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The role of social media in changing the perception of wedding photography-A study on coimbatore district /
Wedding photography is one of the booming industry in India. Wedding photography has witnessed a great change when compared to the last decade. And on other side social media plays a vital role in all industry both to change the perception and as well boost the market for the industry. This study looks at how social media is helping to change the perception of wedding photography and as well and what are the other styles that social media users got to know. -
Increasing usage of indirect advertisements and its effects /
Advertising is not at all a new term for the contemporary world. Brands have been using advertisements for the promotion and popularity. As an industry which needs a lot of creativity, advertising industry had undergone a lot of changes. According to the time and trend advertising industry found various changes and practised it. Here the researcher is trying to find out the latest trend in the advertising industry. -
Analysing different appeals in Cadbury India commercials /
Appeals are an important aspect in the field of advertising that are used widely to promote or market a product by persuading its consumers. Television is one of the strongest medium that brings out the clarity of advertising appeals. This study aims to analyse the different appeals that are used by the brand Cadbury in India. -
New trends in malayalam cinema: A case study on Amal Neerad films /
Amal Neerad is an Indian Film Maker and Cinematographer hailing from Kerala. He is also a producer and has recently produced several movies. Amal Neerad is known for his style in cinematography which is unique. The Director uses his typical style of film making in all his movies. Certain cinematic techniques like continuity cuts and extreme angles are extensively used in the movies of Amal Neerad. -
Portrayal of male protagonists playing double roles in bollywood /
The Bollywood film industry is the thriving industry in India today and is considered the best form of entertainment in India today. In the early 2000’s the aspect of double role became highly popular and became a major aspect in the cinema industry. This research will focus on the aspect of double role in three Bollywood movies and the way of male protagonists have been showed in the films. -
Portrayal of branding of Kerala through bollywood movies /
India‟s top film industry like Bollywood portrays the heterogeneity of India to the world. Bollywood industry tries to portray the vast heterogeneous features of different states in India. The objective of this study is to observe and analysis the way Kerala is being branded in Bollywood movies. The study will look into the inclusive branding and representation of Kerala in aspects such as culture, religion, tradition, language, local people and destination. -
Feminism in belly dance and its portrayal in the media /
Bellydance is an art form that has gained tremendous popularity in the world today. There are different kinds of bellydance such as folk, tribal fusion, cabaret etc. In a world and time where women‟s rights and respect has been the foremost of most people‟s concerns, bellydance with its barrier breaking techniques and methods have created controversies yet have also resulted in a form of dance that is beautiful and helps a woman celebrate herself. -
Use of popular paintings in advertising /
Western paintings are constantly been in multiple mediums used because of its high recall value; these paintings have had a huge impact on global advertisement by multiple companies to promote their products and services. These popular western paintings have been the source of inspiration for various reason, the age old classic paintings have been deconstructed analysed and meanings have derived. -
Comparative analysis of Tata - JLR and Volkswagen - Skoda Merger /
This paper focuses on the strategies adopted by Volkswagen and Tata to rebuild the image of Skoda and Jaguar respectively. Through this paper, the researcher wants to find out how change in ownership and how change in PR strategies, can rebuild the image of a brand. Both Skoda and Jaguar were facing a downhill when it came to sales and were on the verge of shutting down. That is when the change in ownership took place. -
A discourse analysis on spiritual text of the weekly supplement "The Speaking Tree" by the Times of India /
This research looks at the creative ways by the Times Group in reviving the dying medium ‘print’ through its weekly supplement ‘the speaking tree’. The goal is to show the relevance of spirituality in the modern society and to educate them on necessity of spirituality in the contemporary times. The researcher has analysed some articles by the spirituality experts published in the supplement vis-a-vis discourse analysis and symbols vis-a-vis semiotics. -
Influence of media messages on voters behaviour, a study on people's perception of the Loksabha election 2014 /
Including, all private, public, regional and national news media there are more than 100 news, channels are available in India. Compare to previous Loksabha elections; on the 16thLoksabha election the role of media was exceptional. On Loksabha election 2014, the effect of media messages and the news representation was very much visible. -
The charm of Indian folk art /
