AI-powered marketing strategies in the tourism and hospitality sector

Title

AI-powered marketing strategies in the tourism and hospitality sector

Creator

Daline R.; Thomas J.

Description

A highly competitive environment with increased demand for personalized services drives the tourism and hospitality industry to embrace immersive and intelligent technologies. Smart technologies like artificial intelligence (AI) and virtual reality (VR) assist in promotions, marketing brands, customer analysis, and ultimately leading to sustainable businesses. Marketing research is an inevitable element for any businesses that helps in understanding their customers, catering their needs, and turning them into loyal customers. Marketing strategies incorporated with smart technologies are gaining high importance in the tourism and hospitality industries due to three major outcomes such as experience enhancement, revenue improvement and effective operations. Artificial intelligence revamped the hospitality industry with customized services and tailored recommendations based on a wholesome of customer data. Virtual reality technology provides high immersive experience to boost tourism, to enhance customer experience, to influence positive travel decisions. 2024, IGI Global. All rights reserved.

Source

Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality, pp. 223-242.

Date

2024-01-01

Publisher

IGI Global

Coverage

Daline R., Christ University, India; Thomas J., Christ University, India

Rights

Restricted Access

Relation

ISBN: 979-836931979-6; 979-836931978-9

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-1978-9.ch010

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189064779&doi=10.4018%2f979-8-3693-1978-9.ch010&partnerID=40&md5=85361ac8c823cb9d246450ff26800fd8