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Road-Traffic Congestion in Bengaluru : Psychological and Social Consequences
The study investigated the commuting experiences of frequent travelers during congestion using a three-phase sequential exploratory design. Using semi-structured interviews, phase-1 explored the experiences of a sample of ten (4 women and 6 men) regular commuters on Bengaluru's congested roads. Thematic analysis revealed that psychological experiences due to travel adversities during congestion generated negative affect that narrowed thought-action repertoire of the commuters into fight or flight responses. Fight responses caused negative road occurrences that intensified travel adversities further, creating a vicious cycle showing a non-linear loop. Social consequences included challenges for personal time and activities, family time, health and health care activities, work, social, community, and recreational activities, increase of virtual socialization, and social Darwinism. In phase 2, a check-list of psychological consequences was developed based on the thematic analysis. Phase 3 statistically validated the vicious cycle in a sample of 190 (87 women and 103 men) commuters using structural equation modelling. The model substantiated the probability of the vicious cycle. Based on the model, a mathematical model was developed that could be used to test the non-linear relationship between the components of the vicious cycle. -
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Role of employee value proposition in creating employer brand value for employee attraction and retention
Employee Value Proposition is a set of associations and offerings provided by an organisation in return for the skills, capabilities and experiences an employee brings to the organisation. Employee expectations from the employer is now shifted from monetary to more intrinsic values like rewards, recognition, and flexible work. Understanding the value proposition is vital to devise appropriate human resource strategies for employee attraction and retention. Human resource managers have realised that the communicating the value propositions to the employees is as important as devising them. This has led human resource managers to collaborate with marketing team to develop right communicating strategies to build a lucrative employer brand to attract right talent into the organisation. Previous studies lack focus on dual
outcomes of employer brand. The current study develops an employer brand for internal employees and potential employees. Although the value proposition components remain same for both category of employees, the order of preference differs. The study has used structured questionnaire to
understand the order of preference of value proportion components for
internal and potential employees among generation X, Y and Z. The findings assist human resource managers to use the developed framework to identify the value proposition preferred and develop and communicate the Employee Value Proposition accordingly. The theoretical contribution includes proposing differentiated Employer Brand framework for internal and potential employees. -
Role of employee value proposition in creating employer brand value for employee attraction and retention
Employee Value Proposition is a set of associations and offerings provided by an organisation in return for the skills, capabilities and experiences an employee brings to the organisation. Employee newlineexpectations from the employer is now shifted from monetary to more intrinsic values like rewards, recognition, and flexible work. newlineUnderstanding the value proposition is vital to devise appropriate human resource strategies for employee attraction and retention. Human resource managers have realised that the communicating the value propositions to the employees is as important as devising them. This has led human newlineresource managers to collaborate with marketing team to develop right newlinecommunicating strategies to build a lucrative employer brand to attract right talent into the organisation. Previous studies lack focus on dual outcomes of employer brand. The current study develops an employer brand for internal employees and potential employees. Although the value proposition components remain same for both category of employees, the order of preference differs. The study has used structured questionnaire to newlineunderstand the order of preference of value proportion components for internal and potential employees among generation X, Y and Z. The findings assist human resource managers to use the developed framework newlineto identify the value proposition preferred and develop and communicate the Employee Value Proposition accordingly. The theoretical contribution includes proposing differentiated Employer Brand framework for internal and potential employees. -
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Role of Financial Literacy and Digital Financial Inclusion on Sustainable Development Among The Mao-Naga Tribe of Northeast India
This research empirically analyses the influence of financial literacy and digital financial inclusion on sustainable development. The notion of financial newlineliteracy, adopted from the Organisation for Economic Co-operation and Development, combines financial awareness, attitude, knowledge, and behaviour to achieve financial well-being. Digital financial inclusion is the process by which individuals or households in the underserved or unprivileged section of society have access to formal financial services through innovative digital technologies. The main features of digital financial inclusion include reduction of costs, security, ease of access, usefulness, and actual usage of digital financial services. The current study collected data from the Mao-Naga tribe of Manipur and newlineNagaland, Northeast India using a convenient and purposive sampling method. The research method is quantitative in nature, and primary data were collected from adult individuals who were 18 years old or above. These