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Industry 5.0 - The co-creator in marketing
The unavoidable connection between automation and digitalization is already in the business horizon in the name of Industry 5.0. Industry 4.0, the robotic and technological revolution were largely hit among the manufacturing industries, but Industry 5.0 is meant for all sectors across ranges from manufacturing to services. Evolution from the days of mechanization (Industry 1.0) to smart factory (Industry 4.0) witnessed the improvisation of metrics related to efficiency and optimization. And now its turn for the balance between optimization and efficiency with the support from robots in assisting the smarter generation's technologies and machineries and tools through Industry 5.0 in the domain of marketing too where the change is constant and dynamic would be more accommodative to opportunities and challenges through the next wave of 5.0. The disruption by Industry 5.0 will change existing nature of marketing in terms of customer experience, supply chain, procurement, product development, retail operations, etc. The market which predominantly flourishes with the help of customers in co-creation is going to have robot as bystander with the intervention of this Revolution 5.0 which will level up the existing customer experience. Marketing by its nature demands the cooperation at multiple levels and is becoming easier prey for the Industry 5.0 revolution as it's expected to create the cooperation between the humans and machines. Product development, customer engagement and customer experience will undergo the transformation due to this industry revolution and also there are other areas in the marketing domain to go through the impact are addressed in this chapter. 2023 by A. Mansurali, V. Harish and Swamynathan Ramakrishnan. All rights reserved. -
Influence of Customer Relationship Management for the Success of E-Business
Customer relationship management has recently been one of the key factors in the success of many organizations. Organizations have realized the importance of customer satisfaction and are integrating their operations with that of customer relationship to serve the customers in a better way. This paper seeks to understand the importance of CRM in e-business. It also talks about the importance of customer relationship for an organization in its growth. Relationship marketing has been studied to show how customer relationship management software can be made use of for the benefit of an organization. 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
Influencing the influencers through co-creation: Approaches to successful brand strategies
In today's technology-driven landscape, the internet and social media have seamlessly woven themselves into the fabric of both brands and consumers' lives. Among the arsenal of modern marketing strategies, influencer marketing has emerged as a formidable force. It bestows organisations the privilege of accessing extensive and dedicated online influencers and co-creation as a technique, making it one of the most potent tools in their marketing toolkit. This chapter focuses on the intricate art of how brands strategically harness the power of social media platforms and influencers to extend their reach far and wide, aiming to connect with as many consumers as possible. By forging these connections, brands aspire to cultivate a devoted and unwavering fan base, fostering long-term customer loyalty. 2024, IGI Global. All rights reserved. -
Initial coin offerings as a form of alternative financing for start-ups: A systematic literature review and bibliometric analysis
This chapter aims to provide a comprehensive overview of the field of initial coin offerings ICOs as a form of alternative financing for start-ups. Through a systematic literature review and bibliometric analysis, the study explores the current understanding of ICOs, the potential uses of fractional ownership of digital assets, and the opportunities and challenges associated with this form of fundraising. The study also highlights the importance of study, which provided the first comprehensive explanation of ICOs and their characteristics. The findings of the research suggest that ICOs have the potential to revolutionize the way start-ups raise funds, but they also present significant challenges and risks. The study encourages further research to continue exploring the opportunities and challenges presented by ICOs, as well as the potential impact of regulatory and legal frameworks on the ICO market. Overall, this chapter provides valuable insights into the complex and evolving topic of ICOs and their implications for start-ups, investors, and the broader economy. 2024, IGI Global. All rights reserved. -
Initial Public Offerings (IPOs) Performance: Bibliometric Analysis of Scholarly Articles on Short-Run Performance
