Browse Items (16481 total)
Sort by:
-
Women entrepreneurs and the struggle for balance: Navigating work and life challenges
This chapter "Challenges Faced by Women Entrepreneurs: Balancing Work and Life" examines the major challenges faced by female entrepreneurs in juggling their personal and professional obligations. It draws attention to how institutional limitations, cultural norms, and socioeconomic issues make it more difficult for them to maintain a healthy work-life balance. High performance standards that lead to stress and burnout, financial strains from gender inequalities in funding, and restricted access to childcare and elder care services are some of the main obstacles. The significance of social support networks in reducing work-related stress and improving general wellbeing is emphasized in the text. It advocates for supportive organizational practices and policy reforms to empower women entrepreneurs, fostering an environment that promotes gender equity. In order to enable women to succeed in their personal and professional endeavors and so support social and economic advancement, the text ultimately urges a concentrated effort to address these issues. 2025, IGI Global Scientific Publishing. -
Scaling the bars: The relationship between women entrepreneur well-being and work-life balance
This chapter aims to focus on women entrepreneurs, who sometimes confront the double constraints of managing both company and personal duties. This study examines the particular difficulties faced by female entrepreneurs in striking a sustainable balance, emphasising the absence of support networks like accessible childcare as well as gender stereotypes and cultural expectations. The study assesses how their productivity, well-being, and company performance are affected by a poor work-life balance. It also looks into the tactics used by female business owners to overcome these obstacles, such delegation, selfcare, and time management. In order to promote a more inclusive entrepreneurial ecosystem, the chapter also suggests legislative initiatives, such as flexible work schedules and improved support networks. 2025, IGI Global Scientific Publishing. -
How AI Is Transforming Teaching and Learning in Vocational Programs
Vocational education (VE) is one of the important components of the global development of skilled workforces. Incorporating emerging technology into Vocational education is essential to creating a skilled work force and providing people with the practical skills needed for a variety of industries. Vocational and regional colleges play an important role in preparing students with more practical skills that enables them to compete in the global economy. A paradigm shifts in the way skills are taught and learned is necessary, nevertheless, as the demands on vocational edu cation have increased dramatically due to the growing automation and technological power of the global economy. VE is being revolutionized by artificial intelligence (AI), which provides creative ways to improve instruction, training, and skill development by changing pedagogy and learning approaches. This chapter examines how AI is changing vocational programs, emphasizing how it might improve teaching and learning methods and equip students for the changing needs of a workforce powered by AI. 2025, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. -
Financial services and green investment on ESG investing for a sustainable future
The financial services industry is transforming as investment businesses become greener. The urgency of global environmental challenges has boosted investor interest in ESG investment. Although long-s tanding, ESG investing remains specialized. ESG factors in investment portfolios may increase economic and social satisfaction, according to this paper. These factors may harm investment portfolios. A worldwide green finance legal framework aims to avoid greenwashing, establish standards, and encourage sustainable development. It examines how ESG efforts effect green money using many research approaches. Risk assessments and industry trends are examined for the company. A resilient and fair economy with ESG investments requires financial services, according to the results. This occurred because financial services are vital. 2025, IGI Global Scientific Publishing. All rights reserved. -
Leveraging AI for personalized customer experiences
This chapter discusses the disruptive nature of artificial intelligence in strategic brand management, particularly how it can enable a personalized engagement with customers. It considers just how AI allows for easy navigation of complex consumer data to deliver a tailored experience aligned with changing customer expectations. This chapter describes AI- driven tools such as machine learning, predictive analytics, and recommendation engines that enable brands to segment audiences in real- time, predict behaviors, and tailor content for higher resonance. Operational efficiency through AI is also detailed-how it can use chatbots in automating customer interactions and develop data- driven decisions that enhance responsiveness as well as customer satisfaction. In fact, the author touched upon the long- term effects that artificial intelligence will cause on loyalty and trust towards a brand, with the emphasis on the continued refinement of personalization strategies. 2025, IGI Global Scientific Publishing. All rights reserved. -
Understanding artificial intelligence and its impact on branding
