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Sustainable marketing in e-commerce: Strategies for environmental impact reduction
In this chapter, the authors examine the significance of sustainable marketing and business practices for e-commerce companies in reducing their environmental impact and contributing to a more sustainable future. It emphasizes the importance of implementing sustainable strategies, such as adopting eco-friendly packaging, minimizing energy consumption, and partnering with sustainable suppliers, to enhance consumer trust and credibility. It addresses the challenges associated with sustainable marketing and recommends effectively promoting sustainable products and services. They suggest practices such as explicit communication about sustainability efforts, obtaining sustainability certifications, and showcasing sustainability initiatives to convey the company's commitment to sustainability. It emphasizes the importance of adopting sustainable marketing and business practices in e-commerce. By implementing these strategies, companies can reduce their environmental footprint, gain consumer trust, and contribute to achieving sustainability in the business world. 2023, IGI Global. All rights reserved. -
Blockchain technology as a panacea in tourism industry
The purpose of this study is to investigate how a customer's travel experience in the tourist sector affects customer satisfaction based on service value through the implementation of Blockchain Technology. 250 questionnaires were administered to tourists, tour operators, travel agents, hoteliers, and transportation companies using the Cluster Sampling method to obtain a sample size of 238. Blockchain technology, Customer Satisfaction, and Service Value are the critical variables observed to validate the hypothesis using Correlation, ANOVA & Regression Analysis. There is a strong correlation between the value of a service and blockchain technology. Secure payment is the most important component in developing and improving service value among customers and is the best predictor of service value. 2024 Srinesh Thakur, Anvita Electronics, 16-11-762, Vijetha Golden Empire, Hyderabad. -
Why haven't you bought a solar panel? Consumerism at its "Green" best with the Myers-Briggs type indicator
This research study examined the relationships between Myers-Briggs' four personality dimensions and environmentally conscious consumption patterns. The study found that different personality types have different green purchase habits. The authors also propose five strategies for businesses who plan to venture into sustainable consumption. These strategies include leveraging the power of belongingness, forming addictive healthy habits, capitalizing on the domino effect, communicating with either the heart or the head, and prioritizing having experiences above owning things. The study's findings suggest that businesses need to take a more holistic approach to promoting sustainable consumption. Authors use discriminant analysis to evaluate whether each Myers-Briggs personality type had a distinct green purchase habit. For each of the four dichotomies associated with five kinds of green buying behaviors, SPSS was used to construct discriminant analysis indicators and outputs. 2023, IGI Global. All rights reserved. -
Efficiency study of coconut producer companies in India-A DEA approach
The concept of the Farmer Producer Company (FPC) model has been a hot issue, especially during the 2020-21 Indian farmers' protest. Considering the pioneering initiatives of the Coconut Development Board (CDB) in setting up CPCs, we compare the technical efficiencies of CPCs that focus on coconut and its byproducts in Rural India for two consecutive financial years (2018-19 and 2019-20). Coconut Producer Companies' efficiency scores are estimated using Data Envelopment Analysis (DEA), a mathematical technique to assess technical efficiencies across homogeneous units. The results reveal that 35.11 percent of the sampled CPCs for FY 2018-19 are overall technical efficient, and approximately 76 percent are purely technical efficient. It is found that technical inefficiency is reported for a few CPCs due to scale inefficiency. The overall technical and pure technical efficiency have improved in FY 2019-20 compared to the previous period. 2024 Srinesh Thakur, Anvita Electronics, 16-11-762, Vijetha Golden Empire, Hyderabad. -
Towards sustainable business: Review of sentiment analysis to promote business and well-being
Sustainability in business is expected considering the growth in the long run. Sustainable development goals are important for our sustainability on this planet. In case of a business, it is essential to ensure sustainable processes and sustainability of the existing customers. Sustainable customers can in turn contribute to improving the process by providing constructive suggestions to the business. This paper is an attempt to review sentiment analysis techniques to improve the customer experience of a business. 2024 Srinesh Thakur, Anvita Electronics, 16-11-762, Vijetha Golden Empire, Hyderabad. -
