From Clicks to Insights: AI's Impact on India's E-Commerce SMEs

Title

From Clicks to Insights: AI's Impact on India's E-Commerce SMEs

Creator

Gupta, Pratham; Chopra, Puja

Description

This chapter examines the transformative role of Artificial Intelligence (AI) in revolutionizing operational and strategic aspects of Indian e- commerce SMEs. It explores how AI- driven technologies enhance operational efficiency, streamline inventory management, and personalize customer experiences, enabling SMEs to compete effectively in a rapidly digitizing marketplace. By analyzing case studies, such as Sephora's virtual assistant and 1822 Denim's virtual fitting rooms, the chapter illustrates the tangible benefits of tailored AI solutions. Also addresses challenges to AI adoption, including financial constraints, data quality issues, and organizational resistance, while emphasizing the importance of ecosystem support and change management. Furthermore, the chapter highlights future trends in AI and their implications for SMEs striving for innovation and sustainability. By offering actionable insights and strategic frameworks, this chapter provides a comprehensive guide for SMEs and stakeholders aiming to harness AI for growth and resilience in India's e- commerce sector. 2026 by IGI Global Scientific Publishing.

Source

Unlocking Growth and Sustainability for Small and Medium Enterprises With AI;pp.303-348

Date

01-01-2025

Publisher

IGI Global

Coverage

Gupta P., Christ University, India; Chopra P., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-836939612-4; 979-836939611-7;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-9611-7.ch012

https://www.scopus.com/pages/publications/105015639254?origin=resultslist