respondents were eligible and able to manage their own bank accounts independently. The study has a crosssectional time horizon with a deductive approach. The data consisted of 1147 samples of Mao-Naga tribe adults using a structured questionnaire on a seven-point newlineLikert scale. The statistical technique of Statistical Packages of Social Science newline(SPSS) software was utilised to ascertain the descriptive result of the study. The newlinehypothesis testing was conducted using the Partial Least Square Structural Equation newlineModelling (PLS-SEM) statistical model. The SMART-PLS 4.0 software was employed to test the hypotheses of PLS-SEM, explanatory variance, effect size, PLS predict, and importance-performance map analysis (IPMA). Financial literacy and sustainable development were analysed from a reflective-formative approach of higher-order constructs. This research indicates that financial literacy and digital financial inclusion can positively influence sustainable development among the Mao-Naga tribe. -
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Role of Green Human Resource Management Practices on Sustainable Performance of the Service Sector Organizations
The prominence revolution took place in the 1980s, and then the Green HRM practises movement blew over the sustainable development literature in the 1990s. This represents an excellent practice because it newlineincorporates sustainable development principles into the operational processes newlineof the human resources department. According to Mishra (2017), Green HRM is a tactical instrument for arranging human resource competences and promoting ideas that motivate businesses to embrace sustainable strategies. newlineThe term human resource management (HRM) is used to describe a set of practices, procedures, and methods that are focused on managing and optimizing the performance of personnel within a business, thereby providing the organization with a competitive advantage. Despite the fact that green human resource management has grown to be a major source of concern, India has only relatively handful of first-hand studies done in this area. While conventional HRM concentrates on functions to provide an organisation a competitive edge, green HRM places an emphasis on the capture and retention of green efforts to meet corporate objectives. newlineGreen HRM in India is plagued by a variety of issues. The study has chosen a few traits from the research at hand that may be utilised to create Green HRM practices for sustainable development. It stands to reason for contemporary businesses to take environmental responsibility seriously (Jackson, Renwick, Jabbour and Camen, 2011). Numerous studies show that environmental newlineinitiatives increase production and provide companies a competitive edge (Bombiak and Marciniuk-Kluska, 2018). Although organizational solutions quotmoved beyond pollution control and the mitigation of environmental degradationquot, Saeed, Jun, Nubuor, Priyankara and Jayasuriya (2018) have highlighted its significance in the New Millennium Era. -
Role of healthcare quality in improving patients satisfaction at private hospitals in karnataka India
Healthcare is known as the treatment, diagnosis, and prevention from disease, newlineinjury, illness and other types of mental and physical losses in human beings (Pallipedia, 2009). Governments, insurers, consumers and healthcare delivery systems are involved in a continuous tug of war situation across the world and trying to meet increased demand for healthcare services, reducing the cost of service and healthcare quality improvements. Quality was already an area of attention for some time in healthcare, but recently the focus has been shifted towards quality majorly to reform entire healthcare. Therefore, in the present study healthcare quality has been focused. The main objective of this study is to investigate the role of healthcare quality in improving patient s satisfaction at private hospitals in Karnataka, India. The research has been designed as analytical research and used survey method for conducting the research. Primary data collection was done using structured questionnaire from respondents. For this study target population was private corporate multispecialty hospitals situated in Bengaluru, Karnataka. Multistage proportionate sampling was used for data collection. Data analysis was done using SPSS and AMOS. The results and findings of the study confirmed that the main influencers of newlinepatient s satisfaction and perceived service quality were six latent constructs: safety, newlinetimeliness, effectiveness, efficiency, patient centeredness and equitability. The model of patient s satisfaction with integrated framework revealed the relationships between independent and dependent variables and gave insights into interplay between the construct relationships. Study suggested practical significance of each construct and also raised a need for more holistic view of the model. Hence results of the study provided valuable insights for the management of private healthcare institutions. -
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Role of Humanoid Robots in Enhancing Communication and Social Skills among Students with Mild Autism