AI has become a transformative force in branding, changing firms' approach to relating to their customers and creating brands. Chapter-specific: AI is used differently for branding because delivering personalized customer experiences, generating dynamic content, and optimizing consumer engagements through datadriven insights play a considerable role. AI technologies like machine learning and predictive analytics help brands understand consumer behavior and, therefore, really segment and target marketing activity. This chapter also highlights AI's operational efficiency in brand management, automating customer interactions, and analyzing the sentiment of a consumer in real time. In addition, it establishes how AI affects innovation in branding by providing scope for adaptive and responsive strategies for brands that help keep up the ever-increasing dynamic pace of an ever-changing digital marketplace. The research is a critical insight for brand strategists, marketers, and businesses looking to leverage AI for more robust and resilient brands as age of digital disruption moves on. 2025, IGI Global Scientific Publishing. All rights reserved. -
Understanding artificial intelligence and its major role in branding
This chapter explores the transformative role of Artificial Intelligence (AI) in branding, focusing on how AI-driven tools like machine learning, predictive analytics, and chatbots are reshaping brand communication, personalization, and consumer engagement. It examines the shift from traditional branding to AI-enhanced strategies leveraging real-time data to anticipate customer needs and delivering highly personalized experiences, fostering brand loyalty and deeper consumer connections. Key benefits, such as improved customer retention, enhanced engagement, and smarter decision-making, are discussed alongside ethical considerations, including data privacy, transparency, and bias in AI algorithms. The chapter also highlights practical applications of AI in monitoring customer sentiment, optimizing interactions, and adapting brand messaging dynamically. Concluding with a look at future trends like AI-powered voice assistants and AR, offering insights for businesses to leverage AI responsibly, ensuring personalization, ethical practices, consumer trust, and long-term success. 2025, IGI Global Scientific Publishing. All rights reserved. -
Role of AI tools in evaluating brand performance
The way organizations monitor and control brand performance has been significantly changed by the digital environment. Even though they are useful, traditional measurements frequently miss real-time changes in the market. AI-powered solutions are becoming essential resources in order to tackle this, providing a more precise and up-to-date view of brand health. This chapter explores how artificial intelligence (AI) is transforming brand performance evaluation. It does so by examining important metrics, analytics techniques, and particular AI solutions that are revolutionizing the market. Artificial intelligence (AI) enables organizations to make data-driven decisions with previously unheard-of speed and precision, from assessing brand awareness and consumer loyalty to forecasting future trends. In today's quickly changing digital landscape, marketers, analysts, and company executives can obtain a competitive advantage by comprehending how AI tools can improve brand performance evaluation. 2025, IGI Global Scientific Publishing. All rights reserved. -
Introduction to brand management in the digital age
The rapid development of digital technology has introduced a new order of large-scale change within brand management in the fast-changing landscape of the digital marketplace. This chapter provides the fundamental principles of brand management within the digital era and demonstrates the transformation of building brands via online platforms, data analytics, and digital technologies. Others might state that social media, e-commerce, and AI integration offer brands a new horizon for managing brand equity, improving customer engagement, and creating experiences to adapt to changing tastes. Adjustment towards this change can prove challenging for the brands, but on the other hand, they are opening new possibilities that drive innovation in performance and strategy about their brands. 2025, IGI Global Scientific Publishing. All rights reserved. -
Bridging neural technologies with financial decision-making in neurofinance
This book chapter delves into neurofinance, an interdisciplinary domain merging neuroscience, psychology, and financial economics to investigate the neural mechanisms driving financial decision-making. It highlights the role of brain regions such as the prefrontal cortex, amygdala, and striatum in processing emotions, risks, and rewards, alongside the influence of neurotransmitters like dopamine and serotonin. The chapter discusses technological tools like fMRI, EEG, and BCIs, emphasizing their application in studying biases, risk tolerance, and reward anticipation. Practical implications include personalized investment strategies, improved financial planning, and enhanced market stability. Addressing ethical concerns and methodological challenges, the chapter underscores the potential of neurofinance to transform financial systems by integrating neural insights with AI and emerging technologies for better decision-making. 2025, IGI Global Scientific Publishing. All rights reserved. -
Navigating leadership and technology integration in the digital age: Success factors and determinants
