Patent Number: CA 2959955 A1 2016/12/22, Applicant: Hindustan Petroleum Corporation Ltd. Abstract: In accordance with the present subject matter there is provided a composition including atleast one nanoparticle, atleast one alkali metal salt and a metal salt having water of crystallization. The subject matter also relates to a method for preparation of the composition.
Patent Number: WO 2016/189550 Al, Applicatnt: Hindustan Petroleum Corporation Ltd. In accordance with the present subject matter there is provided a hygroscopic homogenous salt mixture including at least one alkali metal salt and a metal salt having water of crystallization. The subject matter also relates to a method for preparation of hygroscopic homogenous salt mixture.
Brad J. Bushman conducted a study in 1998 that studied the effects of watching televised violence on memory. Bushman conducted experiments to find out if the viewers remembered the advertisements after watching violence on television. Results showed that violence had a negative effect on recall of the brand and the advertisement message. The present research sought to study the effect of violence in Indian crime shows on the recall of the brand, the product category and the tag lines used in the advertisements.
The purpose of the study is to find out whether there is a difference in the representation of historical figures by historical film and historical textbooks. The researcher focuses on the various factors affecting the representation of the historical figures in historical film. The analysis conducted on the two films Bajirao Mastani and Jodha Akbar points at the modifications in the representation of the historical figures. The researcher conducts a textual analysis on the films which are analyzed during the research.
Television is medium which has the power to influence the people. With the advancement in technology and innovation, this medium became pervasive in nature. This particular study tires to explore how a particular television programme helps in shaping the image of television channel.
Movies and cricket are two of the big entertainment and revenue generating industries in India. The first feature film in India can be dated back to 1913 while cricket had its emergence in the 16th century itself. Cricket can also be seen in movies in recent years. This study focuses on films which were released between the years 2011 and 2016 which have depicted cricket in them. The study uses the Representation theory by Stuart Hall as a theoretical framework.
Product Placement is a new innovative and modern form of advertising and promotional mechanism in which the marketers brand their goods by placing it in sports & entertainment programs. Brand Placement when collaborated with a well respected athlete or is strategically placed on the field at a game has helped many brands draw much needed exposure to their product offerings. The modes of product placement have transformed over the years, from the traditional practice of inserting ten or thirty seconds commercials to direct placement of the brand during live game or match intervals. Brand placement has the power to persuade a consumer or to strengthen the loyalty towards a brand.
The aim of this study would be to reach out to people who identify themselves as gamers and then find out about the subculture that they represent. The study will be aimed at analyzing that culture and then identifying the behavioral and psychological influences it has on the “gamers”. Through this study the researcher has tried to break the myth on online gaming being addictive and inducing violence.
Politics being one of the central object in democratic and highly politicize country like India has its impact and influence on every walk of life of this country. Since the beginning of the 20th century cinema in many ways has influenced social consciousness and helped in shaping our inner understanding. Both cinema & politics become important aspects of our society. It is important to study how they interact and how cinema adopt or take shape via political discourse of this country.
The purpose of the study is to find out the Portrayal of Folk art in Malayalam films in different aspects and Parameters. Kerala is a Land of Arts. There are many Art oriented films Malayalam Films. In that Folk Art oriented films are among them. The researcher has taken the movies Chayilyam, Kaliyattam and Pulijanmam for the research.
Advertising Slogans are short memorable words or phrases used in different advertisement campaigns. These have a lot of Impact on the consumers when they think of buying a product. They are the main means of attraction to an aspect of a product. Advertisers use it as an essential tool for the marketing of the brands. In a way these help in connecting people irrespective / respective of their class, creed, culture etc.
The purpose of the study is to find out whether anti-smoking Public Service Advertisements are well strategized attempts to create and spread awareness about a public issue that could affect deeply seated public attitudes and behaviour. The study also highlights the ways in which anti-smoking PSAs are produced in different parts of the world and how it has brought changes in the public behaviour.
Sarat Chandra Chattopadhyay’s Bengali romance novel ‘Devdas’ has been adapted into movies for over eight decades, four of which are in Hindi. Many directors have applied their own creativity in order to bring out and present a different Devdas every time they remake the film. This paper tries to analyze the way the movies have changed over the years in relation to the change in characterization and power relations, with narration weaving these parameters together.
Films are an important form of mass communication in India today. Apart from being mode of entertainment, films also shape the ideology in the mind of viewers because cinema is an ideological apparatus by nature of its very seamlessness. The audience do not see how the cinema creates ideology it invisibly renders and naturalizes it.
The present study talks about the usage of photographs as a major tool for storytelling. It shows how various photographs of various places, if shown to people and analyzed according to their perspectives and experiences can give us a rich definition and an idea about the events that had shaped the place and led to their current being. Also, it describes the place according to the way or the angle the respondents saw it to be.
The purpose of the study is to find out whether the perception of India in the western music videos are negative or positive. The researcher focuses on the various elements used by the creators of the music videos which depicts India. The songs selected by the researcher are the ones in which India is majorly shown (visuals, clothes, beats, etc.). The researcher conducts a perspective analysis from the point of view of experts from the music and the cultural studies background.
