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COMPETITIVE MARKETING IN INDIA: A CASE STUDY ON AD STRATEGIES OF SAMSUNG GALAXY AND NOKIA LUMIA
Today the first thing that we look for before moving out of our house is our cell phone. This gadget has made possible for us to keep in touch with the entire globe irrespective of where we are. The first ever mobile phone which was commercially available was DynaTAC 8000x but that was the era when not many people could afford it. Contrary to this, today is the time where every nine out of ten people have their personal cell phones. This to a certain limit was made possible by Reliance. It came out with affordable CDMA cell phones which even the lower class population of India could afford. Although these companies have created a benchmark for themselves, they have not really been the leading brands of the industry in terms of variation, style, preference, promotion etc. To a certain extent, it has been noticed that Nokia has been the preference of the people due to its variety, style and longitivity. Nokia has been the leading smart phone brand in the industry for several years. For long it has maintained its credibility, keeping itself connected with the clients. The loyalty that its customers had for the company was strong enough for them to not go in search for other brands. Samsung, on the contrary wasnt doing very well in the market. Its designs and applications were constantly failing. Therefore the fact that Samsung is now the leading brand in our country has a lot aspects attached to it. There have been uncompromising strategies put behind the success of Samsung. From a very nominal smart phone company, it has risen to the most popular smart phone company in India. Its has been noticed that with the incoming of new handsets and softwares, there has been a change even in its promotional activities. Nokia, which in the past was loaded with new launches like the N series or the E series, suddenly came to a halt. This was when the Samsung started coming up with its touch screen Corby phones. Therefore this study will be executed to mark the difference in the marketing strategies of Samsung at its stage of rival, also comparing it to the parallel Nokia Advertisements. -
CONTENT ANALYSIS ON THE REPRESENTATION OF SOUTH INDIAN-NESS IN BOLLYWOOD SONGS
Cinema is an ever growing industry. As new generations keep increasing the family tree, so does new celebrities emerge in this film fraternity. There is no end to cinema. But there is always a deadline that every celebrity meets. One wrinkle and out you go! That is precisely the formula applied in this industry. The whole research is analysed in terms of the South Indian-ness that is present in nineteen Bollywood Songs. According to the researcher, South Indian-ness means the south Indian factors that touched upon in the Bollywood movies. Those factors can be the languages, traditional attires, locations, music, etc. There are certain features that make a place unique from the others. That is the basic difference that is created which has lead to two terms ?? North India and South India. Without these differences we would have been called as ??India. -
GRAFFITI AS AN ART FORM USED IN MUSIC VIDEOS OF THE BAND COLDPLAY
The study is based on the analysis of the content of two videos in the popular British band - Coldplay. The two songs taken into account are ??Every Teardrop is a Waterfall and ??Hurts like Heaven. The visual content in these songs involves a lot of graffiti art which complement the wordings of the song and go along with the beats of the music. To gain more knowledge on the visual element used in videos and find out the reason for the use of the elements in these videos, to come to a conclusion which explains the audio and video of the song by the band and also to understand how it enhances the feel of the song in a better way, the researcher goes into detail and explains the significance and use of the elements (visuals, lyrics) in the songs ??Every Teardrop is a Waterfall and ??Hurts like Heaven by Coldplay with the aid of the required research methods. The method used to study Graffiti as an art form used in music videos of the popular band Coldplay is Qualitative method which helps in getting a detailed conclusion. The researcher adopts an in-depth analysis of the songs and their visual content (graffiti art). The study is validated with the help of experts opinions through interviews and secondary data like books, journals and online material. After the analysis of the music videos with the help of expert opinions, it is interpreted to come to specific findings. Use of journals, books and online material provide facts about the origin and development of the types of music, graffiti art and visuals. This leads to a better understanding of concepts involved in the study and bring in more credibility. -
ANALYSIS OF GOVERNMENT ADVERTISEMENT ON THE AGRICULTURE OF MANIPUR
The term development, advancement and technology may not be the right set of words to describe rural areas of a country, as generally we associate rural parts of a country as backward, dirty, uncivilized and poverty. Today, Media is one of the most important and powerful medium that plays a very significant role in the lives of millions of people in the country because from centuries before media has helped and made people aware of the available options and the new technologies which make the lives of millions of people easy especially for the development of backward or the rural areas of a country catering to the needs of different people. Advertising is an indirect way of bringing or turning the masses or peoples towards the advertised services by providing plenty of information that is premeditated in order to bring effectiveness with a complimentary thought, now advertising is one such aspect of media that plays a vital role. Hence, the researcher in this research tries to find out the role of IASF and its effectiveness through advertisement by analysis its creative tactics. -
