues related to student engagement, cyberbullying, and privacy concerns. However, she also recognized the potential benefits of using social media in the classroom, including increased student engagement, improved collaboration and communication, and enhanced access to information and resources. To address these challenges, Ms. Smith implemented a number ofremedies and measurements, including providing professional development for teachers, establishing clear guidelines for social media use, providing technical support, encouraging parent involvement, and regularly assessing the impact of social media on student learning. Through her approach, Ms. Smith was able to effectively integrate social media into her economics curriculum and enhance student learning and engagement. 2024, IGI Global. All rights reserved. -
SOCIAL MEDIA AND CRISIS COMMUNICATION.THE NEW AGE MANTRA?
The topic Social Media and Crisis communication ?? The new age mantra? is indeed one where immense amount of research is possible. Simply because social media today has become one of the most rapidly growing means of communication. The researcher through this research aims to find out if Public relations professionals use this medium extensively while communicating crisis. The theory used behind this research is ??uses and gratification theory??. The research begins with the theoretical aspect of social media and crisis communication. The researcher has taken examples of a few ground breaking crisis that have taken place in the consumer world and cited their examples where in prominent use of social media has made people aware of the crisis and it is the same social media that has eventually regained people??s faith back into the brand. By the end of the research conducted with the help of the questionnaire that was administered to the target audience, the researcher aims to arrive at the conclusion, whether social media indeed is the new age mantra for crisis communication or not.Through this study the researcher aims to study if social media has become the new age mantra for crisis communication. -
Social media and crisis communication the new age mantra? /
The topic Social Media and Crisis communication ?? The new age mantra? is indeed one where immense amount of research is possible. Simply because social media today has become one of the most rapidly growing means of communication. The researcher through this research aims to find out if Public relations professionals use this medium extensively while communicating crisis. The theory used behind this research is ??uses and gratification theory. The research begins with the theoretical aspect of social media and crisis communication. The researcher has taken examples of a few ground breaking crisis that have taken place in the consumer world and cited their examples where in prominent use of social media has made people aware of the crisis and it is the same social media that has eventually regained peoples faith back into the brand. -
Social media advertising: A dimensional change creator in consumer purchase intention
The chapter discusses the importance of social media platforms, especially Instagram and YouTube, in advertising for influencing the consumer purchase intention of Generation Z. Various methods of business expansion through social media advertising have been explored. The authors examine in detail several key characteristics of social media advertising that affect consumer purchase intentions, including emotional appeal, interactivity, trust, creativity, and the role of e-word of mouth. The impact of Web 2.0 technologies on the development and effectiveness of social media advertising is emphasized, highlighting the close relationship between the Web 2.0 systems to enable the delivery of advertisements based on usage and preferences to accurately target, increasing the efficiency and effectiveness of advertising campaigns mobile, Web 2.0. Implicit communication, mobile-related advertising, and mobile-specific content have become important parts of social media advertising. Researchers from various fields have drawn on rapidly evolving social media platforms, each with its own unique perspective. 2024, IGI Global. All rights reserved. -
Social media addiction, culture code and mediation effect of mindfulness: A structural equation modelling access
This study has been initiated with a view to understand the social media addiction and its influence on culture codes a mediation effect of mindfulness. The social media addiction would be a very common problem in the social and the organizational set up. The employees are getting distracted easily because of social media addiction. The organisations are taking much action to rectify this problem but end up with the talent lose because the employees are ready to quit the job when they are not allowed to use social media in the organisation. It has been an inevitable problem for the organisations so many techniques have been initiated in order to solve this problem. Many studies are concentrating on mindfulness which is a tool to remove the distractions and to be a focused employee in the organisation. The social media addiction many a times create a toxic culture among the employees. It needs a high attention to be cured. The employee relationship are highly under stake when they are social media addict. This study would attempt to understand the empirical evidence on this relationship by examining the association among addiction in social media and its effect on culture code and mediating role of mindfulness. This study also concentrates on the moderating role of gender on the proposed model. BEIESP. -
Social marketing: Tracing the shifts in marketing strategies after the entry of social media /
The paper is concerned with exploring the topic of social marketing from various angles. First and foremost thing that the researcher has looked into the notion that says social media is same as social media marketing. The researcher has taken the efforts to explain how the two i.e. social marketing and social media marketing differ from each other by giving examples through case studies of two companies Lifebuoy and Times of India and their social marketing initiatives. -
Social isolation and loneliness among Generation Z employees: can emotional intelligence help mitigate?
