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Behavioural drivers of access-based consumption among millennial and generation Z in India
The world of consumerism is very dynamic, and technology driven changes in the field of consumerism are unavoidable especially among new generation customers millennial and generation Z. The customers, especially in urban areas, gradually move from ownership-based consumption to access-based consumption. The purpose of this study is to explore the behavioural drivers of new generation customers towards access-based consumption. The study is descriptive in nature and employed a survey method for data collection. The drivers identified are tested through a quantitative study and the primary data are collected using online questionnaires. The study has also analysed the impact of behavioural drivers on current usage of access-based consumption as well as on willingness to use access-based consumption in the future. The study has found that sustainability is the only driver that significantly motivates access-based consumption in Indian urban areas. Copyright 2022 Inderscience Enterprises Ltd. -
Behavioural Intention towards adoption of Robotic Accounting for a profitable leading digital transformation
Leading digital transformation accelerates impactful changes in business environments and work places and helps them thrive in this age dominated by physical, emotional, and financial disruptions. This is very much evident during the pandemic-induced current economic climate; the Robotic Process Automation (RPA) industry has been found to grow at an exponentially increasing rate throughout 2020, and based on the response towards it, it can be logically predicted that this trend will continue to be in vogue for several years into the future. The use of RPA technology enables auditing firms to not only automate business processes but also significantly improve the way the company currently completes tasks. In view of the above, the present study focuses on the nature of digital automation of business processes in auditing firms using RPA and its impact on revenue management and client engagement. The study proposes to make use of qualitative research methods and also aims to theorize the role of various antecedents that develop a strong intention among the auditing firms to adopt RPA for the purposes of accounting and auditing. 2022 IEEE. -
Being a therapeutic clown- an exploration of their lived experiences and well-being
Therapeutic clowning uses humor and play to minimize the stress for patients and their families during hospitalization. This study aims to explore the subjective meaning of therapeutic clowning through clowns perspective, understand why they continue clowning and interpret how it has impacted them. The research design takes a qualitative approach using phenomenological paradigm. Nine therapeutic clowns between 20 and 60years with clowning experience of 6months-4years from Compassionate Clowns, located at Bangalore were interviewed. The results reflected that the journey of being a therapeutic clown has been equally therapeutic for the clowns. Based on the thematic data analysis network, it was found that clowning has instilled many values in the way they think. It has given them a platform to learn new things from the children they clown. Therefore, looking at these results it could be said that therapeutic clowning serves as a medium for community service and in maintaining personal wellbeing. 2020, Springer Science+Business Media, LLC, part of Springer Nature. -
Being socially responsible: How green self-identity and locus of control impact green purchasing intentions?
This paper investigates the influence of green self-identity (GSI) and two attributes of locus of control, namely external environmental locus of control (ExLOC) and pro-environmental locus of control (PELOC), to predict perceived consumers effectiveness (PCE) on green purchase intentions (GPI) using attribution theory. For this study, data from 391 Indian consumers were analyzed using PLS-SEM via SMARTPLS version 3.2.9. Results show that GSI positively influences both ExLOC and PELOC. Furthermore, both aspects of locus of control are significant positive predictors of PCE and have partial mediation roles. The results not only imply comprehensively expound the process of green buying intentions of consumers through self-identity but also addresses the process of attribution. The study applied the Importance Performance Map Analysis (IPMA) to compare the relative importance and performance of three antecedents (i.e., ELOC, GSI, and PCE). The finding is of utmost importance for practitioners and public authorities to design more focused strategies to increase GPI among the masses to enhance the sales of green products. 2022 The Authors -
Benefits of cross training: Scale development and validity
Studies related to benefits of cross - training were mainly done either in the context of qualitative research or as comprehension of desk research. The literature scarcely covered the measurement issues, and thus, it became vital to quantify and develop a scale to measure the benefits of cross - training (BCT). Cross -training means training that covers multiple tasks within a department This training technique keeps employees prepared to handle more than a single Job for which they have been Initially hired. This concept Is also called 'worker multlfunctlonallty'. The study aimed to propose and validate an Instrument to measure BCT. The nrst section of the study was exploratory factor analysis (EFA) establishing the benefits of cross training through four dimensions namely Job Stability, Career Advancement, Networking, and Idle lime Management. Confirmatory factor analysis (CFA) was used in the second section to verify the factor structure of the observed variables. The results indicated that cross training the employees in an organization could help practitioners to adopt the same as a strategy in retaining the employees by saving on the costs of recruitment, selection, and staffing. The findings also suggested that cross training helped in securing a job, progressing in one's career, enabling better interaction among the employees, and efficiently managing the idle time in the organization. 2019, Associated Management Consultants Pvt. Ltd.. All rights reserved. -