Initial Public offerings are used by the companies to raise capital from the public and to enter in to the public markets. To understand the concept of short-run performance and long-run performance of the company is essential for the investors, regulators and market analysts to evaluate market efficiency. there are many researches were conducted on IPO from the year 1991 to till date, shows the importance of the IPOs. This paper conducted a bibliometric analysis on IPO performance landscape. The data were collected using the Dimensions data base. The articles so collected were from the period 1991 to 2024. Total of 126 articles were identified and considered for the current research. The extracted database was analyzed using VOSview software. Using the software, the current research identified the key authors in the field of IPO research, their organizations, countrywide research contributed in the field of IPO performance both short-run and long-run, especially short-run. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025. -
Inkjet printing of MOx-based heterostructures for gas sensing and safety applicationsRecent trends, challenges, and future scope
Volatile organic compounds (VOCs) are pollutants that affect air quality and human health. Detection of VOCs is important for environmental safety. Metal oxide semiconductor (MOS) is a promising product for gas sensors due to its advantages of easy fabrication, low cost, and good portability. Their performance is greatly affected by microstructure, defects, catalysts, heterojunctions, and moisture. Metal oxidebased nanomaterials serve as a platform to identify various VOCs with high sensitivity due to their wide bandgap, n-type transport, and excellent electrical properties. Gas detection devices based on doping, altered morphology, and heterostructure have been shown to be effective against VOCs. Inkjet printing (IJP) is a promising process for the room-temperature deposition of functional metal oxides for sensing applications. However, the development of metal oxide ink requires a careful selection of the precursors, solvents, and additives. This section will focus on the production of various metal oxide (MOx)-based sensors such as ZnO, SnO2, MoO3, CuO, Cu2O, Mn3O4, and WO3 for the detection of VOCs such as acetylene, toluene, ethanol, formaldehyde, and acetone. It will summarize recent research and advances in large-scale printing of MOx-based nanocomposites. This work illustrates the need to explore new composite materials, structures, and morphology as well as other methods for better and faster transformation. The role of solvents in ink stabilization and printing and the behavior of ink rheological parameters in the IJP spraying process will also be discussed. Ink formulations for the synthesis of functional nanocomposites will be analyzed and presented for future scope and challenges. 2024 Elsevier Inc. All rights reserved. -
Innovation in TeachingExploring the Educators Perspective of AI Functions in Subject Pedagogy
The objective of the research is to gain insight into the viewpoints of educators regarding the role of artificial intelligence (AI) in the teaching of academic subjects. The study endeavours to comprehend the most significant function of AI in attaining a successful teaching experience. Design/Methodology The study is an exploratory research design which utilises quantitative research strategy. Data is collected from students of Autonomous Institutions in Bangalore city. A convenience sampling technique is used to select 56 Educators. The data was analysed using the SPSS and AMOS software. Findings The studys results indicate that educators hold a favourable view of the potential of artificial intelligence (AI) features to enhance subject-specific teaching methods. According to the educators, the provision of instructions beyond the classroom and the facilitation of collaborative functions of artificial intelligence have the greatest impact on the effective delivery of subject matter to students. Originality This study is innovative in its methodology as it considers the viewpoint of educators regarding the role of Artificial Intelligence in the teaching of academic subjects. This study pertains to autonomous institutions located in Bangalore that possess the authority to develop their own subject pedagogies through the integration of artificial intelligence (AI). Implications This research will provide valuable insights for policymakers in the education industry and educational institutions regarding the perceptions of educators on the functions of artificial intelligence. The stakeholders can identify the ineffective functions which can either be substituted or eliminated. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025. -
Innovation journey: Unleashed business applications framework
This chapter gives a thorough framework for understanding the dynamics and applications of innovation in the business environment. In today's fast-paced and competitive world, innovation is essential for organizational growth, adaptation, and sustainability. This study takes a descriptive approach, addressing the complexities of creativity across multiple dimensions. This chapter offers a conceptual overview before examining the various aspects of innovation and its function as a driving force behind strategic initiatives and a means of fostering competitive advantage. It provides a thorough study that clarifies the various stages of the innovation process, from ideation to optimization, emphasizing key challenges and opportunities at each level. It provides a road map for businesses looking to foster an innovative culture and use it as an outlet for value creation and competitive advantage by adopting a comprehensive viewpoint. 2024, IGI Global. -