Data acquisition using NI LabVIEW for test automation
In a fighter aircraft, the pilot's safety is of utmost importance, and the pressure sensing in the pilot's mask is essential for ensuring the pilot's safety. This innovative solution ensures the swift and accurate measurement of pressure, minimizing the risk of potential hazards and enhancing military aviation safety. Additionally, it provides a robust and reliable solution that can withstand the harsh and challenging conditions often encountered in the field. This chapter explores the advanced capabilities and benefits of utilizing the National Instrument USB-6363, programmed with LabVIEW, in military aviation, highlighting its potential for revolutionizing pressure measurement processes in this critical field. It describes a research study on developing a pressure-sensing system for pilot masks using NI USB 6363 and LabVIEW. 2023, IGI Global. -
Exploring digital twins: Attributes, challenges and risks
The recent approach to digitalization and digital transformation is based on the focus of every industry to develop systems and practices for optimizing the operational phase of the product lifecycle and beyond. Digital twins have become the buzzword in the domain of digital transformation. These Digital twins, which are a virtual representation of real-world occurrences such as processes, services, or products offer a new perspective to digitalization. It has emerged from Industry 4.0 and involves a mapping of the real physical world and the virtual world through Digital Twinning. Artificial Intelligence, Cryptography, Blockchain, Big Data technologies, and IoT act as technology enablers for Digital Twins. The capability of Digital Twin is its ability to cater to diverse applications. Within a decade, it has penetrated deeply into every functional aspect of business right from Patient Health Information Systems to remote control and maintenance of satellites/ space stations and to agriculture. This chapter has a focus on the key attributes, challenges, and risk factors that pertain to digital twin technologies and provides adequate examples from diverse sectors. The key challenges of digital twin technologies include Modeling the unknown, Transparency, Interpretability, Interactions with physical assets, Large-scale computation, Physical realism, Future projections, Data management, Privacy, Security and Quality. The four facets of risks related to Digital Twins include restrictions in access to system resources, theft of intellectual property, lack of compliance, and integrity issues in data/information. Hence, additional efforts and a holistic approach towards privacy and security are required to manage these risks. The holistic approach should cover hardware, software, and firmware together with the information that passes between them. Further, it is required to ensure that system, assets and data are adequately protected. Digital Twin technologies provide enormous competitive advantage for an organization, and a more pragmatic approach for mitigation of risks associated with digital twins is required. This would involve co-creation of Digital Twins with clients along with combined extensive knowledge of physical assets, disruptive technologies and appropriate security measures. 2023 Nova Science Publishers, Inc. All rights reserved. -
Prediction and analysis of financial crises using machine learning
This study presents a comparative analysis of various machine learning algorithms for credit risk assessment. The algorithms were tested on two credit datasets: German Credit Dataset and Australian Credit Dataset. The performance of the algorithms was evaluated based on several metrics, including sensitivity, specificity, accuracy, F-score, and Kappa. The results showed that the FCPFS-QDNN algorithm outperformed other algorithms in both datasets, achieving high accuracy, sensitivity, specificity, and F-score. On the other hand, the ACO Algorithm and Multilayer Perceptron algorithms were found to perform poorly in both datasets. The findings of this study have significant implications for credit risk assessment in banking and financial institutions. The study recommends the use of the FCPFS-QDNN algorithm for credit risk assessment due to its superior performance compared to other algorithms. 2023, IGI Global. All rights reserved. -
Social media usage in indian banking and financial institutions
Due to technological innovation, the economy is transitioning from a market-driven to a network-oriented status, and social media has seized the leading I.T. trends in the technology sector. A paradigm change in banking and inance operations has occurred due to the upswing in innovation, transformation, and digitalisation in Indian banking and inancial organisations. The development of online banking, mobile apps, mobile banking, and tools like debit and credit cards has changed how customers utilise banking and inancing services. Thanks to social media and digital marketing, banks may now be practical tools for supporting customers' enterprises and gaining target prospects. To provide customers with rapid and eicient service in the post-pandemic age, Indian banks and inancial institutions are rushing to modernise their technology infrastructure and digital goods. Social media ofers users attractive options for 24-hour access to information and the use of inancial services across temporal and geographic boundaries. 2023 by IGI Global. All rights reserved. -
