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Comparative analysis of original movies and its remakes in India /
The remake is a phenomenon both well-known and immediately recognizable but in India it is not theoretically analyzed. However, by analyzing these remakes, we can understand how these films reflect some specific cultural differences between one state and other State in India. Here researcher has taken four original and its remake films to understand the phenomena of remake. The highly intensed watching the films has helped researcher to understand the difference of films original and remakes. Researcher took one Tamil Movie and its remake in Hindi and also a Malayalam Movie and its remake in Tamil. Films are Tamil Singam to Hindi Singam and Malayalam Manichithrathazhu to Tamil Chandramukhi. -
Comparative analysis of Tata - JLR and Volkswagen - Skoda Merger /
This paper focuses on the strategies adopted by Volkswagen and Tata to rebuild the image of Skoda and Jaguar respectively. Through this paper, the researcher wants to find out how change in ownership and how change in PR strategies, can rebuild the image of a brand. Both Skoda and Jaguar were facing a downhill when it came to sales and were on the verge of shutting down. That is when the change in ownership took place. -
Content analysis of Shyamprasad films /
Shyamaprasad is a renowned Malayalam film maker popular for his unique and refreshing style of film making. He is well known for the themes he employs in his films which make them stand apart. This research consists of an in depth analysis of all twelve films made by the film maker using various parameters. The parameters that are considered are themes, characters, underlying ideas, setting, conflicts and emotions. -
Content analysis on coverage of wildlife issues by popular english and kannada newspaper of Bengaluru /
The ever increasing human population and unplanned developmental work across the globe has caused a major threat to the biodiversity. Poaching, loss of wild habitat due to encroachment of forestlands have put many animal and plantspecies in the verge of extinction, the most recent being the Western black rhinoceros, a subspecies of the black rhinoceros that was declared as extinct by the International Union for Conservation of Nature and Natural Resources (IUCN) in the year 2011.The current destruction of the remaining wild habitats across the globe seeks protection and effective conservation strategies. Print Media, especially newspaper play an important role in creating awareness about wildlife issues and also mitigating in problems. -
Contribution of media towards body image dissatisfaction in men /
The thesis tries to explore and find out how media has been a contributing factor in the phenomenon of body image dissatisfaction prevalent amongst the male population. With the advent of technology, advertising and promotion of male grooming products has become aggressive and relentless. The phenomenon of body image dissatisfaction has existed for a long time amongst the female population but with passing time it has caught onto the men also. -
Corporate social responsibility of Tata company - A public relations strategy /
Tata Group, a global enterprise was founded by Jamshedji Tata in the year 1868. The conglomerate is headquartered in India. The company comprises over 100 liberated functioning businesses. Tata Sons is the main parent and major investment stock company and also the promoter of various other Tata companies. Tata as a company believes in providing quality products and services to its customers. But at the same time they also maintain good employee relationship through loyalty programs and initiatives. -
Coverage of Kasthurirangan report by Major Kerala newspapers: A study based on two national and regional newspapers /
This paper tries to evaluate the phenomenon of news-views coverageon Kasthurirangan Report in Print Media considering its peak discussed period that is, from November 2013 to January 2014. The time constraint made the researcher to restrict only to print media coverage in Kerala rather considering the other forms of media platform‟s coverage. -
Credibility of advertisements on social media - people's perspective /
Social media has created a buzz ever since its inception. It has always created the curiosity factor amongst the people. There has been numerous literatures and information regarding social media and its influence on people, but the most important aspect is the bond that people seem to have developed with social media today. Considering the dependability of the audience on social media, the credibility factor has to be strictly monitored. -
Cyber security laws in civil aviation in India: A critical analysis /
Cybersecurity in civil aviation is becoming increasingly critical as the aviation industry in India continues to grow and evolve. With the increasing use of technology and automation in aviation, there is a growing risk of cyber threats that can affect the safety and security of civil aviation operations. This paper provides a critical analysis of the current state of cybersecurity in civil aviation in India. It examines the various cyber threats facing the aviation industry, the legal and regulatory framework for cybersecurity in India, and the measures that can be taken to enhance cybersecurity in civil aviation. The analysis highlights the need for a comprehensive and proactive approach to cybersecurity in civil aviation in India, including the implementation of robust cybersecurity policies and procedures, the adoption of international best practices, and the establishment of a dedicated cybersecurity framework for the aviation industry. -
Deconstruction of representation of working women in Indian femvertisements /
Femvertisements are advertisements wherein brands use the concepts of feminism, women empowerment etc. These advertisements talk about breaking the stereotypes that women are confined to in our society. The irony comes when these empowering advertisements themselves have hidden stereotypes that invariably end up doing more harm than good. -
