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Northeast and its portrayal in broadcast media - A picture beyond terrorism and insurgency /
Northeast India is a rich home of natural beauty and magnificence surrounding the seven sister states of Assam, Arunachal Pradesh, Meghalaya, Manipur, Mizoram, Nagaland, Tripura and the nearby hilly state of Sikkim. In any case it is a bizarre reality that such an inconceivable region of the nation stays inadequately spoken and noticed in the national cognizance. -
Notions of beauty, perception and acceptance - How people perceive product advertising /
Beauty has always been an important factor in humanity. It has played a very important role in history, being recorded timeless in various arts. Needless to say it is a very important part of our world, our society and us. Though beauty can be achieved through many means, one of the most popular ways one thinks of achieving it is beauty products. These beauty products have wriggled their ways though our daily lives and have made themselves a staple through their insistent advertising which proclaim that they are the answer to all your beauty related problems. One of their proclamations is that their products help achieve perfection. -
Objectification of women in songs of movies made by V Ravichandran /
V Ravichandran is one of the most popular actor and director in the Kannada film industry who has made several successful films. He is notable for bringing the element of objectification of women in his movies. This paper tries to analyze the way V Ravichandran uses objectification of women to highlight the problems women face in the society. -
Perception of paid news among media students in Bangalore /
Gone are the days when advertising were among the major source of revenue for media organizations. The recent past has witnessed the rise of paid news in media organizations where they get paid to publish favourable news about a person or organization. This practice is s serious blow to the journalistic ethics of the country. -
Perception of students and teachers on E-learning modules /
Studies suggest that e-learning has not been successful in India yet, the scope is wide given threshold of change that the country stands at and the high percentage of youth population. With E-learning Students have flexibility and an enormous range of courses at their fingertips. Also, today an important aim of institutions today is to create a knowledge base, data in the form of courses that can be accessed globally. -
Persuasive techniques used by advertisers in television commercials /
The purpose of this research is to observe the persuasive techniques used by advertisers in television commercials focussing on eight different advertisements belonging to four different categories. The researcher concentrates on the different components utilized by promoters to summon passionate reaction on the viewers/consumers. The commercials chosen by the researcher depict essential connections that are esteemed and kept up in the society. -
Piracy in fashion business and protection for the creativity of designers: A comparative study /
The fashion business is one of the fastest-paced industries today. Beyond the simple act of selling clothing, a company's ability to create and capitalize on a distinctive brand is a crucial factor in achieving sustained success in this industry. When a style or brand becomes well-known, many others copy it mindlessly, which causes a huge loss for the people who made the original products. We also encounter fake products from well-known brands very often, which not only ruin the fashion industry but also pose a serious risk to the economy. Fashion nowadays thus goes beyond only clothing and accessories. The substantial expansion of the fashion industry is significantly influenced by intellectual property. “Intellectual property law may be used to safeguard the originality of a wide variety of creations, including those in the fashion industry. The types of intellectual property and their applicability to the fashion industry have only been touched on briefly. The purpose of this dissertation is to educate the reader about current fashion trends, hotly debated problems, and the importance of intellectual property rights in the fashion business”. -
Political propaganda portrayed in Hindi films /
Politics being one of the central object in democratic and highly politicize country like India has its impact and influence on every walk of life of this country. Since the beginning of the 20th century cinema in many ways has influenced social consciousness and helped in shaping our inner understanding. Both cinema & politics become important aspects of our society. It is important to study how they interact and how cinema adopt or take shape via political discourse of this country. -
Popularity of food blogs: Exploring the rationale /
Food blogs have been introduced to the world long years back. But it gained popularity only in recent years. It was considered as a leisure medium or as a hobby. The need for food blogs came into existence when people started to write about the food they ate or which they cooked. Most of the people who follow food blogs get attracted to the facts like the content, photographs, visual appeal etc. -
Portrayal of branding of Kerala through bollywood movies /