Innovations in teaching-learning and evaluation: An overview of processes undertaken at CHRIST (Deemed to be University)
The term 'teaching-learning' intrinsically expresses the ongoing learning process that every educator constantly experiences; to teach is to learn and to engage in knowledge updation continually. Indeed, it may be argued that the very basis of being a teacher is the facilitation of one's own learning opportunities and skill sets. In investigating the evolution of teaching-learning processes at CHRIST, one may define the university's growth using the key concept of 'innovation '. Whether it be the humanities, social sciences, life sciences, or business studies, innovations in teaching-learning methods are imperative in any globally conscious education system today. Two of the key areas of focus in terms of innovations in the teaching learning process are the practical application of knowledge and learnt skills. 2021, IGI Global. -
Innovative constraints formulation in timetable planning for efficient resource allocation in academic institutions
Many developing nations still rely on manual timetable scheduling in academic institutions, leading to inefficiencies. However, advancements in technology have introduced software solutions such as FET (free evolutionary timetabling) to automate the process. In a study, the authors successfully implemented FET to automate timetable creation at a university, reducing the time required from days to seconds. Scheduling in universities with elective courses poses challenges, includingavailable rooms, faculty availability, and guest lecturers. The authors propose a unique timetable generation process that considers post-pandemic social distancing measures. This process addresses various complex constraints faced by academic institutions and holds potential for reopening institutions in a cautious manner following the pandemic. 2023, IGI Global. All rights reserved. -
Innovative instructional strategies that motivate students to learn during the pandemic
Coronavirus disease (COVID-19) has spread all over the world affecting public health at the outset of 2020. This has slowed down almost every sector of human life including education. However, few of the private educational institutes have risen to the occasion immediately and have continued providing education online. Teachers were forced to adapt themselves to teach online. Students started to attend online classes from home. Inevitably, parents had to invest in purchasing computers or smartphones and internet connections to support their children's education. Though all these changes began with an overwhelming spirit from all stakeholders, in no time it has become a monotony. This has led to the present study to find innovative instructional strategies that can motivate learners to learn and sustain interest in learning during pandemics. The present study employs a qualitative research design to address this issue. 2022, IGI Global. -
Innovative Natural Disaster Precautionary Methods Through Virtual Space
Humancomputer interaction is the study of a human and computer interaction in which we analyze and create an interface between the humans and the computer to decide to which extent it is possible to interact with computers which change the way of the usual lifestyle that can evolve the future generations according to the humans convenience. Virtual reality environments in natural disasters are to train people to overcome or prevent their lives from risky situations. When it comes to natural disasters, people never know when such disasters strike in their daily lives, so it is necessary to be prepared to face such consequences. Though the rescuers are there to save the lives of the people, it is not possible to wait for the rescuers all the time, and the situations may also be even worse than the expected. It becomes highly impossible to take precautionary measures; therefore, after the warning of the disaster, people can prepare themselves to survive such situations without the help of rescuers. Different disasters happen in different landscapes; for example, Tsunami occurs in the sea, floods occur as a temporary disaster that covers the land with water, usually not covered by water, and many other disasters that cause life and damage property. Therefore, with the help of virtual reality simulation, people can be trained according to the scenarios or the natural disaster created by the computer-generated 3D environment where the trainee can interact and perform actions generated based on the scenarios. In the virtual world, provided in the head-mounted display, the user can be trained upon by first instructing what to be done and later, after understanding the situation, the trainee is put into a natural disaster scenario where he performs the precautionary measures that need to be done based on the scenario and prepare accordingly in