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A Systematic Literature Review Unveiling the Societal Impact of 5G/6G Technologies on Bridging the Digital Divide and Enabling Social Transformation
This study examines the multifaceted societal impact of 5G and 6G mobile communication technologies. Employing a systematic literature review (SLR) of recent scholarly literature (2022-2024), A comprehensive search strategy was implemented across reputable academic databases (Scopus, Web of Science, IEEE Xplore) to identify relevant publications. Selected articles underwent rigorous critical appraisal and thematic analysis to synthesize key findings and recurring themes. The review reveals the potential of 5G/6G to bridge the digital divide, particularly in underserved regions, through strategic infrastructure development. Social transformation can be achieved by fostering equitable access to communication services and deploying transformative applications in critical sectors like agriculture and healthcare. However, challenges persist regarding infrastructure limitations, equitable access, and sustainable development. Effective policy frameworks and robust managerial strategies for responsible deployment are crucial to maximize the positive impact of 5G/6G technologies. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Penetrating Digital Marketing Into Rural Areas by Deploying 5G Networks: An Indian Experience
The proliferation of smartphones, reasonably priced internet, and social networking sites is the primary cause of the shift from traditional advertising methods to digital media strategies. With over 1.4 billion inhabitants, India is now one of the most populous countries in the world. Of them, 700 million use the internet, with most people doing so in cities (Statista, 2023). Businesses hoping to break into Indias changing consumer market must take advantage of this new online environment. Thus, it is essential to spread the word about the importance of digital marketing to Indias economic growth. Through marketing data analytics and micro-marketing campaigns, the industry has in fact revolutionized how businesses interact with customers and promote their goods. For example, the increased use of online technology infrastructure for online product purchases and the integration of payment and entertainment systems has led to the rapid growth of e-commerce. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Addressing B5G and 6G Network Connectivity Issues and Challenges in Rural Regions of India
The emerging technology of the fifth-generation broadband cellular network is already ruling the market with its efficiency, lower latency, higher connectivity, and many more features. In contrast, the sixthgeneration broadband cellular network is yet in its research and development stage. These technologies cannot only revolutionize the world with their features, such as high speed and enhanced cybersecurity but also empower it to reach greater heights. To understand the network requirements of the rural and under-developed areas, it is important to understand all those challenges in the way ahead.. Launching such efficient and effective technologies in rural areas would benefit the country as well as its economic growth. The large markets of these cellular networks are at constant growth and are expected to be booming in the future of the Telecom Regulatory Authority of India. (2023, September 29).. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Indian folk art form grooms and improves education with personalized learning methods
The chapter investigates the intricacies and complexities involved in the making of an art form kathakali from India known for its unique formation process and exposition procedure. It unravels its mysteries involved in the exceptional personalized learning methods born out of them. The chapter discusses the various nuances in merging personalized learning methods with education, each in a selected singular appropriate method. It refers to a much refined and reformed process. It focuses on whetting of learner's comprehension skills to evolve befitting solutions to education problems producing effective redress for every serious global issue. The chapter proposes convincing concepts exemplified to apply in individual instances. The researcher suggests that these personalized methods are exemplary and worth emulating for the future generations. 2025, IGI Global Scientific Publishing. All rights reserved. -
Student-centered accountability: Bridging the gap between expectations and outcomes
In order to better meet the needs, experiences, and holistic results of their students, higher education institutions (HEIs) may alter standard accountability frameworks, as this chapter examines. Conventional metrics tend to ignore the growth, wellbeing, and career readiness of individual students while placing a strong emphasis on institutional performance indicators such as employment opportunities, rate of graduation, and financial viability. It explores methods for modifying institutional procedures in response to changing student populations, technological advancements, and a range of learning requirements, with a focus on integrating technology, analytics of data, and stakeholder involvement to improve equality and transparency. A thorough framework for student-centered accountability is also presented in this chapter, along with information on its application, difficulties, and potential to promote a more inclusive and responsive system in higher education. 2025, IGI Global Scientific Publishing. All rights reserved. -
CNN-based approach for brain tumor detection and severity prediction
