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WHETHER STUDENTS CONSIDER PLAGAIRISM AS AN ETHICAL ISSUE
New media play an important role in the spreading of plagiarism in the modern world. The facilities that are provided by new media like websites; blogs etc provide information to the knowledge seeker which may cause for plagiarism in many cases. Plagiarism is an issue faced by academic field and researcher due to the influence of new media. This paper is studying whether students consider plagiarism as ethical issue. Study is analyzing students attitude towards plagiarism especially students attitude toward online plagiarism. This is a study conducted using both qualitative and quantitative methods. The study is very much important in the contemporary time due the changing treads in the concept of academic due to the impact of new media and information flow. The paper evaluates the understanding of student regarding plagiarism. The study is also evaluating the factors that force students to do plagiarism in their works. The study uses the techniques like survey, in-depth interview and focus group discussion to reach conclusion. -
CONTENT ANALYSIS ON NEW GENERATION MALAYALAM CINEMA
The study analyses the influence of new generation Malayalam cinema and the trend of new generation cinema in Malayalam film industry. In the new generation films, realism has been given preference. The preferred portrayals are of death, blood, conceit, adultery, jealousy, cunningness, unfaithfulness and sorrow. It aims to analyse how the new generation affects the Malayalam cinema and its pattern of story or plot used by the industry. The researcher used content analysis to find out the similarities and common similarities from the four films. Through the content analysis and qualitative research we can find out that the plot or the way of stories were moving in the same direction. -
EFFECTIVENESS OF PUBLIC ENGAGEMENT AND INNOVATIVE NEW MEDIA STRATEGIES.
New media is prevalent tool and a mass medium since it became associated with social networking. Public relations companies and executives used new media like YouTube; Facebook extensively since the dominance and wide implications of these mediums was first witnessed. With the existing new media strategies of Facebook events, advertisements and campaigns there is an increase in demand for unconventional new media strategies. The new media audience is rapidly changing and adapts rather quickly to already existing new media tools. This research paper intends to study the imporantnce of Public engagement and innovation in new media strategies. It will help in field of public relations and advertisement at large by answering significant questions on public engagement, its application in Indian campaings, if applied its success or failure and other detailed synthesis of its existance or lack or willingness of the Indian masses and industry experts to adopt or embrace public engagement and innovation in new media strategizing. -
REPRESENTATION OF CLASS STRUGGLE AND CLASS CONFLICT IN FILMS: A MARXIST ANALYSIS
Films represent society and in a society there is a struggle between people and classes made by the people. In any type of film there is an underlying philosophy. Marxist philosophy or Marxism came out of classical German philosophy and it has a strong presence in countries like Russia and India. Marxism deals with various ideologies like capitalism, class struggle, class conflict and economy struggle. The study aims to analyze the portrayal of those ideologies through two Russian and two Indian films by applying qualitative (content analysis and in depth interview) methodology. -
PEOPLES PERCEPTION ON THE MOVIES HAVING ANIMALS AS PROTAGONIST
Movies have been an integral part of the society along with other aspects of social life. The societys reflection can be seen in movies and the impact of movies on the society is very much visible, hence it is a two way process. People watch movies either for passing time or it is their hobby. There is a niche audience who watch movies because they consider movies as an educational tool; it increases their knowledge about different aspects of society and life. The researcher is focusing on the movies, having animals as protagonists because such films are rarely made in Indian film industry. Due to the rarity of such films, Indian audience have to shift their focus or depend on Hollywood. Here, the researcher tries to find out audiences perception on movies having animals as protagonist and the reason for having only few movies in Indian film industry in the present scenario. -
STUDY ON THE SIMILARITIES IN THE NARRATIVE TECHNIQUES: A COMPARATIVE CONTENT ANALYSIS ON KOLLYWOOD TO HOLLYWOOD
The study analyses the Narration techniques that were used in the Hollywood movies, which were taken from the Tamizh cinema, which is known as Kollywood. The researcher used content analysis to find out the similarities and common similarities from the four films, two from Tamizh and two from English. Through the content analysis and qualitative research we can find out that the plot or the ways of stories were moving in the same direction and the techniques in the narrative that makes the plot looks same. -
AN ANALYSIS OF PEOPLE'S PERCEPTION OF TINTIN