USE OF SELF ESTEEM APPEAL IN ADVERTISEMENTS THAT CATER TO WOMEN
The concept of Self-esteem appeals are considerably new in advertising, they are used in the advertisement to increase the buying and selling for products that are meant for women. The advertisers increase the demand of their products, with a particular target audience they pioneer ideas that will psychologically stimulate a strong feeling which will lead to a strong emotion that make them purchase the product or least take a good notice of the product addressed. The study aims to analyse the effectiveness of the advertisements that are made for products that are specially meant for the women, to find how these products affect the attitude towards looking at the product and themselves. And also to look into how the consumers recall the brand that uses a lot of self esteem appeal in them. -
ANALYSIS OF TRANSITION OF FOLKTALE FROM ORAL TO TEXT TO VISUAL MEDIA CASE STUDY: KEIBU KEIOIBA (MANIPURI FOLKTALE)
Folklore is an art form, which consists of stories, songs, spells, proverbs, legends, belief, and other principles in a tradition of a culture, subculture, etc. The term "folk" can refer to any group of people whatsoever who share at least one common factor. In Manipuri tradition, the elders or grandparents to their grandchildren near a place called ??Phunga which means a ??fireplace in the vicinity of kitchen narrate folktale orally. It is a place where members of the family dines together and shares the stories of daily life. Hence, the name ??Phunga wari which means ??fireplace tale is also known as ??folktale in Manipuri culture. Manipur has a rich tradition of folktales since its inception. Keibu Keioiba is one of the most widespread folktales in Manipur. It is translated in many ways such as tiger head, half beast half human and a man tiger. It is represented in different ways: written (books), oral (oral transmission) and visual media (animation movie). The study aims to analyse the folktale Keibu Keioiba from oral tradition; books and animated movie to study the characteristics changes in the transition of medium. -
AUDIENCE PERCEPTION OF TELEVISION INFOMERCIALS
Infomercials are one of the most effective tools for communication . Infomercials bring out the importance of content and presentation of various products. Infomercials whether international or Indian / Hindi infomercials try to identify consumers behaviour and attitude towards the product . The study aims to analyse the perception of audience of television infomercials by applying qualitative and quantitative ( survey and in depth interview ) methodology. -
KAMAL HAASAN- THE VERSATILE ACTOR
Kamal Haasan is one actor who has a dynamic image in Tamil film Industry. He is one actor who is never scared of experimenting with his roles. This paper tries to find the change in image of the actor. In the present scenario the cinegoers look up to him as an actor, because of his versatility and he his predominantly known for his acting. In a time where the actors were making big budget films for commercialization, Kamal Haasan wanted to make films that had an in-depth story which people could relate to. With Apporva Raagangal he started off his career and got the Filmfare Award for the best actor. He is one actor who never stops from experimenting in films and taking up new roles as a director, producer etc. The paper would analyze twelve of his movies. Thus through this visual analysis the researcher tries to find out whether an actual image transition has happened in the actor and whether the change has been maintained. The researcher has short listed twelve movies for visual analysis, they are: Sigappu Rojakkal, Moondram Pirai, Nayagan, Apoorva Sagodharangal, Thevar Magan, Indian, Avvai Shanmughi, Hey Ram, Thenali, Virumandi, and Vishwaroopam. -
THE POSITION OF WOMEN IN THE RAMAYANA AND THE MAHABHARATA AND THEIR APPROPRIATIONS IN TELEVISION AND FILMS
Religious mythology has perpetuated a certain idea of feminity and what ??constitutes a woman; it ascribes a particular role to the female. Religious treatises with time are normalized. This makes it extremely difficult to challenge gender stereotypes. Our religious beliefs and the stories and representations associated with them, become an important part of the ??self. In most texts, a womans identity is constructed in terms of what the man is not. She is given the role of the companion; her ??self is realized in the service of a man. They are never accorded individuality. Sita is the ideal example of this kind of gendered role-affixing. She exists within the patriarchal structures of the nation, religion and family without ever existing as Sita. Indian mythological texts have often been criticized for their misogynistic content. Both the Indian epics of Ramayana and Mahabharata have sequences which can be interpreted as simultaneously contemporary and regressive. For example Draupadis swayamvar is conducted to find her a desirable husband. However, she is being offered as a prize to the best archer. The visual mediums of films and television borrow heavily from religious mythology. When this happens, pre existing notions about gender are perpetuated in a popular and palatable format. Popular representations have given us the contours of what constitutes a mother, daughter and wife. This dissertation will analyze Valmikis Ramayana, Ved Vyasas Mahabharata, Ramanand Sagars Ramayana, B.R. Chopras Mahabharata, Prakash Jhas Rajneeti and Nina Paleys Sita Sings the Blues and study representation of women in each of them. Sometimes adaptations transgress or reinterpret the original text. However, do these retellings question a polarized, gender based social order and the role of women in it. The dissertation is a descriptive study and will employ the methodology of qualitative content analysis and text analysis to study how these themes are appropriated and the ramifications that these manifestations have on existing ideas of ??feminine. -