Benzimidazole and benzothiazole conjugated Schiff base as fluorescent sensors for Al3+ and Zn2+
Two benzimidazole/benzothiazole based azomethines, (E)-2-(1H-benzo[d]imidazol-2-yl)-4-(4-(diethylamino)-2-hydroxybenzylideneamino)phenol (HBZA) and (E)2-(benzo[d]thiazol2-yl)4-(4-(diethylamino)2-hydroxybenzylideneamino)phenol (HBTA) were designed and synthesised. Investigations of solvatochromic behaviour of these fluorophores in solvents of varying polarities showed large Stokes shift of 134210 nm. Time resolved Laser induced fluorescence measurements revealed the excited state dynamics of the fluorophores. Molecules were also found to be emissive in aggregated state as seen from the aggregation induced emission studies. Appreciable absorption and emission spectral changes upon co-ordination of HBZA with Al3+/Zn2+ and HBTA with Al3+, as well as good sensitivity and selectivity, indicated their capability of detecting the two analytes. The binding stoichiometry was determined using electrospray ionization mass spectrometry (ESI-MS) and the binding mechanism was studied using density functional theory. 2019 Elsevier B.V. -
Benzimidazole and benzothiazole fluorophores with large Stokes shift and intense sky-blue emission in aggregation as Al3+ and Pb2+ sensors
New fluorophores based on 2-(2?-hydroxyphenyl)benzimidazole (HBZ) and 2-(2?-hydroxyphenyl)benzothiazole (HBT) for metal ion sensing were designed and synthesized using a simple method. The photophysical behaviour of these fluorophores were investigated in various solvents using UVvisible and fluorescence spectra. All the heterocycles showed strong excited state intramolecular proton transfer (ESIPT) characteristics with remarkably large Stokes shift (190252 nm). Spatial charge distribution in the frontier molecular orbitals also demonstrated the ESIPT mechanism through intramolecular charge transfer. Time resolved fluorescence measurements for these heterocycles showed two long-life decay mechanisms which may be attributed to excited state enol and keto emission. These intense sky-blue emitters also exhibited aggregation induced blue shifted emissions due to restriction of intramolecular rotation processes. Fluorescence sensing studies for metal ions revealed the good selectivity of these fluorophores towards Al3+ and Pb2+. Theoretical computations performed using density functional theory methods showed two possible geometric configurations for Al3+ binding. 2019 Elsevier B.V. -
Benzoyl hydrazine-anchored graphene oxide as supercapacitor electrodes
In this study, benzoyl-hydrazine anchored graphene oxide (BHGO) is synthesised using graphene oxide (GO) and benzoyl hydrazine (BH) via a simple, cost effective ultrasonic assisted chemical route. BH acted as a nitrogen source, reducing agent, and morphology modifier resulting in good electrochemical performance of BHGO. The supercapacitor behaviour of BHGO is investigated in different aqueous electrolytes and it exhibits a specific capacitance of 170 F g?1 at a current density of 1 A g?1 in 1 M H2SO4 and capacitive retention of 85% over 5000 cycles at 5 A g?1. This high performance is attributed to the enrichment of electroactive sites of GO through nitrogen moieties enhancing faradaic redox reactions and thereby the polarization at the electrode surface. 2020 Elsevier B.V. -
BERT-Based Secure and Smart Management System for Processing Software Development Requirements from Security Perspective
Software requirements management is the first and essential stage for software development practices, from all perspectives, including the security of software systems. Work here focuses on enabling software requirements managers with all the information to help build streamlined software requirements. The focus is on ensuring security which is addressed in the requirements management phase rather than leaving it late in the software development phases. The approach is proposed to combine useful knowledge sources like customer conversation, industry best practices, and knowledge hidden within the software development processes. The financial domain and agile models of development are considered as the focus area for the study. Bidirectional encoder representation from transformers (BERT) is used in the proposed architecture to utilize its language understanding capabilities. Knowledge graph capabilities are explored to bind together the knowledge around industry sources for security practices and vulnerabilities. These information sources are being used to ensure that the requirements management team is updated with critical information. The architecture proposed is validated in light of the financial domain that is scoped for this proposal. Transfer learning is also explored to manage and reduce the need for expensive learning expected by these machine learning and deep learning models. This work will pave the way to integrate software requirements management practices with the data science practices leveraging the information available in the software development ecosystem for better requirements management. 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
Best HR practices in an organized retail sector /
Patent Number: 202111056332, Applicant: Dr. S. Pramila.