The paper tested a moderated mediation model with social isolation, loneliness, emotional intelligence, and quality of life among Generation Z (Gen Z) employees. Approximately 568 Gen Z employees participated in this study. We used WHOQOL-BREF for measuring quality of life, Schuttes emotional intelligence test, UCLA loneliness scale and social isolation scale from Choi and Noh. We applied the PROCESS macro (model 7) by Hayes for a moderated mediation analysis, using emotional intelligence as a moderating variable and loneliness as a mediating variable between social isolation and quality of life. The results indicate that emotional intelligence moderates the mediating effect of loneliness on social isolation and quality of life and supports hypothesis 2. First, the indirect impact of social isolation on quality of life varies as a function of emotional intelligence moderating the path. Second, both social isolation and loneliness are negative and significant predictors of quality of life. Loneliness is not an individual problem anymore but a public health issue around the world. Individuals who are lonely experience both mental and physical health issues. Strong measures are needed to combat loneliness, and the current research results confirm that emotional intelligence-based interventions will help individuals fight loneliness. 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. -
Social Inclusion, Equality, Leadership, and Diversity to Attain Sustainable Development Goal 5 in the Indian Banking Industry
The UN SDG 5 aspires to end all kinds of bigotry and abuse of women, although gender bias still exists in India. Most bank employees are men; few women hold senior positions in Indias banking industry because of the countrys early history of limiting chances for women to enter the profession. The solution to this is to hire women in leadership positions from international locations if the banking sector opens. The development of the banking industry in India relies on the best talent. The banking sector must open its position for multinational expatriates to maintain diversity and bring forth the inclusivity of a multi-talented global workforce. The concept of liberalization, privatization, and globalization in the Indian context is limited. Privatization and globalization can only be anticipated if they have a multicultural workforce within the country and globally. 2022 -
Social Identity of Kodavas Understanding Evolution and Transitions
The Kodavas of Kodagu district in Karnataka have a distinct social structure and follow a set of unique social codes and values peculiar to the community. Various influences have resulted in shifting social identities, which maybe a potential indicator of an identity crisis within the group. The present study follows a Constructivist Grounded Theory approach to inquiry, to arrive at an analytical schema of the process of social identity formation of the Kodavas. The analysis of data collected from forty-one middle and older adults, highlight the core traditional attributes of the Kodava identity, factors contributing to identity transition and its reflection in contemporary times. 2023 Tata Institute of Social Sciences. All rights reserved. -
Social groupwork for promoting psychological well-being of adolescents enrolled in sponsorship programs
Background: The dearth of data on adolescents highlighted in the UN's data disaggregation against the agenda 'no one left behind' calls for research on 'the second decade'. Moreover, India is a country with the world's largest adolescent population, and as such, studies and policies for developing competencies of adolescents are crucial to the country's development; interventions instilling confidence to aspire to a better future in underprivileged adolescents are vital to mitigate inequity. Methods: This intervention study adopted a quasi-experimental design to measure the effectiveness of social groupwork in raising the psychological well-being of adolescents in child sponsorship programs in Kerala. Forty adolescents from a Child Sponsorship Program (CSP) center in Kochi were recruited for the study. Those suggested by the CSP center considering their poor academic performance and behavior problems were allocated to the intervention group and the rest to the comparison group. The intervention was designed in response to the information garnered through a preliminary study and administered to the intervention group (n=20). We conducted pre-test and post-test for both the intervention group and comparison group (n=20). Results: Comparison between pre- and post-measurements carried out using paired sample t-test for the intervention group and comparison group separately gave a p-value of <0.05 for the intervention group and >0.05 for the comparison group. Thus, it was proved that psychological well-being of participants in the intervention group was raised significantly due to the social group work intervention. Conclusions: Applying refined granularity, this research adds data specifically on adolescents enrolled in child sponsorship programs and sets a blueprint for social groupwork to improve their psychological well-being. Proposing a conceptual framework for child sponsorship programs, this study recommends further research in all aspects of its functioning, and interventions at group, family, and community levels, for the well-being and empowerment of marginalized adolescents. 2021 Joseph S and Karalam DSRB. -
Social group work intervention for adolescents with learning difficulty
School social workers have a significant role in imparting holistic education in schools. Life skill training program in schools is an appropriate intervention strategy. Specialized skills and intervention methods like social group work, learnt by school social workers help in proper assessment and implementation of required services in school settings. Adolescents with learning difficulty have trouble expressing their feelings, claiming themselves down and reading non-verbal cues which can lead to difficulty in the classroom and with their peers. The aim of current research is to study the efficacy of life skill training program through social group work intervention in enhancing the self-esteem, interpersonal relationship and coping newlinebehavior of adolescents with learning difficulty in Hindupur, Andhra Pradesh. newlineAdolescents studying in Hindupur were selected for the intervention study which has newlinea quasi experimental design. The study results advocate several hypotheses for the newlinepossible causes and prevalence of learning difficulty. The results highlights that newlinelearning difficulty is associated with low income families and education of the parents. The pre test and post test scores of the group revealed that the self esteem of newlineadolescents with learning difficulty improved significantly after the group work intervention, Indicating that the intervention may have contributed to the change in self-esteem of adolescents with learning difficulty. The empathic concern domain showed significant improvement in post test scores with regard to interpersonal newlinerelationship. Other domains like perspective taking, fantasy and personal distress newlinedidn t show significant change in the post test indicating that the intervention may newlinehave to be modified accordingly. This is even seen with the results of coping newlinebehavior.