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Tracing narcissism in the digital era - A study on the selfie phenomenon /
With the advent of mobile camera technology, there stepped in a new concept of photography popularly known as ‘selfie’. Selfie eliminated all the trouble and embarrassment of requesting others to click the picture of one’s own self. Selfie’s rise in popularity can be primarily attributed to social media sites and platforms where they are shared, liked and commented the most. Sensing selfie’s phenomenal popularity, it was soon commercialized by marketers, one form of it being the introduction of selfie stick. -
Analysis of native advertising on buzzfeed and its impact on the brand image of 7 companies /
In today's world, the social web space has become a competitive platform for companies engaged in a plethora of activities to promote and sell their products and, more importantly, create a brand image. In tandem with the rapid development that has been observed in social media, the advertising industry has also evolved to accommodate the needs of the internet. Native advertising has emerged as a viable and lucrative alternative for companies to communicate with their audiences. -
A study on the perception of MOOC (Massive Open Online Course) amongst the students of Christ University, Bengaluru /
Massive open online courses (MOOC) are a recent innovation in the field of online learning. Several top-tier universities around the world have started offering MOOC programmes in a wide array of professional, technical as well as creative fields. Top MOOC providers such as Coursera, Udacity and edX have a student fellowship from all across the world, pursuing one or more from the thousands of courses offered by these MOOC giants. -
Ranjith cinemas - An episteme that create discourse on class, caste and religion /
Films are an important form of mass communication in India today. Apart from being mode of entertainment, films also shape the ideology in the mind of viewers because cinema is an ideological apparatus by nature of its very seamlessness. The audience do not see how the cinema creates ideology it invisibly renders and naturalizes it. -
Portrayal of cricket in bollywood movies from 2011-2016 /
Movies and cricket are two of the big entertainment and revenue generating industries in India. The first feature film in India can be dated back to 1913 while cricket had its emergence in the 16th century itself. Cricket can also be seen in movies in recent years. This study focuses on films which were released between the years 2011 and 2016 which have depicted cricket in them. The study uses the Representation theory by Stuart Hall as a theoretical framework. -
Political propaganda portrayed in Hindi films /
Politics being one of the central object in democratic and highly politicize country like India has its impact and influence on every walk of life of this country. Since the beginning of the 20th century cinema in many ways has influenced social consciousness and helped in shaping our inner understanding. Both cinema & politics become important aspects of our society. It is important to study how they interact and how cinema adopt or take shape via political discourse of this country. -
Understanding motion poster as an emerging trend in Telugu film promotion /
Telugu film industry is one of the biggest industry in the world with its largest number of film production annually. It produces more than 300 films per year. Telugu film industry has adopted a brand new technology from Hollywood which is gaining popularity in the current promotional techniques. This new trend is called as first look Motion Poster. Motion posters are different from normal wall posters. -
Importance of political cartoons to newspapers /
Political cartoons are an important part in any newspaper. Political cartoons adorn a small part of a newspaper, often in a corner. The position of this piece although small the impact is huge. A cartoon conveys a lot of information in very few words. The emotions behind the political cartoons are genuine and although harsh, are taken with a sense of humour. While incomparison editorials are, firstly for the elite masses who understand the highly intellectual content of the piece, also editorials have a tendency to be politically correct and hold back, unlike cartoons. Cartoons are generally blatant about their stand on the issue. There have been controversial cartoons like JyllandsPostenthe Mohammad cartoon and the effective yet less controversial R.K.Laxman. -
Audience perception on movies related to social issues: A case study on Ranjith movies /
Film alludes to an arrangement of pictures moving constantly, in a steady progression which makes an illusionary impact of development. Ranjith is a Malayalam screenwriter, filmmaker, producer and actor. The researcher here aims to analyse four films by Director Ranjith and study the audience perception or understanding on films related social issues. -
Changing representation of women in recent bollywood cinema /
For almost a century, popular Hindi films rarely dealt with women issues and if it all it attempted to do so, the role of a women was restricted to be either that of nurturer or the epitome of sacrifice and forgiveness. Films like Mother India or Bandini glorified woman’s ability to give up her choices and even life for the sake of her family and dear ones. But post LPG (Liberalization, Privatization and Globalization) this scenario has gradually changed. Today, we come across films where a woman not only expresses her choice but she is also unapologetic about herself. Cinema very interesting deals with gender representation in a consensually problematic manner where the provider of the image as well as the receiver of the medium believes that the space is designed to give women her place only in a particular way. -