Indian Folk art is widely appreciated by the global audience because of its aesthetics and simplicity. The various folk art forms of India, have developed from the antiquities of the past centuries. The following research paper titled. The Charm Of Indian Folk Art‘ will analyse the traditional folk art of selected regions from across the country. And the modern adaptation of these traditional art forms by the contemporary designers. -
A study of neorealism in Assamese cinema /
The following study deals with the relationship between Assamese Cinema and its connection to Italian Neorealism. Assamese Cinema was founded in 1935 when Jyoti Prasad Agarwala released his first film “Joymoti”. (Ponram, 2014) The films that came after followed the slow paced and sensitive style of film-making. Some of the greatest film directors of Assamese Cinema are Bhabendra Nath Saikia and Jahnu Barua. This study would deal with these two directors and their films. -
A comparative study of Ravi Chopra's Mahabharata(1988) on Doordarshan and Siddharth Anand Kumar's Mahabharat (2014) on Star Plus /
Portrayal of characters on both Ravi Chopra’s Mahabharata and Siddharth Anand Kumar’s Mahabharata on Star Plus. Identifying the costumes of characters of old Mahabharata and new Mahabharata. Identifying the visualization and special effects in both old and new Mahabharata. -
Perception of paid news among media students in Bangalore /
Gone are the days when advertising were among the major source of revenue for media organizations. The recent past has witnessed the rise of paid news in media organizations where they get paid to publish favourable news about a person or organization. This practice is s serious blow to the journalistic ethics of the country. -
Adopted online marketing strategies for newly opened cafes in Delhi and Bengaluru /
Cafes in India have become a major business activity. It’s demand has grown so much so that people no longer want to go for fine dining and eat their food in an enclosed space with sophisticated colored walls. Though cafes are a borrowed concept from West but in the last seven to eight years, cafes have become a booming sector in the gastronomic industry. Particularly, if we look at the metropolitan cities of India, they all are bustling with cafes and pulling crowd like never before. -
Malayalam biopics: From books to films /
This article talks about the difficulties that emerge when considering biographical films that are focused around biographical or autobiographical works of writing utilizing careful investigations of three Malayalam films. The films are an adjustment from their individual books. -
Strength of internet ties and impact of facebook on youth /
This dissertation aims at studying the social networking sites impact on people and relationships. There are different reasons why people use social networking sites like Facebook. The study aims to check whether it is the loneliness or the need for socialization that encourages networking on such sites. Study looks into Facebook and other social networking sites have changed the youngsters lives and lifestyles. This research tries to find out how this new media trend has affected peoples attitude towards life and also their attitude towards relationships. A questionnaire has been used to find the opinion of the people regarding the social networking concept. 75-100 people were researched to find out the exact need for social networking. The ability of networks to introduce new actors and new contents in the process of social organization, with relative independence to the power centres, increased over time with technological change, and more precisely, with the evolution of communication technologies. -
An analysis on if presentation style attracts readers to read an article /
This study is to analyse if readers read an article due to the presentation style of an article (writing style, graphic designs, layout and topic) they come across. Readers pick a magazine based on their interest and the magazines may contain what they already know, something additional to the knowledge they already have and also from the areas that they are ignorant about. They may or may not read all the articles from that particular magazine and if at all they read there can be a solid reason behind it. I want to analyze if it is because of their interest or due to the presentation style. There have been studies done in this particular field but not on any particular point of view. They have also not stressed much on the contrast of presentations style and content. This study can be a means through which many magazines or other print media can reach up to the audience and make them read the articles. The researcher prefers qualitative study as analyze on why they read an article has to be done. It is by means of a questionnaire that I am going to do the qualitative study. -
Feminism in popular culture: A case study on justice league /
With popular culture stemming largely from the superhero comics it is difficult to ignore them nowadays. Marvel and DC have also been going at great lengths to ensure that for the next ten years, there exists a whole stock of such movies, comics and merchandise. This in turn means that there is a growing need to document and study the patterns of this growing culture. Within this, the evolution of female characters and feminist ideologies must be mapped.