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Visual propaganda through social media: A case study of Arab - Israeli crisis /
A picture is worth a thousand words, uploading images immediately attract attention a comments or tweets. Images are able to trigger multiple emotions and are effectively used for propaganda. Visual propaganda stands for usage of images to fulfil propaganda goals. These images carry meaning, emotion and a purpose. -
Use of social media applications in Indian governing policies /
New media is prevalent tool and a mass medium since it became associated with social networking. Apart from public relation companies and executives, Government agencies are also using new media like YouTube, Facebook and Twitter extensively. The study aims to depict of how social media and mobile applications are being used by governments to inform, engage and serve people. -
Use of popular paintings in advertising /
Western paintings are constantly been in multiple mediums used because of its high recall value; these paintings have had a huge impact on global advertisement by multiple companies to promote their products and services. These popular western paintings have been the source of inspiration for various reason, the age old classic paintings have been deconstructed analysed and meanings have derived. -
Use of colour in Indian movie poster design Analysis of four genres /
Colour is a very important element when it comes to designing posters. Colour is a very strong tool in a poster, which helps conveying ones message to the audience/viewer. In this paper the researcher tries to understand similarities and differences in colours used in posters within a genre as well as between the genres of Indian movies. -
Understanding the role of corporate social responsibility in promoting brands /
Corporate Social Responsibility has been one of the primary importances given by companies. Every corporate/brand ensures proper identification, organized planning and effective implementation of a CSR activity. All these lead to one key goal, which is to create brand awareness or improve the image of a company/brand. The researcher has analysed the Corporate Social Responsibilities of two brands- Aircel and P&G. A qualitative approach has been taken by the researcher under which critical content analysis has been done to analyse the campaigns of the two brands. The two campaigns taken for the study are Aircel- Save our tigers and P&G Shiksha. -
Understanding the impact of designs in visual aids in education /
Visual aids have played a significant role in understanding various messages. Visual aids serve as multipurpose effective tool in understanding concepts that are complex in nature. Not only does visual aids serve as classroom technique in the field of education but also enable the designers to collaborate with the academicians to create deigns that would bridge the gap between study material and better understandings. -
Understanding the developmental relevance of animated cartoons: How people perceive the United Nations productions /
The mass media has emerged as one of the greatest tools and a catalyst in propelling some of the great changes in the society. Animated cartoon is one of the forms of mass media. Although often understated, mildly acknowledged and subtle in its ways, it holds the potential to make positive changes if used optimally. -
Understanding magic realism in regional cinema: A content analysis of selected Malayalam films /
Magic Realism, was introduced in Latin America as an expression of the blend of realist and magical views of life in the perspective of the conflicting cultures of Latin America expressed through its art and literature, but later it was adopted as a term used to refer to all narrative fiction that includes magical events in a realistic matter-of-fact narrative, where, the unordinary or supernatural is not a plain or evident matter, but it is an ordinary matter, which can happen every day. -
Tracing narcissism in the digital era - A study on the selfie phenomenon /
With the advent of mobile camera technology, there stepped in a new concept of photography popularly known as ‘selfie’. Selfie eliminated all the trouble and embarrassment of requesting others to click the picture of one’s own self. Selfie’s rise in popularity can be primarily attributed to social media sites and platforms where they are shared, liked and commented the most. Sensing selfie’s phenomenal popularity, it was soon commercialized by marketers, one form of it being the introduction of selfie stick. -
The subculture of gaming- An analysis of the culture and the behavioral patterns /
The aim of this study would be to reach out to people who identify themselves as gamers and then find out about the subculture that they represent. The study will be aimed at analyzing that culture and then identifying the behavioral and psychological influences it has on the “gamers”. Through this study the researcher has tried to break the myth on online gaming being addictive and inducing violence. -
The right to information act, 2005 and the media drive: Role of print media in the RTI regime /
Media is regarded as an influential and powerful medium. It is one of the superior powers in our country to make people aware of the happenings of the society. The media performs the role of a ‘watchdog’ in order to cater to the general public. This paper aims to study the media coverage that was given months before passing of the RTI bill, thereby aiming to prove that the media had a significant role in passing this bill. -
The influence of personality traits on young Bangaloreans who prefer death metal music /
Death metal is often stereotyped as an extreme form of art which reflects community attitudes. Through this study, I intend to analyze the big 5 personality traits among young Bangalorean's that have a preference for death metal music. This paper will also will attempt to analyze the lyrics of 10 famous tracks from the genre that will be studied in terms of misogynic and occult themes. -
