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Application of neuroscience methods in HRDM for brain-based human capital optimization
For years, human resource development and management (HRDM) has used behavioral assessments to gauge employee potential. However, advancements in cognitive behavioral neuroscience (CBN) have opened up new possibilities for understanding how the human mind works. This chapter explores the practical applications of neuroscience methods like EEG, ERP, MRI, and fMRI, as well as neurofeedback and biofeedback, in talent identification, leadership development, and employee well-being. Importantly, these insights can be directly applied in HRDM practices, leading to more effective talent management, leadership development, and improved employee well-being. While recognizing the ethical considerations involved with these technologies, the chapter presents a compelling vision for a future where HRDM practices are informed by a deeper understanding of the brain, enabling the workforce to reach its full potential. 2024 by IGI Global. All rights reserved. -
Enhancing neurocognitive skills for effective leadership and decision-making
In today's dynamic workplace, human resource development and management (HRDM) professionals face multifaceted challenges requiring advanced cognitive abilities. This book chapter explores the critical interplay between leadership skills, decision-making, and executive functions (EFs) in HRDM. It sheds light on their pivotal role in shaping workplace dynamics and organizational outcomes. Focusing on skills such as emotional intelligence, cognitive flexibility, and continuous learning, the chapter delves into their neurocognitive underpinnings, particularly within the prefrontal cortex. It discusses strategies for enhancing EFs, including reflective practice, empathy training, and mindfulness, and emphasizes the concept of neuroplasticity in fostering continuous learning and adaptation within HRDM. By integrating insights from neuroscience into HR practices, the chapter offers valuable guidance for HR professionals seeking to optimize organizational performance, enhance leadership qualities, and drive effective decision-making processes. 2024 by IGI Global. All rights reserved. -
Shaping organizational culture through training and development initiatives
This chapter explores the critical significance of development and training initiatives in molding and impacting an organization's culture. Organizational culture significantly influences employee satisfaction and motivation, making training programs crucial for fostering and harmonizing cultural values. In this analysis, the authors explore the theoretical underpinnings of organizational culture and evaluate its influence on the conduct and productivity of employees. Then, they investigate various development and training strategies that can influence, reinforce, or effectively transform corporate culture. Practical insights and real-world case studies demonstrate organizations' effective utilization of training initiatives to advance their intended cultural attributes. This chapter emphasizes the significance of ensuring that training initiatives align with the organization's overarching cultural objectives and the possible influence this may have on employee commitment and motivation. 2024, IGI Global. All rights reserved. -
The ethics of collaborating with social media influencers: Influencers and psychological well-being
This study highlights the importance of placing influencers' psychological well-being as a top priority in influencer marketing. In light of the growing influencers' impact on brand perceptions and consumer behavior, addressing their obstacles is crucial to promoting an ethical and sustainable ecosystem. The demands of upholding genuineness and regulating personal limits can profoundly affect the psychological well-being of influencers. Acknowledging and giving precedence to the welfare of others is an ethical obligation and a critical factor in ensuring sustained success in collaborative endeavors. Suggested ideas for a genuine brand-influencer partnership encompass advocating for mental well-being and fostering open and honest communication. These suggestions can cultivate a more accountable, enduring, and genuine influencer marketing ecosystem. 2024, IGI Global. All rights reserved. -
Homestays as agents for responsible tourism: A comprehensive case study
The significance of implementing sustainable tourism practices has grown in light of the challenges of climate change and the diminishing availability of resources. Responsible tourism practices prioritize proactive engagement over mere adherence to sustainable practices. Therefore, the importance of responsibility cannot be overstated with the recovery and conservation efforts within the tourism sector. Responsibility should extend to the guests and encompass the environment, staff, and residents. Therefore, the present study aims to examine the potential for homestays to implement responsible tourist practices and maintain resilience. To accomplish the study's objective, an interview was conducted with a homestay owner in Shimla and Ratnari. Based on the author's understanding and the available literature on responsible tourism, there appears to be a dearth of studies about applying responsible tourism principles within the context of homestays. Therefore, the present study is of significant importance. 2024, IGI Global. All rights reserved. -
"The sense" and its manifestations launch new trends in marketing
The chapter investigates the latest developments in marketing and consumer science. The study deepens and strengthens the prospects of marketing. In the process, human sense plays a vital role. The study seeks the assistance of hermeneutics to understand the permutations and combinations generated by a plethora of multifarious conceptual variations in both perception and aesthetics. The "sense" influences marketing of goods and products in business. The proposed configurations relate business functions with aesthetic characteristics. The first part by the research picks the application of senses in the perception level. The second part the researcher chooses sense in the cognition level. The whole study substantiates how Aesthetics and Sense during last decades generate a fast progress in business and marketing. 2024, IGI Global. All rights reserved. -
Empowering indigenous adolescents: Life skills development and transformative student engagement through service-learning
