Aiming at digital health via mHealth application for generation Y post-pandemic scenario
- Title
- Aiming at digital health via mHealth application for generation Y post-pandemic scenario
- Creator
- George R.; Swathi S.; Thomas R.R.; Sowmya A.C.; Thomas M.R.
- Description
- Medical and health products have become a part of our lives. A health-conscious .society is the aftermath of the pandemic. The increasing role of technology has pushed people to online alternatives for medical services, progressing towards digital health. This research thus contributes to the nascent literature on the impact of mHealth apps and the consumption pattern in Bangalore in the post-pandemic scenario. This research investigates from the perspective of usage, privacy, and affordability of the mHealth apps. Results suggest that usage is positively affected by the affordability and privacy of these apps. Firstly, app developers could use the findings for different digital health marketing strategies and implementations for the mHealth app. Secondly, academics can look at other aspects such as the knowledge people possess regarding apps and their proficiency in accepting technology. Finally, the policy discussion makers can work on concerns of affordability and privacy to cater to the more significant population segment. 2023 by IGI Global. All rights reserved.
- Source
- Integrating Digital Health Strategies for Effective Administration, pp. 76-94.
- Date
- 2023-01-01
- Publisher
- IGI Global
- Coverage
- George R., CHRIST (Deemed to be University), Bengaluru, India; Swathi S., CHRIST (Deemed to be University), Bengaluru, India; Thomas R.R., CHRIST (Deemed to be University), Bengaluru, India; Sowmya A.C., CHRIST (Deemed to be University), Bengaluru, India; Thomas M.R., CHRIST (Deemed to be University), Bengaluru, India
- Rights
- Restricted Access
- Relation
- ISBN: 978-166848338-1; 978-166848337-4
- Format
- Online
- Language
- English
- Type
- Book chapter
Collection
Citation
George R.; Swathi S.; Thomas R.R.; Sowmya A.C.; Thomas M.R., “Aiming at digital health via mHealth application for generation Y post-pandemic scenario,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/18319.