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Objectification of women in songs of movies made by V Ravichandran /
V Ravichandran is one of the most popular actor and director in the Kannada film industry who has made several successful films. He is notable for bringing the element of objectification of women in his movies. This paper tries to analyze the way V Ravichandran uses objectification of women to highlight the problems women face in the society. -
Didacticism in popular bollywood films: A study on Raikumar Hirani's directional films /
The dissertation titled “Didacticism in Popular Bollywood Films: A Study on Rajkumar Hirani's Directorial Films,” speaks about the representation of didactic elements in popular Bollywood films. Didacticism is a philosophy that has been employed in various artistic endeavours from time before the Ancient Greeks. This philosophy believes that any piece of literature or art are meant to both entertain and educate. Popular cinema is also an artistic medium and has the ability to attract a number of people. Popular Bollywood Cinema helps us to understand a lot about the culture and lifestyle of the people. -
Narrating 'Devdas' through cinema: A study on characterization and power relations /
Sarat Chandra Chattopadhyay’s Bengali romance novel ‘Devdas’ has been adapted into movies for over eight decades, four of which are in Hindi. Many directors have applied their own creativity in order to bring out and present a different Devdas every time they remake the film. This paper tries to analyze the way the movies have changed over the years in relation to the change in characterization and power relations, with narration weaving these parameters together. -
Storytelling: An effective way of advertisement /
When the word advertisement strikes the minds of the audience, the very first thing they tend to do is either change the channel or skip it. The term advertisement has always been as something that is only meant to promote a product or a service. Until the last few years, have always seen advertisement as just an Integrated Marketing Communication. Storytelling form of advertisement is not something we see very often on TV or on the Internet. -
Contribution of media towards body image dissatisfaction in men /
The thesis tries to explore and find out how media has been a contributing factor in the phenomenon of body image dissatisfaction prevalent amongst the male population. With the advent of technology, advertising and promotion of male grooming products has become aggressive and relentless. The phenomenon of body image dissatisfaction has existed for a long time amongst the female population but with passing time it has caught onto the men also. -
Marketing strategies of surrogate advertisements of liquor products in India /
Advertisements have a strong influence in our life we like them because they provide information and create awareness about the market. But, the Government of India has restricted promotion of certain products on television like liquor, tobacco, pan etc. To overcome this companies use surrogate advertising. -
A perspective reading of photographs of the Ahmedabad city /
The present study talks about the usage of photographs as a major tool for storytelling. It shows how various photographs of various places, if shown to people and analyzed according to their perspectives and experiences can give us a rich definition and an idea about the events that had shaped the place and led to their current being. Also, it describes the place according to the way or the angle the respondents saw it to be. -
Changes in portrayal of antagonists in post 9/11 American cinema- Case studies on 'The Joker' and 'Khan' /
Alfred Hitchcock said, the better the villain, the better the film. If cinema has been a mirror to our times, the characters that populate one are reflections of us- the manifestations of our times. The antagonists in cinema are all that we dread and fear presented in different degrees of hyperbole, and to unswervingly desire and cheer their downfall at the hands has been an enduring appeal of cinema. -
Media's portrayal of women activists - A comparative case study on Malala Yousafzai & Irom Sharmila /
Media has always played a major role in depicting various sections of the society, various aspects of life and people and thus enabled the common man have various perspectives. Sometimes, media becomes selective and refuses to properly execute certain news. Media can play a useful role in dissemination of information, but it when it comes to the process of portraying the women who have stood up for something, is the efficiency same? -
Intrusion into the right to freedom of speech and expression: A study on the state of journalism in the backdrop of attacks against journalists /
Journalists have been under life threats due to the nature of work they undertake for quite some time now. As many as 60 journalists were killed in instances of intolerance by specific groups in 2014. 2015 witnessed a different form of crime against journalists, unlike the earlier singular instances of attacks on one or two journalists; the Charlie Hebdo shootout was an organized crime on the whole of a political satire magazine (AFP, "Paris attacks) Charlie Hebdo team struggles to heal after massacre. -
Understanding the role of corporate social responsibility in promoting brands /
Corporate Social Responsibility has been one of the primary importances given by companies. Every corporate/brand ensures proper identification, organized planning and effective implementation of a CSR activity. All these lead to one key goal, which is to create brand awareness or improve the image of a company/brand. The researcher has analysed the Corporate Social Responsibilities of two brands- Aircel and P&G. A qualitative approach has been taken by the researcher under which critical content analysis has been done to analyse the campaigns of the two brands. The two campaigns taken for the study are Aircel- Save our tigers and P&G Shiksha. -
Marriage, parenting and adoption issues for LGBTQ+ community in India and their human rights challenges: A critical analysis /
The central facet of the concept of human rights is the equality of all people. Since everyone deserves respect, treating everyone equally is appropriate. Any act that diminishes that dignity is wrong because it violates the equality principle and makes discrimination more likely. Human rights are a topic that is hotly contested around the globe and is related to homosexuality. Only because of who they love and how they look do people everywhere become targets of violence and discrimination. Additionally, the LGBTQ+ community's civil rights, such as the right to marriage and the right to adopt, are not recognized on an equal footing with those of the heterosexual community. To have a family life with kids i.e. comparable to that of the heterosexual community, the LGBTQ+ community must have equal adoption rights.