PORTRAYAL OF POLITICAL STEREOTYPES IN BOLLYWOOD MOVIES
Bollywood movies have a stereotypical way of depicting politics and politician, corruption and bureaucracy. There has been repetition in the way themes have been portrayed. Love, loyalty, patriotism, pain, glamour, difference between rich and poor and also politics/politicians. These stereotypes have been kept aside in very few films but the general notion of the character is more or less the same. The 1980s had a league of movies that portrayed politicians as the villain and police as the hero in the films. It is this stereotyping of power, politics, corruption and politicians that the researcher would like to analyse and find a common link in the characterization and pasteurization of the same. This dissertation will analyse three films Raanjhanaa, Paa and Sarkar. It is this cinema showcasing politics is mostly a negative light. It unlike Hollywood has not glorified the deeds of the good doings of politicians instead always shown the dirt, filth and negative side of politics linking it to the underworld. This paper will try and find similar links/ traits to the portrayal and study it in detail. -
ANALYSIS OF ORGANISATION BLOGS AS A PR TOOL
Organisation blogs have been used by organisations constantly at present times with the evolution of the digital world taking place. Every organisation involves various mediums through which they are constantly kept in the minds of the people. The researcher aims to find out the patterns and strategies used in organisation blogs as a Public relations tool. There are many public relations tools like in house publications, press conferences, Press releases, PR campaigns have been used by organisations since decades. The researcher aims to find out the growing importance of organisation blogs in the current scenario. The researcher would adopt qualitative method for the study. The researcher would analyse the blogs of top brands and conduct expert interviews. -
INDIA-CHINA RELATIONS AS PORTRAYED IN INDIAN NEWSPAPER (THE TIMES OF INDIA)
Newspapers have been the primary source of information in the Indian sub-continent for decades. They often reflect how the nation is progressing and the information carried by them educates the readers. India and China are emerging super-powers and being neighbours neither of them can afford to ignore the other. A newspaper is expected to report objectively, regardless of the political relationship a nation shares with its neighbour. The research aims to see how Indo-China relations are reflected in the largest selling English daily newspaper in India, The Times of India. -
A COMPARATIVE ANALYSIS OF CHEVROLET PRINT ADVERTISEMENTS FROM 1960S TO 2000S
The appeal of print advertisements have always been said to have both short term and long term effect and the advertisements that feature the much needed product in a clear and appealing manner deserve to stay in the minds of the readers. Talking about the print advertisements of vintage cars and the present day advertisements of cars of the same brands, there has been a change or so as to say a vast modification from what we had in the past and what we have now. The cars of Chevrolet over the years have developed in terms of features, style and power and variety of cars have been remodelled and made more presentable according to the needs and requirements of that particular generation hence making few vehicles of Chevrolet available for the third generation as well. The study would examine the different features used in print advertising by the Chevrolet car manufacturing company (a brand that goes back to the 1950s and 1960s) to woo its potential customers. -
REPRESENTATION OF THE LIFE OF ISLAMIC WOMEN IN FILMS CONTRADICTORY TO ACTUAL ISLAMIC BELIEFS- A CASE STUDY ON FIVE MALAYALAM MOVIES
Capital Punishment is a much debated topic in the country and around the world. Films are a major of information where one can propagate an idea to a wide range of audience. Being a topic of general concern, it is important to discuss the relevance of capital punishment on screen (in a movie) and carry forth the happening debate on-screen. The paper tries to do a comparative study between English and Indian movies dealing with the topic. -
PORTRAYAL OF INTRICACIES OF HUMAN RELATIONSHIPS IN SHYAMA PRASAD`S FILMS
Cinema is the mirror of the society; it reflects every aspects of life in the society on screen. All films on screen deals with the portrayal of human intricacies in relationships, but each director has a unique way in portraying the reflected reality through visual medium. Shyama Prasad is a versatile middle stream film maker of Malayalam movie industry. The study mainly aims to analyze his movies (three selected movies) for their uniqueness in portrayal of intricacies of human relationships, which makes them stand out in the crowd by adopting the qualitative (In-depth interviews, focus group discussion and content analysis) method. -
