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Social Media and Steganography: Use, Risks and Current Status
Steganography or data hiding is used to protect the privacy of information in the transit; it has been observed that the information that flows through Online Social Networks (OSN) is very much unsafe. Therefore, people hesitate to communicate their sensitive data on social media.. Most of the information on the online social network is not useful to users and appears to disregard such details. People's actions provided a possibility for digital Steganography through the Internet.. TCPIP covert channels were used for steganography until the last decade. People began to utilize social media as a covert conduit to communicate hidden messages to targeted users as social media grew in popularity. There are numerous Online Social Networks accessible nowadays, ranging from Facebook to the more contemporary Twitter and Instagram. All of them may be utilized as covert channels without the general public noticing. The primary characteristic of steganography is the protection of information privacy; nonetheless, it has been utilized more for illicit message transmission, which is a source of concern. To make matters worse, adversaries are using steganalysis techniques to mess with the concealed data. In this article, we examine the different social media steganography techniques, such as those used on Facebook, WhatsApp, and Twitter, as well as the difficulties that these approaches raise. The positive and negative consequences of social media, as well as its current state, are discussed in this study. This paper discusses how the performances of Steganography methods may be assessed using the Entropy value of the Stego object. A look of the three features of steganography. It has been given with undetectability, robustness, and payload capacity. Finally, the paper's concept's future scope is explored. 2013 IEEE. -
SOCIAL MEDIA AND SOCIO-POLITICAL CAMPAIGNS IN INDIA: SLACTIVISM VS. ACTIVISM
The Internet has only about 6% penetration in India. These are words we repeatedly hear whenever there is a discussion about the power of social media and the Internet in general. Even though we say that the Internet penetration in India is very little, the figure in numbers is 100,000,000, as of 2010, which is a penetration of 8.5%. (Internet Usage and Population Statistics, 2010). In a country like India, even one percent is a few million people. That's not a discountable figure in a democracy. Therefore, the effect it has in the social context because of social media, cannot be undermined. This paper aims to study the effects of social media campaigns by doing a study on the socio- political campaigns in India. Some campaigns like the Pink Chaddi Campaign and the ??Support Anna Hazare Campaign?? have made extensive use of the social media. Social media activism today has come to be known as ??slacktivism?? as cited and explained in the further sections of this research paper. This research paper aims to find out if this term applies to activism on social media for socio-political campaigns in the Indian context. The aim is to understand if and how the social media has been effective in propagating different causes and how it has affected the new media users and sensitized them to issues. The implications of the findings, if proven that social media has a mass effect on the people of India, will be that using platforms like Facebook, Twitter, YouTube and other public information sharing sites will have to be integrated into every social message that circulates around in the media industry and the loss the campaign will incur if this isn??t fulfilled. -
Social media and economics education: Addressing challenges and leveraging tools for K-12 educators
This case study focuses on the challenges and opportunities associated with integrating social media into the K-12 economics curriculum. Ms. Smith, a high school economics teacher, faced a number of challenges when implementing social media into her teaching practices, including issues related to student engagement, cyberbullying, and privacy concerns. However, she also recognized the potential benefits of using social media in the classroom, including increased student engagement, improved collaboration and communication, and enhanced access to information and resources. To address these challenges, Ms. Smith implemented a number ofremedies and measurements, including providing professional development for teachers, establishing clear guidelines for social media use, providing technical support, encouraging parent involvement, and regularly assessing the impact of social media on student learning. Through her approach, Ms. Smith was able to effectively integrate social media into her economics curriculum and enhance student learning and engagement. 2024, IGI Global. All rights reserved. -
SOCIAL MEDIA AND CRISIS COMMUNICATION.THE NEW AGE MANTRA?