Artificial intelligence is widely used in healthcare, especially in medical imaging. It leads to advanced diagnosis using innovative approaches to analyze complex data more accurately and provide personalized treatments. This helps the clinicians efficiently analyze the imaging data, leading to early detection of diseases like brain tumors, cancer, cardiovascular diseases, etc. The research work focuses on the detection and severity prediction of brain tumors. Magnetic resonance imaging (MRI) scan images are preprocessed in the proposed model using different methods. The convolutional neural network model (CNN) is used to detect and predict brain tumors and can be used in personalized treatments. The proposed method has an accuracy of about 98% in classification and severity prediction. 2025, IGI Global Scientific Publishing. All rights reserved. -
"Sparks" off a narrative as starting "Dots" for qualitative research in business education
The authors undertake to prepare a chapter on quality research in business education. The authors compose and choose two narratives one on the required initial drive for research and the way initiatives and ideas get generated in a continuum. On the strength and support of the prepared narratives, the authors elucidate how the sparks as starting points are generated and how through experience generated research gets proceeded and performed. All these experiences produce theories and these theories get transformed as models for study and research in the days to come. The second narrative exemplifies the externalization of sparks into experiences in growth and development continuum. The narrative one is extracted from an Indian puranic narrative and the other from a business man's biographical narrative. Both these chosen narratives enhance the qualitative research in business. 2025, IGI Global Scientific Publishing. All rights reserved. -
Implementing learner-centric approaches in high-density classrooms: A TEAMS-aligned hybrid model for management education
Learner-Centric Approaches (LCAs) are increasingly used in higher education to enhance engagement, critical thinking, and deeper learning. This chapter examines LCAs in a Bachelor of Business Administration (BBA) program at a large institution with class sizes of 80 students. To address challenges in personalized education, the program employs a hybrid model: large lectures for theory and smaller tutorial groups of 40 students for interactive LCAs. This approach balances personalized learning with logistical demands. The chapter evaluates the model's effectiveness through student outcomes, faculty adaptability, and engagement, while examining scalability and alignment with the TEAMS framework-Transparency, Empowerment, Attainability, Mentorship, and Sustainability. It offers practical insights for implementing scalable, learner-focused strategies in high-density classrooms. 2026, IGI Global Scientific Publishing. All rights reserved. -
The intersection of artificial intelligence and consultancy services: Assessing adoption, ethical implications, and overcoming challenges
The integration of AI has emerged as a transformative force, reshaping how organizations operate. This research paper explores the multifaceted aspects of AI integration in consultancy, delving into the implications, ethical considerations, opportunities, and challenges it presents. Further, the study highlights the interrelations between AI adoptions, its impact on the quality and efficiency of services provided, and ethical concerns related to its implementation. A descriptive research study was conducted among 140 respondents from consultancy firms, freelancers, and AI experts. The data was analyzed using correlation and regression. The study results showed a robust advantageous correlation between factors influencing AI adoption and the excellent performance of consultancy services. This underscores the need for consultancy firms to prioritize and invest in projects that sell AI adoption to deliver advanced services to clients and underscores the transformative potential of AI integration in consultancy, with significant implications for organizational practices. 2025, IGI Global Scientific Publishing. All rights reserved. -
Nurturing a socio-emotionally engaged learner in higher education online setting: Rapid literature review
Given the growth of online learning courses in higher education, there is a need to understand the role of Social-Emotional Learning (SEL) in online learning spaces to ensure holistic development. This rapid literature review aims to identify factors influencing SEL among higher education students in online space. PRISMA method of screening was adopted to conduct this review. Four databases were systematically searched and, 23 studies were selected. The findings highlighted the importance of five factors contributing to nurturing a socio-emotionally engaged learner in an online higher education setting: student-centric pedagogy, online instructional tools, online instructors' proficiency, ensuring a safe learning environment, and online SEL workshops. Research on online SEL is developing and needs a clearer structure. Integration of scholarship of teaching-learning with online SEL can provide directions for further exploration into content knowledge, pedagogical knowledge and building a mutually engaged online learning space focusing on students' socialemotional well-being. 2019 Nova Science Publishers, Inc. All rights reserved. -
Green industrialization for the sustainable future of developing countries: A critical study
