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Effectiveness of films in propagating environmental issues - A comparison between live action and animation films /
The thesis aims at finding out which is a better medium to communicate environmental issues. For the purpose of the research, four films were selected, two live action films and two animation films. 2012 and 8 Below are the two live action films and Wall-E and Madagascar are the two animation films. The study had a sample of 86 people, 45 females and 41 males respectively between the age group of 18 to 28 years. A survey was conducted, consisting of four questions each for the four films. The questions were devised to find out the theme of the films, whether or not the film has scientific grounding and if yes as to the reason why. After tabulating and analysing the results it can be seen that animation films are more popular as 76% of the sample has seen the animation films and majority of the sample believes the films have scientific grounding and that the issues and rendered in a comic fashion. 2012 and Madagascar have been watched equally by the sample, both of them have 80 percent. -
Filmography of social issues in Punjabi cinema /
Through this dissertation, the researcher aims to find out the various social issues reflected in the cinema of the Punjab. The main focus of the research is on three films. The first film is Maarhi Da Deeva which is based on a book by Punjabi writer Gurdial Singh and it talks about the trials and tribulations faced by the lower classes at the hands of the upper classes in a rural setup in the Punjab of 1980s. -
A study on the politics of representation in the popular web series 'Permanent roommates' /
The television has been one of the most sought after modes of entertainment for audiences in India for a long time now. Programs aired on television channels mostly known as 'serials' generally have been accepted as the general form of entertainment thanks to this over the top content and storylines. A rapid growth in the technological sector has given viewers access to a whole new array of a great variety of entertainment programmes. -
A case study of the public relations strategy of Bengaluru football club 2013-14 season /
Public Relations has grown and evolved as a field over the past few decades. It has gained a sacred form of importance in terms of understanding and building effectiveness of each field. One of the fields that has been a great beneficiary of this field has been the domain of sports. Global sporting clubs and brands have been implementing public relations strategies to effective ends for a long time now. It has been a trend of note on a global scale as well as in India. -
A study on the representation of hisorical figures in bollywood film: Bajirao mastani and Jodha akbar /
The purpose of the study is to find out whether there is a difference in the representation of historical figures by historical film and historical textbooks. The researcher focuses on the various factors affecting the representation of the historical figures in historical film. The analysis conducted on the two films Bajirao Mastani and Jodha Akbar points at the modifications in the representation of the historical figures. The researcher conducts a textual analysis on the films which are analyzed during the research. -
Understanding magic realism in regional cinema: A content analysis of selected Malayalam films /
Magic Realism, was introduced in Latin America as an expression of the blend of realist and magical views of life in the perspective of the conflicting cultures of Latin America expressed through its art and literature, but later it was adopted as a term used to refer to all narrative fiction that includes magical events in a realistic matter-of-fact narrative, where, the unordinary or supernatural is not a plain or evident matter, but it is an ordinary matter, which can happen every day. -
Credibility of advertisements on social media - people's perspective /
Social media has created a buzz ever since its inception. It has always created the curiosity factor amongst the people. There has been numerous literatures and information regarding social media and its influence on people, but the most important aspect is the bond that people seem to have developed with social media today. Considering the dependability of the audience on social media, the credibility factor has to be strictly monitored. -
A study on the portrayal of women characters in Zoya Aktar's films /
Leaving behind the social fabric which has time and again labelled Indian women merely as good wives, home makers and mothers , Indian women took it in their stride to take up the duties which are essentially thought of being male only, and proved that they are equal to their male counterparts; if not better in some cases. -
Representation of print media in films /
This research is a study on Representation of print media in films. Creating awareness about the representation is one of the objectives of the study. Before forming an opinion about the representation of print media in films it is important to know what those representations represent. Today there are online newspapers and it co-exists with the traditional print media. Thus the researcher has found it more important to study the portrayal of the print media in films in the context of todays time and space. The researcher is not trying to appeal that print media should be potrayed in a certain way. The research contains analysis some films to study the representation. Researcher is not being judgemental about the representations but only investigating what is the depiction of print media, journalists and professions in films as films are a different medium from print. -
Perception of students and teachers on E-learning modules /
Studies suggest that e-learning has not been successful in India yet, the scope is wide given threshold of change that the country stands at and the high percentage of youth population. With E-learning Students have flexibility and an enormous range of courses at their fingertips. Also, today an important aim of institutions today is to create a knowledge base, data in the form of courses that can be accessed globally. -
A perspective analysis on doodle art used in five educational materials /