The topic Social Media and Crisis communication ?? The new age mantra? is indeed one where immense amount of research is possible. Simply because social media today has become one of the most rapidly growing means of communication. The researcher through this research aims to find out if Public relations professionals use this medium extensively while communicating crisis. The theory used behind this research is ??uses and gratification theory??. The research begins with the theoretical aspect of social media and crisis communication. The researcher has taken examples of a few ground breaking crisis that have taken place in the consumer world and cited their examples where in prominent use of social media has made people aware of the crisis and it is the same social media that has eventually regained people??s faith back into the brand. By the end of the research conducted with the help of the questionnaire that was administered to the target audience, the researcher aims to arrive at the conclusion, whether social media indeed is the new age mantra for crisis communication or not.Through this study the researcher aims to study if social media has become the new age mantra for crisis communication. -
Social media and crisis communication the new age mantra? /
The topic Social Media and Crisis communication ?? The new age mantra? is indeed one where immense amount of research is possible. Simply because social media today has become one of the most rapidly growing means of communication. The researcher through this research aims to find out if Public relations professionals use this medium extensively while communicating crisis. The theory used behind this research is ??uses and gratification theory. The research begins with the theoretical aspect of social media and crisis communication. The researcher has taken examples of a few ground breaking crisis that have taken place in the consumer world and cited their examples where in prominent use of social media has made people aware of the crisis and it is the same social media that has eventually regained peoples faith back into the brand. -
Social media advertising: A dimensional change creator in consumer purchase intention
The chapter discusses the importance of social media platforms, especially Instagram and YouTube, in advertising for influencing the consumer purchase intention of Generation Z. Various methods of business expansion through social media advertising have been explored. The authors examine in detail several key characteristics of social media advertising that affect consumer purchase intentions, including emotional appeal, interactivity, trust, creativity, and the role of e-word of mouth. The impact of Web 2.0 technologies on the development and effectiveness of social media advertising is emphasized, highlighting the close relationship between the Web 2.0 systems to enable the delivery of advertisements based on usage and preferences to accurately target, increasing the efficiency and effectiveness of advertising campaigns mobile, Web 2.0. Implicit communication, mobile-related advertising, and mobile-specific content have become important parts of social media advertising. Researchers from various fields have drawn on rapidly evolving social media platforms, each with its own unique perspective. 2024, IGI Global. All rights reserved. -
Social media addiction, culture code and mediation effect of mindfulness: A structural equation modelling access
This study has been initiated with a view to understand the social media addiction and its influence on culture codes a mediation effect of mindfulness. The social media addiction would be a very common problem in the social and the organizational set up. The employees are getting distracted easily because of social media addiction. The organisations are taking much action to rectify this problem but end up with the talent lose because the employees are ready to quit the job when they are not allowed to use social media in the organisation. It has been an inevitable problem for the organisations so many techniques have been initiated in order to solve this problem. Many studies are concentrating on mindfulness which is a tool to remove the distractions and to be a focused employee in the organisation. The social media addiction many a times create a toxic culture among the employees. It needs a high attention to be cured. The employee relationship are highly under stake when they are social media addict. This study would attempt to understand the empirical evidence on this relationship by examining the association among addiction in social media and its effect on culture code and mediating role of mindfulness. This study also concentrates on the moderating role of gender on the proposed model. BEIESP. -
Social marketing: Tracing the shifts in marketing strategies after the entry of social media /
The paper is concerned with exploring the topic of social marketing from various angles. First and foremost thing that the researcher has looked into the notion that says social media is same as social media marketing. The researcher has taken the efforts to explain how the two i.e. social marketing and social media marketing differ from each other by giving examples through case studies of two companies Lifebuoy and Times of India and their social marketing initiatives. -
Social isolation and loneliness among Generation Z employees: can emotional intelligence help mitigate?
The paper tested a moderated mediation model with social isolation, loneliness, emotional intelligence, and quality of life among Generation Z (Gen Z) employees. Approximately 568 Gen Z employees participated in this study. We used WHOQOL-BREF for measuring quality of life, Schuttes emotional intelligence test, UCLA loneliness scale and social isolation scale from Choi and Noh. We applied the PROCESS macro (model 7) by Hayes for a moderated mediation analysis, using emotional intelligence as a moderating variable and loneliness as a mediating variable between social isolation and quality of life. The results indicate that emotional intelligence moderates the mediating effect of loneliness on social isolation and quality of life and supports hypothesis 2. First, the indirect impact of social isolation on quality of life varies as a function of emotional intelligence moderating the path. Second, both social isolation and loneliness are negative and significant predictors of quality of life. Loneliness is not an individual problem anymore but a public health issue around the world. Individuals who are lonely experience both mental and physical health issues. Strong measures are needed to combat loneliness, and the current research results confirm that emotional intelligence-based interventions will help individuals fight loneliness. 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. -