Certain comics achieve cult status, a status which ensures they are replicated in other forms to reach out to a wider audience. The Adventures of Tintin is one such cult series which has been loved by generations across the globe. Each reader of Tintin is unique in his/her own way and the research aims to figure out if the educational background of the readers influences the way in which they perceive the series. This perception is being looked at from two the point of view of two groups, one consisting of readers from the Journalism/media background and another consisting of readers from various other backgrounds. -
DECLINE OF TIBETAN MUSIC AND THE INVASION OF CHINA
This study explores the forms and features of Tibetan music that existed in the past and its gradual change to the present. It looks at the traditional music that Tibetans followed and the amalgamation of the same with other forms and genres of music as it altered during and after the Chinese invasion of 1949. The study will be working under the idea that the Tibetan music has lost its traditional trace as the prominence of commercial marketing of music have escalated and how this was brought on by the mentioned invasion: the political, social, cultural and economical aspects which directly or indirectly changed the musical culture of Tibet. It envelopes the idea that the musical tradition of Tibet has been lost due to the strong administrative control of the Chinese government and how that led to the failure of the native Tibetans to safeguard the Tibetan traditional forms and genres of music. -
USER SATISFACTION OF CHRIST UNIVERSITY WEB PORTAL
Apart from the various factors contributing to the use and adoption of technologys newness, system usability has gained immense relevance. Here the usability is often identified as the satisfaction of the user from the particular system in use. The researcher intends to analyse and study the user-satisfaction of Christ University students, primarily, from the Christ University web portal. By drawing definitions from the International Standard Organisation, the meaning of user satisfaction is understood as the extent to which a specific user can use the product effectively to achieve specific goals. The researcher will search for answers among students of Christ University by confronting them with them questionnaires on its information quality, user-friendly nature and the availability of information and details. -
CELEBRITY MEN AS ENDORSERS OF JEWELLERY IN MALAYALAM ADVERTISEMENTS
Jewellery being mainly a womans product is largely being sold by celebrity men now in Malayalam advertisements, indicating a shift in pattern from using female models. Mohanlal, Dileep, Suresh Gopi, Vikram and Vijay are some of the celebrities who have been endorsing jewellery. The objectives of this study were to analyse the different elements of the jewellery advertisements using celebrity men, study the reasons for the changing trends (from female models to celebrity men) ?? audience perspective and study any patterns across the advertisements. A content analysis of some of the advertisements were done based on the following parameters: the celebrity, attire of the celebrity, dialogues, main message in the advertisements, advertising appeal, background setting and objects, use of text, kind of background score or music, and jewellery presentation. A survey was conducted on a sample size of 50 to help answer the research questions from an audience perspective. It was found that all the celebrities were those who have had long standing careers. It was also found that all the advertisements were in accordance with the Match Up theory. It was found that in terms of dialogue delivery there was a mix of both the spokesperson and presenter styles that were adopted in the advertisements. The format of the advertisement and the way in which content is presented seems to be chosen based on the celebrity who is endorsing. It was found that both emotional messages as well as messages that require more logical or rational thinking are dealt with almost in equal numbers by the celebrities, hence breaking this stereotypical notion. From the survey analysis it was found that the on-film personalities of all the celebrities are kept intact in the ads as well; glittering generality is the most frequently used persuasion technique in the ads. -
EXPLORING THE CONCEPT OF PARALLEL PUBLICATION: BANGALORE TIMES AS A CASE STUDY
Varied news themes are always in demand. What better platform than Bangalore Times which does not have a specific pattern of news themes yet caters to all the requirements of todays generation. The main newspaper is the most popular one, but today many supplements are catching up with the popularity of their main newspapers. One of the classic examples of such a supplement is the Bangalore Times. On close observation, one will notice that many people actually pick up this supplement and browse through it even before the main paper. It is very interesting to find out why this is so. Audiences have varied requirements and The Times of India caters to exactly this. It makes a good topic of study to find out whether Bangalore Times can actually be considered a parallel publication or not. Not enough research has been done in this area and many people are still not aware of this sector of the print industry yet. This study aims at a better understanding of the nuances of Print journalism and how exactly is its popularity determined. This study will also help understand audience choices, readership and how different people respond to print journalism. -