This chapter explores the importance of leadership in building an environment that encourages technological innovations and developments, the role of organizational leaders in inspiring employees to accept and use new technologies and the future for business organizations concerning technological advancements. Through a comprehensive literature review analysis, the need for technology embracing leaders who can adopt and help adapting to intelligent communication technologies for facilitated communication, manage the new change and implement strategic solutions have been emphasized. The chapter also includes two case analysis of Cleveland Clinic and Arizona State University demonstrating successful leadership and technology integration and a machine learning approach based on correlation matrix using SUV to assess the relationship between transformational leadership, knowledge-based work passion and organizational citizenship behaviour. The implications of this study are beneficial as it explores the multi-facets of successful technology-integrated leadership in the digital age. 2025, IGI Global Scientific Publishing. All rights reserved. -
Role of digital marketing tactics in enhancing financial performance in e-commerce enterprises
In recent years, the exponential growth of e-commerce has revolutionized how businesses operate and interact with consumers. This surge in online shopping has been accompanied by a parallel rise in digital marketing strategies employed by e-commerce companies to attract, engage, and retain customers. Digital marketing encompasses various techniques, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and pay-per-click advertising. The effectiveness of these strategies in enhancing a company's financial performance has become a subject of significant interest and scrutiny. Companies can boost their bottom line and achieve greater profitability by reducing customer acquisition costs, increasing customer lifetime value, and improving overall marketing efficiency. Ecommerce businesses could better reach their target audience on these channels by increasing their brand visibility and reach and driving traffic to their websites. 2025, IGI Global Scientific Publishing. All rights reserved. -
Regulating the gig economy: Addressing worker rights in India's quick commerce sector
The study examines the regulatory challenges faced by India's fast- growing quick commerce gig economy, with a focus on the rights and protections of workers. It examines the issue of gig workers and implementation gaps in existing frameworks and highlights the vulnerabilities of migrant workers. The study uses thematic analysis to explore aspects such as working conditions, workers' legal awareness, algorithmic management, and gender inclusion in the workforce. Findings reveal regional disparities in working conditions, discrepancies between legal recognition and practical enforcement, and persistent gender- based inequalities. The research underscores the need for tailored, collaborative efforts among various stakeholders to improve the situation of gig workers. This study aims to enhance the understanding of regulatory issues in the quick commerce sector and offers valuable insights for policymakers, platforms, and researchers to improve working conditions and ensure fair treatment for gig workers in India. 2025, IGI Global Scientific Publishing. All rights reserved. -
Sustainable e-commerce for Industry 5.0: Leveraging life cycle assessment for greener consumer choices
The rapid growth of e-commerce has transformed consumer behavior, offering unprecedented convenience but also contributing to significant environmental challenges. In the transition towards Industry 5.0, where human-centric and sustainable innovation is paramount, there is an increasing focus on minimizing the ecological footprint of online businesses. This article explores how Life Cycle Assessment (LCA) can be leveraged within e-commerce to drive greener consumer choices and sustainable operations. By evaluating the environmental impact of products and services from production to disposal, LCA provides critical insights that can inform eco-friendly decision-making for both businesses and consumers. The study highlights innovative strategies for integrating LCA into e-commerce platforms, enabling transparency, promoting sustainable consumer behavior, and aligning with the ethical imperatives of Industry 5.0. It also examines the role of emerging technologies such as artificial intelligence, big data, and blockchain in optimizing LCA processes and delivering actionable insights. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Use of Virtual Reality (VR) and AI in Therapeutic Settings
This chapter explores the transformative impact of virtual reality (VR) and artificial intelligence (AI) in therapeutic settings. It examines how VRs immersive environments and AIs data-driven insights enhance therapeutic practices, including exposure therapy, cognitive rehabilitation, and anxiety management. By aligning with psychological and neurological theories, these technologies offer innovative solutions for improving patient outcomes. The chapter also addresses challenges such as high costs, data privacy, and the need for rigorous research. Future directions emphasize the importance of ongoing development, ethical considerations, and empirical validation. Ultimately, VR and AI hold the potential to revolutionize therapeutic practices, offering more effective, personalized, and immersive treatment options. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Renewable energy integration: Storage solutions for a sustainable future