This chapter synthesizes results from examining service-learning initiatives tailored for Indigenous adolescents. The authors emphasize customized educational approaches, community collaboration, and cultural sensitivity. The Paniya Tribes case study in Wayanad illustrates efforts of this kind that seek to address historical inequities and enhance students' academic performance, life skills, and engagement. The enduring impact extends beyond academics, empowering young people to take on leadership roles. Cultural sensitivity and the responsible application of technology are two factors that can significantly impact Indigenous education's trajectory in the future. Implementing suggested strategies and optimal methods advances inclusive and culturally attuned education, thereby preserving Indigenous cultures and fostering sustainable development. 2024, IGI Global. All rights reserved. -
Navigating the landscape of green marketing trends and identifying greenwashing red flags
Through this chapter, the authors intend to provide information to the fashion and retail industry about the latest trends and their drawbacks, further increasing the awareness of environmentally conscious consumers. The objective of the study is first to examine the prevalent green marketing strategies adopted by fashion and retail businesses. Further, it also evaluates the actual reality and effectiveness behind the strategies used by brands to understand if they are creating an illusion of sustainability or are genuinely committed through case studies of various retail brands. Lastly it investigates consumer attitudes and perceptions of green marketing in fashion and retail. This research employs an approach to explore driving factors for green marketing in the fashion and retail industry. Utilizing secondary data, a comprehensive review of existing literature on sustainable practices, consumer behaviour, and industry trends was done. 2024, IGI Global. All rights reserved. -
Exploring the dynamics of financial behaviors in romantic partnerships
Financial well-being is a multifaceted concept that is influenced by various factors, including individual and relational dynamics. While households are indeed vital to understanding economic dynamics, they often do not provide sufficient insight into the complex decision-making processes of romantic partners. In light of this, the chapter places its focus squarely on romantic partners as the primary unit of analysis within households, considering romantic partners to be the building blocks of the households. This chapter seeks to address a critical aspect of financial well-being by focusing on the complex dynamics of financial behaviors within romantic partnerships. By delving into the unique challenges and opportunities faced by couples in managing their finances, this chapter strives to bridge the gap by summing the current state of our knowledge proposes a comprehensive conceptual model to elucidate the factors affecting financial behaviors and, consequently, financial well-being among romantic partners. 2024, IGI Global. All rights reserved. -
Environmental sensors: Safeguarding the ecosystem by monitoring sanitary pad disposal
This chapter focuses on the applications of environmental sensors in general and their role in identifying and addressing the issues related to the improper disposal of sanitary pads, which is a growing concern. It also gives an overview of the pollutants associated with it, and the role that environmental sensors can play in mitigating this problem. By harnessing the power of advanced sensing technologies, we can gain a better understanding of the environmental impact of sanitary pad disposal and work towards sustainable solutions. This chapter aims to provide valuable insights and guidance for researchers and practitioners working to create a cleaner and healthier environment and generate self-awareness for individuals in safeguarding ecosystem. 2024, IGI Global. All rights reserved. -
Python programming for geospatial applications: Web mapping, interactive visualization, and beyond
Geospatial solutions represent a pivotal toolset for analyzing, interpreting, and visualizing spatial data across diverse domains, facilitating informed decision-making and fostering innovation. This book chapter provides a comprehensive overview of geospatial solutions, emphasizing their critical role in addressing spatially explicit challenges and driving efficiency, productivity, and innovation across various sectors. Furthermore, it explores the integration of Python programming in geospatial applications, highlighting its versatility and extensive ecosystem of libraries and tools tailored for spatial data analysis and visualization. The fundamentals of web mapping are discussed in depth, elucidating spatial representation, technologies, and tools commonly employed in web mapping applications. Also, the chapter explores Python's role in retrieving geospatial data with Python, visualization methods, and interactive web mapping. 2024, IGI Global. -
IoT-Based automated dust bins and improved waste optimization techniques for Smart City
Effective waste management systems are essential for maintaining sustainability, environmental health, and cleanliness in the age of smart cities. This chapter provides a thorough analysis of the combination of cutting-edge waste minimization techniques with the deployment of an internet of things-based automatic dust bin. The suggested system optimizes garbage collection, lowers operating costs, and has a less environmental effect by combining the creative use of proximity sensors, real-time data analytics, and smart bin technologies. Remote monitoring and administration are made possible by the linked ecosystem that is created by the integration with the internet of things (IoT). In order to further promote environmentally friendly urban life, the study also examines waste-to-energy technology, circular economy ideas, and sustainable waste management techniques. The results provide insightful information for scholars, decision-makers, and urban planners looking for ground-breaking waste management solutions for today's cities. 2024, IGI Global. -
Service industry alchemy: A symphony of digital innovations in customer engagement
The emergence of digitization, automation, and artificial intelligence has transformed service delivery, allowing businesses to increase productivity, tailor client experiences, and provide cutting-edge solutions. The delivery, use, and accessibility of services are changing in various service sectors due to innovations. Among them, healthcare, education, and finance have received considerable attention in recent years. To synthesize prior research on innovations in the service industry, the chapter attempts a thematic, sentiment, and bibliometric analysis of the research domain. For the analysis, data was extracted from the Scopus database and was filtered by application of inclusion-exclusion, with the use of NVivo and Bibliometric software VOS viewer. Most productive and influential articles, authors, journals, and affiliations were recognized. Thematic mapping and trend analysis revealed past and present research subdomains that were used for the prediction of future research agendas. 2024, IGI Global. All rights reserved. -