The achievement of an organization's goals is impossible without effective human resource management. The research focuses on the human resource practices of retail organisations, which have an impact on both employee and organizational performance. The primary goal of this paper is to investigate the human resource management practices used in India's organised retail sector. A questionnaire is used to collect the most important data. -
Best unbiased estimation and CAN property in the stable M/M/1 queue
The Uniform Minimum Variance Unbiased (UMVU) estimators of ??, the probability of having ? or more customers, L, the expected system size, Lq, the expected number of customers in the queue, and, the expected number of customers in a non empty queue, are derived based on a random sample of fixed size n on system size at departure points from the geometric distribution on the support {0, 1, 2,.} with mean, which is the distribution of system size in M/M/1 queueing system in equilibrium. The derivations are based on application of Lehmann-Scheffe theorem. Also, CAN estimators of performance measures are derived. In addition the probability distribution of UMVU estimators are obtained. 2014 Copyright Taylor and Francis Group, LLC. -
Beta carotene inhibiting HIV-1 reverse transcriptase, an in silico approach
Due to the outspread of various emerging diseases, research on the discovery of new drugs is being carried out extensively. Several phytochemicals with medicinal importance are now being used for this purpose due to its effectiveness and safety in comparison to the conventional synthetic ones. Computational docking is further being used for the fast and cost-effective screening. Reverse transcriptase is a key enzyme involved in the conversion of viral RNA sequence into complementary DNA (cDNA) sequence leading to various retroviral diseases like HIV/AIDS. Patchdock docking server was used in this study to perform in silico enzyme-inhibitor binding experiment between twenty phytocompounds and HIV-1 reverse transcriptase enzyme. Beta-carotene was found to have strongest binding potential in comparison to other phytochemicals. The results suggested that this compound can be used as therapeutics in the future as naturally occurring HIV-1 reverse transcriptase inhibitor. 2020 World Research Association. All rights reserved. -
Betulinic acid: A natural promising anticancer drug, current situation, and future perspectives
Natural products serve as the single most productive source for the discovery of drugs and pharmaceutical leads. Among the various chemicals derived from microbes, plants, and animals, phytochemicals have emerged as potential candidates for the development of anticancer drugs due to their structural diversities, complexities, and pleiotropic effects. Herein, we discuss betulinic acid (BA), a ubiquitously distributed lupane structured pentacyclic triterpenoid, scrutinized as a promising natural agent for the prevention, suppression, and management of various human malignancies. Ease of availability, common occurrences, cell-specific cytotoxicity, and astonishing selectivity are the important factors that contribute to the development of BA as an anticancer agent. The current review delineates the mechanistic framework of BA-mediated cancer suppression through the modulation of multiple signaling pathways and also summarizes the key outcomes of BA in preclinical investigations. 2022 Wiley Periodicals LLC. -
Between Floods and Climate Change: Revisiting the Mishing Community of Majuli Island, Northeast India
The transformation of monsoon rainfall patterns in India, largely attributed to climate change, is leading to more frequent and severe floods. These escalating challenges underscore the imperative of prioritising adaptive measures, given the intrinsic link between humans and climate change. This research conducted in Majuli Island, a highly vulnerable region in Indias northeast, aims to understand current adaptive strategies and assess potential risks from impending physical exposures. Empirical evidence was collected using purposive sampling in two flood-prone villages. The objective was to revisit the Mishing communitys experiences with annual flooding and climate challenges. Thematic analysis interpreted the qualitative findings. Implications for community-based adaptation and sustainable practices are discussed for future flood and climate challenges. The study emphasises strengthening ecosystem-based adaptation through multi-sectoral networking in Majuli Island, Northeast India. 2024 IOS Press BV. All rights reserved. -
Beverage brands and subliminal messaging: An analysis of its presence in advertising and the awareness among consumers /
Advertising, as an industry designed to buy and sell products, was seen as the perfect platform to attract investors, marketers and consumers. It evolved over time and began to engulf several other domains and soon became the best platform to persuade mass audiences. Marketers began to use a technique of mass persuasion or mass psychoanalysis to guide their advertisements and campaigns. It has become one of the most effective means to sell consumers their products or ideas or even attitudes and behaviours. -