CONTENT ANALYSIS OF FILMS BASED ON FRIENDSHIP (BOLLYWOOD FILMS)
Film depicts various instances and situations pertaining to reality. The particular dissertation is a study to know about the representation of friendship in Hindi movies. The content of the film have been studied and analysed to the portrayal of friendship in the movies and also how it is associated with the people in reality. The study has also analysed the social and other issues prevailing in the society with relation to the friendship shown in the film. It tries to analyse different situations and issues which affects friends and their friendship, shown in the films -
EFFECTIVENESS OF BILLBOARD ADVERTISING IN REAL-ESTATE AND AUTOMOBILE ADVERTISING
Advertising is one of the important types of communication in todays world and it has become an indispensable for both the consumer and the producer of it. Advertising plays an important role in the integrated marketing communication. In todays information age it is necessary for an organization or institution make the public aware of their goods and services and advertising acts as tool to serve this purpose. There are various types of advertising such as Out-door Advertising, In-door advertising, Non-product advertising, Radio advertising, Television advertising, National advertising, International advertising, Retail advertising, classified advertising and local advertising to name a few. Outdoor advertising is less touched subject within the field of advertising. Though there have been some research on the creative execution, improving attention to the billboards there is not much attention given to examine the effectiveness of billboard advertising. Billboards as a medium of advertising have been used by the advertisers in various parts of India. It is normally situated along the traffic prone roads, main streets, commercial centres, on flyovers and on highways. The purpose of it is to make people (pedestrians, drivers, and passengers) aware of the products and services which are available in the market and which intern leads to the buying and selling between consumer and manufacturer. In todays world the outdoor advertising, especially billboard advertisements are used extensively by the Real-estate and Automobile advertisers. It is important to know are people noticing these billboard advertisements and how it is influencing the people in their purchase decision making process of these Goods being advertised. It is also important to know why do Real-estate and Automobile advertisers prefer advertising on billboards rather than other media such as television, Radio and Print. -
REPRESENTATION OF SOCIAL AND RELIGIOUS ISSUES IN THE FILMS DIRECTED BY PRIYANANDANAN
The medium of film has been one of the most effective communication tools to the masses since its emergence. Film represents various kinds of issues and incidents in the society and acts as a reflection of reality to the people. One of the main issues which have been portrayed in many of the films is on social and religious issues which had affected the society in very diverse ways. Films works as a channel to show the audience how these issues occur and how it can be resolved. This study aims to find how Priyanandanan has represented these kinds of issues through his films to his audience using qualitative research methodology. -
MAPPING THE SHIFTS IN HINDI DAILY SOAPS FROM PAST TO PRESENT
The daily soaps that we view every day in our living room reflect how our society works and functions, for few people their day starts and ends with these television shows. What happens in our favorite television serials, also tend to influence the lives we lead, like the way they dress up, the manner in which they socialize; tend to have a huge impact on our behavior and actions. Hindi daily soaps during the late 1990s and early 2000s served the Indian audiences with more of human relationships such as saas bahu dilemmas, parent child understanding that predominantly focused more on family values and ethics, in other words it preached to the Indian viewers how an ideal family is ought to be, showcasing a perfect family setting. In the present context there has been a gradual shift in terms of themes, character portrayal, trends, visualization and effects along with messages that these shows want to convey, such as gay marriages, extra-marital affairs, domestic violence are now becoming the central themes of much popular Hindi daily soaps .This study would map the shift in Hindi daily soaps during the early 2000s to the present day on the basis of- themes, character portrayal, trends, visualizations and effects and the messages that each of these shows convey. -
CONTENT ANALYSIS OF SATYAJIT RAY NOVELS FELUDA AND ITS ADAPTATION INTO FILMS ON THE BASIS OF NARRATOLOGY
Feluda or Prodosh Chandra Mitra is a fictional private investigator starring in a series of Bengali novels and short stories written by Indian Bengali film director and writer Satyajit Ray. Feluda first made his appearance in a Bengali children's magazine called Sandesh Subhas Mukhopadhyayin 1965, under the editorialship of Satyajit Ray and . His first adventure was Feludar Goendagiri. The researcher seeks to find out whether or not the books on Feluda have been done justice to when adapted into films by Satyajit Ray himself and his son Sandip Ray. This research will also throw light on the characters of Feluda series -whether they are lost or not. The researcher will conduct a qualitative research which includes an extensive study of the novels and the adapted films.