This chapter describes how energy storage technologies provide critical services for the integration of renewable energy sources, as those sources are variable and intermittent (e.g. solar and wind). It reviews different types of storage solutions - electrochemical, mechanical and thermal - including their relative advantages and drawbacks, as well as their appropriateness for various applications. It highlights the importance of adopting different energy storage types that are tailored to different energy needs. Global Sustainability and Energy Storage: Discussing the broader implications of energy storage systems for global sustainability, such as reducing reliance on fossil fuels, lowering carbon emissions, and improving access to energy in underserved regions. Energy storage technologies are crucial to a reliable, sustainable, low- carbon energy future. 2025, IGI Global Scientific Publishing. All rights reserved. -
Innovative approaches to renewable energy storage: Bridging the gap for a sustainable future
In this chapter, we reviewed works related to renewable energy storage technologies with a focus on innovative solutions that can increase the efficiency, scalability and sustainability of energy systems. This includes advanced materials such as solid- state and lithium- air batteries, hybrid storage systems combining multiple technologies, and decentralised storage supporting grid resilience and energy security. By storing energy generated from renewable sources such as the sun and wind, these innovations seek to reduce carbon footprints and enable a transition to a more sustainable energy future by solving the issue of the intermittency of renewables. The chapter examines the emerging trends and technological developments, highlighting the critical role that next- generation energy storage systems can play in driving the global shift towards renewables and transforming energy infrastructure into a cleaner, more resilient world. 2025, IGI Global Scientific Publishing. All rights reserved. -
Advancements in battery and energy storage materials: Paving the way for sustainable energy solutions
Advanced materials are key to battery and energy storage technology improvements, which are a cornerstone of sustainable energy for the future and are the topic of this chapter. It explores advances in solid- state electrolytes, lithium- sulfuric and sodium- ion batteries, nanomaterials and organic compounds, which all have the potential to enhance energy density, cycle life and environmental sustainability. These materials hold great promise, as they may overcome current limitations in battery performance, safety, and cost, the authors say. The chapter also explores the economic and environmental implications of these innovations, spotlighting their role in the global transition to renewable energy. Given ongoing research efforts and favourable policies, next- generation energy storage systems will play an essential role in advancing clean energy technologies in areas from electric vehicles to electric grid storage. 2025, IGI Global Scientific Publishing. All rights reserved. -
Advancements in battery and energy storage materials: Paving the way for sustainable energy solutions
Advanced materials are key to battery and energy storage technology improvements, which are a cornerstone of sustainable energy for the future and are the topic of this chapter. It explores advances in solid- state electrolytes, lithium- sulfuric and sodium- ion batteries, nanomaterials and organic compounds, which all have the potential to enhance energy density, cycle life and environmental sustainability. These materials hold great promise, as they may overcome current limitations in battery performance, safety, and cost, the authors say. The chapter also explores the economic and environmental implications of these innovations, spotlighting their role in the global transition to renewable energy. Given ongoing research efforts and favourable policies, next- generation energy storage systems will play an essential role in advancing clean energy technologies in areas from electric vehicles to electric grid storage. 2025, IGI Global Scientific Publishing. All rights reserved. -
AI-Powered Ergonomics: Transforming Workplace Health and Safety
The integration of Artificial Intelligence (AI) into workplace ergonomics is revolutionizing the approach to employee health and safety. AI-powered ergonomic solutions leverage advanced data analytics, machine learning algorithms, and real-time monitoring to optimize workplace design, predict risks, and minimize injury-related costs. This article explores the transformative role of AI in identifying and mitigating ergonomic risks, particularly musculoskeletal disorders (MSDs) and repetitive strain injuries (RSIs), which remain prevalent across various industries. By using AI-driven wearables, motion sensors, and intelligent software, organizations can continuously analyze worker posture, movements, and environmental conditions, enabling proactive interventions. Additionally, AI models enable personalized recommendations for workplace adjustments, thereby enhancing employee comfort, productivity, and overall well-being. This article emphasizes how AI is reshaping workplace ergonomics, offering a datadriven, predictive approach to injury prevention and fostering a safer environment. 2025, IGI Global Scientific Publishing. All rights reserved.