The elements of culture and their effectiveness in advertising /
Advertisements are considered to be one of the most effective ways of promoting a product or a service. Though it has a high impact on people on its own, it uses different techniques to attract its viewers. One of the effective ways of penetrating a consumer's mind has been through his/her culture. Culture has been present in all advertisements since years. Cultures in advertisements were either set to change the audiences' or the local culture was incorporated in advertisements for a better impact. -
The charm of Indian folk art /
Indian Folk art is widely appreciated by the global audience because of its aesthetics and simplicity. The various folk art forms of India, have developed from the antiquities of the past centuries. The following research paper titled. The Charm Of Indian Folk Art‘ will analyse the traditional folk art of selected regions from across the country. And the modern adaptation of these traditional art forms by the contemporary designers. -
Strength of internet ties and impact of facebook on youth /
This dissertation aims at studying the social networking sites impact on people and relationships. There are different reasons why people use social networking sites like Facebook. The study aims to check whether it is the loneliness or the need for socialization that encourages networking on such sites. Study looks into Facebook and other social networking sites have changed the youngsters lives and lifestyles. This research tries to find out how this new media trend has affected peoples attitude towards life and also their attitude towards relationships. A questionnaire has been used to find the opinion of the people regarding the social networking concept. 75-100 people were researched to find out the exact need for social networking. The ability of networks to introduce new actors and new contents in the process of social organization, with relative independence to the power centres, increased over time with technological change, and more precisely, with the evolution of communication technologies. -
Storytelling: An effective way of advertisement /
When the word advertisement strikes the minds of the audience, the very first thing they tend to do is either change the channel or skip it. The term advertisement has always been as something that is only meant to promote a product or a service. Until the last few years, have always seen advertisement as just an Integrated Marketing Communication. Storytelling form of advertisement is not something we see very often on TV or on the Internet. -
Social security concerns of students pursuing higher education during Russia-Ukraine conflict: Legal analysis /
A stateless migrant is not considered a citizen or national of any country under the operation of its laws. Such a person has no recognized nationality or legal status and is therefore not entitled to the protection and benefits of any state. Stateless migrants may face significant difficulties in exercising their basic human rights, including the right to education, work, and access to healthcare, among others. There are many different concepts regarding migrants and stateless migrants. This research will emphasize upon the concept of stateless migrant and the Indian students those are pursuing higher education from Ukraine and that is disturbed because of the uncertain conflict happened in Ukraine. Migrant is defined as a person who leaves their country of origin to live in another country, while a stateless migrant is someone who does not have a recognized nationality. Both concepts are important to understand when considering the rights of individuals. However, this research will also encounter often challenges in ensuring that these rights should be respected and protected by the authorities. -
Social networking- A comparative study on the new google + project and facebook /
This research project set out to study the new Google + Project, a new social network by Google. The dissertation looks at the social network as compared to already existing social networks especially Facebook, what the sight possesses that other social networks may not have and how successful the site will be in the years to come and if there is a need for a new social network after what is already there. The researcher went out to find out from users of the social networks, how popular Google plus and Facebook are and how frequently the sites are and what possible future the sites have. The researcher found out that Google plus isnt as popular as Facebook just yet but in years to come if they can learn from the mistakes that the already existing social network have made and develop on that to make the site more user friendly. -
Social media strategies of royal challenges Bangalore team and perception of its fans /
Indian Premier League (IPL) buzz is primarily driven by marketing actions of the broadcaster, Here the researcher brings out the key aspects for the success of Royal Challengers Bangalore (RCB) franchise through social media part of sports communication to connect with their fans to build a brand identity, manage reputations, and engage fans through various clubs. -
Social media as an instrument for political communication: A case study on the Kanhaiya Kumar issue /
Social Media has emerged as an essential tool of communication and has created new ways of political mobilizing and encourage social media users in political activities ranging from joining their political groups by tweeting, status update, expressing supports through blogs and videos on Youtube. Kanhaiya Kumar is the current President of the Jawaharlal Nehru University Students' Union. He is also a leader of the All India Student Federation (AISF), the student wing of the Communist Party of India (CPI).