Faith and culture in education: Fostering inclusive environments
This chapter explores the role of faith and religious diversity in educational practices, focusing on creating and sustaining inclusive environments. Educators can foster a sense of belonging for students from diverse backgrounds by understanding the importance of faith-based education, creating safe spaces for discussion around faith and culture, and promoting inclusivity. The chapter examines the impact of exclusion and discrimination on students from diverse faith backgrounds and offers strategies for promoting diversity and inclusion in the classroom and school community. By embracing diversity and promoting inclusivity, we can create positive and productive learning environments that celebrate diversity and encourage respect for all students. The chapter concludes with a call to action for educators to create inclusive environments that value diversity and promote respect for all students. 2023 by IGI Global. All rights reserved. -
A study of mediating factors influencing student motivation and behaviour: A literature review
This study aims to examine the mediating factors of learning environment, technology, good behaviour, and effective communication, sports, media, problem-based case study, and psychological influence on student motivation and behaviour. The study employs secondary data based on peer-reviewed articles, conference papers, and books collected from a variety of sources such as Scopus, WoS, J-Store, EBSCO, ProQuest, etc. between 1982 and 2022. The 103 articles have been selected based on the keywords which related to study. The results evidenced that the mediating factors have a significant positive impact on student motivation and behaviour. This study contributes to the existing literature by providing a com- prehensive understanding of the relationship between the mediating factors and student motivation and behaviour. The findings of this study have implications for educational institutions, policy makers, and educators in creating effective learning environments that can enhance student motivation and behaviour. 2023, IGI Global. All rights reserved. -
Implementation of tokenization in natural language processing using NLTK module of python
With the advancement of technologies, now it is possible to analyze the large amount of unstructured text circulated online with various tools and methods for understanding the changes as well to infer meaningful insights from the text data. In this work, the aim is to understand how Python can be used for text analytics by the help of various libraries available in it. The natural language processing (NLP) is being used to analyze and synthesize natural language and speech in Python. 2023 Scrivener Publishing LLC. -
Role of information and communication technologies in the sustainable clothing and textile industry
Information and communication technology (ICT) has an important role to play in every sector globally. These opportunities will derive from the ability of ICTs to open up parts of the supply chain (other than basic manufacturing and processing) in clothing and textile industry as well. ICT technology is used at various stages of the design process. Presently, it is rapidly changing the textile industry. Employee at- tendance (clocking in) to shipment dispatching are dependent on information technology. The garment industry is fully depended on IT or ERP. This chapter presents the latest trends of companies that have successfully used ICTs to move, for example, into higher-value activities such as design and logistics, or to access niche markets. The study aims to investigate the uses of information and communication technology in the clothing and textile industry and examine the recent trends of ICT usage in companies within the textile industry and identify the factors to be considered by companies in the textile industry before investing in ICT. 2023, IGI Global. All rights reserved. -
COVID-19, religious events, and indian tourism recovery: Prospects and paradoxes
The chapter delves into three objectives. Firstly, the chapter aims to find out the intersectionalities of religious events and the Indian tourism industry. For the second objective, the impact of the COVID-19 disease on religious events will be briefly discussed. Lastly, this work will discuss the various emergent prospects, themes, trends, and challenges that will emerge on the paths of the recovery of religious events and pilgrimage tourism post-COVID-19. This work is theoretical in nature and can be classified as a viewpoint article that follows a conceptual research design. Copyright 2023, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. 2023 by IGI Global. All rights reserved. -