such situations so that before the arrival of the rescuers, people would be more aware of what measures to be taken and react accordingly in such a way that it reduces the risk of life. The chapter further explains in detail about humancomputer interaction (HCI), virtual reality (VR), advantages and disadvantages of virtual reality, various natural disasters, and the role and impact of VR environment in creating awareness and providing precautionary measures for preventing natural disasters. When it comes to immersive technology and smart cities, it is equally important to make everything smart according to the changing generations and technologies in our day-to-day lives. On the other hand, when dealing with people to make them understand and educate things, we must also enhance teaching and make them feel interested in whatever we impose on them. So, when we give the people a 360-degree view or a three-dimensional view of the scenarios, it helps them experience like they are actually into the scenario to understand and make immediate decisions. The advantage of using such immersive technology is that when errors or misjudgments are made to learn from the mistakes and correct it, it helps them understand the scenario and take spot and efficient decision at the time of disasters which will have a significant impact on rescuing the lives of the people. 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG. -
Innovative recruitment channels: Leveraging social media and virtual job fairs for talent acquisition
Amidst the dynamic realm of talent acquisition, organizations are increasingly adopting inventive approaches propelled by technological progressions and shifts in candidate conduct. Employing social media platforms has evolved into a crucial strategy for engaging, retaining, and attracting top talent. Ethical considerations, data-driven insights, and compliance are critical factors that significantly influence recruitment practices. Emerging virtual job marketplaces provide employers with novel opportunities to network with prospective employees. By embracing digital transformation, leveraging emerging technologies, and prioritizing candidate experience, organizations can remain competitive in attracting and retaining talent in today's dynamic job market. 2024, IGI Global. -
Innovative strategies for urban construction optimization in the IoT era
This abstract explores the urgent need for creative techniques to improve urban building via the lens of the Internet of Things (IoT), which is becoming increasingly prevalent in the context of broad use of IoT technologies. The Internet of Things (IoT) solutions are becoming more widespread in urban areas, which has resulted in an increase in the demand for innovative tactics that may successfully exploit technology breakthroughs in urban development. In this article, both the opportunities and the difficulties that have arisen as a result of the Internet of Things age are discussed, with a special focus placed on the necessity of rethinking the conventional paradigms that have been used in urban planning. Through the examination of cutting-edge methodology and case studies, the purpose of this article is to shed light on how cities might utilize Internet of Things technology to improve the efficiency of their infrastructure, the distribution of resources, and the delivery of public services. The core of this study is a comprehensive investigation of the dynamics of urban population and public infrastructure, which provides urban planners and policymakers with insights that can be put into a practical application. When it comes to handling the challenges of modern urbanization, these results will show to be quite beneficial in this era of the Internet of Things. 2024, IGI Global. All rights reserved. -
Inorganic Nanoparticles in Cosmetics
Inorganic nanomaterials of different chemical compositions and morphologies have been applied in cosmetic products due to their size- and shape-dependent properties which can improve the performance of the products. This chapter discusses the application of inorganic nanoparticles in cosmetic products with an emphasis on the characteristic features of nanoparticles suitable for cosmetic applications. In particular, applications of inorganic nanoparticles as UV filters and antimicrobial materials are discussed in detail with a basic overview of the fundamental scientific basis related to these applications. Types of nanoparticles used in commercial cosmetic products are enlisted, reflecting the range of applications and property modifications. Applications of inorganic nanoparticles in cosmetic formulations as active components and nanocarriers are also discussed along with relevant examples. Springer Nature Switzerland AG 2019. -
Inplane Lateral Load Behaviour of Masonry Walls
Masonry is one of the commonly used construction technology both in urban and rural areas. In this paper the in-plane behaviour of masonry walls is analytically studied considering existing closed form equations. Previous studies have proven that the lateral load behaviour mainly depends on the aspect ratios (h/L) as well as the axial loads. From this analysis the governing failure is determined and the lateral load versus lateral deflection curve is plotted for various percentages of axial loads. This graph gives the ductility of the wall. This concept is further applied to a simple masonry structure and the push over curve is plotted. 2020, Springer Nature Switzerland AG. -
