Analysing different appeals in Cadbury India commercials /
Title
Analysing different appeals in Cadbury India commercials /
Subject
Media Studies
Description
Appeals are an important aspect in the field of advertising that are used widely to promote or market a product by persuading its consumers. Television is one of the strongest medium that brings out the clarity of advertising appeals. This study aims to analyse the different appeals that are used by the brand Cadbury in India.
Creator
Anand, Akansha Rachel. - 1537128
Source
Master of Arts in Media and Communication Studies
Publisher
CHRIST (Deemed To Be University)
Date
2017
Contributor
Department of Media Studies
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
Anand, Akansha Rachel. - 1537128, “Analysing different appeals in Cadbury India commercials /,” CHRIST (Deemed To Be University) Institutional Repository, accessed September 20, 2024, https://archives.christuniversity.in/items/show/2199.