Revitalizing education: A roadmap for school transformation
Educational equity, school transformation, and policy and practice alignment are crucial in the evolution of educational systems. It requires an all-encompassing comprehension that transcends historical contexts, technological impacts, and conceptual frameworks to address students' varied requirements and eliminate inequalities. Acknowledging educational equity as a moral imperative underscores the ethical obligation of stakeholders. School transformation necessitates the presence of forward-thinking administrators, the active involvement of stakeholders, and a comprehensive reassessment. A cohesive approach to equity requires the utilization of robust frameworks, ongoing professional development, and continuous assessment to align policy and practice. Overcoming obstacles requires confronting opposition, capitalizing on technological advancements, deriving lessons from past failures, and establishing the foundation for a future characterized by greater inclusivity. 2024, IGI Global. All rights reserved. -
Exploring the impact of psychological biases on financial investment decisions and the role of digital financial literacy
This chapter explores biases impacting stock and mutual fund investments-cognitive, affective, and behavioral. It examines digital financial literacy (DFL), highlighting social media's role in information sharing. Stressing the merging financial and digital literacies, it addresses risks in online financial behavior. Discussions cover DFL measures, online activities' correlation, and biases in decision-making. Recognizing uncertainty in the digital era is crucial for informed financial decisions amidst evolving landscapes. 2024, IGI Global. All rights reserved. -
The importance of strategic agility and resilience in work-life balance
This chapter's objective is to analyze agility and resilience which are essential qualities of work-life balance. Similarly, both enable individuals to play the important role of both professional and personal responsibilities effectively. In this chapter, the author has mentioned the importance and the role of strategic agility which describes the ability to predict and respond quickly to changes and challenges in the work environment. Also, all these involve being acceptable, adaptable, flexible, and open to new ideas and approaches. In the work-life balance framework, strategic agility supports individuals to be proactive, positive, and efficient enough to manage their time and energy. It helps individuals prioritize their tasks, allocate resources properly, and enhance their understanding of where to invest their efforts. 2024, IGI Global. All rights reserved. -
A conceptual framework for consumer engagement in social media influencer posts
Influencer marketing has received significant attention and is considered as the best way to build consumer engagement with the brand. However, research on Influencer marketing is burgeoning, and it is important to study the consumer behaviour associated with influencer marketing. Therefore, this study proposes a logical conceptual framework by integrating various construct such as ad recognition, informativeness, deceptiveness, irritation, entertainment, ad content value, and consumer engagement from various theories and provides implications for marketers to frame an effective marketing campaign and policymakers to formulate policies to protect consumers from deceptive advertising practice. 2024, IGI Global. All rights reserved. -
Exploring the top ChatGPT libraries for powerful conversational AI
This research analyzes the need for top ChatGPT libraries and their usage today. It focuses on the features, benefits, and drawbacks of ChatGPT through in-depth interviews to uncover nuanced insights into library preferences and usage patterns. The findings reveal diverse perspectives among developers, highlighting preferences for libraries based on ease of integration and customization. Participants emphasize the significance of user-friendly interfaces and robust documentation in shaping positive experiences with ChatGPT libraries. Additionally, themes emerge around the need for continuous updates to address evolving AI challenges. Through in-depth insights from developers, the study elucidates the importance of user-friendly interfaces, adaptability, and efficient documentation, providing valuable guidance for developers seeking to optimize their conversational AI projects. This research contributes essential qualitative dimensions to the evaluation of ChatGPT libraries, offering actionable insights for the development community. 2024, IGI Global. All rights reserved. -
ChatGPT and virtual experience: Student engagement in online script writing-An experimental investigation among media students
To study and assess the immersive virtual environment experience of ChatGPT on student engagement in online script writing among media students, an experiment was conducted at the VR Experiential Lab, Christ University, between September 2023 and January 2024. The media students were tasked with writing a script for a short film within a VR environment, with ChatGPT displayed using an Oculus HMD (head-mounted display). A total of 180 students were recruited for the study through purposive sampling, and experiment photos are provided in the appendix. The data collection tool utilized was the virtual experience questionnaire developed by Tcha-Tokey. 2024, IGI Global. All rights reserved. -
Navigating the landscape of inclusive education: Bridging the policy-practice divide
This chapter examines the complex interplay between policy and practice in inclusive education. With an emphasis on educational equity, this study explores the significance of collaboration among stakeholders, sufficient preparation of teachers, and the evaluation of inclusivity. The chapter offers a comprehensive perspective on implementing inclusive education by discussing prevalent obstacles, approaches to surmounting these barriers, and the distinct requirements of exceptional students. By forecasting forthcoming trends and providing policymakers and educators with recommendations, it envisions a future in which collaborative endeavours and data-driven decision-making drive the advancement of educational environments that are more inclusive, equitable, and responsive. 2024, IGI Global. All rights reserved.