Browse Items (11807 total)
Sort by:
-
DECLINE OF TIBETAN MUSIC AND THE INVASION OF CHINA
This study explores the forms and features of Tibetan music that existed in the past and its gradual change to the present. It looks at the traditional music that Tibetans followed and the amalgamation of the same with other forms and genres of music as it altered during and after the Chinese invasion of 1949. The study will be working under the idea that the Tibetan music has lost its traditional trace as the prominence of commercial marketing of music have escalated and how this was brought on by the mentioned invasion: the political, social, cultural and economical aspects which directly or indirectly changed the musical culture of Tibet. It envelopes the idea that the musical tradition of Tibet has been lost due to the strong administrative control of the Chinese government and how that led to the failure of the native Tibetans to safeguard the Tibetan traditional forms and genres of music. -
USER SATISFACTION OF CHRIST UNIVERSITY WEB PORTAL
Apart from the various factors contributing to the use and adoption of technologys newness, system usability has gained immense relevance. Here the usability is often identified as the satisfaction of the user from the particular system in use. The researcher intends to analyse and study the user-satisfaction of Christ University students, primarily, from the Christ University web portal. By drawing definitions from the International Standard Organisation, the meaning of user satisfaction is understood as the extent to which a specific user can use the product effectively to achieve specific goals. The researcher will search for answers among students of Christ University by confronting them with them questionnaires on its information quality, user-friendly nature and the availability of information and details. -
CELEBRITY MEN AS ENDORSERS OF JEWELLERY IN MALAYALAM ADVERTISEMENTS
Jewellery being mainly a womans product is largely being sold by celebrity men now in Malayalam advertisements, indicating a shift in pattern from using female models. Mohanlal, Dileep, Suresh Gopi, Vikram and Vijay are some of the celebrities who have been endorsing jewellery. The objectives of this study were to analyse the different elements of the jewellery advertisements using celebrity men, study the reasons for the changing trends (from female models to celebrity men) ?? audience perspective and study any patterns across the advertisements. A content analysis of some of the advertisements were done based on the following parameters: the celebrity, attire of the celebrity, dialogues, main message in the advertisements, advertising appeal, background setting and objects, use of text, kind of background score or music, and jewellery presentation. A survey was conducted on a sample size of 50 to help answer the research questions from an audience perspective. It was found that all the celebrities were those who have had long standing careers. It was also found that all the advertisements were in accordance with the Match Up theory. It was found that in terms of dialogue delivery there was a mix of both the spokesperson and presenter styles that were adopted in the advertisements. The format of the advertisement and the way in which content is presented seems to be chosen based on the celebrity who is endorsing. It was found that both emotional messages as well as messages that require more logical or rational thinking are dealt with almost in equal numbers by the celebrities, hence breaking this stereotypical notion. From the survey analysis it was found that the on-film personalities of all the celebrities are kept intact in the ads as well; glittering generality is the most frequently used persuasion technique in the ads. -
EXPLORING THE CONCEPT OF PARALLEL PUBLICATION: BANGALORE TIMES AS A CASE STUDY
Varied news themes are always in demand. What better platform than Bangalore Times which does not have a specific pattern of news themes yet caters to all the requirements of todays generation. The main newspaper is the most popular one, but today many supplements are catching up with the popularity of their main newspapers. One of the classic examples of such a supplement is the Bangalore Times. On close observation, one will notice that many people actually pick up this supplement and browse through it even before the main paper. It is very interesting to find out why this is so. Audiences have varied requirements and The Times of India caters to exactly this. It makes a good topic of study to find out whether Bangalore Times can actually be considered a parallel publication or not. Not enough research has been done in this area and many people are still not aware of this sector of the print industry yet. This study aims at a better understanding of the nuances of Print journalism and how exactly is its popularity determined. This study will also help understand audience choices, readership and how different people respond to print journalism. -
CELEBRITY ENDORSEMENT AS A PART OF PR STRATEGY OF NGOS
Celebrity endorsement in India is a big market and has been growing continuously. Brands often use celebrities to make an impact on people but today even the non-governmental organizations have been taking help of celebrities to endorse their cause and the NGO. Moreover, this has become an inevitable part of their public relations strategy. This paper analysis the public relations strategies of three NGOs and tries to find out why there is a requirement of celebrities in the non-profit sector and also how the celebrities have contributed to its development. -
The current status of celebrity endorsements in advertising /