Doodle Art are simple drawings that have concrete representational meaning in abstract shapes. A doodler intently shifts through information to generate substantial understandings. Doodle Art is one of the evolving styles that are attracting young audience especially through subject materials. Themain aim ofthe study is to understand whether doodling has emerged as a new trend in brand recall. -
Persuasive techniques used by advertisers in television commercials /
The purpose of this research is to observe the persuasive techniques used by advertisers in television commercials focussing on eight different advertisements belonging to four different categories. The researcher concentrates on the different components utilized by promoters to summon passionate reaction on the viewers/consumers. The commercials chosen by the researcher depict essential connections that are esteemed and kept up in the society. -
Use of social media applications in Indian governing policies /
New media is prevalent tool and a mass medium since it became associated with social networking. Apart from public relation companies and executives, Government agencies are also using new media like YouTube, Facebook and Twitter extensively. The study aims to depict of how social media and mobile applications are being used by governments to inform, engage and serve people. -
A psychoanalytical study of surrealist elements in films /
Psychoanalysis has over the years been a centre of attraction and intense research and study by critiques, psychologists, sociologists, etc. due to its unique outlook at the world, Freud’s psychoanalytical theories have found their way onto films, which use the creativity of visuals, sounds, effects etc to create the world Freud claims to be hidden behind the human consciousness. No film can escape psychoanalysis as it frames the underlying reasoning behind human behavior and thus this forms a most intriguing realm of study. -
Comparative study on four popular national and international automobile television advertisements /
Creating a television commercial is hugely expensive, but advertisers often prefer to spend that money rather than have six ads in other media. Advertisement plays a vital role in popularising the automobiles. The automobile industry heavily relies on the innovative and creative advertisements for their product endorsements. The researcher in this study analyses the automobile TV advertisements from both and national and international perspective. -
Exploring women centric roles in contemporary Telugu movies /
The present study deals with the scenario of women centric films in the Telugu film industry, and how the characterization of these women characters is done in the select films. The films dealt with, are chosen from the contemporary era varying from 2000-2016. Various aspects of the roles have been explored in order to elicit the importance of these characters and also their contribution to the overall plot. -
A feminist interrogation of gender and class representation in specific detergent advertisements /
Women have been stereotyped by society at large to be caretakers in the domestic front. Advertisement is a tool used to influence people and stereotypes have often been included in advertisements to target a specific audience. Washing clothes has been stereotyped as a women’s job in society across the globe. The concept of Feminism is to bring about equality of both genders in all spheres if life. -
Piracy in fashion business and protection for the creativity of designers: A comparative study /
The fashion business is one of the fastest-paced industries today. Beyond the simple act of selling clothing, a company's ability to create and capitalize on a distinctive brand is a crucial factor in achieving sustained success in this industry. When a style or brand becomes well-known, many others copy it mindlessly, which causes a huge loss for the people who made the original products. We also encounter fake products from well-known brands very often, which not only ruin the fashion industry but also pose a serious risk to the economy. Fashion nowadays thus goes beyond only clothing and accessories. The substantial expansion of the fashion industry is significantly influenced by intellectual property. “Intellectual property law may be used to safeguard the originality of a wide variety of creations, including those in the fashion industry. The types of intellectual property and their applicability to the fashion industry have only been touched on briefly. The purpose of this dissertation is to educate the reader about current fashion trends, hotly debated problems, and the importance of intellectual property rights in the fashion business”. -
Effectiveness of anti-smoking PSAa: A comparative study /
The purpose of the study is to find out whether anti-smoking Public Service Advertisements are well strategized attempts to create and spread awareness about a public issue that could affect deeply seated public attitudes and behaviour. The study also highlights the ways in which anti-smoking PSAs are produced in different parts of the world and how it has brought changes in the public behaviour. -
A critical analysis of artificial intelligence and the Indian legal framework with special reference to health data protection /
India is one of the largest and fastest-growing markets for Artificial Intelligence technology, with a significant number of startups and established companies developing AI-driven solutions across various industries. However, the legal framework for AI in India is still evolving, and there is currently no specific law or regulation governing the development and use of AI. This lack of regulation creates significant challenges for businesses and policymakers, as it leaves many critical legal and ethical questions unanswered. Artificial Intelligence is rapidly transforming various industries, including healthcare, by providing tools that can help in the analysis and interpretation of medical data. However, the use of AI in the healthcare industry has raised concerns about the privacy and security of personal health information. This research provides a critical analysis of AI and the Indian legal system with special reference to health data protection.