Type:Masters Dissertation

Subject:Media Studies

Description:Advertisements are considered as one of the effective tool of promoting a service or product. Though it has high impact on people it uses different appeals to attract the viewers. One of the effective appeals used by advertisers is humour. Humour has been used widely in advertisements since years. Everyone likes humour and the concept behind using humour in advertisements is clearly based on the people’s psychology. The researcher tries to find out whether humour is used as a tool for brand recall or not by using different qualitative and quantitative methods. [show more]

Type:Patent

Subject:Electrical

Description:Patent Number: 202131040276, Applicant: Shovon Nandi. As a result of the development of electric vehicles with longer trip ranges (EVs), they will travel through various networks serviced by different utilities. We thus introduce an architecture that can provide roaming cars with charge service. In addition, although the energy internet allows energy and information flow, its roaming service is not smooth since its core design supports the internet. [show more]

Type:Patent

Subject:Mechanical Engineering

Description:Patent Number: 201941031950, Applicant: Dr. J Suresh. I-Soil Test• providing the soil condition and their solution for better production , our know this Country the soil test is a perfect method for examining the fertility level of soil and providing some valuable information for farmers to help them keep up with local fertility programs. If you want to grow healthy cash crops and make good money, you first need to figure out the condition of the soil and if it is necessary to manually increase the soil™s fertility [show more]

Subject:Computer Science

Description:International Journal of Scientific & Engineering Research Vol.4,Issue 3 pp. 1-5 ISSN No. 2229-5518

Type:PhD

Subject:Education

Type:PhD

Subject:Psychology

Description:Counselling psychology programs in India have been criticized for being ‘poor replicas of concepts that have originated in western cultures’. The lack of Indian models has been quoted as a drawback indicating that trainees are not necessarily competent to provide effective counselling services. The present study aimed at identifying and standardizing competenciesfor post graduate counsellor training in India based on local needs.The study employed a mixed methods design with four phases. In the first phase, a list of key occupational tasks were drawn up through a systematic review of literature and interviews with three expert practitioners. The second phase was the development of a counsellor competency list which outlined the various competencies required to fulfil the key occupational tasks determined in the previous stage. Seventy one competencies were identified and the list was then given for expert validation. In the third phase, the competency list was given to 75 practicing counsellors across India who rated the competencies on a 5-point likert scale, based on its importance for post graduate counsellor trainees. In the final stage the prioritized competencies were analyzed using a concept development approach to identify core competencies required for master level counselling psychology trainees. The resulting core competencies were three foundational competency domains which included ethical practice, personal and professional development and cultural sensitivity. [show more]

Type:PhD

Subject:English Studies

Description:The research aims to identify the different activities or patterns used for the teaching and testing of oral proficiency. Furthermore, the issues in the assessment of oral proficiency are also analyzed. The data was collected from the English teachers teaching in the selected Aided Kerala State Syllabus Schools in Trivandrum, Kottayam and Pathanamthitta districts from the grades 7th, 8th, 9th and 10th. The present study incorporated an exploratory research design based on a qualitative approach. The sample size consists of eleven teacher participants that were selected based on purposive sampling. The research study was divided into three phases. The phase 1, consists of open-ended questionnaire which were distributed to eleven teachers and the data obtained was categorized into different themes based on the responses from the teacher participants. Phase 2 consists of classroom observations of eleven teachers in which three teaching sessions per teacher and a total number of one thousand two hundred eighty-seven students were observed based on the classroom observation checklist. Moreover, phase 3 consists of interviews among the eleven teacher participants to gain further insights. The findings of the present research based on the analysis of the phase1, phase 2 and phase 3, indicates that the Communicative Language Teaching (CLT) approach is an effective approach to enhance the oral proficiency of the students. Moreover, the teaching and the testing patterns implemented by the school teachers are considered effective as it enables them to teach and to assess the oral proficiency of the students in a systematic manner. The research findings based on the triangulation prove that the use of reading, role play and storytelling are found to be consistent across the three phases and are commonly used by the teachers to enhance the oral proficiency of the students in the English language viii classrooms. Moreover, in the triangulation of assessment of oral proficiency, it has been observed that the activities such as reading and role play are found to be consistent across the three phases and are commonly used by the teachers. Furthermore, regarding the issues in the assessment of oral proficiency, lack of time is considered as one of the issues that is consistent across the three phases. The overall analysis of this research indicates that there is a positive or a parallel impact between the CLT approach and Theory of Knowledge (TOK) on the development of the oral proficiency of the students. The researcher suggests that there should be a standardized assessment tool to test the oral proficiency of the students in order to ensure grading consistency among the test assessors in the Kerala State Syllabus Schools. [show more]