In advertisements celebrity endorsements are considered a time tested successful tool. It increases recall value and positively reinforces the product in the minds of the consumer. The attributes attached to the celebrity automatically gets transferred to the product and the consumer starts to view in the product in a positive light. Casting a celebrity in advertisements does not guarantee high sales. Completely banking on a celebrity to boost sales is not a viable plan of action. -
SOCIAL REHABILITATION THROUGH NEW MEDIA: A COMPARATIVE ANALYSIS OF 3 CONTINENTS WITH INDIA TO OVERCOME TABOOS ASSOCIATED WITH THERAPY
This paper attempts to measure the significance of New Media as a branch of social sciences and the growing impact it has on other walks of life, specifically its role in social rehabilitation. The word ??therapy is a ubiquitously known term and often used in daily speech in the branch of psychology. Given the new application of new media, the term has now crossed fences over the sphere of media with its application in online communication. The advantages of therapy and social rehabilitation through the online application of new media have been discussed as a central argument. It further seeks to analyze if it triumphs the role of traditional forms of therapy in making the latter a more viable medium today. The role of technology and its impact have certainly impacted the way one looks at the term ??therapy and ??counseling. This paper hence seeks to find the effectiveness of online therapy in social rehabilitation in comparison to traditional therapy while examining the perspectives of 3 continents specifically USA, UK and Africa and comparing it with India. -
COMPETITIVE MARKETING IN INDIA: A CASE STUDY ON AD STRATEGIES OF SAMSUNG GALAXY AND NOKIA LUMIA
Today the first thing that we look for before moving out of our house is our cell phone. This gadget has made possible for us to keep in touch with the entire globe irrespective of where we are. The first ever mobile phone which was commercially available was DynaTAC 8000x but that was the era when not many people could afford it. Contrary to this, today is the time where every nine out of ten people have their personal cell phones. This to a certain limit was made possible by Reliance. It came out with affordable CDMA cell phones which even the lower class population of India could afford. Although these companies have created a benchmark for themselves, they have not really been the leading brands of the industry in terms of variation, style, preference, promotion etc. To a certain extent, it has been noticed that Nokia has been the preference of the people due to its variety, style and longitivity. Nokia has been the leading smart phone brand in the industry for several years. For long it has maintained its credibility, keeping itself connected with the clients. The loyalty that its customers had for the company was strong enough for them to not go in search for other brands. Samsung, on the contrary wasnt doing very well in the market. Its designs and applications were constantly failing. Therefore the fact that Samsung is now the leading brand in our country has a lot aspects attached to it. There have been uncompromising strategies put behind the success of Samsung. From a very nominal smart phone company, it has risen to the most popular smart phone company in India. Its has been noticed that with the incoming of new handsets and softwares, there has been a change even in its promotional activities. Nokia, which in the past was loaded with new launches like the N series or the E series, suddenly came to a halt. This was when the Samsung started coming up with its touch screen Corby phones. Therefore this study will be executed to mark the difference in the marketing strategies of Samsung at its stage of rival, also comparing it to the parallel Nokia Advertisements. -
CONTENT ANALYSIS ON THE REPRESENTATION OF SOUTH INDIAN-NESS IN BOLLYWOOD SONGS
Cinema is an ever growing industry. As new generations keep increasing the family tree, so does new celebrities emerge in this film fraternity. There is no end to cinema. But there is always a deadline that every celebrity meets. One wrinkle and out you go! That is precisely the formula applied in this industry. The whole research is analysed in terms of the South Indian-ness that is present in nineteen Bollywood Songs. According to the researcher, South Indian-ness means the south Indian factors that touched upon in the Bollywood movies. Those factors can be the languages, traditional attires, locations, music, etc. There are certain features that make a place unique from the others. That is the basic difference that is created which has lead to two terms ?? North India and South India. Without these differences we would have been called as ??India. -
GRAFFITI AS AN ART FORM USED IN MUSIC VIDEOS OF THE BAND COLDPLAY
The study is based on the analysis of the content of two videos in the popular British band - Coldplay. The two songs taken into account are ??Every Teardrop is a Waterfall and ??Hurts like Heaven. The visual content in these songs involves a lot of graffiti art which complement the wordings of the song and go along with the beats of the music. To gain more knowledge on the visual element used in videos and find out the reason for the use of the elements in these videos, to come to a conclusion which explains the audio and video of the song by the band and also to understand how it enhances the feel of the song in a better way, the researcher goes into detail and explains the significance and use of the elements (visuals, lyrics) in the songs ??Every Teardrop is a Waterfall and ??Hurts like Heaven by Coldplay with the aid of the required research methods. The method used to study Graffiti as an art form used in music videos of the popular band Coldplay is Qualitative method which helps in getting a detailed conclusion. The researcher adopts an in-depth analysis of the songs and their visual content (graffiti art). The study is validated with the help of experts opinions through interviews and secondary data like books, journals and online material. After the analysis of the music videos with the help of expert opinions, it is interpreted to come to specific findings. Use of journals, books and online material provide facts about the origin and development of the types of music, graffiti art and visuals. This leads to a better understanding of concepts involved in the study and bring in more credibility. -