India‟s top film industry like Bollywood portrays the heterogeneity of India to the world. Bollywood industry tries to portray the vast heterogeneous features of different states in India. The objective of this study is to observe and analysis the way Kerala is being branded in Bollywood movies. The study will look into the inclusive branding and representation of Kerala in aspects such as culture, religion, tradition, language, local people and destination. -
Portrayal of cricket in bollywood movies from 2011-2016 /
Movies and cricket are two of the big entertainment and revenue generating industries in India. The first feature film in India can be dated back to 1913 while cricket had its emergence in the 16th century itself. Cricket can also be seen in movies in recent years. This study focuses on films which were released between the years 2011 and 2016 which have depicted cricket in them. The study uses the Representation theory by Stuart Hall as a theoretical framework. -
Portrayal of India in western music videos /
The purpose of the study is to find out whether the perception of India in the western music videos are negative or positive. The researcher focuses on the various elements used by the creators of the music videos which depicts India. The songs selected by the researcher are the ones in which India is majorly shown (visuals, clothes, beats, etc.). The researcher conducts a perspective analysis from the point of view of experts from the music and the cultural studies background. -
Portrayal of Latin American culture and characters in hollywood /
Latin American culture is known to be rich in terms of literature, art, music and history, but is also famous for its conservative attitude. There are however, a few aspects of the Latin American culture that are stereotyped in Hollywood films like their family system, drugs, mafia, religion and society and their economic status. -
Portrayal of Pakistanis in Kabir Khan films /
The Bollywood cinema has metamorphosed into an abiding passion for audience all over the world cutting across demographic and political boundaries. Besides the rather visible signs of the extensive hold that mainstream Hindi cinema has on Particularly the Indian society, the fact remains that, contemporary commercial Hindi films have reflected political and social concerns of all the time. -
Portrayal of sikhism in hindi movies /
A Sikh is known for his strength and valor, comedians, a true friend to someone, dedicated, hard work. These are the general characteristics that are taken into consideration while dealing with how we perceive their nature on screen. Over the past few years Portrayal of Sikhism has evolved from being a comedian to a more serious role and some of the stories being based on true lifes of Sikhs. With portrayal of Sikhs in Hindi movies, the image of the community has been lifted despite them being stereotyped in cinema in form of various actors, enacting the roles of a Sikh on screen whose enactment has helped in uplifting the communitys image in the minds of the people despite the Sikh religion being the lowest in the population count. -
Preferences of 24 hours news channel viewers in Kerala /
Keeping the demand of Infotainment programs, the media houses started producing news magazines, entertainment magazines and news programs for different channels. Within a short span of time news journalism became so popular in Kerala and now more and more media houses were planning to setup their news channels in the state. By several measures news channels has come to realize the potential for news broadcasting. Each network has dramatically expanded their news programming over the decades and TV news producers take great pains to make their stories visually appealing to present news instantaneously and to make viewers feel they are a part of the events shown. New computerized graphical techniques present technical and statistical data in compelling formats. -
Ranjith cinemas - An episteme that create discourse on class, caste and religion /
Films are an important form of mass communication in India today. Apart from being mode of entertainment, films also shape the ideology in the mind of viewers because cinema is an ideological apparatus by nature of its very seamlessness. The audience do not see how the cinema creates ideology it invisibly renders and naturalizes it. -
Readers' perceptions of the pauls publications in the archdiocese of Bangalore /
“A good book has no ending,” says RD Cumming. Similarly, a good book inspires, encourages and comforts each time we read it. ST PAULS Publications, have been enriching and enlightening minds of innumerable readers for more than six decades. So for ST PAULS have published more than 1000 titles in different languages in India. -
Recall of advertisements placed during Indian crime shows /
Brad J. Bushman conducted a study in 1998 that studied the effects of watching televised violence on memory. Bushman conducted experiments to find out if the viewers remembered the advertisements after watching violence on television. Results showed that violence had a negative effect on recall of the brand and the advertisement message. The present research sought to study the effect of violence in Indian crime shows on the recall of the brand, the product category and the tag lines used in the advertisements. -
Relevance of comic books in the Indian context /
The purpose of the study is to find out whether comic books are still relevant in the minds of their Indian readers. With the advent of television, cellular phones, and the world wide web- readers of the 90’s had rapidly lost interest in these printed illustrations due to the lack of innovation and distribution.