The LGBTQ+ community, however, is subject to discrimination under India's adoption laws, which prevents them from fully exercising their legal rights to adoption. The discrimination on the basis adoption laws, which are predicated on the binary knowledge of gender, violate several principles outlined in Articles 14, 15, and 21 of the Indian Constitution. -
Representation of folk art in Malayalam cinema - A case study /
The purpose of the study is to find out the Portrayal of Folk art in Malayalam films in different aspects and Parameters. Kerala is a Land of Arts. There are many Art oriented films Malayalam Films. In that Folk Art oriented films are among them. The researcher has taken the movies Chayilyam, Kaliyattam and Pulijanmam for the research. -
Impact of advertising slogans as a connecting medium between brands and consumers in India /
Advertising Slogans are short memorable words or phrases used in different advertisement campaigns. These have a lot of Impact on the consumers when they think of buying a product. They are the main means of attraction to an aspect of a product. Advertisers use it as an essential tool for the marketing of the brands. In a way these help in connecting people irrespective / respective of their class, creed, culture etc. -
Popularity of food blogs: Exploring the rationale /
Food blogs have been introduced to the world long years back. But it gained popularity only in recent years. It was considered as a leisure medium or as a hobby. The need for food blogs came into existence when people started to write about the food they ate or which they cooked. Most of the people who follow food blogs get attracted to the facts like the content, photographs, visual appeal etc. -
Portrayal of Pakistanis in Kabir Khan films /
The Bollywood cinema has metamorphosed into an abiding passion for audience all over the world cutting across demographic and political boundaries. Besides the rather visible signs of the extensive hold that mainstream Hindi cinema has on Particularly the Indian society, the fact remains that, contemporary commercial Hindi films have reflected political and social concerns of all the time. -
Readers' perceptions of the pauls publications in the archdiocese of Bangalore /
“A good book has no ending,” says RD Cumming. Similarly, a good book inspires, encourages and comforts each time we read it. ST PAULS Publications, have been enriching and enlightening minds of innumerable readers for more than six decades. So for ST PAULS have published more than 1000 titles in different languages in India. -
Social media strategies of royal challenges Bangalore team and perception of its fans /
Indian Premier League (IPL) buzz is primarily driven by marketing actions of the broadcaster, Here the researcher brings out the key aspects for the success of Royal Challengers Bangalore (RCB) franchise through social media part of sports communication to connect with their fans to build a brand identity, manage reputations, and engage fans through various clubs. -
Bollywood, biopics and biographies: Understanding the transmutation of narratives /
A biopic or a biographical motion picture, that charts the lifetime of a person featured in that film, is not a trend or fad that came about in recent years. One could start with arguing upon the stance of the biopics of actually being a genre of itself, despite having been the part of earliest days of silent cinema. The paper studies three biopics in Bollywood along with the biographies/autobiographies that have been used as the background source for the film‘s narration. -
Comparative analysis of original movies and its remakes in India /
The remake is a phenomenon both well-known and immediately recognizable but in India it is not theoretically analyzed. However, by analyzing these remakes, we can understand how these films reflect some specific cultural differences between one state and other State in India. Here researcher has taken four original and its remake films to understand the phenomena of remake. The highly intensed watching the films has helped researcher to understand the difference of films original and remakes. Researcher took one Tamil Movie and its remake in Hindi and also a Malayalam Movie and its remake in Tamil. Films are Tamil Singam to Hindi Singam and Malayalam Manichithrathazhu to Tamil Chandramukhi.