ANALYSIS OF GOVERNMENT ADVERTISEMENT ON THE AGRICULTURE OF MANIPUR
The term development, advancement and technology may not be the right set of words to describe rural areas of a country, as generally we associate rural parts of a country as backward, dirty, uncivilized and poverty. Today, Media is one of the most important and powerful medium that plays a very significant role in the lives of millions of people in the country because from centuries before media has helped and made people aware of the available options and the new technologies which make the lives of millions of people easy especially for the development of backward or the rural areas of a country catering to the needs of different people. Advertising is an indirect way of bringing or turning the masses or peoples towards the advertised services by providing plenty of information that is premeditated in order to bring effectiveness with a complimentary thought, now advertising is one such aspect of media that plays a vital role. Hence, the researcher in this research tries to find out the role of IASF and its effectiveness through advertisement by analysis its creative tactics. -
USE OF SELF ESTEEM APPEAL IN ADVERTISEMENTS THAT CATER TO WOMEN
The concept of Self-esteem appeals are considerably new in advertising, they are used in the advertisement to increase the buying and selling for products that are meant for women. The advertisers increase the demand of their products, with a particular target audience they pioneer ideas that will psychologically stimulate a strong feeling which will lead to a strong emotion that make them purchase the product or least take a good notice of the product addressed. The study aims to analyse the effectiveness of the advertisements that are made for products that are specially meant for the women, to find how these products affect the attitude towards looking at the product and themselves. And also to look into how the consumers recall the brand that uses a lot of self esteem appeal in them. -
ANALYSIS OF TRANSITION OF FOLKTALE FROM ORAL TO TEXT TO VISUAL MEDIA CASE STUDY: KEIBU KEIOIBA (MANIPURI FOLKTALE)
Folklore is an art form, which consists of stories, songs, spells, proverbs, legends, belief, and other principles in a tradition of a culture, subculture, etc. The term "folk" can refer to any group of people whatsoever who share at least one common factor. In Manipuri tradition, the elders or grandparents to their grandchildren near a place called ??Phunga which means a ??fireplace in the vicinity of kitchen narrate folktale orally. It is a place where members of the family dines together and shares the stories of daily life. Hence, the name ??Phunga wari which means ??fireplace tale is also known as ??folktale in Manipuri culture. Manipur has a rich tradition of folktales since its inception. Keibu Keioiba is one of the most widespread folktales in Manipur. It is translated in many ways such as tiger head, half beast half human and a man tiger. It is represented in different ways: written (books), oral (oral transmission) and visual media (animation movie). The study aims to analyse the folktale Keibu Keioiba from oral tradition; books and animated movie to study the characteristics changes in the transition of medium. -
AUDIENCE PERCEPTION OF TELEVISION INFOMERCIALS
Infomercials are one of the most effective tools for communication . Infomercials bring out the importance of content and presentation of various products. Infomercials whether international or Indian / Hindi infomercials try to identify consumers behaviour and attitude towards the product . The study aims to analyse the perception of audience of television infomercials by applying qualitative and quantitative ( survey and in depth interview ) methodology. -
KAMAL HAASAN- THE VERSATILE ACTOR
Kamal Haasan is one actor who has a dynamic image in Tamil film Industry. He is one actor who is never scared of experimenting with his roles. This paper tries to find the change in image of the actor. In the present scenario the cinegoers look up to him as an actor, because of his versatility and he his predominantly known for his acting. In a time where the actors were making big budget films for commercialization, Kamal Haasan wanted to make films that had an in-depth story which people could relate to. With Apporva Raagangal he started off his career and got the Filmfare Award for the best actor. He is one actor who never stops from experimenting in films and taking up new roles as a director, producer etc. The paper would analyze twelve of his movies. Thus through this visual analysis the researcher tries to find out whether an actual image transition has happened in the actor and whether the change has been maintained. The researcher has short listed twelve movies for visual analysis, they are: Sigappu Rojakkal, Moondram Pirai, Nayagan, Apoorva Sagodharangal, Thevar Magan, Indian, Avvai Shanmughi, Hey Ram, Thenali, Virumandi, and Vishwaroopam. -
THE POSITION OF WOMEN IN THE RAMAYANA AND THE MAHABHARATA AND THEIR APPROPRIATIONS IN TELEVISION AND FILMS