Introduction Children with Autism Spectrum Disorder (ASD) face challenges in social newlineinteraction. This is a growing concern and needs a due redressal for their wellbeing. Failing to address these challenges can cause further isolation resulting in displaying antisocial behaviours. Children with Autism require the intervention of technology. Over the years, special schools have been using newlineAssistive Technologies (AT) that bridge the gap in learning for students with newlinedisabilities in general and Autism in particular. As a result of this initiation newlineearlier studies have deciphered that the end result of drawing AT into teaching and learning have been promising and optimistic. Available literature has shed light on the positive impact of emerging and assistive technologies on the learning of students with disabilities. However, the use of emerging newlinetechnologies by special tutors to build vital skills amongst children with autism has not been sufficiently explored. The lack of adequate exploration in the aforementioned domain paves the way for this research in particular. Objectives This study aims to explore the benefits of using humanoid robots which is an emerging technology in recent years with specific reference to inclusive newlineclassroom setup. Inclusive classrooms use humanoid robots to develop social and- communication skills amongst students with mild autism. This study sheds light by using both qualitative and quantitative methods and identify whether robots can effectively address children s social and communication skills which contributes to children s speech and behavioural development. Methods As mentioned above this research has been undertaken with a qualitative research design a combination of tools to explore how humanoid robots enable in the development of social and- communication skills amongst students with mild autism. The researcher has conducted semi-structured interviews newlinewith special tutors and counsellors to gain insights into the positive benefits of newlinechild - robot interaction. -
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Role of Marital Status of Parents on Self-esteem, Happiness and Academic-achievement among Adolescents
Adolescence is that development period of human life where the adolescent learns the knowledge of reasoning, critical thinking, problem solving behavior, emotional intelligence, and managing relationships. In today???s society, divorce has become a common affair. A child perception of divorce will be largely determined by age and gender. The purpose of the current study was to find out the role of marital status of parents and gender in self-esteem, happiness and academic achievement of adolescents. Four CBSE schools from Bhubanseswar, Odisha were contacted for the data collection. Total number of samples was 60 students of separated family and 60 students from intact family were selected randomly for the study of happiness, selfesteem and academic achievement. Among each 60 sample 30 were female and 30 were male to check the effect of gender on happiness, self-esteem and academic achievement of adolescents. The result of the study shown that adolescents with divorced parents has less happiness score, low self-esteem and less academic achievement in comparison to adolescents with both parents. On gender basis it was found out that female adolescents have less happiness score and low selfesteem in comparison to male adolescents. But female adolescents have shown high academic achievement in comparison to male adolescents. Adolescence is the vulnerable time period of a human???s life span. The adolescents need to get proper love, affection, attention from parents and society. Parents play a vital role in adolescents??? life. According to the current study the adolescents with divorced parents need to get proper support, love and counseling if necessary. -
ROLE OF MEDIA IN PROPAGATING WELFARE SCHEMES
Media has always been pro-active about disseminating information. But it is no longer limiting itself to information. The concept of infotainment and sensationalism has taken over. Whether it is news channels or entertainment channels, all believe in the concept of garnering number one slots. The concept of ??media has evolved over a period of time. Unlike before, it is not limited to newspapers, radio and pamphlets. Recently, an upcoming Kannada singer committed suicide as he was not allowed to participate in one of the reality shows. This is a clear example to show the importance and the kind of recognition one gives to this medium. This research paper tries to understand the role of media in propagating welfare schemes. Various committees are formed across the country to provide a fair chance for the common man to access better facilities and fruits of development. If information about the same development or welfare schemes is not disseminated widely, how can one try to bring better standards of living? Running behind scams or 24 hours news coverage does not guarantee high quality news. The media is no longer a mediator between the government and public, but more of a commercial entity. Freedom to design program content has meant that the private TV channels, especially 24x7 news channels, do not have any special interest in propagating information about social welfare schemes. Government-owned broadcast media entities, on the other hand, follow government guidelines on media content, with specialized content to meet social development objectives. However, government-owned broadcast media is far behind in terms of catching up with latest technology and following best practices, when compared to private channels. Bureaucracy, red-tapism and lack of agility have meant that the government-owned channels have lost out to the private channels in presentation and holding the attention of viewers. -
Role of media in social issues: Media coverage of Vidarbha mass suicide by print media /
Media has always been an influential medium. It also has the biggest power to make aware of the people and the government. Thus it makes the government aware about the common people‟s problems and needs and making them act accordingly. In fact, it‟s actually the duty of the media. It‟s better to say that its function is nothing but to be a „watchdog‟. There are 4 theories of press/media and three other theories which are called „Development or Alternate Theories‟. -
Role of online visual merchandising and personality attributes on purchase intention of customers in the apparel industry