Didacticism in popular bollywood films: A study on Raikumar Hirani's directional films /
The dissertation titled “Didacticism in Popular Bollywood Films: A Study on Rajkumar Hirani's Directorial Films,” speaks about the representation of didactic elements in popular Bollywood films. Didacticism is a philosophy that has been employed in various artistic endeavours from time before the Ancient Greeks. This philosophy believes that any piece of literature or art are meant to both entertain and educate. Popular cinema is also an artistic medium and has the ability to attract a number of people. Popular Bollywood Cinema helps us to understand a lot about the culture and lifestyle of the people. -
Effectiveness of anti-smoking PSAa: A comparative study /
The purpose of the study is to find out whether anti-smoking Public Service Advertisements are well strategized attempts to create and spread awareness about a public issue that could affect deeply seated public attitudes and behaviour. The study also highlights the ways in which anti-smoking PSAs are produced in different parts of the world and how it has brought changes in the public behaviour. -
Effectiveness of films in propagating environmental issues - A comparison between live action and animation films /
The thesis aims at finding out which is a better medium to communicate environmental issues. For the purpose of the research, four films were selected, two live action films and two animation films. 2012 and 8 Below are the two live action films and Wall-E and Madagascar are the two animation films. The study had a sample of 86 people, 45 females and 41 males respectively between the age group of 18 to 28 years. A survey was conducted, consisting of four questions each for the four films. The questions were devised to find out the theme of the films, whether or not the film has scientific grounding and if yes as to the reason why. After tabulating and analysing the results it can be seen that animation films are more popular as 76% of the sample has seen the animation films and majority of the sample believes the films have scientific grounding and that the issues and rendered in a comic fashion. 2012 and Madagascar have been watched equally by the sample, both of them have 80 percent. -
Effectiveness of promotional strategies of media meet 2014: A case study /
Media Meet is a national level annual fest conducted by the Department of Media Studies, Christ University, Bengaluru since 2010. Media Meet provides a platform to bridge the gap between professions and students in the domain of media. Media Meet is covered by various regional and national media houses. -
Exploring the genuineness of CSR in India between two different major public sector companies reliance power & shell petroleum a case study /
The past two decades have witnessed a remarkable change in the way businesses run and operate. Profit maximization no longer remains the focus of businesses. The turn of events, have pressurized firms to put serious efforts into a wide range of social responsibility activities and thus shift the corporate goals from socio-economic focus towards increasing shareholder value to the welfare of all stakeholders. This study aims at understanding how genuine the Corporate Social Responsibility (CSR) in India is by looking at two rival power company’s giants - Reliance power and Essar Power. -
Exploring the responsibility of journalists while reporting the sensitive issues: Khandamal case study /
Press is the watchdog of the democracy. Unending search for truth and fair reporting are the hallmarks of true journalism. With an increasing trend of competition among the media organizations and the rush to break the latest to the world, depth research on the beat gets diluted. There are other factors like time constraint, nature of the story, language and the geographical barriers etc. limit the validity and the accuracy of the beats that are covered. -
Exploring women centric roles in contemporary Telugu movies /
The present study deals with the scenario of women centric films in the Telugu film industry, and how the characterization of these women characters is done in the select films. The films dealt with, are chosen from the contemporary era varying from 2000-2016. Various aspects of the roles have been explored in order to elicit the importance of these characters and also their contribution to the overall plot. -
Feminism in belly dance and its portrayal in the media /
Bellydance is an art form that has gained tremendous popularity in the world today. There are different kinds of bellydance such as folk, tribal fusion, cabaret etc. In a world and time where women‟s rights and respect has been the foremost of most people‟s concerns, bellydance with its barrier breaking techniques and methods have created controversies yet have also resulted in a form of dance that is beautiful and helps a woman celebrate herself. -
Feminism in popular culture: A case study on justice league /
With popular culture stemming largely from the superhero comics it is difficult to ignore them nowadays. Marvel and DC have also been going at great lengths to ensure that for the next ten years, there exists a whole stock of such movies, comics and merchandise. This in turn means that there is a growing need to document and study the patterns of this growing culture. Within this, the evolution of female characters and feminist ideologies must be mapped. -
Filmography of social issues in Punjabi cinema /
Through this dissertation, the researcher aims to find out the various social issues reflected in the cinema of the Punjab. The main focus of the research is on three films. The first film is Maarhi Da Deeva which is based on a book by Punjabi writer Gurdial Singh and it talks about the trials and tribulations faced by the lower classes at the hands of the upper classes in a rural setup in the Punjab of 1980s.