Religious mythology has perpetuated a certain idea of feminity and what ??constitutes a woman; it ascribes a particular role to the female. Religious treatises with time are normalized. This makes it extremely difficult to challenge gender stereotypes. Our religious beliefs and the stories and representations associated with them, become an important part of the ??self. In most texts, a womans identity is constructed in terms of what the man is not. She is given the role of the companion; her ??self is realized in the service of a man. They are never accorded individuality. Sita is the ideal example of this kind of gendered role-affixing. She exists within the patriarchal structures of the nation, religion and family without ever existing as Sita. Indian mythological texts have often been criticized for their misogynistic content. Both the Indian epics of Ramayana and Mahabharata have sequences which can be interpreted as simultaneously contemporary and regressive. For example Draupadis swayamvar is conducted to find her a desirable husband. However, she is being offered as a prize to the best archer. The visual mediums of films and television borrow heavily from religious mythology. When this happens, pre existing notions about gender are perpetuated in a popular and palatable format. Popular representations have given us the contours of what constitutes a mother, daughter and wife. This dissertation will analyze Valmikis Ramayana, Ved Vyasas Mahabharata, Ramanand Sagars Ramayana, B.R. Chopras Mahabharata, Prakash Jhas Rajneeti and Nina Paleys Sita Sings the Blues and study representation of women in each of them. Sometimes adaptations transgress or reinterpret the original text. However, do these retellings question a polarized, gender based social order and the role of women in it. The dissertation is a descriptive study and will employ the methodology of qualitative content analysis and text analysis to study how these themes are appropriated and the ramifications that these manifestations have on existing ideas of ??feminine. -
PORTRAYAL OF POLITICAL STEREOTYPES IN BOLLYWOOD MOVIES
Bollywood movies have a stereotypical way of depicting politics and politician, corruption and bureaucracy. There has been repetition in the way themes have been portrayed. Love, loyalty, patriotism, pain, glamour, difference between rich and poor and also politics/politicians. These stereotypes have been kept aside in very few films but the general notion of the character is more or less the same. The 1980s had a league of movies that portrayed politicians as the villain and police as the hero in the films. It is this stereotyping of power, politics, corruption and politicians that the researcher would like to analyse and find a common link in the characterization and pasteurization of the same. This dissertation will analyse three films Raanjhanaa, Paa and Sarkar. It is this cinema showcasing politics is mostly a negative light. It unlike Hollywood has not glorified the deeds of the good doings of politicians instead always shown the dirt, filth and negative side of politics linking it to the underworld. This paper will try and find similar links/ traits to the portrayal and study it in detail. -
ANALYSIS OF ORGANISATION BLOGS AS A PR TOOL
Organisation blogs have been used by organisations constantly at present times with the evolution of the digital world taking place. Every organisation involves various mediums through which they are constantly kept in the minds of the people. The researcher aims to find out the patterns and strategies used in organisation blogs as a Public relations tool. There are many public relations tools like in house publications, press conferences, Press releases, PR campaigns have been used by organisations since decades. The researcher aims to find out the growing importance of organisation blogs in the current scenario. The researcher would adopt qualitative method for the study. The researcher would analyse the blogs of top brands and conduct expert interviews. -
INDIA-CHINA RELATIONS AS PORTRAYED IN INDIAN NEWSPAPER (THE TIMES OF INDIA)
Newspapers have been the primary source of information in the Indian sub-continent for decades. They often reflect how the nation is progressing and the information carried by them educates the readers. India and China are emerging super-powers and being neighbours neither of them can afford to ignore the other. A newspaper is expected to report objectively, regardless of the political relationship a nation shares with its neighbour. The research aims to see how Indo-China relations are reflected in the largest selling English daily newspaper in India, The Times of India. -
A COMPARATIVE ANALYSIS OF CHEVROLET PRINT ADVERTISEMENTS FROM 1960S TO 2000S
The appeal of print advertisements have always been said to have both short term and long term effect and the advertisements that feature the much needed product in a clear and appealing manner deserve to stay in the minds of the readers. Talking about the print advertisements of vintage cars and the present day advertisements of cars of the same brands, there has been a change or so as to say a vast modification from what we had in the past and what we have now. The cars of Chevrolet over the years have developed in terms of features, style and power and variety of cars have been remodelled and made more presentable according to the needs and requirements of that particular generation hence making few vehicles of Chevrolet available for the third generation as well. The study would examine the different features used in print advertising by the Chevrolet car manufacturing company (a brand that goes back to the 1950s and 1960s) to woo its potential customers.