Social networking- A comparative study on the new google + project and facebook /
This research project set out to study the new Google + Project, a new social network by Google. The dissertation looks at the social network as compared to already existing social networks especially Facebook, what the sight possesses that other social networks may not have and how successful the site will be in the years to come and if there is a need for a new social network after what is already there. The researcher went out to find out from users of the social networks, how popular Google plus and Facebook are and how frequently the sites are and what possible future the sites have. The researcher found out that Google plus isnt as popular as Facebook just yet but in years to come if they can learn from the mistakes that the already existing social network have made and develop on that to make the site more user friendly. -
Coverage of Kasthurirangan report by Major Kerala newspapers: A study based on two national and regional newspapers /
This paper tries to evaluate the phenomenon of news-views coverageon Kasthurirangan Report in Print Media considering its peak discussed period that is, from November 2013 to January 2014. The time constraint made the researcher to restrict only to print media coverage in Kerala rather considering the other forms of media platform‟s coverage. -
Relevance of comic books in the Indian context /
The purpose of the study is to find out whether comic books are still relevant in the minds of their Indian readers. With the advent of television, cellular phones, and the world wide web- readers of the 90’s had rapidly lost interest in these printed illustrations due to the lack of innovation and distribution. -
"Forgotten Communities" understanding the Anglo Indian community through the monthly magazine " The Review" /
A community has its own traditions and practices that have been followed by ancestors for generations. The Anglo-Indian community in India has a marginal, ethnic and minority existence in the social, cultural and political arena. Fighting for survival since the British era the community has emerged with its own uniqueness while living in India. It is considered as one of the most minority of races in India. -
Understanding the developmental relevance of animated cartoons: How people perceive the United Nations productions /
The mass media has emerged as one of the greatest tools and a catalyst in propelling some of the great changes in the society. Animated cartoon is one of the forms of mass media. Although often understated, mildly acknowledged and subtle in its ways, it holds the potential to make positive changes if used optimally. -
Reportage of AFSPA incidents in mainstream media: Media shying away from criticising army /
The primary focus of the research work deals with the limited coverage of Armed Forces Special Powers Act by the National Media. Armed Forces Special Powers Act came into existence in the newly formed India in the year 1957. Media has been catering the interest of millions, but what about those sections of the Indian society which are suppressed by the imperialistic state apparatus? -
A study on the current status of Kathakali with special reference to participation of women /
The human evolution has witnessed a journey of joy and pain, might vary from region to region yet all community share a common thread and nostalgia. Art forms are such communication tools which preserved and promoted such cultural events. Kathakali is the indigenous art form of Kerala, the southern state of India. Katha means Story and Kali means Performance Kathakali, the world renowned Classical Dance-Drama of Kerala, originated in Kottarakkara during the first quarter of the 15th Century. -
Business model of IPL: Role of product placement in creating it as a brand /
Product Placement is a new innovative and modern form of advertising and promotional mechanism in which the marketers brand their goods by placing it in sports & entertainment programs. Brand Placement when collaborated with a well respected athlete or is strategically placed on the field at a game has helped many brands draw much needed exposure to their product offerings. The modes of product placement have transformed over the years, from the traditional practice of inserting ten or thirty seconds commercials to direct placement of the brand during live game or match intervals. Brand placement has the power to persuade a consumer or to strengthen the loyalty towards a brand. -
Social media and crisis communication the new age mantra? /
The topic Social Media and Crisis communication ?? The new age mantra? is indeed one where immense amount of research is possible. Simply because social media today has become one of the most rapidly growing means of communication. The researcher through this research aims to find out if Public relations professionals use this medium extensively while communicating crisis. The theory used behind this research is ??uses and gratification theory. The research begins with the theoretical aspect of social media and crisis communication. The researcher has taken examples of a few ground breaking crisis that have taken place in the consumer world and cited their examples where in prominent use of social media has made people aware of the crisis and it is the same social media that has eventually regained peoples faith back into the brand. -
A psychoanalytical study of the nature and appearance of character analysing 6 songs each of Jim Morrison, Kurt Cobain and Janis Joplin (members of the famous club 27) /
To understand how character could be understood by analysing the greatest works of the above artists. This research is to find a possible connection to show that the songs written by the artist is not just a form of expression but also to show the world who they are, and their ideologies and most importantly what they feel about themselves.