Strategic Innovation and Sustainable Customer-Centric Growth

Title

Strategic Innovation and Sustainable Customer-Centric Growth

Creator

Ananthan, Sriram; Kohli, Amit; Manickam, Thirupathi; Dhanabalan, T.

Description

Strategic innovation and sustainable customer-centric growth drive long-term success in today's evolving business landscape. Organizations that prioritize innovation adapt to changing market demands while ensuring they stay ahead. By placing the customer at the core of their strategies, businesses can create lasting value, build brand loyalty, and drive meaningful growth that balances profitability with long-term sustainability. This approach requires a continuous alignment of innovative efforts with customer needs, emerging technologies, and environmental and social responsibility. The convergence of strategy, innovation, and a customer-centric mindset may build resilient and future-ready organizations. Strategic Innovation and Sustainable Customer-Centric Growth explores how organizations can leverage strategic innovation to develop sustainable, customer-centric business models that drive long-term growth. It examines the integration of customer insights, technological advancements, and sustainability practices into core strategies to create competitive advantage and lasting value. This book covers topics such as business strategy, circular economics, and digital marketing, and is a useful resource for business owners, academicians, researchers, and scientists. 2026 by IGI Global Scientific Publishing. All rights reserved.

Source

Strategic Innovation and Sustainable Customer-Centric Growth;pp.1-356

Date

01-01-2025

Publisher

IGI Global

Coverage

Ananthan S., Yorkville University, Canada; Kohli A., Yorkville University, Canada; Manickam T., Christ University, India; Dhanabalan T., Presidency College, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833736957-0; 979-833736955-6;

Format

online

Language

English

Type

Book

Identifier

https://doi.org/10.4018/979-8-3373-6955-6

https://www.scopus.com/pages/publications/105021291779?origin=resultslist