Insights into the performance of farmer producer companies: An exploratory analysis in kerala, india
India faces challenges in farmers well-being due to small land holdings and the absence of an organized agricultural market system, prompting the introduc-tion of initiatives such as the promotion of Farmer Producer Organizations (FPOs) to fortify the agricultural market. However, ambiguity remains over the functioning of such initiatives. This study aims to tackle the aforementioned issue by collecting and analyzing data on the operations of 400 registered Farmer Producer Companies (FPCs) in the state of Kerala, India. The analysis focuses on key indicators such as the age of the FPC, paid-up capital, and activity status (whether active or struck-off). A primary survey has also been conducted, both telephonic and face-to-face inter-views, based on convenience, using a semi-structured questionnaire. Both farmers and representatives from FPCs are interviewed. The issues discussed are marketing assistance, input sales, type of services offered, managerial capacities, etc. The study finds that not all registered FPCs effectively improve the welfare of farmers. The most common service FPCs provide is marketing, which helps increase product sales through collective bargaining power and access to higher-paying markets. FPCs that engage in contract farming, sell through supermarkets, or explore inter-state or inter-national markets are more successful in increasing farmers revenues than those that only use traditional market chains. However, it is important to note that FPCs face several challenges, including a lack of infrastructure and support, limited access to credit, and a lack of skilled and trained staff. These essential factors must be addressed for FPCs to achieve their full potential. The Author(s). -
Insights into thyroid disease: Harnessing machine learning for analysis and classification of multi-label medical data
Thyroid disease refers to a wide range of disorders that occur due to dysfunction of the thyroid gland, a small gland located at the base of the neck that produces thyroid hormones. Through the analysis of this comprehensive dataset, we aim to utilize machine learning (ML) techniques for the analysis and classification of thyroid data. Employing ML techniques for thyroid classification has the potential to improve diagnostic accuracy, facilitate timelier interventions, lower expenses, optimize doctor time, and foster a more personalized approach to thyroid care. The objective of this research was to conduct multiclassification, encompassing the broadest array of classes for the target variable. To address the imbalances within the dataset, we employed the Synthetic Oversampling Technique (SMOTE) as a resampling method. Specifically, classes with a minimum of 10 samples were retained, resulting in the inclusion of 19 out of the total 34 classes in the dataset. The importance of SMOTE in addressing class imbalance is examined in this chapter, with an emphasis on how it may be used to enhance classifier model performance. Moreover, we conducted a comparative analysis of Classification Models, including Random Forest, K-Nearest Neighbor, Decision Tree, SVM, Gradient Boosting, Multinomial Naive Bayes, and Logistic Regression, to assess their accuracies. Following the resampling of the dataset, the highest accuracy of 99.99% was achieved with the gradient booster. Additionally, this research incorporated the association rule technique to uncover meaningful relationships within the dataset. 2025 selection and editorial matter, Arun Kumar Rana, Vishnu Sharma, Sanjeev Kumar Rana, and Vijay Shanker Chaudhary; individual chapters, the contributors. All rights reserved. -
Insuretech: Saviour of insurance sector in India
Technology in finance has propelled financial literacy and inclusiveness and may give the insurance sector an edge to reach its potential consumers. The current study aimed to identify the role of Fintech in transforming the insurance sector and improving the penetration rate in India. With the descriptive research design, the study collects the primary data through a survey technique targeting the general public and personnel in the insurance sector as a study population. A conceptual model is proposed to understand the interlink between consumer attitude towards Insurance, factors influencing their decision, and the role of Fintech in bridging the gap in insurance penetration. This study focuses on three areas, namely health insurance, life insurance, and vehicle insurance. The study's findings reveal that the insurtech will significantly improve the efficiency of the insurance sector which will result in significant financial performance. 2024 Srinesh Thakur, Anvita Electronics, 16-11-762, Vijetha Golden Empire, Hyderabad. -
Integrated photonic devices for cancer detection
[No abstract available]