CELEBRITY ENDORSEMENT AS A PART OF PR STRATEGY OF NGOS
Celebrity endorsement in India is a big market and has been growing continuously. Brands often use celebrities to make an impact on people but today even the non-governmental organizations have been taking help of celebrities to endorse their cause and the NGO. Moreover, this has become an inevitable part of their public relations strategy. This paper analysis the public relations strategies of three NGOs and tries to find out why there is a requirement of celebrities in the non-profit sector and also how the celebrities have contributed to its development. -
The current status of celebrity endorsements in advertising /
In advertisements celebrity endorsements are considered a time tested successful tool. It increases recall value and positively reinforces the product in the minds of the consumer. The attributes attached to the celebrity automatically gets transferred to the product and the consumer starts to view in the product in a positive light. Casting a celebrity in advertisements does not guarantee high sales. Completely banking on a celebrity to boost sales is not a viable plan of action. -
SOCIAL REHABILITATION THROUGH NEW MEDIA: A COMPARATIVE ANALYSIS OF 3 CONTINENTS WITH INDIA TO OVERCOME TABOOS ASSOCIATED WITH THERAPY
This paper attempts to measure the significance of New Media as a branch of social sciences and the growing impact it has on other walks of life, specifically its role in social rehabilitation. The word ??therapy is a ubiquitously known term and often used in daily speech in the branch of psychology. Given the new application of new media, the term has now crossed fences over the sphere of media with its application in online communication. The advantages of therapy and social rehabilitation through the online application of new media have been discussed as a central argument. It further seeks to analyze if it triumphs the role of traditional forms of therapy in making the latter a more viable medium today. The role of technology and its impact have certainly impacted the way one looks at the term ??therapy and ??counseling. This paper hence seeks to find the effectiveness of online therapy in social rehabilitation in comparison to traditional therapy while examining the perspectives of 3 continents specifically USA, UK and Africa and comparing it with India. -
COMPETITIVE MARKETING IN INDIA: A CASE STUDY ON AD STRATEGIES OF SAMSUNG GALAXY AND NOKIA LUMIA
Today the first thing that we look for before moving out of our house is our cell phone. This gadget has made possible for us to keep in touch with the entire globe irrespective of where we are. The first ever mobile phone which was commercially available was DynaTAC 8000x but that was the era when not many people could afford it. Contrary to this, today is the time where every nine out of ten people have their personal cell phones. This to a certain limit was made possible by Reliance. It came out with affordable CDMA cell phones which even the lower class population of India could afford. Although these companies have created a benchmark for themselves, they have not really been the leading brands of the industry in terms of variation, style, preference, promotion etc. To a certain extent, it has been noticed that Nokia has been the preference of the people due to its variety, style and longitivity. Nokia has been the leading smart phone brand in the industry for several years. For long it has maintained its credibility, keeping itself connected with the clients. The loyalty that its customers had for the company was strong enough for them to not go in search for other brands. Samsung, on the contrary wasnt doing very well in the market. Its designs and applications were constantly failing. Therefore the fact that Samsung is now the leading brand in our country has a lot aspects attached to it. There have been uncompromising strategies put behind the success of Samsung. From a very nominal smart phone company, it has risen to the most popular smart phone company in India. Its has been noticed that with the incoming of new handsets and softwares, there has been a change even in its promotional activities. Nokia, which in the past was loaded with new launches like the N series or the E series, suddenly came to a halt. This was when the Samsung started coming up with its touch screen Corby phones. Therefore this study will be executed to mark the difference in the marketing strategies of Samsung at its stage of rival, also comparing it to the parallel Nokia Advertisements. -
CONTENT ANALYSIS ON THE REPRESENTATION OF SOUTH INDIAN-NESS IN BOLLYWOOD SONGS
Cinema is an ever growing industry. As new generations keep increasing the family tree, so does new celebrities emerge in this film fraternity. There is no end to cinema. But there is always a deadline that every celebrity meets. One wrinkle and out you go! That is precisely the formula applied in this industry. The whole research is analysed in terms of the South Indian-ness that is present in nineteen Bollywood Songs. According to the researcher, South Indian-ness means the south Indian factors that touched upon in the Bollywood movies. Those factors can be the languages, traditional attires, locations, music, etc. There are certain features that make a place unique from the others. That is the basic difference that is created which has lead to two terms ?? North India and South India. Without these differences we would have been called as ??India. -