Stakeholders' expressions of tech layoffs: A text mining analysis on the "Balance of Arguments"
The volume and nature of work undertaken by the tech employees is humongous, tech employees are known to manage those high tides because of attractive salary packages, perks, and other incentive options, which turn out to be a catastrophic collapse when such layoffs are levied, giving little or no room for a quick transfer to another job from the viewpoint of the affected employees. User-generated unstructured data content in the forms of either tweets, reviews, or comments from around seven major social media platforms were collected to understand the various expressions and discussions linked to layoffs. The collected data is further segregated into employee expressions, social media reviewers, news critiques views, etc., and their perspectives were further analysed. The overall analysis of sentiments on various stakeholders are formulated using Python (Juypter Notebook) package. The authors attempt to model out the viewpoints of various expressors and suggests various measures to be taken by the tech majors to better handle the phenomenon of layoffs. 2023, IGI Global. All rights reserved. -
Women in tourism: Gender bias and constraints
Tourism could be spending time away from home in search of leisure, relaxation, and pleasure while utilizing the commercial provision of services. The capacity of tourism to improve livelihoods by re- ducing poverty, guarantee or enhance environmental sustainability, and promote gender equality and women's empowerment are some of its strongestpoints. "Women's empowerment" can mean a variety of things, such as respecting women's opinion, making an effort to find them, and improving women's status through training, awareness, and education. They may have the chance to redefine gender norms and other similar roles, giving them more flexibility to pursue their objectives. The main aim of the chapter is to identify the major challenges faced by women in the tourism sector, the ways to overcome constraints, gender stereotypes, and the social stigmas while they juggle between multiple responsibili- ties. With this chapter, the authors aim to gain more knowledge more specifically on how women can be empowered in the tourism and hospitality sector. 2023, IGI Global. All rights reserved. -
Impact of social media on consumer decisiveness in the food and grocery sector
Consumers are currently inclined to acknowledge online information but purchase food and grocery products offline. Also, the buyer's decision is coherent with the factors like income, age, social media influences, cost of products, etc. The chapter studies the Influence of Social Media on Consumer Decision-making in the food and Grocery Sector. As per the findings, the effectiveness of marketing tools and techniques has a homogeneous effect on all GenX, GenY, GenZ. Contrary to expectation, Gen X was most influenced by offers. Social media equally influenced all generations to make purchases, irrespective of their incomes. Post Covid there is a shift in consumption habits disregarding generations and income brackets of all the participants. 2023 by IGI Global. All rights reserved. -
Gamification for industry 5.0 at the core of society 5.0
Gamification has become a popular approach to engage employees, customers, and other stakeholders in various industries. With the advent of Industry 5.0 and Society 5.0, the use of gamification is expected to increase, as companies and organizations look for innovative ways to enhance productivity, creativity, and collaboration. Industry 5.0 is the next phase of industrial development, characterized by the integration of advanced technologies, such as AI, IoT, and robotics, with human skills and creativity. Society 5.0, on the other hand, refers to a human-centered society that leverages technology to create solutions for social problems. This chapter explores the potential of gamification in the context of Industry 5.0 and Society 5.0. It discusses the various applications of gamification, including training, education, marketing, and sustainability. It also examines the benefits of gamification, such as increased engagement, motivation, and collaboration. 2023 by IGI Global. All rights reserved. -
Predictive analysis of stock prices through scikit-learn: Machine learning in python
Scikit-learn, a tool for developing machine learning algorithms, is a standard library of python. Through Scikit-learn, a trained model for predictive analysis can be developed. Such models aim to provide accurate predictions. Stock predictions are based on changes and patterns identified in the historical dataset. Following the trends and patterns of the historical changes of stocks, machine learning algorithms can be developed for achieving accurate outcomes. An effective model is developed, which enhance the working pattern or performance of the machine that further helps to draw a precise analysis of stocks. 2023 Scrivener Publishing LLC.