The 2015 United Nations conference on sustainable development advanced seventeen Sustainable Development Goals (SDGs) that are essential for a sustainable future. Most of these goals either directly or indirectly affirm the importance of environmental protection. They also emphasize the need for social and economic sustainability. The various UN conferences stated that sustainable development has three essential elements such as economic, social and environmental sustainability and they are interconnected. Economic sustainability is achievable only through economic growth and the developed counties are in that high position. But the developing countries are still trying to make a potential stand. In the absence of economic growth, social inequalities are predominant in the Global South. Besides, they also face severe environmental insecurities. In order to achieve all these essentials, green industrialization was suggested. In this perspective, this chapter critically analyzes the feasibility of green industrialization to achieve sustainable future for the developing countries. 2025, IGI Global Scientific Publishing. All rights reserved. -
Enhancing empowerment: Exploring the influence of tourism social entrepreneurship on community engagement
Social entrepreneurship is an evolving force in solving societal challenges, integrating financial viability with social effect. This study delves into the intersection of social entrepreneurship and tourism, exploring how Tourism Social Entrepreneurship fosters community engagement to boost empowerment within locations. Within the tourism sector, Tourism Social Entrepreneurship attempts to stimulate socioeconomic growth while focusing on the welfare of host communities. Despite its potential, a gap persists in knowing how Tourism Social Entrepreneurship efficiently includes and engages local people. This research aims to fill the void by investigating how social entrepreneurs within the tourist sector engage with and empower local communities. By analyzing current literature on social entrepreneurship and conceptualizing Tourism Social Entrepreneurship, this study provides a complete understanding of the dynamics of community engagement in tourism-driven social entrepreneurship endeavors. 2025, IGI Global Scientific Publishing. All rights reserved. -
Blossoming Fields: Harnessing Artificial Intelligence for Smart Agritourism
Agriculture is the major source of income for the rural community. When agriculture merges with the tourism sector, a new sphere of activity is created, known as agritourism. The technology involved in artificial intelligence has created a gathering momentum in every field of activity. Artificial intelligence techniques help to improve farming activities and visitors also feel to enhance their tourist experience, thereby leading to behavioural intention. Hence, the primary purpose of this book chapter is to know the concepts of artificial intelligence in agritourism, describe the importance of AI in agritourism, identify the AI benefits to stakeholders, pinpoint the barriers to AI integration in agritourism and describe the case studies related with AI application in tourism industry. Thus, using AI in agritourism not only helps visitors have memorable experiences, but the local community also gets the advantage of rural sustainability in terms of social, economic, and environmental aspects. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Transformation of service sectors through Augmented Reality (AR) and Virtual Reality (VR)
Human interactions with actual and virtual environments are changing as a result of recent advancements in technology like Augmented Reality (AR) and Virtual Reality (VR). The sectors like retail, eCommerce, transport, tourism, real estate, healthcare, education, interior design, customer relationship management, etc. uses this innovative and adaptive technology. The aim of this chapter is to highlight the transformation of different service sectors through the use of Augmented Reality (AR) and Virtual Reality (VR) and also to see the recent innovations in this field. It was found that, AR and VR have an impact on various service sectors like retail and eCommerce in the form of virtual testing of products, tourism sector through 360-degree virtual tour, real estate sector through tour of the surrounding without being physically present, healthcare through physicians treating the patient virtually, education in the form of virtual classrooms, etc. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Data-driven triumph: CRM sales insights revolutionize customer retention
Context: The examination of the CRM data is anchored in a comprehensive analysis of sales performance metrics, with a significant role played. It was found a gap in the literature, considering the scarcity of pertinent case studies within the academic literature. Method: The geographical factor is paramount in this analysis, as it unveils divergent results across different regions. Moreover, the venture into predictive analytics for sales forecasting, capitalizing on CRM primary data spanning from 2018 to 2023, facilitating more informed decision-making. The sample comprises around 1500 Business to Business customer clusters for in-depth analysis is considered. Findings: From the Business Intelligence analysis, it was found the presence of long-standing customers with a lower purchase rate, favouring average industrial product models preferred by the customers. Conclusion:The study also explores the link between CRM can shape business strategies, enhance customer relationships, and boost organizational performance and customer retention. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Translating psychoneuroimmunology into community practice