Social Inclusion, Equality, Leadership, and Diversity to Attain Sustainable Development Goal 5 in the Indian Banking Industry
The UN SDG 5 aspires to end all kinds of bigotry and abuse of women, although gender bias still exists in India. Most bank employees are men; few women hold senior positions in Indias banking industry because of the countrys early history of limiting chances for women to enter the profession. The solution to this is to hire women in leadership positions from international locations if the banking sector opens. The development of the banking industry in India relies on the best talent. The banking sector must open its position for multinational expatriates to maintain diversity and bring forth the inclusivity of a multi-talented global workforce. The concept of liberalization, privatization, and globalization in the Indian context is limited. Privatization and globalization can only be anticipated if they have a multicultural workforce within the country and globally. 2022 -
Social Identity of Kodavas Understanding Evolution and Transitions
The Kodavas of Kodagu district in Karnataka have a distinct social structure and follow a set of unique social codes and values peculiar to the community. Various influences have resulted in shifting social identities, which maybe a potential indicator of an identity crisis within the group. The present study follows a Constructivist Grounded Theory approach to inquiry, to arrive at an analytical schema of the process of social identity formation of the Kodavas. The analysis of data collected from forty-one middle and older adults, highlight the core traditional attributes of the Kodava identity, factors contributing to identity transition and its reflection in contemporary times. 2023 Tata Institute of Social Sciences. All rights reserved. -
Social groupwork for promoting psychological well-being of adolescents enrolled in sponsorship programs
Background: The dearth of data on adolescents highlighted in the UN's data disaggregation against the agenda 'no one left behind' calls for research on 'the second decade'. Moreover, India is a country with the world's largest adolescent population, and as such, studies and policies for developing competencies of adolescents are crucial to the country's development; interventions instilling confidence to aspire to a better future in underprivileged adolescents are vital to mitigate inequity. Methods: This intervention study adopted a quasi-experimental design to measure the effectiveness of social groupwork in raising the psychological well-being of adolescents in child sponsorship programs in Kerala. Forty adolescents from a Child Sponsorship Program (CSP) center in Kochi were recruited for the study. Those suggested by the CSP center considering their poor academic performance and behavior problems were allocated to the intervention group and the rest to the comparison group. The intervention was designed in response to the information garnered through a preliminary study and administered to the intervention group (n=20). We conducted pre-test and post-test for both the intervention group and comparison group (n=20). Results: Comparison between pre- and post-measurements carried out using paired sample t-test for the intervention group and comparison group separately gave a p-value of <0.05 for the intervention group and >0.05 for the comparison group. Thus, it was proved that psychological well-being of participants in the intervention group was raised significantly due to the social group work intervention. Conclusions: Applying refined granularity, this research adds data specifically on adolescents enrolled in child sponsorship programs and sets a blueprint for social groupwork to improve their psychological well-being. Proposing a conceptual framework for child sponsorship programs, this study recommends further research in all aspects of its functioning, and interventions at group, family, and community levels, for the well-being and empowerment of marginalized adolescents. 2021 Joseph S and Karalam DSRB. -
Social group work intervention for adolescents with learning difficulty
School social workers have a significant role in imparting holistic education in schools. Life skill training program in schools is an appropriate intervention strategy. Specialized skills and intervention methods like social group work, learnt by school social workers help in proper assessment and implementation of required services in school settings. Adolescents with learning difficulty have trouble expressing their feelings, claiming themselves down and reading non-verbal cues which can lead to difficulty in the classroom and with their peers. The aim of current research is to study the efficacy of life skill training program through social group work intervention in enhancing the self-esteem, interpersonal relationship and coping newlinebehavior of adolescents with learning difficulty in Hindupur, Andhra Pradesh. newlineAdolescents studying in Hindupur were selected for the intervention study which has newlinea quasi experimental design. The study results advocate several hypotheses for the newlinepossible causes and prevalence of learning difficulty. The results highlights that newlinelearning difficulty is associated with low income families and education of the parents. The pre test and post test scores of the group revealed that the self esteem of newlineadolescents with learning difficulty improved significantly after the group work intervention, Indicating that the intervention may have contributed to the change in self-esteem of adolescents with learning difficulty. The empathic concern domain showed significant improvement in post test scores with regard to interpersonal newlinerelationship. Other domains like perspective taking, fantasy and personal distress newlinedidn t show significant change in the post test indicating that the intervention may newlinehave to be modified accordingly. This is even seen with the results of coping newlinebehavior. -
Social environment based on sentiments using globalized user review analysis /
Patent Number: 202141007727, Applicant: Dr.G Muneeswari.
A simple yet efficient model, called Globalized User Sentiment Analysis (GURA) by using the property that sentiment classification has two opposite class labels (i.e., positive and negative), we first propose a data expansion technique by creating sentiment toggled reviews. The original and switched reviews are constructed in a one-to-one correspondence. Thereafter, we enhance the dual training (DT) algorithm and a dual forecasting (DF) algorithm separately, to make use of the original and switched samples in pairs for training a statistical classifier and make predictions. -
Social environment based on sentiments using globalized user review analysis /
Patent Number: 202141007727, Applicant: Dr.G Muneeswari.