GRAFFITI AS AN ART FORM USED IN MUSIC VIDEOS OF THE BAND COLDPLAY
The study is based on the analysis of the content of two videos in the popular British band - Coldplay. The two songs taken into account are ??Every Teardrop is a Waterfall and ??Hurts like Heaven. The visual content in these songs involves a lot of graffiti art which complement the wordings of the song and go along with the beats of the music. To gain more knowledge on the visual element used in videos and find out the reason for the use of the elements in these videos, to come to a conclusion which explains the audio and video of the song by the band and also to understand how it enhances the feel of the song in a better way, the researcher goes into detail and explains the significance and use of the elements (visuals, lyrics) in the songs ??Every Teardrop is a Waterfall and ??Hurts like Heaven by Coldplay with the aid of the required research methods. The method used to study Graffiti as an art form used in music videos of the popular band Coldplay is Qualitative method which helps in getting a detailed conclusion. The researcher adopts an in-depth analysis of the songs and their visual content (graffiti art). The study is validated with the help of experts opinions through interviews and secondary data like books, journals and online material. After the analysis of the music videos with the help of expert opinions, it is interpreted to come to specific findings. Use of journals, books and online material provide facts about the origin and development of the types of music, graffiti art and visuals. This leads to a better understanding of concepts involved in the study and bring in more credibility. -
ANALYSIS OF GOVERNMENT ADVERTISEMENT ON THE AGRICULTURE OF MANIPUR
The term development, advancement and technology may not be the right set of words to describe rural areas of a country, as generally we associate rural parts of a country as backward, dirty, uncivilized and poverty. Today, Media is one of the most important and powerful medium that plays a very significant role in the lives of millions of people in the country because from centuries before media has helped and made people aware of the available options and the new technologies which make the lives of millions of people easy especially for the development of backward or the rural areas of a country catering to the needs of different people. Advertising is an indirect way of bringing or turning the masses or peoples towards the advertised services by providing plenty of information that is premeditated in order to bring effectiveness with a complimentary thought, now advertising is one such aspect of media that plays a vital role. Hence, the researcher in this research tries to find out the role of IASF and its effectiveness through advertisement by analysis its creative tactics. -
USE OF SELF ESTEEM APPEAL IN ADVERTISEMENTS THAT CATER TO WOMEN
The concept of Self-esteem appeals are considerably new in advertising, they are used in the advertisement to increase the buying and selling for products that are meant for women. The advertisers increase the demand of their products, with a particular target audience they pioneer ideas that will psychologically stimulate a strong feeling which will lead to a strong emotion that make them purchase the product or least take a good notice of the product addressed. The study aims to analyse the effectiveness of the advertisements that are made for products that are specially meant for the women, to find how these products affect the attitude towards looking at the product and themselves. And also to look into how the consumers recall the brand that uses a lot of self esteem appeal in them. -
ANALYSIS OF TRANSITION OF FOLKTALE FROM ORAL TO TEXT TO VISUAL MEDIA CASE STUDY: KEIBU KEIOIBA (MANIPURI FOLKTALE)
Folklore is an art form, which consists of stories, songs, spells, proverbs, legends, belief, and other principles in a tradition of a culture, subculture, etc. The term "folk" can refer to any group of people whatsoever who share at least one common factor. In Manipuri tradition, the elders or grandparents to their grandchildren near a place called ??Phunga which means a ??fireplace in the vicinity of kitchen narrate folktale orally. It is a place where members of the family dines together and shares the stories of daily life. Hence, the name ??Phunga wari which means ??fireplace tale is also known as ??folktale in Manipuri culture. Manipur has a rich tradition of folktales since its inception. Keibu Keioiba is one of the most widespread folktales in Manipur. It is translated in many ways such as tiger head, half beast half human and a man tiger. It is represented in different ways: written (books), oral (oral transmission) and visual media (animation movie). The study aims to analyse the folktale Keibu Keioiba from oral tradition; books and animated movie to study the characteristics changes in the transition of medium.