The morbidity and mortality rates in India due to non-communicable diseases have been at their peak since 2015. There is a well-established connection between stress and these chronic illnesses; the physiological and behavioral avenues of stress trigger or exacerbate chronic diseases. The feedback loop between nervous, endocrine, and immune systems is the focus of psychoneuroimmunology. A comprehensive model involving the connection between the neural, immune, and endocrine systems, and social and psychological factors is important for addressing chronic illnesses in a community practice. The psychoneuroimmunology framework is quite successful at the individual level for various chronic diseases. The current paper strategized the psychoneuroimmunology framework in the community using the comprehensive six-level Community Health Impact Pyramid for Health Care model. For implementing this model in the community, the interventions were designed in preventive, promotive, and curative dimensions using an ecological systems perspective and life course approach. 2025 by IGI Global Scientific Publishing. All rights reserved. -
The psychoneuroimmunological perspective of the coping mechanism
Stress has become a household term today irrespective of age, gender and vocation. The demands of fast paced life, advancement of technology and science have made the world complicated and more sophisticated to live in. In order to effectively manage and wade through uncertainty, challenges and competition, managing stress and coping becomes mandatory. Coping is an effective way to counter and manage the stressful situations. The present study is a review of how the psychological, neural and immunological systems interact together in perception of stress as well as in coping with the stressor. The chapter ideates that interventions would result in more effective coping practices if they were simulated in advance, tailored to individual need and utilizing various digital platforms. It may even be termed as psychological vaccine to stressful situations, as the intervention is similar to how children are vaccinated to develop immunity while they are still young. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Early life adversity: Impact on the neuroimmune network and long-term health outcomes
A life that begins in a healthy environment is a precursor to the evolution of a beautiful narrative. In its course, adversities can manifest in various forms ranging from psychosocial factors to environmental toxins. The current understanding of these adverse events is largely limited to a unidimensional perspective. However, it is to be noted that the nature of the impact is not isolated, but interconnected, also emphasizing the neurobehavioral effects caused by the combination of different types of adversities in varied contexts and time frames. Hence, this chapter investigates the cumulative/interactive effect of early life adversity on the neuroimmune network and its long-term consequences to health. It proposes that by fostering environments where children are more likely to develop in healthy, supportive settings, we can create a foundation for social change, leading to physically, psychologically and socially healthier communities. Such a development would contribute to individual well-being, with a potential to create healthy and resilient societies. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Psycho-neuroendocrine regulation of autoimmune dysfunction in polycystic ovary syndrome
Polycystic ovary syndrome (PCOS) is a common endocrine disorder affecting 8-13% of women of reproductive age, marked by hormonal imbalances, insulin resistance, including various metabolic and reproductive issues. Psychological stress plays a crucial role in PCOS, acting as both a trigger and a maintaining factor. This review focused on outlining how psychological stress may disrupt the hypothalamic-pituitary-adrenal (HPA) axis, leading to dysfunction in endocrine and immunological systems. The review has highlighted how glucocorticoids impair hormonal equilibrium and exacerbate immune dysfunction in PCOS. Additionally, the review examines the association between PCOS and various autoimmune conditions. There exists a complex interaction between psychological stress, neuroendocrine disruption, and immune dysfunction in PCOS. Understanding these relationships is essential for developing more effective management strategies and addressing the broader health implications of the syndrome. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Psychoneuroimmunology and gut microbiota
Gastrointestinal tract harbours a very complex and dynamic community of microorganisms known as the 'gut microbiota'. These microbes are involved in various critical physiological processes, including the digestion of complex biomolecules, synthesis of vitamins, modulation of the immune system, and protection against pathogens. This chapter provides a comprehensive overview of the gut brain axis. The chapter delves into the role of microbial metabolites like short chain fatty acids, tryptophan and bile acids in neuronal and neurotransmitter functioning. Cytokine release and immune system activation can potentially change the gut microbiota composition. The role of psychological stress in reducing beneficial bacteria and increasing pathogenic bacteria composition in the microbiota has been detailed. Psychological stress can lead to these consequences by altering the permeability of the intestinal cells. The effect of compromised permeability on psychological health through altered neurotransmitter activity are discussed. 2025 by IGI Global Scientific Publishing. All rights reserved.