Analysing different appeals in Cadbury India commercials /

Title

Analysing different appeals in Cadbury India commercials /

Creator

Anand, Akansha Rachel. - 1537128

Contributor

Department of Media Studies

Description

Appeals are an important aspect in the field of advertising that are used widely to promote or market a product by persuading its consumers. Television is one of the strongest medium that brings out the clarity of advertising appeals. This study aims to analyse the different appeals that are used by the brand Cadbury in India.

Source

Master of Arts in Media and Communication Studies

Date

2017-02-03

Publisher

CHRIST (Deemed To Be University)

Subject

Media Studies

Format

PDF

Language

English

Type

Masters Dissertation