Beyond Automation: Understanding the Transformational Capabilities of AI in Management
The investigation explores at the various ways that artificial intelligence (AI) is affecting management techniques. The study highlights the dichotomy between automation and augmentation, highlighting how artificial intelligence (AI) can replace human work through automation, but its ultimate use in augmenting human capabilities (augmentation) leads to better organisational performance. This analysis reveals how AI-driven tactics enhance operational efficiency, decision-making, and productivity by synthesising research findings from a variety of domains, including manufacturing, banking, municipal sectors, and remote work environments. It also looks at how AI may change management through big data and data analytics, recommending a shift to an integrated strategy that combines automation and human understanding to promote creativity and long-term growth. 2024 IEEE. -
Beyond Binary: Exploring the Dynamics of Bi-Curiosity Propulsion and Persistence Among Young Women
Sexual identity fails to adhere to the dichotomous models, transcending to a more fluid quality than normative compulsory heterosexuality. The present study investigates the experience of bi-curiosity, focusing on its initiation among young women residing in urban India. Bi-curiosity, a sexual orientation questioning marked by exploratory experiences, is a possible but not a necessary precursor to bisexuality. This qualitative study explores on the psychological and social factors contributing to a bi-curious orientation. It focuses on the subjective processes of development and maintenance of sexual identity questioning. Three organizing themes emerged from the Reflective Thematic Analysis: (a.) Affective Indicators, (b.) Social Experiences, and (c.) Intimacy in friendships. While sexual identity questioning was propelled by more psychological factors, like physical attraction, fantasy, experienced jealousy toward men, and comfort with the same sex, social and environmental factors contribute significantly. Individual experiences with patriarchy, social attitudes toward same-sex relationships, and their representation on media platforms often reinforce the process. Another important contributor was womens close friendships with the same sex, which are sites for physical closeness, emotional intimacy, and personal growth, and share these characteristics with romantic relationships. These factors emerged as important reinforcers to the development and maintenance of sexual identity questioning. 2024 Taylor & Francis Group, LLC. -
Beyond Bollywood and Hindi: making a case for other language films in India
[No abstract available] -
Beyond boundaries: Role of artificial intelligence and ChatGPT in transforming higher education
The goal of the proposed chapter is to give readers a thorough understanding of the complex effects of ChatGPT on higher education. It will cover the short-and long-term benefits that ChatGPT offers, as well as limitations that may affect both educators and learners. The chapter will also highlight a wide range of ethical issues and challenges that arise while using ChatGPT. Research in this area is very limited and the literature review reveals that there are benefits as well as limitations of using ChatGPT in the domain of higher education but the fact is that it is going to grow further which makes it an urgent need for the policymakers and stakeholders to explore and understand how ChatGPT should be integrated into higher education to deliver more value to the educators and learners. The proposed chapter will cover the evolution of ChatGPT, its growing popularity and impact, benefits it offers, the associated disadvantages and the road ahead. 2024, IGI Global. -
Beyond brick and mortar: determinants of retail investors investment intention in indirect real estate through REITs in India
Purpose: This research aims to identify the factors that influence the investment intention of retail investors in Indian REITs. The study incorporates the theory of planned behavior and innovation diffusion theory as the research framework, with perceived risk and mass media influence as additional constructs. Design/methodology/approach: Primary data were collected using self-administered questionnaires from 534 potential investors in India. The data were analyzed using partial least square structural equation modeling. Findings: The study showed that factors such as relative advantage, compatibility, attitude, subjective norms, perceived behavioral control and mass media significantly and positively influence investment intention in Indian REITs. However, perceived risk was found to have a negative and significant influence, while complexity did not affect investment intention. Originality/value: This is the first quantitative investigation into determining the factors influencing the investment intention of Indian retail investors on Indian REITs. 2024, Emerald Publishing Limited.