Description:Study of social networking sites and formation of community within the social networking sites is a new topic. Emergence of social networking sites and its impact on the social life is therefore a recent phenomenon. The social networking sites are a common platform for users to come together on the basis of common interest, ideas and opinions. Its existence and relevance is justified by number of factors operating together, such as large user base, radical changes in the process of socialization and impact of social media on our everyday life etc. What makes social networking sites so interesting is the fact that it is user centric. The very foundation of social networking sites was laid to facilitate socialization among the users. India has one of the largest social network user bases especially for social networking sites like Facebook and Orkut. This is even truer for urban centers such as Bangalore, Delhi, Mumbai and Chennai. The use of social networking sites is so common among the youth that it almost seems as though if one is not part of social networking site one does not have any social life. Everything we have in real life gets replicated in the online communities, the good and the bad. Therefore, this study is an attempt to understand how the users are able to come together and form community in the cyberspace. The researcher also attempts to study the impact of the same in the real life and vice versa. Since the advent of social networking sites it has radically changed the way we socialize. This study also looks at how social networking sites and social network analysis emerged. Identity formation is yet another aspect of the study; online identities are very fluid as one has to type themselves into existence. Therefore, the identities people take online are varied and often may be completely different from the reality. This aspect of fluid identity has both positive and negative aspects as we will see later in the thesis. Social media technologies are woven into the very fabric of our social life. As mentioned above are the various aspects of the social networking sites that we are looking into. The dissertation is divided into five chapters, the first chapter introduces one to the topic, along with aims, objectives, need and background of the study, the second chapter consists of the reviewed literature, the third chapter deals with the methodological part of the dissertation as various tools and techniques used in the study are explained, while the fourth chapter is the analysis and interpretation of the primary data collected, it is presented using various bar diagrams and tables, and the fifth chapter brings out the important findings in the study and also in the conclusion chapter. The fifth chapter summarizes all the findings of the earlier chapters. Finally, the dissertation consists of the bibliography list and the questionnaire which was distributed to collect the data. [show more]

Type:Patent

Subject:Communication

Description:Patent Number: 202141035794, Applicant: Abolfazl Mehbodniya. There is a serious issue for the wireless transmission research community when it comes to data transfer under a scalable networking architecture. Data integrity, data quality, and originality must be maintained along the transmission chain. As a result, the relationships between data inside interference are a significant obstacle. Due to insufficient infrastructure for resource allocation and mapping the target address efficiently, in P2P transmission lines, the efficiency of the system is hampered. [show more]

Type:Patent

Subject:Communication

Description:Patent Number: 202041010986, Application: Dr.K.Suresh Kumar. Web Security invention has grownup extremely vital over the years as the internet has become the place for the behavior of business in today's world. Numerous attacks stated worldwide that hamper web security by creating a substantial threat to appreciate user data. One amid them is a phishing attack. It is a technique by which an attacker attempts to snip vital data such as user names, PINs, and other private facts by constructing fake websites and cover them as if they remained legitimate ones. [show more]

Description:Encryption is used to securely transmit data in open networks. Each type of data has its own features; therefore different techniques should be used to protect confidential image data from unauthorized access. Most of the available encryption algorithms are mainly used for textual data and may not be suitable for multimedia data such as images. For secure transmission, various compression and encryption techniques are proposed to satisfy a fast and secure transmission. However these two techniques must be studied separately. In this paper we propose a method combining encryption and compression based on Embedding and Extracting and Discrete Cosine Transform (DCT). For encryption, target images are covered with an insignificant image to hide them and it is transmitted to destination. The receiver reconstructs the original images by extracting the insignificant image. For compression process, using DCT the size of transmission can be reduced. Through several computer simulations, the performance of the proposed method is confirmed. [show more]

Type:PhD

Subject:Commerce

Type:Masters Dissertation

Subject:Media Studies

Description:Advertising Slogans are short memorable words or phrases used in different advertisement campaigns. These have a lot of Impact on the consumers when they think of buying a product. They are the main means of attraction to an aspect of a product. Advertisers use it as an essential tool for the marketing of the brands. In a way these help in connecting people irrespective / respective of their class, creed, culture etc. [show more]

Subject:Management

Description:The International Journal's Research Journal of Social Science & Management, Vol-4 (1), pp. 105-110. ISSN-2251-1571

Type:PhD

Subject:Management

Type:Journal Article

Subject:Pharmaceutical Industry

Description:Internaional Journal of Management Studies, Vol.6, Issue 1, Part 5, ISSN No: 2249-0302.

Type:PhD

Subject:Economics

Description:Today market participants' choice behaviour has multiple objectives. Consumers through their purchase choices attempt to achieve both materialistic improvement and social betterment resulting in a phenomenon called Consumer Social Responsibility (CnSR). However there is very limited research on how consumers can impact corporate social responsibility (CSR) through their buying behaviour. This study seeks to explore whether consumers' awarenes of CSR affects their purchase intent and if their knowledge of CSR situations would induce them to pay premium for such a product. [show more]