ItemBook Chapter

The moderating effect of demographic profiles of Indian consumers on the impact of different website attributes on the purchase intentions of buyers

Title
The moderating effect of demographic profiles of Indian consumers on the impact of different website attributes on the purchase intentions of buyers
Creator
Aggarwal, Aanchal; Arora, Nupur; Manchanda, Parul; Verma, Rajesh
Description
The aim of the paper is to provide a thorough model that explains how Indian con-sumers' demographic profiles moderate the impact of various website attributes on their purchase intentions and how this helps e-retailers in the context of online shopping. We identified eight online interface features-site design, site convenience, transaction security, payment system, customer communication, delivery information, product information, and special content information-after conducting a in depth literature review. Therefore, we made an effort to ascertain the connections between age, gender, wealth, and online interface elements. 500 Delhi NCR online shoppers took part in the poll. We used structural equation modelling and AMOS to explore the hypothesized correlations between web interface elements, age, gender, income, and purchase intentions. The findings indicated that while income has no discernible influence, age and gender have a major moderating effect on the impact of web interface elements on purchase intentions. 2025, IGI Global Scientific Publishing.
Source
Addressing Practical Problems Through the Metaverse and Game-Inspired Mechanics;pp.309-337
Date
01-01-2025
Publisher
IGI Global
Coverage
Aggarwal A., Vivekananda Institute of Professional Studies, India; Arora N., Vivekananda Institute of Professional Studies, India; Manchanda P., Netaji Subhas University of Technology, New Delhi, India; Verma R., Christ University, Bangalore, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 979-836938888-4; 979-836938886-0;
Format
online
Language
English
Type
Book chapter

Citation

Aggarwal, Aanchal; Arora, Nupur; Manchanda, Parul; Verma, Rajesh, “The moderating effect of demographic profiles of Indian consumers on the impact of different website attributes on the purchase intentions of buyers,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/25087.

Output Formats