A simple yet efficient model, called Globalized User Sentiment Analysis (GURA) by using the property that sentiment classification has two opposite class labels (i.e., positive and negative), we first propose a data expansion technique by creating sentiment toggled reviews. The original and switched reviews are constructed in a one-to-one correspondence. Thereafter, we enhance the dual training (DT) algorithm and a dual forecasting (DF) algorithm separately, to make use of the original and switched samples in pairs for training a statistical classifier and make predictions. -
Social environment based on sentiments using globalized user review analysis /
Patent Number: 202141007727, Applicant: Dr.G Muneeswari.
A simple yet efficient model, called Globalized User Sentiment Analysis (GURA) by using the property that sentiment classification has two opposite class labels (i.e., positive and negative), we first propose a data expansion technique by creating sentiment toggled reviews. The original and switched reviews are constructed in a one-to-one correspondence. Thereafter, we enhance the dual training (DT) algorithm and a dual forecasting (DF) algorithm separately, to make use of the original and switched samples in pairs for training a statistical classifier and make predictions. -
Social entrepreneurship on a crossroad: the case of Sunbird Straws
Learning outcomes: The learning objectives are intended to stimulate the students comprehension of the various challenges faced by Indian social entrepreneurs. The case study offers a rich educational experience spanning diverse fields, including business operations, entrepreneurship, sustainable products, social innovation and financial planning. The case study on social entrepreneurship will guide students to comprehend its concept, significance, challenges and understand how businesses can be a force for positive social impact. The case study serves as a valuable tool for graduate students, helping them improve their critical thinking and solution-focused skills in preparation for their future entrepreneurial endeavors. Students should be able to analyze the case study, answer questions and evaluate the co-founders business expansion dilemma. Case overview/synopsis: Social entrepreneurs are vital in tackling pressing societal issues, fostering innovation and creating lasting solutions for rural communities. However, their unique challenges often go unnoticed. This case study highlights the journey of Dr Saji Kurungatil Varghese, the co-founder of Sunbird Straws, an eco-friendly startup, and the complexities they faced while considering business expansion. The purpose of this case study is to provide insight into the world of social entrepreneurs and emphasize their importance and contribution on a wide scale. Complexity academic level: This case study is suitable for undergraduate and postgraduate students. Supplementary materials: Teaching notes are available for educators only. Subject code: CSS3: Entrepreneurship. 2025, Emerald Publishing Limited. -
Social entrepreneurial opportunity recognition among higher education students: scale development and validation
Purpose: This study aims to develop and validate a multidimensional scale to measure the motivating factors that lead to opportunity recognition in social entrepreneurship among higher education institute (HEI) students. Design/methodology/approach: The scale was developed through two phases; in phase 1, semi-structured interviews with social entrepreneurs and aspiring students were conducted to explore themes for item generation. Phase 2 included developing and validating the scale using exploratory (EFA) and confirmatory factor analysis (CFA). The sample included HEI students (n = 300 for EFA, n = 300 for CFA) with either academic background or volunteering experiences in social entrepreneurship. Findings: A 24-item scale is developed in the study, with six factors measuring the motivating factors influencing opportunity recognition in social entrepreneurship: life experiences, social awareness, social inclination, community development, institutional voids and natural option for a meaningful career. Research limitations/implications: The scale facilitates the development of theories and models in social entrepreneurship. The scale also enables policymakers and social entrepreneurship educators to understand the motivating factors that lead to opportunity recognition among students. It would help them to provide target-specific support to students. Originality/value: To the best of the authors knowledge, this study is the first attempt to develop a scale that measures opportunity recognition in social entrepreneurship based on specific motivating factors. The study used the model by Yitshaki and Kropp (2016) as the conceptual framework. This study is the first attempt to triangulate the models findings using a quantitative methodology and through the development of a measurement scale. Besides, the scale adds value to social entrepreneurship research, which lacks empirical research on HEI students. 2024, Emerald Publishing Limited. -
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Social cognitive rehabilitation for neurodegenerative disorders
In this chapter, an initial exploration of the definition and symptoms of neurodegenerative disorders will be conducted along with an in-depth analysis of their underlying neurobiological basis, shedding light on their manifestation in the brain. The central focus will then shift towards comprehending and addressing the specific social cognitive deficits associated with different types of NDs and examining the challenges posed in the realm of social cognition. Strategies and interventions specifically designed for social cognitive rehabilitation will be investigated. The chapter will encompass a discussion on the caregiver burden and effective coping strategies to alleviate the stresses faced. The primary objective of this chapter is to provide readers with a comprehensive understanding of the intricate nature of social cognitive deficits in neurodegenerative disorders and equip them with practical tools aimed at enhancing social cognition and improving the quality of life for individuals affected by these complex conditions. 2024, IGI Global.