The visual merchandising sector on the online platform has considerably impacted the sales as online visual merchandising (OVM) strategies have become a relatively new concept. The tremendous growth of electronic retailing has led to the adoption of new visual merchandising concepts which are digital. A web space which is visible and aesthetically not appealing distracts the customers across all the generations, which makes them switch to other websites. Online retailing is a competitive and dynamic area, which is created based on the artificial brick and motor concept. This artificial brick and motor concept has to be created on an online shopping platform in terms of attracting the end consumers. Moreover, to do this there needs to be a trigger, or in other words a stimulus which causes an action which leads to a response (reaction). Based on the past theories by psychologists the stimulus and response is not the only factor that serves as a basis for decision making, there is a third essential and integral dimension, organism. Organism simply means a system consisting of interdependent parts which are interlinked. Therefore, personality attributes considered the organism is said to be vital in attracting prospective customers. Current research aims at analysing such prospects on an equal sample size of 400 newlineeach from generation X, Y, Z who have engaged in the online purchase of apparel. Responses newlinewere obtained equally from male and female respondents based on a web survey. Structural newlineequation modelling (SEM) was used for analyses of data. The study proposes a research framework of Stimulus-Organism-Response(SOR) model. Results of the study suggest different personality characteristics of generations considered as organisms mediate the relationship between online visual merchandising cues and play a vital role in purchase intention. Therefore, it is imperative to distinguish between ages and generations to cater to the needs of generation X, Y and Z segmented as customers. -
Role of project management methodologies in achieving project success and business value creation in financial services IT projects
Increasingly, project-based organizations, have been implementing project management methodology for specific projects based on the dynamic environment. Financial services face challenges in the form of unstable market conditions, economies and technology, strict controls, and higher stress to meet customer demands and maximize profits. Many IT initiatives fail to provide the desired outcomes as per the project budgets, project types, and project contexts. Some are also unable to deliver business value to the customers due to the adoption of an unsuitable project management methodology. Regardless of the wide variety of choices, project managers often fail to decide on available alternatives. Project managers tend to tailor projects based on criteria that may not be associated with the overall project objectives rationally. The goal of this newlineresearch work is to assess the role of hybrid and agile project management approaches in newlineachieving success and creating business value considering project contexts for financial newlineservices IT projects. A conceptual research framework and various propositions were built on the literature analysis. To analyse the theoretical support, data was gathered through an online questionnaire. The survey was administered to project managers who were newlineinvolved at different levels in IT project development in financial service organizations. The study findings demonstrate that the various key success factors vary significantly across hybrid and agile project management methodologies considering different success measures in IT projects. And, such factors and processes play a vital role, especially in large-size high-technology projects. This research work enriches the project management literature and offers practical guidance by applying the contingency approach for comparing the effect of key success factors applicable to financial service IT projects from the viewpoint of hybrid and agile project management approaches. -
Role of project management methodologies in achieving project success and business value creation in financial services IT provides
Increasingly, project-based organizations, have been implementing
project management methodology for specific projects based on the dynamic environment. Financial services face challenges in the form of unstable market conditions, economies and technology, strict controls, and higher stress to meet customer demands and maximize profits. They are compelled to provide services that are tailored to changing customer interests as a result of technological innovations and developments. Financial services especially information technology-based businesses find it difficult to sustain considering the dynamic behavior of the market in terms of efficiency and controlling the cost based on market changes. Moreover, financial services are also constrained to manage stakeholders while maintaining flexibility and responsive processes and focusing on technological advancement to improve success in projects. Many IT initiatives fail to provide the desired outcomes as per the project budgets, project types, and project contexts. Some are also unable to deliver business value to the customers due to the adoption of an unsuitable project management methodology. Regardless of the wide variety of choices, project managers often fail to decide on available alternatives. Project managers tend to tailor projects based on criteria that may not be associated with the overall project objectives rationally. The goal of this research work is to assess the role of hybrid and agile project management approaches in achieving success and creating business value considering project contexts for financial services IT projects. -
Role of public relations and promotional strategies in the success of youth theatre groups in Kolkata /
Public Relations is fundamentally the process of managing how, when and in what way one communicates, so that one may ultimately influence the behaviour, attitude and perceptions of those important. Public relations were initially only used for corporate practices but with the passage of time it has clearly become very popular in other fields as well including that of fine arts. Arts with time has gone from an invaluable hobby into a commercial business.